What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Visibility Report Shared

Someone shared this Thorne visibility report with you. Open and review the full analysis exactly as they see it.

Thorne

Visibility56

Vibe99

Businesses/Thorne

AI Visibility & Sentiment

Thorne

Active Monitoring

AI Visibility Score

56/100

Moderate

Sentiment Score

99/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Summary

Thorne exhibits dominant AI visibility with an 81/100 score, driven by near-perfect rankings in brand trust, professional certifications, and ingredient research. While the brand is the primary authority for professional-grade supplements, it faces visibility gaps in emerging personalized health tech and mixed sentiment on the Gemini platform.

Agent Breakdown

AI Platforms

How often do different AI platforms reference Thorne?

Loading explorer...

Conversation Analysis

Key Topics

What conversations is Thorne included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend Thorne to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Science Backed Ingredient Research(12 queries)

“what's the most bioavailable form of magnesium for sleep and anxiety”

3/4 platforms mentioned

Core

ChatGPT

1.Thorne Magnesium Bisglycinate

2.Mayo Clinic

3.Pure Encapsulations

4.Momentous

5.Magtein

+8 more

Claude

1.Thorne Magnesium Bisglycinate

2.Pure Encapsulations

3.Magtein

4.Life Extension Neuro-Mag

5.Magtein

+1 more

Gemini

1.Magtein

2.Life Extension

3.Momentous

4.Thorne Magnesium Bisglycinate

5.Mayo Clinic

+5 more

AI Overviews

1.Nebraska Medicine

2.Mayo Clinic Press

3.Harvard Health

4.Cornerstone Psychiatric Care

5.Rittenhouse Psychiatric Associates

+4 more

“what's the most bioavailable form of magnesium for sleep and anxiety”

3/4 platforms mentioned

Core

ChatGPT

1.Albion TRAACS

2.Thorne

3.Klean Athlete

4.Momentous

5.Ironman

Claude

1.Thorne Magnesium Bisglycinate Powder

2.Klean Athlete Klean Magnesium

3.Pure Encapsulations Magnesium Glycinate

4.Magtein

5.Life Extension Neuro-Mag

+1 more

Gemini

1.Thorne Magnesium Bisglycinate

2.Magtein

3.Momentous Magnesium Threonate

4.Momentous

5.Klean Athlete Klean Magnesium

+2 more

AI Overviews

1.Nebraska Medicine

2.Mayo Clinic Press

3.Harvard Health

4.Cornerstone Psychiatric Care

5.Rittenhouse Psychiatric Associates

+4 more

“find me professional grade supplements that doctors usually recommend to patients”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Creapure

3.Klean Athlete

4.Douglas Labs

5.Momentous

+15 more

Claude

1.Thorne Research

2.Mayo Clinic

3.Elite Performance Stack

4.Amino Complex

5.Iron Bisglycinate

+17 more

Gemini

1.Metagenics

2.Ortho Molecular

3.Thorne

4.Mayo Clinic

5.Ferrasorb

+11 more

AI Overviews

1.Thorne

2.Garden of Life

3.Nature Made

4.Ritual

5.Mary Ruth's

+24 more

“find me professional grade supplements that doctors usually recommend to patients”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Quatrefolic

3.Basic Nutrients 2/Day

4.SPM Active

5.EnteroMend

+51 more

Claude

1.Thorne Research

2.Pure Encapsulations

3.Designs for Health

4.Ortho Molecular Products

5.Integrative Therapeutics

+8 more

Gemini

1.Thorne

2.Metagenics

3.Metarelax

4.UltraGI Replenish

5.Pure Encapsulations

+27 more

AI Overviews

1.Thorne

2.Garden of Life

3.Nature Made

4.Ritual

5.Mary Ruth's

+24 more

“find me professional grade supplements that doctors usually recommend to patients”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne Research

