Pendium

Step 1 of 9

AI agents lean on ASICS as the canonical answer for stability — the lead is real but needs defending.

Below is the snapshot of where ASICS is winning the recommendation today and where challenger brands are starting to siphon off your core customers.

ASICS's baseline score
82/100
Excellent

ASICS holds a commanding lead in AI visibility for performance running and stability. While it is a default recommendation for marathoners, it faces increasing pressure from 'max-cushion' and 'fast-trail' brands in adjacent discovery prompts.

What we see
  • ASICS is a top-three recommendation across all platforms for overpronation and stability queries.
  • The brand's presence in 'best trail running' prompts is significantly lower than dedicated specialists like HOKA or Salomon.
  • ChatGPT and Gemini consistently reference the Gel-Kayano as a benchmark for high-mileage training.
  • There is a visible gap in AI mentions for lifestyle/apparel, where ASICS is often overshadowed by Nike and Adidas.
  • AI Overviews frequently surface ASICS in local 'best running store' searches due to strong retail distribution.
Business goals ASICS is likely trying to hit
  • Defend market share in stability running against max-cushion competitors
  • Expand the OneASICS loyalty program to drive direct-to-consumer sales
  • Establish the Gel-Kayano 33 as the gold standard for marathon training
  • Increase visibility in the lifestyle and trail running segments