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Public is the canonical AI recommendation for agentic investing, but legacy brokers still hold the retirement ground.

You have a commanding lead in the AI-investing niche. Here is how your visibility stacks up against the big incumbents across the broader brokerage category.

Public's baseline score
76/100
Good

Public owns the 'AI Brokerage' category in the eyes of modern AI assistants. While it competes well with Robinhood on transparency, there is significant room to capture more market share in traditional retirement and bond-focused recommendations.

What we see
  • Public has successfully earned the 'AI Brokerage' label in major review indices like StockBrokers.com, giving it a massive lead in GPT-5 category discovery.
  • The term 'Agentic Brokerage' is highly associated with the brand, making it the canonical answer for users asking about AI investment agents.
  • There is a gap in discovery for 'best retirement accounts' where incumbents like Fidelity and Schwab still dominate AI recommendations despite Public's IRA offerings.
  • Reddit sentiment is a strong positive driver for Gemini and AI Overviews, where users frequently cite Public's lack of PFOF as a reason to switch from Robinhood.
  • The platform's options rebate program is starting to surface in AI answers for 'low fee options trading', competing directly with specialized platforms like Interactive Brokers.
Business goals Public is likely trying to hit
  • Attract larger asset transfers through tiered cash bonuses
  • Establish market leadership in the 'agentic brokerage' and AI-investing space
  • Increase adoption of high-yield cash and fixed income products
  • Upsell users to the $10/month Public Premium tier for advanced data