2.Mayo Clinic

3.Thorne Basic Nutrients 2/Day

4.Thorne Magnesium Bisglycinate

5.Thorne Creatine Monohydrate

+48 more

Claude

1.Thorne Research

2.Mayo Clinic

3.Cleveland Clinic

4.NiaCel

5.Pure Encapsulations

+6 more

Gemini

1.Thorne

2.Mayo Clinic

3.ResveraCel

4.Pure Encapsulations

5.Metagenics

+13 more

AI Overviews

1.Thorne

2.Garden of Life

3.Nature Made

4.Ritual

5.Mary Ruth's

+33 more

“compare the best high-end multivitamins with no fillers”

3/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Basic Nutrients 2/Day

3.Mayo Clinic

4.Pure Encapsulations

5.O.N.E. Multivitamin

+6 more

Claude

1.Thorne Research Multi-Vitamin Elite

2.Mayo Clinic

3.Pure Encapsulations O.N.E. Multivitamin

4.Metafolin

5.Thorne

+9 more

Gemini

1.Thorne

2.Basic Nutrients 2/Day

3.Mayo Clinic

4.Pure Encapsulations

5.O.N.E. Multivitamin

+9 more

AI Overviews

1.Ritual Essential

2.Transparent Labs Multivitamin

3.Garden of Life Vitamin Code

4.Pure Encapsulations O.N.E.

5.Legion Triumph

“compare the best high-end multivitamins with no fillers”

3/4 platforms mentioned

Core

ChatGPT

1.Pure Encapsulations O.N.E. Multivitamin

2.Thorne Basic Nutrients 2/Day

3.Seeking Health Optimal Multivitamin

4.Designs for Health Twice Daily Multi

5.MegaFood One Daily

+12 more

Claude

1.Thorne Research Basic Nutrients 2/Day

2.Pure Encapsulations O.N.E. Multivitamin

3.Seeking Health Optimal Multivitamin

4.Life Extension Two-Per-Day

5.Designs for Health Complete Multi

+4 more

Gemini

1.Thorne

2.Basic Nutrients 2/Day

3.Mayo Clinic

4.Pure Encapsulations

5.O.N.E. Multivitamin

+6 more

AI Overviews

1.Ritual Essential

2.Transparent Labs Multivitamin

3.Garden of Life Vitamin Code

4.Pure Encapsulations O.N.E.

5.Ritual Essential for Women

+15 more

“what's the most bioavailable form of magnesium for sleep and anxiety”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“what's the most bioavailable form of magnesium for sleep and anxiety”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“compare the best high-end multivitamins with no fillers”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“compare the best high-end multivitamins with no fillers”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“find me professional grade supplements that doctors usually recommend to patients”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Professional & Athletic Performance Nutrition(12 queries)

“best NSF certified for sport protein and creatine for a college athlete”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne Whey Protein Isolate

2.Thorne

3.Momentous Essential Whey Protein

4.Klean Athlete Klean Isolate

5.Optimum Nutrition Gold Standard

+6 more

Claude

1.Klean Athlete Klean Isolate

2.Momentous Essential Whey Protein

3.Optimum Nutrition Gold Standard 100% Whey

4.Ascent Native Fuel Whey Protein

5.Thorne Whey Protein Isolate

+4 more

Gemini

1.Thorne

2.Thorne Whey Protein Isolate

3.Momentous

4.Momentous Essential Grass-Fed Whey

5.ProHydrolase

+8 more

AI Overviews

1.Thorne

2.Klean Athlete

3.Momentous

4.Transparent Labs

5.Creatine HMB

+26 more

“best NSF certified for sport protein and creatine for a college athlete”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne Whey Protein Isolate

2.Klean Athlete

3.Klean Isolate

4.Momentous Essential Whey

5.Thorne Creatine

+8 more

Claude

1.Thorne Whey Protein Isolate

2.Klean Athlete Klean Isolate

3.Douglas Labs

4.Momentous Essential Protein

5.Ascent Native Fuel Whey Protein

+8 more

Gemini

1.Thorne Whey Protein Isolate

2.Thorne’s Amino Complex

3.Klean Athlete Klean Isolate

4.Klean Athlete

5.Momentous Essential Grass-Fed Whey

+11 more

AI Overviews

1.Thorne

2.Klean Athlete

3.Momentous

4.Transparent Labs

5.Creatine HMB

+11 more

“build me a supplement stack for marathon training that focuses on recovery and joint health”

