/
Visibility Report Shared
Someone shared this Rippling visibility report with you. Open and review the full analysis exactly as they see it.
Visibility46
Vibe98
Rippling
Active Monitoring
AI Visibility Score
46/100
Moderate
Sentiment Score
98/100
Score by Priority
How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services
core
46
AI Perception
Key Takeaways
How AI platforms collectively perceive and describe Rippling today.
Rippling demonstrates dominant AI visibility with an overall score of 83/100, characterized by near-perfect mention rates on Gemini and ChatGPT and top-tier rankings for core HR and IT consolidation queries. While it maintains a strong position against competitors like Workday and Deel, there is a significant visibility gap in AI Overviews and mixed sentiment within the CFO persona and Claude platform.
Working in your favor
Exceptional performance on Gemini (100% mention rate, 1.7 avg pos) and ChatGPT (94% mention rate, 2.0 avg pos).
Market leader in Reputation & Market Sentiment queries, consistently securing the #1 position in 'Rippling vs Workday' comparisons across all platforms.
High authority for the Efficiency-Driven CFO persona with a leading average position of 1.4.
Gaps to close
AI Overviews visibility is a significant outlier at only 50%, trailing far behind chat-based LLM performance.
Inconsistent ranking on Claude for IT-specific queries, specifically regarding laptop shipping and software access where rankings dropped as low as #9 and #25.
Mixed sentiment reported for the CFO persona and on the Claude platform, indicating potential concerns regarding cost or implementation complexity.
Opportunities
Optimize web architecture for Google's AI Overviews to bridge the 50% gap and match the visibility seen in Gemini.
Improve technical documentation regarding IT automation to stabilize rankings on Claude for the Security-First IT Director persona.
Target the 'Global Expansion & Compliance' cluster on Gemini to improve the #8 ranking for employer of record services.
Highest-Impact Actions
1
Execute an SGE (Search Generative Experience) optimization strategy focusing on structured data and clear listicle formats.
With only 50% visibility in AI Overviews despite 100% in Gemini, the brand is missing out on critical top-of-funnel search real estate.
2
Refresh technical documentation and API guides related to IT and hardware management to improve Claude's indexing and ranking stability.
Extreme volatility in Claude rankings (pos 1 to 25) for IT workflows suggests the model is encountering conflicting or insufficient technical data.
3
Develop and distribute ROI-focused case studies specifically for the CFO persona to address the 'mixed' sentiment score.
While CFOs see Rippling frequently (pos 1.4), the mixed sentiment suggests they are not yet fully convinced of the value-to-cost ratio compared to competitors.
Current State
Visibility Landscape
A high-level view of how Rippling performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.
 ChatGPT |  Claude |  Gemini |  AI Overviews | |
|---|---|---|---|---|
Reputation1q Brand recognition & direct queries | 97 | 97 | 97 | 97 |
| “What do you know about Rippling? What do they do and what's their reputation?” | #1 | #1 | #1 | #1 |
Core11q Product/service category queries | 87 | 89 | 91 | 56 |
| “best all-in-one software for hr it and payroll so i don't have to keep 10 tabs open” | #1 | #1 | #1 | #4 |
| “how can i automate employee onboarding across hr and it at the same time” | #3 | #1 | #1 | No |
| “how do i hire someone in germany and deal with all the local payroll laws” | #3 | #1 | #1 | No |
| “compare global payroll and employer of record services for a 200 person company” | #7 | #6 | #1 | No |
| “best international hiring platforms for startups scaling to europe and asia” | #3 | #1 | #1 | #3 |
| “how to automate laptop shipping and software access for new hires” | #1 | #1 | #1 | No |
| “best it management tools that sync with hr data for identity and access management” | #1 | #1 | #1 | No |
| “rippling vs workday for a company with 500 employees” | #1 | #1 | #1 | #1 |
| “is rippling actually good for global payroll or should i use deel or remote” | #1 | #1 | #1 | #1 |
| “rippling reviews reddit 2026 pros and cons” | #1 | #1 | #1 | #1 |
| “mid-market workforce management platforms that actually talk to each other” | No | No | No | No |
Growth Areas Adjacent, aspirational & visionary | — | — | — | — |
“What do you know about Rippling? What do they do and what's their reputation?”
