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Visibility Report Shared
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Visibility68
Vibe82
MasterClass
Active Monitoring
AI Visibility Score
68/100
Good
Sentiment Score
82/100
Score by Priority
How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services
core
68
adjacent
37
aspirational
39
AI Perception
Key Takeaways
How AI platforms collectively perceive and describe MasterClass today.
MasterClass demonstrates strong brand authority in creative fields and reputation-based queries, particularly on Gemini and ChatGPT. While it dominates high-intent brand comparisons, it suffers from significant visibility gaps in general career advancement and resume-building searches where competitors like LinkedIn Learning prevail.
Working in your favor
Absolute dominance in brand-specific queries and reputation checks across all LLMs, consistently ranking #1.
Strongest performance on Gemini with a 92% mention rate and an average position of 2.4.
High resonance with 'The Strategic HR Director' (88% mention rate) and 'The Aspiring Screenwriter' (82% mention rate) personas.
Gaps to close
Total absence in general professional development queries like 'help me find some online courses to put on my resume'.
Significantly lower visibility in Google AI Overviews (48%) compared to conversational LLMs (80%+).
Underperformance for 'The High-Performance Tech Lead' persona, with the highest average position (3.9) and lowest mention rate (63%).
Opportunities
Expand content strategy to target 'resume-worthy' and 'career advancement' keywords to compete with Coursera and LinkedIn Learning.
Optimize technical content for Google's AI Overviews to bridge the 44% gap between Gemini mentions and SGE visibility.
Leverage business-centric instructors like Bob Iger to better capture the 'Tech Lead' persona for leadership training queries.
Highest-Impact Actions
1
Develop and index dedicated landing pages focused on the professional utility of certificates.
MasterClass is currently 'not mentioned' in resume-building queries, allowing LinkedIn Learning and Coursera to capture the professional development market share.
2
Audit and optimize structured data specifically for Google Search's AI Overviews.
With only 48% visibility in AI Overviews despite 92% on Gemini, there is a clear disconnect in how Google's search-specific AI parses MasterClass content compared to its LLM.
3
Refine the 'Tech Lead' content pillar by highlighting business strategy and soft skills courses.
The tech lead persona is the brand's weakest segment; positioning classes as essential 'soft skills' for remote leadership can improve rankings in the Enterprise Training category.
Current State
Visibility Landscape
A high-level view of how MasterClass performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.
 ChatGPT |  Claude |  Gemini |  AI Overviews | |
|---|---|---|---|---|
Reputation1q Brand recognition & direct queries | 97 | 97 | 97 | 97 |
| “What do you know about MasterClass? What do they do and what's their reputation?” | #1 | #1 | #1 | #1 |
Core8q Product/service category queries | 79 | 84 | 86 | 60 |
| “MasterClass vs Skillshare for someone who wants to learn cinematography” | #1 | #1 | #1 | #2 |
| “help me find some online courses to put on my resume for a leadership role” | No | No | No | No |
| “are there any masterclass certificates for career advancement that actually impress recruiters” | #1 | #1 | #1 | No |
| “best platforms for soft skills training for remote employees” | #5 | #2 | #5 | No |
| “i want to learn to write a thriller, who are the best teachers online” | #1 | #1 | #1 | #3 |
| “is a masterclass membership worth it in 2026 or is it just for show” | #1 | #1 | #1 | #1 |
| “has anyone used masterclass certificates to actually get a job” | #1 | #1 | #1 | #1 |
| “i want to learn business strategy from someone like bob iger or howard schultz, how can i do that” | #19 | #9 | #3 | No |
Growth Areas4q Adjacent, aspirational & visionary | 72 | 69 | 91 | 0 |
| “recommend some enterprise learning solutions for a creative marketing team” | #1 | #11 | #1 | No |
| “what is a good gift for someone who loves cooking and already has every gadget” | #3 | #1 | #1 | No |
| “how to set up a professional development program that employees actually want to use” | #7 | No | #2 | No |
| “give me ideas for things to learn during my 15 minute commute that aren't just podcasts” | No | #2 | #8 | No |
“What do you know about MasterClass? What do they do and what's their reputation?”
