Pendium

Step 1 of 9

Public owns the 'AI-powered brokerage' narrative in current AI recommendations.

Your lead is significant in tech-forward categories, but legacy giants still win on trust-based prompts for retirement and long-term bonds.

Public's baseline score
64/100
Good

Public is currently winning the AI visibility race for 'AI-first investing,' but still trails legacy incumbents in general wealth management. You are in the conversation, but not always as the first choice for non-technical investors.

What we see
  • Public has high visibility in 'best investment app' lists on ChatGPT and Claude due to years of tech press coverage.
  • The launch of Alpha has created a unique 'AI agent' keyword association that competitors like Robinhood currently lack in AI responses.
  • Visibility for Treasury bills is lower than for stocks, as AI agents still default to recommending specialized fixed-income sites or major banks.
  • Reddit sentiment is a major driver for Gemini recommendations, where Public is often cited as a cleaner alternative to Webull.
  • AI Overviews frequently pulls from NerdWallet and Investopedia, where Public maintains strong ratings but faces stiff competition from Fidelity.
Business goals Public is likely trying to hit
  • Convert active traders from legacy brokerages and Robinhood
  • Establish market leadership in AI-assisted retail investing
  • Increase assets under management in fixed-income and treasury products
  • Drive adoption of the Alpha AI research platform