3/4 platforms mentioned

Core

ChatGPT

1.Ironman

2.Thorne Super EPA Pro

3.Klean Athlete Klean Omega

4.Momentous Collagen Peptides

5.Thorne Vitamin D/K2 Liquid

+13 more

Claude

1.Ironman

2.Thorne Amino Complex

3.Klean Athlete

4.Nordic Naturals Ultimate Omega-D3 Sport

5.Klean Athlete Klean Joint

+11 more

Gemini

1.Garden of Life

2.Thorne

3.Klean Athlete

4.Klean Collagen+C

5.Joint Support Nutrients

+8 more

AI Overviews

1.YouTube

2.The Running Channel

3.Lonely Goat Running Club

4.gorewear

5.Peloton

+4 more

“build me a supplement stack for marathon training that focuses on recovery and joint health”

3/4 platforms mentioned

Core

ChatGPT

1.Thorne Collagen Plus

2.Designs for Health

3.Whole Body Collagen

4.Thorne Super EPA Pro

5.Nordic Naturals

+14 more

Claude

1.Thorne Super EPA Pro

2.Nordic Naturals Ultimate Omega

3.Thorne Meriva SF

4.Designs for Health CurcumEvail

5.Vital Proteins Collagen Peptides

+13 more

Gemini

1.Thorne

2.Collagen Fit

3.Pure Encapsulations

4.Joint Complex

5.UC-II

+11 more

AI Overviews

1.YouTube

2.The Running Channel

3.Lonely Goat Running Club

4.gorewear

5.Peloton

+4 more

“what supplements do professional sports teams actually use”

3/4 platforms mentioned

Aspirational

ChatGPT

1.Thorne

2.UFC

3.NBA

4.MLB

5.Albion

+32 more

Claude

1.Thorne

2.NBA

3.Lakers

4.Nets

5.Cavaliers

+21 more

Gemini

1.Garden of Life

2.Thorne

3.UFC

4.Klean Athlete

5.Atrium Innovations

+23 more

AI Overviews

1.NFL

2.World Tour

3.EF

“what supplements do professional sports teams actually use”

3/4 platforms mentioned

Aspirational

ChatGPT

1.Thorne Creatine

2.Momentous Creatine

3.Klean Athlete

4.Klean Creatine

5.Thorne Whey Isolate

+34 more

Claude

1.Thorne

2.Mayo Clinic

3.Momentous

4.Stanford

5.Klean Athlete

+8 more

Gemini

1.NFL

2.NBA

3.MLB

4.Thorne

5.UFC

+22 more

AI Overviews

1.NFL

2.EF

“build me a supplement stack for marathon training that focuses on recovery and joint health”

3/4 platforms mentioned

Core

ChatGPT

1.Optimum Nutrition Gold Standard

2.Thorne Whey

3.Naked Pea

4.Vega Sport

5.Nordic Naturals Ultimate Omega

+26 more

Claude

1.Optimum Nutrition Gold Standard

2.Momentous

3.Vega Sport

4.Thorne Amino Complex

5.Klean Athlete

+17 more

Gemini

1.Momentous Collagen Peptides

2.Vital Proteins Collagen Peptides

3.Thorne Glucosamine & Chondroitin

4.Nordic Naturals Ultimate Omega

5.Optimum Nutrition Gold Standard Whey

+8 more

AI Overviews

1.YouTube

2.The Running Channel

3.Lonely Goat Running Club

4.gorewear

5.Peloton

+4 more

“best NSF certified for sport protein and creatine for a college athlete”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“best NSF certified for sport protein and creatine for a college athlete”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“build me a supplement stack for marathon training that focuses on recovery and joint health”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“what supplements do professional sports teams actually use”

