AI Visibility Report for Patagonia
This report shows how ChatGPT, Claude, Gemini, and Google AI perceive and recommend Patagonia across different topics and search queries.
AI Visibility Score
How often AI mentions this brand
Competitor Analysis
Who AI recommends instead
Action Plan
How to improve visibility
Brand Rankings
PatagoniaPatagonia demonstrates dominant AI visibility with an overall score of 87/100, led by a near-perfect performance in sustainability and brand reputation queries. While the brand maintains top-tier rankings across Gemini, ChatGPT, and Claude, there is a noticeable decline in visibility and sentiment within specific technical gear niches and for non-professional personas.
Strengths
- • Absolute dominance in sustainability-related queries, ranking #1 across all tested platforms for ethical brand discovery and repair/recycle programs.
- • High brand authority in travel and lifestyle gear, particularly the 'Black Hole' bag series which consistently secured the #1 position.
Gaps
- • Significant visibility drop in technical niche queries such as 'fly fishing gear' (ChatGPT #11, Claude #10, Gemini #15) and 'backcountry snowboarding' (ChatGPT #8/17).
- • Mixed sentiment reported for high-visibility personas like 'Weekend Backpacker Kelly' and 'Regional Buyer Sandra', suggesting potential concerns over pricing or accessibility.
Persona Performance
How different user types perceive your brand when asking AI
Conversation Topics & Search Queries
Real queries where Patagonia should appear— expand queries to see per-persona results
ChatGPT
Claude
Gemini
AI OverviewChatGPTClaudeGeminiAI OverviewChatGPTClaudeGeminiAI OverviewSources LLMs Reference
Sources that AI assistants cite. Getting featured here improves visibility.
Recommended Actions
Optimize technical product documentation for niche sports categories.
Rankings for fly fishing and snowboarding are significantly lower than brand-level queries, indicating a lack of technical topical authority in AI training data compared to general sustainability.
Address sentiment issues for the 'Weekend Backpacker' persona.
Despite 100% visibility, sentiment is mixed for this persona; the brand needs to improve perception around entry-level accessibility and price-to-performance ratios.
Execute an AI Overview-specific SEO strategy.
AI Overviews have the highest average position (1.3) but the lowest mention rate (76%) and mixed sentiment; structured data and expert-authored content can stabilize this presence.
Develop comparative 'Versus' landing pages for technical specs.
While Patagonia currently wins the reputation battle against Arc'teryx and The North Face, deepening the technical comparison data will prevent competitors from regaining ground in 'Technical Performance' queries.
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