#1#1#1#1“MasterClass vs Skillshare for someone who wants to learn cinematography”
#1#1#1#2“help me find some online courses to put on my resume for a leadership role”
NoNoNoNo“are there any masterclass certificates for career advancement that actually impress recruiters”
#1#1#1No“best platforms for soft skills training for remote employees”
#5#2#5No“i want to learn to write a thriller, who are the best teachers online”
#1#1#1#3“is a masterclass membership worth it in 2026 or is it just for show”
#1#1#1#1“has anyone used masterclass certificates to actually get a job”
#1#1#1#1“i want to learn business strategy from someone like bob iger or howard schultz, how can i do that”
#19#9#3No“recommend some enterprise learning solutions for a creative marketing team”
#1#11#1No“what is a good gift for someone who loves cooking and already has every gadget”
#3#1#1No“how to set up a professional development program that employees actually want to use”
#7No#2No“give me ideas for things to learn during my 15 minute commute that aren't just podcasts”
No#2#8NoCompetitive Landscape
1
64 mentions
MasterClass
2
27 mentions
LinkedIn Learning
3
19 mentions
Coursera
4
19 mentions
YouTube
5
15 mentions
Skillshare
6
12 mentions
Reforge
7
11 mentions
Coursera for Business
8
10 mentions
Netflix
9
10 mentions
Section
10
10 mentions
LinkedIn
11
9 mentions
edX
Analysis
Insights & Recommended Actions
What's working, what's not, and specific steps to improve MasterClass's AI visibility.
Key Findings
Strength
Absolute dominance in brand-specific queries and reputation checks across all LLMs, consistently ranking #1.
Strength
Strongest performance on Gemini with a 92% mention rate and an average position of 2.4.
Strength
High resonance with 'The Strategic HR Director' (88% mention rate) and 'The Aspiring Screenwriter' (82% mention rate) personas.
Recommended Actions
1
Develop and index dedicated landing pages focused on the professional utility of certificates.
MasterClass is currently 'not mentioned' in resume-building queries, allowing LinkedIn Learning and Coursera to capture the professional development market share.
2
Audit and optimize structured data specifically for Google Search's AI Overviews.
With only 48% visibility in AI Overviews despite 92% on Gemini, there is a clear disconnect in how Google's search-specific AI parses MasterClass content compared to its LLM.
3
Refine the 'Tech Lead' content pillar by highlighting business strategy and soft skills courses.
The tech lead persona is the brand's weakest segment; positioning classes as essential 'soft skills' for remote leadership can improve rankings in the Enterprise Training category.
Strategy
Business Goals
The goals MasterClass is monitoring AI visibility against.
1
Launch Professional Certificate Landing Pages for AI Discovery
Address the critical gap in resume-building and professional development queries where MasterClass is currently absent while competitors dominate. Create dedicated, SEO-optimized landing pages that clearly articulate the career value of MasterClass certificates, using structured data and professional development keywords that AI assistants reference when recommending skill-building resources. Amplify through social content showcasing real learner career transformations and certificate achievements.
2
Optimize Structured Data for Google AI Overviews
Close the visibility gap between Gemini (92%) and Google AI Overviews (48%) by conducting a comprehensive structured data audit tailored specifically for how Google's search AI parses educational content. Implement enhanced schema markup for courses, instructors, and learning outcomes while creating social content that reinforces these structured signals through consistent messaging about course categories and benefits.
3
Position MasterClass as Essential Leadership Soft Skills Training
Strengthen visibility among tech leads and enterprise decision-makers by repositioning relevant courses as critical soft skills development for remote and hybrid leadership. Create content pillars around business strategy, communication, and team management courses taught by celebrity instructors, addressing the brand's weakest persona segment while targeting enterprise training queries that AI assistants field.
4
Create Gift Guide Content Strategy for LLM Discovery
Stabilize volatile gift-related search rankings by developing clearly categorized gift guide content that AI assistants can easily parse and recommend. Build dedicated gift landing pages with specific audience segments like 'gifts for home cooks' or 'gifts for aspiring writers,' supported by seasonal social campaigns that reinforce these categories and drive consistent visibility year-round.
5
Build Cross-Platform Authority for AI Recommendation Engines
Increase overall brand presence across the platforms and databases that LLMs reference when making educational recommendations. Develop a coordinated content strategy that positions MasterClass experts and unique course offerings in industry publications, professional networks, and educational directories, ensuring consistent brand signals that AI assistants recognize as authoritative.
Programmatic Testing
Sample Conversations
We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.