#1#1#1#1“best all-in-one software for hr it and payroll so i don't have to keep 10 tabs open”
#1#1#1#4“how can i automate employee onboarding across hr and it at the same time”
#3#1#1No“how do i hire someone in germany and deal with all the local payroll laws”
#3#1#1No“compare global payroll and employer of record services for a 200 person company”
#7#6#1No“best international hiring platforms for startups scaling to europe and asia”
#3#1#1#3“how to automate laptop shipping and software access for new hires”
#1#1#1No“best it management tools that sync with hr data for identity and access management”
#1#1#1No“rippling vs workday for a company with 500 employees”
#1#1#1#1“is rippling actually good for global payroll or should i use deel or remote”
#1#1#1#1“rippling reviews reddit 2026 pros and cons”
#1#1#1#1“mid-market workforce management platforms that actually talk to each other”
NoNoNoNoCompetitive Landscape
1
57 mentions
Rippling
2
47 mentions
Deel
3
43 mentions
Workday
4
36 mentions
Slack
5
34 mentions
Okta
6
31 mentions
BambooHR
7
31 mentions
Jamf
8
27 mentions
Remote
9
20 mentions
Kandji
10
19 mentions
Google Workspace
11
18 mentions
ADP
Analysis
Insights & Recommended Actions
What's working, what's not, and specific steps to improve Rippling's AI visibility.
Key Findings
Strength
Exceptional performance on Gemini (100% mention rate, 1.7 avg pos) and ChatGPT (94% mention rate, 2.0 avg pos).
Strength
Market leader in Reputation & Market Sentiment queries, consistently securing the #1 position in 'Rippling vs Workday' comparisons across all platforms.
Strength
High authority for the Efficiency-Driven CFO persona with a leading average position of 1.4.
Recommended Actions
1
Execute an SGE (Search Generative Experience) optimization strategy focusing on structured data and clear listicle formats.
With only 50% visibility in AI Overviews despite 100% in Gemini, the brand is missing out on critical top-of-funnel search real estate.
2
Refresh technical documentation and API guides related to IT and hardware management to improve Claude's indexing and ranking stability.
Extreme volatility in Claude rankings (pos 1 to 25) for IT workflows suggests the model is encountering conflicting or insufficient technical data.
3
Develop and distribute ROI-focused case studies specifically for the CFO persona to address the 'mixed' sentiment score.
While CFOs see Rippling frequently (pos 1.4), the mixed sentiment suggests they are not yet fully convinced of the value-to-cost ratio compared to competitors.
Strategy
Business Goals
The goals Rippling is monitoring AI visibility against.
1
Optimize Content Structure for AI Search Visibility
Address the 50% AI Overviews visibility gap by restructuring existing content with clear listicle formats, structured data markup, and scannable headers that SGE can easily parse and feature. This involves auditing top-performing pages and reformatting them for AI-first search while amplifying key takeaways through social channels to drive engagement signals.
2
Refresh Technical Documentation for AI Indexing
Stabilize Claude rankings for IT workflows by overhauling technical documentation, API guides, and hardware management resources with consistent terminology, clear use cases, and comprehensive examples. Social content will highlight specific technical capabilities and link back to updated documentation to strengthen indexing signals.
3
Build ROI-Focused Content for CFO Conversion
Address mixed CFO sentiment by developing and distributing concrete ROI case studies, cost-comparison analyses, and financial impact stories that demonstrate measurable value. Social campaigns will target finance decision-makers with data-driven proof points that shift perception from 'expensive' to 'investment with clear returns.'
4
Dominate Global Payroll Comparison Searches
Close the Gemini ranking gap for Global Payroll and Employer of Record services by creating dedicated comparison content that positions Rippling against competitors in this high-growth category. Strategic social distribution will build topical authority and drive traffic to comprehensive comparison resources that AI models can reference.
Programmatic Testing
Sample Conversations
We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.