0/4 platforms mentioned

Aspirational

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“what supplements do professional sports teams actually use”

0/4 platforms mentioned

Aspirational

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Brand Trust & Comparative Quality(10 queries)

“Thorne vs Pure Encapsulations which one is higher quality”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Pure Encapsulations

3.Mayo Clinic

Claude

1.Thorne

2.Pure Encapsulations

3.Mayo Clinic

4.Cleveland Clinic

5.Nestlé Health Science

Gemini

1.Thorne

2.Pure Encapsulations

3.Meriva

4.Quatrefolic

5.Nestlé Health Science

+9 more

AI Overviews

1.Nature Made

2.Thorne

3.Transparent Labs

4.Ritual

5.Nordic Naturals

+17 more

“is Thorne worth the extra money or should I just buy NOW Foods”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Albion

3.NOW Foods

4.Ironman

5.Ferrochel

Claude

1.Thorne

2.NOW Foods

3.Thorne Iron Bisglycinate

4.NOW Iron

5.Thorne D/K2 Liquid

+2 more

Gemini

1.Ironman

2.NOW Foods

3.Thorne

4.NOW Sports

5.UFC

+7 more

AI Overviews

1.Thorne

2.Basic Nutrients 2/Day

3.Vogue

4.Amazon.com

5.iHerb

+6 more

“is Thorne worth the extra money or should I just buy NOW Foods”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.NOW Foods

3.Niagen

4.Chromadex

5.Quatrefolic

+8 more

Claude

1.Thorne

2.Mayo Clinic

3.NOW

4.NOW Foods

5.NiaCel

+1 more

Gemini

1.Thorne

2.NOW Foods

3.Mayo Clinic

4.ResveraCel

5.NiaCel

+3 more

AI Overviews

1.Thorne

2.Basic Nutrients 2/Day

3.Vogue

4.Amazon.com

5.iHerb

+6 more

“tell me about Thorne's testing standards and if they are legit”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Thorne Amino Complex

3.Thorne Creatine

4.Thorne Collagen Fit

5.Klean Athlete

+7 more

Claude

1.Thorne

2.Amino Complex

3.Garden of Life

4.Ironman

Gemini

1.Thorne

2.IRONMAN

3.UCI

4.Ferrasorb

5.Mayo Clinic

+8 more

AI Overviews

1.Thorne Research

2.Mayo Clinic

3.Verywell Fit

4.Central Texas College

5.The Look Med Spa

+1 more

“tell me about Thorne's testing standards and if they are legit”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Mayo Clinic

3.Cleveland Clinic

4.Duke

5.Biological Age Test

+6 more

Claude

1.Thorne

2.TruGraf™

3.Albion

4.Mayo Clinic

5.Pure Encapsulations

+5 more

Gemini

1.Thorne

2.Mayo Clinic

3.Onegevity

4.Prebiotic +

5.Pure Encapsulations

+4 more

AI Overviews

1.Thorne Research

2.Mayo Clinic

3.Verywell Fit

4.Central Texas College

5.The Look Med Spa

+1 more

“tell me about Thorne's testing standards and if they are legit”

4/4 platforms mentioned

Core

ChatGPT

1.Thorne

2.Mayo Clinic

3.Mayo Clinic Ventures

4.UFC

5.NFL

+19 more

Claude

1.Thorne

2.Mayo Clinic

3.Momentous

4.MYOXCIENCE

5.Life Extension

+1 more

Gemini

1.Thorne

2.Mayo Clinic

3.MLB

4.NHL

5.NFL

+7 more

AI Overviews

1.Thorne Research

2.Mayo Clinic

3.Verywell Fit

4.Central Texas College

5.The Look Med Spa

+1 more

“Thorne vs Pure Encapsulations which one is higher quality”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“Thorne vs Pure Encapsulations which one is higher quality”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“Thorne vs Pure Encapsulations which one is higher quality”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“is Thorne worth the extra money or should I just buy NOW Foods”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Personalized Health Optimization(12 queries)

“i'm feeling sluggish lately, what kind of at-home health kits should I get to check my hormones and vitamins?”

