ASICS is a global athletic footwear and apparel company founded in 1949, dedicated to helping people achieve a 'Sound Mind in a Sound Body.' The brand specializes in high-performance running shoes, tennis footwear, and sportstyle collections, combining innovative technology with sustainability initiatives.
Delivering scientifically-engineered athletic footwear with innovative cushioning technologies like GEL and FF BLAST that provide superior comfort, energy return, and performance while committing to environmental sustainability through carbon footprint transparency.
AI Visibility Score
ASICS has an AI visibility score of 66/100, rated as good. This score reflects how often and how prominently ASICS appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
ASICS demonstrates strong AI visibility in Google-integrated environments like Gemini and AIOverviews, often ranking as the top choice for technical running and tennis queries. However, its total absence on Claude and inconsistent performance in sustainability and trail categories suggest significant gaps in reaching specific high-intent audience segments.
Strengths
- Dominant performance on Gemini (95% mention rate) and AIOverviews (74% mention rate) with average positions below 2.0.
- High authority in specialized court categories, consistently ranking #1 for hard court tennis shoe queries.
- Excellent competitive benchmarking, frequently winning 'vs' queries against Nike, Hoka, and New Balance for foot health and reliability.
- Strong brand 'vibe' consistency across ChatGPT and Gemini for general brand inquiries.
Visibility Gaps
- Zero visibility on Claude (0% mention rate), missing an entire segment of the LLM-using market.
- Inconsistent trail running visibility, with one mountain trail query resulting in a 'NOT MENTIONED' status.
- Performance drop-off for specific anatomical needs, such as 'wide feet and high arches' where rankings fell as low as position 15-17.
- Weakest persona performance is with the 'High-Mileage Performance Marathoner' (60%) compared to injury-prone runners (68%).
Competitors in AI Recommendations
- New Balance: 80 mentions
- Nike: 44 mentions
- Hoka: 29 mentions
- Brooks: 28 mentions
- Adidas: 24 mentions
- Saucony: 23 mentions
- HOKA: 22 mentions
- Bondi: 22 mentions
- Fleet Feet: 18 mentions
- On: 17 mentions
- Zappos: 16 mentions
- ZoomX: 16 mentions
- Veja: 16 mentions
- Allbirds: 14 mentions
- REI: 13 mentions
Categories: Athletic Footwear & Apparel