ChatGPT
Claude
Gemini
AI OverviewsEnterprise Training & Workplace Benefits(3 queries)
“recommend some enterprise learning solutions for a creative marketing team”
2/4 platforms mentioned
AdjacentThe Strategic HR Director · Director of People & Culture
ChatGPT1.Domestika for Business
2.Skillshare for Teams
3.LinkedIn Learning
4.Adobe Creative Suite
5.Reforge
9.MasterClass at Work
+8 more
Claude1.LinkedIn Learning for Enterprise
2.Adobe Creative Suite
3.Skillshare for Teams
4.LinkedIn Learning
5.Udemy Business
+8 more
Gemini1.LinkedIn Learning
2.MasterClass
3.Section
4.Section4
5.CXL
+10 more
AI Overviews1.Adobe Learning Manager
2.Captivate Prime
3.Softbook
4.LearnWorlds LMS
5.Coassemble
+4 more
“best platforms for soft skills training for remote employees”
3/4 platforms mentioned
CoreThe High-Performance Tech Lead · Principal Software Engineer
ChatGPT1.Torch
2.BetterUp
3.Salesforce
4.Reforge
5.MasterClass at Work
+13 more
Claude1.LinkedIn Learning
2.MasterClass
3.Harvard ManageMentor
4.Reforge
5.Stripe
+12 more
Gemini1.Reforge
2.Section
3.Knowable
4.The Daily
5.MasterClass
+9 more
AI Overviews1.360Learning
2.Skillsoft
3.TalentLMS
4.Udemy
5.Code Academy
+2 more
“how to set up a professional development program that employees actually want to use”
2/4 platforms mentioned
AdjacentThe Aspiring Screenwriter · Freelance Scriptwriter
ChatGPT1.Atlassian
2.Shopify
3.LinkedIn Learning
4.HubSpot
5.Salesforce
7.MasterClass
+16 more
Claude1.Degreed
2.EdCast
3.Udemy for Business
4.LinkedIn Learning
5.Skilljar
+20 more
Gemini1.A24
2.MasterClass at Work
3.Maven
4.LinkedIn Learning
5.Excel
+8 more
AI OverviewsNo brands listed
Source Intelligence
Citations
The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.
Is Masterclass Worth It? A Honest Masterclass Review: Jan 2025
ilampadmanabhan.medium.com
Blog1 ref
MasterClass Review (2025): Benefits & Limits of Online ...
themindcollection.com
Web1 ref
I Tried MasterClass for 6 Months & It Stopped My ... - InStyle
instyle.com
Web1 ref
Is Masterclass Worth It in 2025? I Paid $100 to Test – Here's ...
youtube.com
Video1 ref
I'm considering getting a MasterClass subscription. Is it ...
reddit.com
Forum1 ref
The 12 Best Enterprise LMS Platforms in 2026
ispring.com
Web1 ref
Best Corporate Learning Technologies Reviews 2026
gartner.com
Web1 ref
Best enterprise LMS platforms for global teams
cypherlearning.com
Web1 ref
Learning Management Systems (LMS) for Marketing and ...
elearningindustry.com
Web1 ref
Marketing Enterprise Learning Services
ana.net
Web1 ref
What is the 5-Gift rule for the Holidays, and why with this you’ll never buy bad gifts again
buff.com
Web1 ref
What is the 5 gift rule? - Facebook
facebook.com
Web1 ref
WHAT IS THE "5 GIFT RULE " FOR CHRISTMAS? - Hooray Heroes
hoorayheroes.com
Web1 ref
🎁 The 5-Gift Rule for Christmas — Simplify, Save & ... - Instagram
instagram.com
Web1 ref
What Is the 5 Gift Rule for Christmas? - The Brow Technicians
thebrowtechnicians.com
Web1 ref
Brand Identity
Brand Voice & Style
How AI perceives MasterClass's communication style and personality
MasterClass communicates with an aspirational yet accessible tone that inspires learners to pursue excellence. The brand voice is confident and premium, reflecting the caliber of its celebrity instructors, while remaining warm and encouraging to make world-class education feel attainable. Messaging emphasizes transformation and personal growth, using concise, impactful language that mirrors the cinematic quality of its content. The brand balances sophistication with approachability, making learners feel they're joining an exclusive community of achievers.
Core Tone Traits
Aspirational & Inspiring
Motivates learners to reach their full potential by learning from the best in the world
Premium & Sophisticated
Reflects the high-quality, cinematic production value and caliber of world-renowned instructors
Accessible & Encouraging
Makes elite-level education feel attainable and welcoming to all learners
Confident & Authoritative
Speaks with conviction about the transformative power of learning from legends
Visual Identity
Primary
#000000
Secondary
#FFFFFF
Accent
#E31837
Background
#FFFFFF
Foreground
#111111
Data generated by Pendium.ai AI visibility scanning. Last scanned February 16, 2026.
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