1/4 platforms mentioned

Core

ChatGPT

1.InsideTracker Ultimate

2.Function Health

3.Marek Health Lab Builder

4.Marek Health

5.Ulta Lab Tests

+10 more

Claude

1.Inside Tracker

2.Function Health

3.Everlywell Testosterone Test

4.ZRT Laboratory

Gemini

1.Function Health

2.InsideTracker

3.Oura

4.Garmin

5.Apple Watch

7.Thorne Health Intelligence

+6 more

AI Overviews

1.Everlywell

2.Daye

3.Any Lab Test Now

“how can I use AI to get a personalized supplement plan based on my biology?”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Bioniq

2.Care/of

3.Persona

4.InsideTracker

5.Garmin

15.Thorne

+12 more

Claude

1.InsideTracker

2.Rootine

3.Viome

4.Baze

5.Care/of

+1 more

Gemini

1.Ironman

2.InsideTracker

3.Segterra

4.Garmin

5.Oura

13.Thorne

+11 more

AI Overviews

1.Suppmatch

2.SelfDecode

3.Wholeness AI

“how can I use AI to get a personalized supplement plan based on my biology?”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Nebula Genomics

2.Sequencing.com

3.Dante Labs

4.Thorne

5.Oura

+10 more

Claude

1.InsideTracker

2.Thorne

3.Harvard

4.MIT

5.Rootine

+6 more

Gemini

1.Thorne

2.23andMe

3.AncestryDNA

4.SelfDecode

5.Nutrigenomix

+15 more

AI Overviews

1.Suppmatch

2.SelfDecode

3.Wholeness AI

“how can I use AI to get a personalized supplement plan based on my biology?”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Jinfiniti

2.Viome

3.Thorne

4.Levels

5.Supersapiens

+5 more

Claude

1.InsideTracker

2.Oura

3.Garmin

4.Apple Watch

5.InnerAge

+6 more

Gemini

1.Elo Health

2.Quest Diagnostics

3.Apple Watch

4.Oura

5.InsideTracker

8.Thorne

+13 more

AI Overviews

1.Suppmatch

2.SelfDecode

3.Wholeness AI

“help me figure out which biological age test is actually accurate”

0/4 platforms mentioned

Adjacent

ChatGPT

1.TruDiagnostic

2.TruAge Complete

3.Illumina

4.eLife

5.Nature Aging

+9 more

Claude

1.TruDiagnostic

2.TruAge

3.Elysium

4.Index

5.InsideTracker

+2 more

Gemini

1.TruDiagnostic

2.TruAge

3.DunedinPACE

4.Horvath clock

5.Ironman

+11 more

AI Overviews

1.Harvard

2.Harvard Gazette

3.Outside Magazine

4.New York Post

5.PALM Health

+3 more

“help me figure out which biological age test is actually accurate”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Thorne

2.TruAge

3.TruDiagnostic

4.Elysium Index

5.Tally Health

Claude

1.Thorne

2.TruDiagnostic

3.TruAge

4.Illumina

5.DunedinPACE

+8 more

Gemini

1.Thorne

2.TruDiagnostic

3.TruAge

4.DunedinPACE

5.Illumina EPIC array

+8 more

AI Overviews

1.Harvard Gazette

2.Outside Magazine

3.New York Post

4.PALM Health

5.NAD.com

+2 more

“help me figure out which biological age test is actually accurate”

1/4 platforms mentioned

Adjacent

ChatGPT

1.TruDiagnostic

2.TruAge Complete

3.DunedinPACE

4.Elysium Index

5.Tally Health

+10 more

Claude

1.TruDiagnostic

2.TruAge

3.Elysium

4.Index

5.Basis

+2 more

Gemini

1.TruDiagnostic

2.TruAge

3.DunedinPACE

4.Thorne

5.Mayo Clinic

+9 more

AI Overviews

1.Harvard

2.Harvard Gazette

3.Outside Magazine

4.New York Post

5.PALM Health

+3 more

“i'm feeling sluggish lately, what kind of at-home health kits should I get to check my hormones and vitamins?”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“i'm feeling sluggish lately, what kind of at-home health kits should I get to check my hormones and vitamins?”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“i'm feeling sluggish lately, what kind of at-home health kits should I get to check my hormones and vitamins?”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“how can I use AI to get a personalized supplement plan based on my biology?”

