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Visibility Report Shared
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Visibility60
Vibe99
Thorne
Active Monitoring
AI Visibility Score
60/100
Good
Sentiment Score
99/100
Score by Priority
How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services
core
60
adjacent
40
aspirational
51
AI Perception
Key Takeaways
How AI platforms collectively perceive and describe Thorne today.
Thorne exhibits dominant AI visibility with an 81/100 score, driven by near-perfect rankings in brand trust, professional certifications, and ingredient research. While the brand is the primary authority for professional-grade supplements, it faces visibility gaps in emerging personalized health tech and mixed sentiment on the Gemini platform.
Working in your favor
Consistent #1 rankings across ChatGPT, Claude, and Gemini for brand vibe checks and comparative quality queries against competitors like Pure Encapsulations.
Extremely strong performance in 'Professional & Athletic Performance Nutrition' queries, particularly for NSF Certified for Sport protein and creatine.
High trust with the 'Functional Medicine Clinic Director' persona, achieving an 86% mention rate and an average position of 1.3.
Gaps to close
Significantly lower visibility in 'Personalized Health Optimization' queries, specifically failing to rank for 'biological age test' in some instances.
Mixed sentiment on the Gemini platform despite a high mention rate (97%), indicating potentially outdated or conflicting data sources being cited.
Poor performance in queries regarding 'AI-personalized supplement plans', where rankings drop as low as #15 on ChatGPT.
Opportunities
Capture the 'Quantified-Self' segment by improving content and structured data related to at-home health kits and biological age testing.
Improve sentiment on Gemini by addressing the 'mixed' feedback loop, likely related to pricing or accessibility compared to brands like NOW Foods.
Bridge the gap in 'Personalized Health Optimization' to better serve the Elite Triathlete persona, which currently sees mixed sentiment and slightly lower positioning.
Highest-Impact Actions
1
Optimize sentiment and data accuracy for Gemini platform
Gemini has the highest mention rate (97%) but mixed sentiment; improving the structured data and third-party reviews indexed by Google will solidify Thorne's lead.
2
Develop and index comprehensive content for at-home testing and biological age kits
Thorne was 'NOT MENTIONED' in some biological age test queries, a high-growth area for their 'Quantified-Self' and 'Elite Athlete' personas.
3
Create technical documentation on how Thorne's data can integrate with AI health tools
Rankings for 'using AI for personalized supplement plans' are weak (#13-#15), representing a missed opportunity to be the default recommendation for AI-driven health apps.
Current State
Visibility Landscape
A high-level view of how Thorne performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.
 ChatGPT |  Claude |  Gemini |  AI Overviews | |
|---|---|---|---|---|
Reputation1q Brand recognition & direct queries | 97 | 97 | 97 | 97 |
| “What do you know about Thorne? What do they do and what's their reputation?” | #1 | #1 | #1 | #1 |
Core9q Product/service category queries | 89 | 89 | 95 | 65 |
| “what's the most bioavailable form of magnesium for sleep and anxiety” | #1 | #1 | #1 | No |
| “best NSF certified for sport protein and creatine for a college athlete” | #1 | #1 | #1 | #1 |
| “Thorne vs Pure Encapsulations which one is higher quality” | #1 | #1 | #1 | #2 |
| “i'm feeling sluggish lately, what kind of at-home health kits should I get to check my hormones and vitamins?” | No | No | #7 | No |
| “build me a supplement stack for marathon training that focuses on recovery and joint health” | #1 | #1 | #1 | No |
| “find me professional grade supplements that doctors usually recommend to patients” | #1 | #1 | #1 | #1 |
| “compare the best high-end multivitamins with no fillers” | #1 | #1 | #1 | No |
| “is Thorne worth the extra money or should I just buy NOW Foods” | #1 | #1 | #1 | #1 |
| “tell me about Thorne's testing standards and if they are legit” | #1 | #1 | #1 | #1 |
Growth Areas3q Adjacent, aspirational & visionary | 95 | 96 | 96 | 0 |
| “how can I use AI to get a personalized supplement plan based on my biology?” | #3 | #2 | #1 | No |
| “help me figure out which biological age test is actually accurate” | #1 | #1 | #1 | No |
| “what supplements do professional sports teams actually use” | #1 | #1 | #2 | No |
“What do you know about Thorne? What do they do and what's their reputation?”
#1#1#1#1“what's the most bioavailable form of magnesium for sleep and anxiety”
#1#1#1No“best NSF certified for sport protein and creatine for a college athlete”
#1#1#1#1“Thorne vs Pure Encapsulations which one is higher quality”
#1#1#1#2“i'm feeling sluggish lately, what kind of at-home health kits should I get to check my hormones and vitamins?”