ChatGPT
Claude
Gemini
AI OverviewsWorkforce Tech Consolidation & Automation(3 queries)
“best all-in-one software for hr it and payroll so i don't have to keep 10 tabs open”
4/4 platforms mentioned
CoreGlobal HR Expansionist VP · VP of People Operations
ChatGPT1.Rippling
2.Slack
3.GitHub
4.Okta
5.Deel
+6 more
Claude1.Rippling
2.Deel
3.Workday
4.BambooHR
5.Trax
+8 more
Gemini1.ADP
2.Rippling
3.Mac
4.FileVault
5.BitLocker
+7 more
AI Overviews1.Workday
2.Gusto
3.ADP Workforce Now
4.Rippling
5.BambooHR
+16 more
“how can i automate employee onboarding across hr and it at the same time”
3/4 platforms mentioned
CoreChatGPT1.Workday
2.BambooHR
3.Rippling
4.SAP SuccessFactors
5.ADP Workforce Now
+34 more
Claude1.BambooHR
2.Workday
3.Rippling
4.Okta
5.ServiceNow
+16 more
Gemini1.Rippling
2.Slack
3.Gusto
4.Google Workspace
5.Zoom
+46 more
AI Overviews1.Waybook
2.Arlington Resources
3.Cornerstone Staffing Solutions, Inc.
4.usewhale.io
5.Gex Search
+2 more
“mid-market workforce management platforms that actually talk to each other”
0/4 platforms mentioned
CoreChatGPTNo brands listed
ClaudeNo brands listed
GeminiNo brands listed
AI OverviewsNo brands listed
Source Intelligence
Citations
The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.
Top 10 HRIS Systems to Manage Employees Better - PeopleGoal
peoplegoal.com
Web1 ref
42 Best HR Software Solutions in 2026 | HR Acuity
hracuity.com
Web1 ref
Comparing the top 10 HRM systems: How to choose the best one?
peopleforce.io
Web1 ref
5 Top HR Tools & Software Every Business Needs in 2025
rippling.com
Web1 ref
Best Human Resources Software 2026 - Capterra
capterra.com
Web1 ref
The best HR software of 2026: Expert reviewed | ZDNET
zdnet.com
Web1 ref
10 Best HRIS Software for HR Managers [2026] - Paylocity
paylocity.com
Web1 ref
The 9 Best HR Software Solutions in 2026 | Paylocity
paylocity.com
Web1 ref
7 Best HR Software and Tools Every Company Needs
youtube.com
Video1 ref
Deel HR Review 2026: Features, Pricing & Ease of Use
anywherer.com
Web1 ref
Best 7+ Employee Management Software for Growing Startups
aloa.co
Web1 ref
Top 13 Andela Alternatives for Hiring Developers 2026
1840andco.com
Web1 ref
API docs
developers.rippling.com
Web1 ref
SSO/SCIM docs
help.rippling.com
Web1 ref
SSO/SCIM docs
help.rippling.com
Web1 ref
Brand Identity
Brand Voice & Style
How AI perceives Rippling's communication style and personality
Rippling communicates with confident authority backed by product substance, positioning itself as the sophisticated choice for businesses that want to operate smarter. The tone is direct and efficient—mirroring the platform's promise to eliminate busywork—while remaining accessible to non-technical audiences. There's an underlying boldness in how Rippling challenges industry norms and competitors, paired with a practical, results-oriented focus that appeals to decision-makers who value tangible outcomes over marketing fluff.
Core Tone Traits
Confident & Bold
Makes strong claims about product superiority and isn't afraid to challenge competitors directly
Efficient & Direct
Communicates value propositions clearly without unnecessary jargon or filler
Sophisticated yet Accessible
Addresses complex enterprise problems in language that resonates with busy professionals
Results-Oriented
Focuses on measurable outcomes like time saved, costs reduced, and efficiency gained
Visual Identity
Primary
#4C1D6E
Secondary
#8B2A5C
Accent
#F5A623
Background
#FFFFFF
Foreground
#111111
Data generated by Pendium.ai AI visibility scanning. Last scanned February 16, 2026.
Start getting
recommended by AI.
Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.
Free visibility scanResults in 2 minutesNo credit card required