0/4 platforms mentioned

Adjacent

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“help me figure out which biological age test is actually accurate”

0/4 platforms mentioned

Adjacent

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Brand Perception

What AI Really Thinks

We asked each AI platform directly about Thorne to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

16Positive

0Neutral

0Negative

across 16 responses

“What do you know about Thorne? What do they do and what's their reputation?”

ChatGPT

Positive

“…Thorne (officially Thorne HealthTech) is a U.S.-based health and wellness company best known for its premium dietary supplements, health testing services, and professional-grade nutritional products.…”

Claude

Positive

“…Thorne is a nutritional supplement company founded in 1984 that's well-regarded in the health and wellness industry.…”

Gemini

Positive

“…Thorne (formerly Thorne Research) is a leading health and wellness technology company that specializes in high-quality nutritional supplements and personalized health testing.…”

AI Overviews

Positive

“…Yes, Thorne is widely considered a highly reputable supplement company due to its rigorous science, extensive third-party testing…”

“What do you know about Thorne? What do they do and what's their reputation?”

Elite Professional Triathlete

ChatGPT

Positive

“…Thorne (Thorne HealthTech, NASDAQ: THRN prior to its 2023 acquisition by L Catterton) is a U.S.-based nutritional supplement and health diagnostics company founded in 1984 and headquartered in Summerville, South Carolina.…”

Claude

Positive

“…Thorne is one of the most respected brands in the supplement industry, and given your commitment to NSF Certified for Sport products, they're definitely on your radar for good reason.…”

Gemini

Positive

“…Thorne (formerly Thorne Research) is widely regarded as the "gold standard" in the practitioner-grade and elite performance supplement market.…”

AI Overviews

Positive

“…Yes, Thorne is widely considered a highly reputable supplement company due to its rigorous science, extensive third-party testing (NSF Certified for Sport, TGA certified), partnerships with major health institutions (Mayo Clinic)…”

“What do you know about Thorne? What do they do and what's their reputation?”

Functional Medicine Clinic Director

ChatGPT

Positive

“…Thorne HealthTech (founded 1984) is a U.S.-based nutraceutical company headquartered in South Carolina.…”

Claude

Positive

“…Thorne is one of the most respected names in the practitioner-grade supplement industry, and given your focus on evidence-based practice, they align well with your approach.…”

Gemini

Positive

“…you likely recognize Thorne as one of the few brands that successfully bridges the gap between traditional dietary supplements and rigorous clinical technology.…”

AI Overviews

Positive

“What do you know about Thorne? What do they do and what's their reputation?”

Quantified-Self Tech Executive

ChatGPT

Positive

“…Thorne = high-trust, clinically positioned, premium supplement company with strong quality control and institutional credibility.…”

Claude

Positive

“…Thorne is a premium supplement manufacturer with a strong reputation in the evidence-based wellness space, which aligns well with your data-driven approach.…”

Gemini

Positive

“…Thorne (formerly Thorne Research) is widely considered the "gold standard" in the professional-grade supplement industry.…”

AI Overviews

Positive

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Consistent #1 rankings across ChatGPT, Claude, and Gemini for brand vibe checks and comparative quality queries against competitors like Pure Encapsulations.

Strength

Extremely strong performance in 'Professional & Athletic Performance Nutrition' queries, particularly for NSF Certified for Sport protein and creatine.

Strength

High trust with the 'Functional Medicine Clinic Director' persona, achieving an 86% mention rate and an average position of 1.3.

Strength

Dominant presence in AI Overviews for professional-grade and high-end multivitamin searches with a #1 average position.