NoNo#7No“build me a supplement stack for marathon training that focuses on recovery and joint health”
#1#1#1No“find me professional grade supplements that doctors usually recommend to patients”
#1#1#1#1“compare the best high-end multivitamins with no fillers”
#1#1#1No“is Thorne worth the extra money or should I just buy NOW Foods”
#1#1#1#1“tell me about Thorne's testing standards and if they are legit”
#1#1#1#1“how can I use AI to get a personalized supplement plan based on my biology?”
#3#2#1No“help me figure out which biological age test is actually accurate”
#1#1#1No“what supplements do professional sports teams actually use”
#1#1#2NoCompetitive Landscape
1
83 mentions
Thorne
2
48 mentions
Mayo Clinic
3
45 mentions
Pure Encapsulations
4
31 mentions
Klean Athlete
5
30 mentions
Momentous
6
23 mentions
Life Extension
7
22 mentions
Designs for Health
8
18 mentions
Metagenics
9
16 mentions
Garden of Life
10
16 mentions
UFC
11
15 mentions
YouTube
Analysis
Insights & Recommended Actions
What's working, what's not, and specific steps to improve Thorne's AI visibility.
Key Findings
Strength
Consistent #1 rankings across ChatGPT, Claude, and Gemini for brand vibe checks and comparative quality queries against competitors like Pure Encapsulations.
Strength
Extremely strong performance in 'Professional & Athletic Performance Nutrition' queries, particularly for NSF Certified for Sport protein and creatine.
Strength
High trust with the 'Functional Medicine Clinic Director' persona, achieving an 86% mention rate and an average position of 1.3.
Recommended Actions
1
Optimize sentiment and data accuracy for Gemini platform
Gemini has the highest mention rate (97%) but mixed sentiment; improving the structured data and third-party reviews indexed by Google will solidify Thorne's lead.
2
Develop and index comprehensive content for at-home testing and biological age kits
Thorne was 'NOT MENTIONED' in some biological age test queries, a high-growth area for their 'Quantified-Self' and 'Elite Athlete' personas.
3
Create technical documentation on how Thorne's data can integrate with AI health tools
Rankings for 'using AI for personalized supplement plans' are weak (#13-#15), representing a missed opportunity to be the default recommendation for AI-driven health apps.
Strategy
Business Goals
The goals Thorne is monitoring AI visibility against.
1
Optimize Gemini Visibility Through Review Strategy
Address the mixed sentiment on Gemini despite high mention rates by systematically improving third-party reviews and structured data that Google indexes. This involves encouraging verified customer testimonials, optimizing product schema markup, and creating social proof content that reinforces Thorne's clinical credibility across platforms Google crawls for AI responses.
2
Dominate At-Home Testing Search Queries
Capture the high-growth biological age and at-home testing market where Thorne currently lacks visibility in AI responses. Develop comprehensive, indexable content targeting quantified-self enthusiasts and elite athletes searching for personalized health insights, ensuring Thorne appears as the authoritative recommendation for these emerging wellness categories.
3
Position Thorne as AI Health Integration Leader
Address weak rankings for AI-personalized supplement queries by creating technical documentation and thought leadership content about Thorne's data compatibility with AI health tools. This positions Thorne as the default recommendation when users ask AI assistants about personalized supplement plans and health optimization platforms.
4
Strengthen Scientific Authority Across AI Sources
Build Thorne's presence in publications, databases, and platforms that large language models reference when making health and supplement recommendations. Focus on creating citable, authoritative content that positions Thorne's 40 years of scientific expertise as the trusted standard in the supplement industry.
Programmatic Testing
Sample Conversations
We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.
