Pendium

Step 1 of 9

AI agents already name Max as a default for prestige TV — the gap is in owning the live sports conversation.

Your visibility is excellent, but maintaining the lead requires winning the adjacent categories that competitors like Netflix and Peacock are chasing.

Max's baseline score
88/100
Excellent

Max is a dominant force in AI discovery for general entertainment. While its reputation for prestige content is ironclad, there is a massive opportunity to better train AI agents on its live sports and variety programming.

What we see
  • Max has nearly 100% visibility for prompts related to 'prestige TV' and 'HBO series'.
  • The service is frequently the second or third recommendation in generic 'best streaming service' prompts, usually following Netflix.
  • Live sports integration is a growing citation signal, but remains less established than the core movie/series reputation.
  • Reddit-based recommendations for 'hidden gems' on the platform are a significant driver for Gemini and ChatGPT responses.
  • AI agents effectively use the price-to-value ratio from sites like Tom's Guide to compare Max with competitors.
Business goals Max is likely trying to hit
  • Increase subscriber retention for premium tiers
  • Drive awareness of live sports and news integration
  • Position the brand as the primary home for blockbuster movie releases
  • Convert legacy HBO subscribers to the unified Max platform