Gap

Significantly lower visibility in 'Personalized Health Optimization' queries, specifically failing to rank for 'biological age test' in some instances.

Gap

Mixed sentiment on the Gemini platform despite a high mention rate (97%), indicating potentially outdated or conflicting data sources being cited.

Gap

Poor performance in queries regarding 'AI-personalized supplement plans', where rankings drop as low as #15 on ChatGPT.

Opportunity

Capture the 'Quantified-Self' segment by improving content and structured data related to at-home health kits and biological age testing.

Opportunity

Improve sentiment on Gemini by addressing the 'mixed' feedback loop, likely related to pricing or accessibility compared to brands like NOW Foods.

Opportunity

Bridge the gap in 'Personalized Health Optimization' to better serve the Elite Triathlete persona, which currently sees mixed sentiment and slightly lower positioning.

Technical Health

Site Health for AI Visibility

How well Thorne's website is optimized for AI agent discovery and comprehension.

88/100

15 passed 4 warnings 1 issues

Audited 2/16/2026

Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality80

Word count, depth, freshness

Schema Markup100

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Warnings

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Page size is moderately large

Consider optimizing if page feels slow.

30 image(s) missing alt text

Add descriptive alt text to all images. Consider converting to WebP format.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Thorne's communication style and personality

Thorne communicates with authoritative scientific credibility balanced by accessible, empowering language. The brand voice is confident yet never condescending, emphasizing evidence-based claims while making complex health information digestible. There's a warm, supportive undertone that positions Thorne as a trusted partner in the customer's wellness journey, not just a product seller. The tone conveys premium quality without being elitist, and scientific rigor without being cold or clinical.

Core Tone Traits

Scientifically Authoritative

Leads with clinical evidence, research-backed claims, and quality certifications to establish credibility

Empowering & Supportive

Positions the customer as the hero of their health journey with Thorne as their trusted guide

Premium & Confident

Communicates quality leadership without arrogance, letting standards and certifications speak for themselves

Accessible & Educational

Translates complex scientific concepts into understandable, actionable wellness guidance

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Thorne

Thorne83 mentions

Mayo Clinic48 mentions

Pure Encapsulations45 mentions

Klean Athlete31 mentions

Momentous30 mentions

Life Extension23 mentions

Designs for Health22 mentions

Metagenics18 mentions

Garden of Life16 mentions

UFC16 mentions

YouTube15 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Read Customer Service Reviews of www.thorne.com - Trustpilot

https://www.trustpilot.com/review/www.thorne.com

Referenced in 1 query

Get Featured

Thorne: Clinically Backed Supplements & Daily Essentials

https://www.thorne.com/

Referenced in 1 query

Review

Unparalleled Quality | Inspired By Science - Thorne

https://www.thorne.com/quality

Referenced in 1 query

Review

The 9 Best Vitamin Brands of 2026, According to Dietitians - Verywell Fit

https://www.verywellfit.com/best-vitamin-brands-4843442

Referenced in 2 queries

Review

Why You Should Know Who Makes Your Supplements - Thorne

https://www.thorne.com/take-5-daily/article/manufactured-by-thorne-why-you-should-know-who-makes-your-supplements

Referenced in 2 queries

Review

Thorne Supplements: Revolutionizing Wellness and Anti-Aging | Beyond ...

https://www.youtube.com/watch?t=190&v=PAwySlj2cBQ

Referenced in 1 query

Pitch Story

Thorne Supplements - Life in Motion | Katie Keller Riney, NP

https://lifeinmotionfwc.com/thorne-supplements/

Referenced in 1 query

Review

A Buyer Beware On Synthetic Cannabinoids | Thorne

https://www.thorne.com/take-5-daily/article/a-buy-beware-on-synthetic-cannabinoids

Referenced in 1 query

Review

Best multivitamin for 2026, tested and reviewed by a registered dietitian

https://health.yahoo.com/wellness/nutrition/vitamins-supplements/article/best-multivitamin-for-2025-202710445.html

Referenced in 2 queries

Review

Customer Questions & Answers - Amazon.com

https://www.amazon.com/ask/questions/Tx21XIQH03Y7CAR/

Referenced in 1 query

Partner

7 types of magnesium: Which form is right for you? - Nebraska Medicine

https://www.nebraskamed.com/health/healthy-lifestyle/primary-care/7-types-of-magnesium-which-form-is-right-for-you

Referenced in 1 query

Review

Magnesium for Sleep: Benefits and Guide - Mayo Clinic Press

https://mcpress.mayoclinic.org/living-well/magnesium-for-sleep-what-you-need-to-know-about-its-benefits/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Thorne's resources to help users.