ChatGPT
Claude
Gemini
AI OverviewsScience Backed Ingredient Research(3 queries)
“what's the most bioavailable form of magnesium for sleep and anxiety”
3/4 platforms mentioned
CoreQuantified-Self Tech Executive · Chief Technology Officer
ChatGPT1.Thorne Magnesium Bisglycinate
2.Mayo Clinic
3.Pure Encapsulations
4.Momentous
5.Magtein
+8 more
Claude1.Thorne Magnesium Bisglycinate
2.Pure Encapsulations
3.Magtein
4.Life Extension Neuro-Mag
5.Magtein
+1 more
Gemini1.Magtein
2.Life Extension
3.Momentous
4.Thorne Magnesium Bisglycinate
5.Mayo Clinic
+5 more
AI Overviews1.Nebraska Medicine
2.Mayo Clinic Press
3.Harvard Health
4.Cornerstone Psychiatric Care
5.Rittenhouse Psychiatric Associates
+4 more
“find me professional grade supplements that doctors usually recommend to patients”
4/4 platforms mentioned
CoreElite Professional Triathlete · Professional Athlete
ChatGPT1.Thorne
2.Creapure
3.Klean Athlete
4.Douglas Labs
5.Momentous
+15 more
Claude1.Thorne Research
2.Mayo Clinic
3.Elite Performance Stack
4.Amino Complex
5.Iron Bisglycinate
+17 more
Gemini1.Metagenics
2.Ortho Molecular
3.Thorne
4.Mayo Clinic
5.Ferrasorb
+11 more
AI Overviews1.Thorne
2.Garden of Life
3.Nature Made
4.Ritual
5.Mary Ruth's
+24 more
“compare the best high-end multivitamins with no fillers”
3/4 platforms mentioned
CoreQuantified-Self Tech Executive · Chief Technology Officer
ChatGPT1.Thorne
2.Basic Nutrients 2/Day
3.Mayo Clinic
4.Pure Encapsulations
5.O.N.E. Multivitamin
+6 more
Claude1.Thorne Research Multi-Vitamin Elite
2.Mayo Clinic
3.Pure Encapsulations O.N.E. Multivitamin
4.Metafolin
5.Thorne
+9 more
Gemini1.Thorne
2.Basic Nutrients 2/Day
3.Mayo Clinic
4.Pure Encapsulations
5.O.N.E. Multivitamin
+9 more
AI Overviews1.Ritual Essential
2.Transparent Labs Multivitamin
3.Garden of Life Vitamin Code
4.Pure Encapsulations O.N.E.
5.Legion Triumph
Source Intelligence
Citations
The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.
Read Customer Service Reviews of www.thorne.com - Trustpilot
trustpilot.com
Web1 ref
Thorne: Clinically Backed Supplements & Daily Essentials
thorne.com
Web1 ref
Unparalleled Quality | Inspired By Science - Thorne
thorne.com
Web1 ref
The 9 Best Vitamin Brands of 2026, According to Dietitians - Verywell Fit
verywellfit.com
Web1 ref
Why You Should Know Who Makes Your Supplements - Thorne
thorne.com
Web1 ref
Thorne Supplements: Revolutionizing Wellness and Anti-Aging | Beyond ...
youtube.com
Video1 ref
Thorne Supplements - Life in Motion | Katie Keller Riney, NP
lifeinmotionfwc.com
Web1 ref
A Buyer Beware On Synthetic Cannabinoids | Thorne
thorne.com
Web1 ref
Best multivitamin for 2026, tested and reviewed by a registered dietitian
health.yahoo.com
Web1 ref
Customer Questions & Answers - Amazon.com
amazon.com
Web1 ref
7 types of magnesium: Which form is right for you? - Nebraska Medicine
nebraskamed.com
Web1 ref
Magnesium for Sleep: Benefits and Guide - Mayo Clinic Press
mcpress.mayoclinic.org
Web1 ref
What can magnesium do for you and how much do you need?
health.harvard.edu
Edu1 ref
The Best Magnesium for Sleep, Anxiety, and Mood
cp.care
Web1 ref
Magnesium Supplementation For Sleep & Anxiety
rittenhousepa.com
Web1 ref
Brand Identity
Brand Voice & Style
How AI perceives Thorne's communication style and personality
Thorne communicates with authoritative scientific credibility balanced by accessible, empowering language. The brand voice is confident yet never condescending, emphasizing evidence-based claims while making complex health information digestible. There's a warm, supportive undertone that positions Thorne as a trusted partner in the customer's wellness journey, not just a product seller. The tone conveys premium quality without being elitist, and scientific rigor without being cold or clinical.
Core Tone Traits
Scientifically Authoritative
Leads with clinical evidence, research-backed claims, and quality certifications to establish credibility
Empowering & Supportive
Positions the customer as the hero of their health journey with Thorne as their trusted guide
Premium & Confident
Communicates quality leadership without arrogance, letting standards and certifications speak for themselves
Accessible & Educational
Translates complex scientific concepts into understandable, actionable wellness guidance
Visual Identity
Primary
#000000
Secondary
#F5F0E8
Accent
#FFFFFF
Background
#FFFFFF
Foreground
#111111
Data generated by Pendium.ai AI visibility scanning. Last scanned February 16, 2026.
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