What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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ASICS

Visibility64

Vibe97

Businesses/Athletic Footwear & Apparel/ASICS

AI Visibility & Sentiment

ASICS

ASICS is a global athletic footwear and apparel company founded in 1949, dedicated to helping people achieve a 'Sound Mind in a Sound Body.' The brand specializes in high-performance running shoes, tennis footwear, and sportstyle collections, combining innovative technology with sustainability initiatives.

Active Monitoring

asics.com/us

Athletic Footwear & Apparel

AI Visibility Score

64/100

Good

Sentiment Score

97/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ASICS today.

ASICS demonstrates strong AI visibility in Google-integrated environments like Gemini and AIOverviews, often ranking as the top choice for technical running and tennis queries. However, its total absence on Claude and inconsistent performance in sustainability and trail categories suggest significant gaps in reaching specific high-intent audience segments.

Value Proposition

Delivering scientifically-engineered athletic footwear with innovative cushioning technologies like GEL and FF BLAST that provide superior comfort, energy return, and performance while committing to environmental sustainability through carbon footprint transparency.

Overview

Mission

Sound Mind in a Sound Body - helping people achieve physical and mental wellness through movement while protecting the planet we move on.

Products & Services

Performance running shoes (GEL-KAYANO, GEL-NIMBUS, NOVABLAST, METASPEED)Tennis footwear (SOLUTION SPEED, GEL-RESOLUTION)Trail running shoes (TRABUCO series)Sportstyle/lifestyle sneakers (GEL-NYC, GT-2160)Athletic apparel and accessories

Current State

Visibility Landscape

A high-level view of how ASICS performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	73	0	86	73
Core Topics Product/service category queries	33	0	74	62
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

New Balance

80 mentions

Nike

44 mentions

Hoka

29 mentions

Brooks

28 mentions

Adidas

24 mentions

Saucony

23 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ASICS's AI visibility.

Key Findings

Strength

Dominant performance on Gemini (95% mention rate) and AIOverviews (74% mention rate) with average positions below 2.0.

Strength

High authority in specialized court categories, consistently ranking #1 for hard court tennis shoe queries.

Strength

Excellent competitive benchmarking, frequently winning 'vs' queries against Nike, Hoka, and New Balance for foot health and reliability.

Recommended Actions

Investigate and resolve Claude visibility gap by increasing brand presence in technical datasets and third-party review platforms Claude utilizes.

A 0% mention rate on a major LLM indicates a significant data blind spot that prevents ASICS from being considered by Claude users.

Strengthen sustainability messaging and product descriptions for the Gel-Kayano and Novablast lines to appeal to the Sustainability-First persona.

Sustainability queries currently show volatile rankings (ranging from #1 to #12), indicating a lack of clear AI consensus on ASICS's green credentials.

Develop targeted landing pages or expert content focusing on 'wide feet' and 'high arches' marathon training.

Data shows ASICS drops significantly in rankings for these specific anatomical queries compared to general marathon training queries.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance Running & Injury Prevention(3 queries)

“i'm training for my first marathon and my knees are starting to hurt, what shoes should i get?”

2/4 platforms mentioned

Core

ChatGPT

1.Hoka Clifton

2.Hoka Mach

3.Brooks Ghost

4.Nike Pegasus

5.New Balance Fresh Foam 1080

9.ASICS Gel-Kayano

+14 more

Claude

No brands listed

Gemini

1.HOKA Bondi 8

2.ASICS Gel-Nimbus 26

3.PureGEL

4.New Balance Fresh Foam 1080v13

5.HOKA

+10 more

AI Overviews

1.Nike Vomero Plus

2.New Balance 530

3.Brooks

4.Shape

5.Hoka Bondi 8s

“help me choose between the asics novablast and metaspeed for daily training vs race day”

3/4 platforms mentioned

Core

High-Mileage Performance Marathoner · Semi-Professional Runner and Run Coach

ChatGPT

1.ASICS

2.Novablast

3.Nike

4.Metaspeed

5.Sky

+31 more

Claude

No brands listed

Gemini

1.Novablast

2.Metaspeed

3.ASICS

4.ASICS Novablast 4

5.FF BLAST PLUS ECO

+11 more

AI Overviews

1.Asics Metaspeed Sky+

2.Novablast 3

3.Novablast 4

4.Metaspeed

5.ASICS

+5 more

“best running shoes for wide feet and high arches for marathon training”

2/4 platforms mentioned

Core

ChatGPT

1.New Balance Fresh Foam 1080

2.Brooks Ghost

3.Glycerin

4.Hoka Clifton

5.Bondi

+13 more

Claude

No brands listed

Gemini

1.New Balance

2.Fresh Foam X 1080 v13

3.New Balance

4.Fresh Foam X

5.Brooks

15.ASICS

+29 more

AI Overviews

1.Nike

2.Pegasus 41

3.Hoka

4.Clifton

5.New Balance

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

7 best shoes for knee pain, per a running coach ...

cnn.com

Web1 ref

7 Best Running Shoes For Knee Pain in 2025

runrepeat.com

Web1 ref

Best running shoes to help with knee pain?

reddit.com

Forum1 ref

How to Pick Running Shoes If You Have Bad Knees

nike.com

Web1 ref

The 9 Best Running Shoes for Bad Knees of 2026 ... - Shape

shape.com

Web1 ref

Asics Metaspeed Sky+ or Novablast 3 for Marathons

reddit.com

Forum1 ref

I currently use Novablast 4 for my race day shoes. I'm ...

facebook.com

Web1 ref

7 Best ASICS Running Shoes in 2026

runrepeat.com

Web1 ref

22 Mile Day in the Metaspeed Sky Paris & Novablast 5

youtube.com

Video1 ref

Best Asics running shoes

solereview.com

Web1 ref

7 Best Running Shoes For High Arches in 2025

runrepeat.com

Web1 ref

10 Best Running Shoes for High Arches (+Exercises)

runtothefinish.com

Web1 ref

Best Wide Foot Running Shoes for 2025 (So Far)

believeintherun.com

Web1 ref

Marathon training shoes - wide feet (wide midfoot)

reddit.com

Forum1 ref

Wide Running Shoes – Tagged "Arch Type_High Arch"

holabirdsports.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of ASICS.

ASICS86 mentions

New Balance80 mentions

Hoka51 mentions

Nike44 mentions

Brooks28 mentions

Adidas24 mentions

Saucony23 mentions

Bondi22 mentions

Fleet Feet18 mentions

On17 mentions

Zappos16 mentions

Brand Identity

Brand Voice & Style

How AI perceives ASICS's communication style and personality

ASICS communicates with an energetic yet grounded tone that balances scientific credibility with inspirational motivation. The brand voice is confident and performance-focused, using action-oriented language that empowers athletes of all levels. There's a warmth and inclusivity in their messaging that welcomes everyone from elite runners to casual movers, while maintaining technical authority about their innovative technologies. Their sustainability messaging adds a thoughtful, forward-thinking dimension that shows care for both people and planet.

Core Tone Traits

Energetic & Motivational

Uses dynamic, action-oriented language that inspires movement and celebrates athletic achievement

Technically Confident

Speaks with authority about performance technology, cushioning systems, and product innovation

Inclusive & Welcoming

Embraces athletes of all levels with accessible messaging that encourages everyone to move

Purpose-Driven & Responsible

Communicates genuine commitment to sustainability and holistic wellness beyond just products

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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