Optimize Gemini Visibility Through Review Strategy

Address the mixed sentiment on Gemini despite high mention rates by systematically improving third-party reviews and structured data that Google indexes. This involves encouraging verified customer testimonials, optimizing product schema markup, and creating social proof content that reinforces Thorne's clinical credibility across platforms Google crawls for AI responses.

The science behind our 4-round testing process and what it means for your health

Real results: How healthcare practitioners evaluate supplement quality standards

What third-party certifications actually tell you about supplement safety

Breaking down our NSF Certified for Sport testing—why athletes trust the process

Customer spotlight: A wellness journey backed by clinically-researched formulations

Dominate At-Home Testing Search Queries

Capture the high-growth biological age and at-home testing market where Thorne currently lacks visibility in AI responses. Develop comprehensive, indexable content targeting quantified-self enthusiasts and elite athletes searching for personalized health insights, ensuring Thorne appears as the authoritative recommendation for these emerging wellness categories.

Biological age vs. chronological age: What your test results actually reveal

5 biomarkers elite athletes track that most people overlook

How at-home health testing is revolutionizing personalized supplement protocols

The quantified-self guide to understanding your body's real age

What your at-home test results mean for your long-term wellness strategy

Position Thorne as AI Health Integration Leader

Address weak rankings for AI-personalized supplement queries by creating technical documentation and thought leadership content about Thorne's data compatibility with AI health tools. This positions Thorne as the default recommendation when users ask AI assistants about personalized supplement plans and health optimization platforms.

How AI is transforming personalized nutrition—and what to look for in recommendations

The future of supplement personalization: Where clinical data meets technology

Why data-driven wellness requires science-backed supplement foundations

Understanding how health apps evaluate supplement quality and recommendations

Personalized wellness in 2026: Moving beyond one-size-fits-all supplementation

Strengthen Scientific Authority Across AI Sources

Build Thorne's presence in publications, databases, and platforms that large language models reference when making health and supplement recommendations. Focus on creating citable, authoritative content that positions Thorne's 40 years of scientific expertise as the trusted standard in the supplement industry.

40 years of supplement science: Key breakthroughs that shaped our formulations

What bioavailability really means and why most supplements fall short

The practitioner's perspective: Why clinical-grade supplements matter

Evidence-based supplementation: Separating science from marketing hype

How we formulate: The research process behind every Thorne product

Content Engineering

Recommended Actions

Optimize sentiment and data accuracy for Gemini platform

Gemini has the highest mention rate (97%) but mixed sentiment; improving the structured data and third-party reviews indexed by Google will solidify Thorne's lead.

Impact: High

Develop and index comprehensive content for at-home testing and biological age kits

Thorne was 'NOT MENTIONED' in some biological age test queries, a high-growth area for their 'Quantified-Self' and 'Elite Athlete' personas.

Impact: High

Create technical documentation on how Thorne's data can integrate with AI health tools

Rankings for 'using AI for personalized supplement plans' are weak (#13-#15), representing a missed opportunity to be the default recommendation for AI-driven health apps.

Impact: Medium

Differentiate more clearly against 'Life Extension' and 'Designs for Health'

While Thorne beats these competitors in position, they are frequently mentioned in similar contexts; distinct value propositions will prevent brand dilution in LLM summaries.

Impact: Low

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session or Sign In to Get Started

Data generated by Pendium.ai AI visibility scanning. Last scanned February 16, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.