What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Chainguard, Inc.

Visibility65

Vibe100

Businesses/Software / Cybersecurity/Chainguard, Inc.

AI Visibility & Sentiment

Chainguard, Inc.

Chainguard is a cybersecurity firm that provides a trusted, secure-by-default software supply chain. They specialize in delivering hardened, minimal, and zero-CVE software artifacts that enable organizations to maintain security without the manual burden of vulnerability remediation.

Active Monitoring

chainguard.dev

Software / Cybersecurity Startups

AI Visibility Score

65/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Chainguard, Inc. today.

Chainguard commands dominant authority in container image security, consistently securing top-three positions in Gemini and AI Overviews when engineers query for zero-CVE solutions. While the brand is effectively established as a core infrastructure leader, it faces a significant visibility bottleneck in adjacent technical workflows and broader developer tool comparisons where competitors like Snyk and Open Policy Agent currently capture more mindshare.

Working in your favor

High-intent dominance in container image and zero-CVE queries on Gemini.

Strong alignment with the 'DevOps Efficiency Leader' persona, evidenced by an impressive 1.8 average position.

Clear, consistent brand recognition when users initiate a direct vibe check.

Gaps to close

Underperformance in 'Adjacent' category queries involving broader supply chain security automation.

Minimal visibility in vendor evaluation scenarios where Snyk and other security platforms are frequently surfaced.

Inconsistency in addressing technical implementation queries such as automated signature verification and security policy management.

Opportunities

Capitalize on high 'Aspirational' reach scores by expanding content footprint to cover full-stack DevSecOps tooling strategies.

Position Chainguard as a direct alternative in 'top tools for security' discussions to challenge Snyk's search dominance.

Leverage existing strength in infrastructure to solve policy management inquiries where incumbents like OPA are currently favored.

Highest-Impact Actions

Develop and syndicate high-authority content focused on 'software supply chain automation' and 'signature verification best practices'.

The data shows a critical visibility gap in these functional areas, which are essential for capturing users looking for actionable implementation guidance.

Create comparison-focused documentation and AI-optimized landing pages targeting 'Chainguard vs. Snyk' and 'secure supply chain tool alternatives'.

Competitors are winning the 'vendor selection' queries; direct comparison content is necessary to displace incumbents in AI model training sets.

Align thought leadership content with the 'Regulatory Compliance Manager' persona to improve its 5.0 average position.

While the persona reach is good, the ranking is the lowest among all personas, indicating that current content is not adequately addressing compliance-specific search intent.

Value Proposition

Chainguard offers a 'Zero-CVE' guarantee by providing distroless, hardened software images that proactively remove vulnerabilities at the source rather than just scanning for them.

Overview

Mission

To be the safe source for open source by enabling developers to build software right, safe, and fast from the start.

Products & Services

Chainguard ContainersChainguard LibrariesChainguard FactoryChainguard ActionsWolfi (Chainguard OS)

Current State

Visibility Landscape

A high-level view of how Chainguard, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	97	—
Core5q Product/service category queries	0	0	88	88
Growth Areas4q Adjacent, aspirational & visionary	—	—	75	—

Competitive Landscape

Chainguard, Inc.17 mentions

Open Policy Agent14 mentions

Kyverno13 mentions

Snyk11 mentions

Debian7 mentions

Sigstore7 mentions

Trivy7 mentions

Sigstore (Cosign)6 mentions

Cosign6 mentions

Tekton Chains6 mentions

Alpine5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Chainguard, Inc.'s AI visibility.

Key Findings

Strength

High-intent dominance in container image and zero-CVE queries on Gemini.

Strength

Strong alignment with the 'DevOps Efficiency Leader' persona, evidenced by an impressive 1.8 average position.

Strength

Clear, consistent brand recognition when users initiate a direct vibe check.

Recommended Actions

Develop and syndicate high-authority content focused on 'software supply chain automation' and 'signature verification best practices'.

The data shows a critical visibility gap in these functional areas, which are essential for capturing users looking for actionable implementation guidance.

Create comparison-focused documentation and AI-optimized landing pages targeting 'Chainguard vs. Snyk' and 'secure supply chain tool alternatives'.

Competitors are winning the 'vendor selection' queries; direct comparison content is necessary to displace incumbents in AI model training sets.

Align thought leadership content with the 'Regulatory Compliance Manager' persona to improve its 5.0 average position.

While the persona reach is good, the ranking is the lowest among all personas, indicating that current content is not adequately addressing compliance-specific search intent.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Software Supply Chain Security & Hardened Infrastructure(3 queries)

“what are the best minimal and secure container images to replace alpine or debian for production workloads”

2/4 platforms mentioned

Core

ChatGPT

1.Red Hat (UBI, RHEL)

2.AWS (Amazon Linux)

3.Canonical (Ubuntu)

4.VMware (Photon, Tanzu)

5.Kubernetes

+5 more

Claude

1.Docker (Docker Hardened Images)

2.Alpine Linux

3.Debian

4.Canonical (Ubuntu Containers)

5.Echo Software

Gemini

1.Bazel

2.Chainguard (Wolfi)

3.Debian

4.Alpine

AI Overviews

1.Alpine

2.Debian

3.Google Distroless

4.Chainguard Images (Wolfi)

5.Red Hat UBI Micro (RHEL)

+1 more

“what container image providers actually offer a zero-cve guarantee to help with compliance”

1/1 platforms mentioned

Core

Gemini

1.Chainguard (Chainguard Images, Wolfi Linux)

2.Red Hat (Project Hummingbird, Universal Base Images)

3.Docker (Docker Hardened Images)

4.RapidFort

5.BellSoft (BellSoft Hardened Images, Alpaquita Linux)

+1 more

“how can i automate signature verification and provenance tracking in my ci/cd pipeline”

0/1 platforms mentioned

Core

Gemini

1.Sigstore (Cosign, Sigstore Policy Controller)

2.SLSA

3.In-toto

4.Rekor

5.Artifact Attestations

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Scratch

hub.docker.com

Chainguard, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Chainguard, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.