Visibility
Sentiment
ASICS
ASICS is a global athletic footwear and apparel company founded in 1949, dedicated to helping people achieve a 'Sound Mind in a Sound Body
Visibility
Sentiment
ASICS is a global athletic footwear and apparel company founded in 1949, dedicated to helping people achieve a 'Sound Mind in a Sound Body.' The brand specializes in high-performance running shoes, tennis footwear, and sportstyle collections, combining innovative technology with sustainability initiatives.
AI Perception Summary
ASICS demonstrates strong AI visibility in Google-integrated environments like Gemini and AIOverviews, often ranking as the top choice for technical running and tennis queries. However, its total absence on Claude and inconsistent performance in sustainability and trail categories suggest significant gaps in reaching specific high-intent audience segments.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT77% mention rate
Claude0% mention rate
Gemini95% mention rate
AI Overviews74% mention rate
Brand Voice & Style
How AI perceives ASICS's communication style and personality
ASICS communicates with an energetic yet grounded tone that balances scientific credibility with inspirational motivation. The brand voice is confident and performance-focused, using action-oriented language that empowers athletes of all levels. There's a warmth and inclusivity in their messaging that welcomes everyone from elite runners to casual movers, while maintaining technical authority about their innovative technologies. Their sustainability messaging adds a thoughtful, forward-thinking dimension that shows care for both people and planet.
Core Tone Traits
Energetic & Motivational
Uses dynamic, action-oriented language that inspires movement and celebrates athletic achievement
Technically Confident
Speaks with authority about performance technology, cushioning systems, and product innovation
Inclusive & Welcoming
Embraces athletes of all levels with accessible messaging that encourages everyone to move
Purpose-Driven & Responsible
Communicates genuine commitment to sustainability and holistic wellness beyond just products
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of ASICS
Persona Analysis
How and when AI agents present this business to different types of people
Find a racing shoe that maximizes energy return for the final 10km of a marathon; Identify a daily trainer that minimizes joint impact during recovery runs
Premature foam compression in previous daily trainers; Lack of transparency in shoe weight across different size runs
Find a stylish sneaker made from at least 50% recycled content; Verify the ethical labor practices of ASICS manufacturing facilities
Conflicting 'greenwashing' claims in the athletic apparel industry; Sustainable shoes often lacking the technical comfort of performance models
Minimize impact forces on the knee joint during 5k walks; Secure a shoe with maximum medial support to prevent overpronation
Modern 'super-foams' feeling too unstable or 'mushy' for their gait; Standard width shoes being too narrow in the forefoot
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility