What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

ColourPop

Visibility60

Vibe95

Businesses/Beauty & Cosmetics/ColourPop

AI Visibility & Sentiment

ColourPop

ColourPop is a high-growth cosmetics brand known for delivering prestige-quality makeup at accessible, budget-friendly prices. They offer an extensive range of products for eyes, lips, and face, frequently featuring high-profile collaborations with major franchises like Disney.

Active Monitoring

colourpop.com

Beauty & Cosmetics

AI Visibility Score

60/100

Good

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ColourPop today.

AI agents universally recognize ColourPop as a trend-driven powerhouse for high-pigment artistry, yet they frequently overlook the brand when recommending specific liquid complexion products or lip balms. While ColourPop commands top-tier authority in 'vibe' and 'eyeshadow' queries, there is a clear opportunity to bridge the gap between their reputation as an indie favorite and their role as a comprehensive, daily-use beauty staple.

Working in your favor

Securing dominant #1 rankings across ChatGPT, Gemini, and AI Overviews for high-pigment eyeshadow discovery

Consistent recognition as a top-tier brand for 'fun' gifting and full collection building by AI agents

Strong brand alignment with the Los Angeles beauty content creator persona, where the brand maintains high visibility

Gaps to close

Underperformance in liquid bronzer and blush category recommendations where competitors like e.l.f. and NYX currently dominate

Missed presence in high-intent searches for glossy lip balm alternatives

Visibility drop-off for 'budget-conscious student' personas seeking essential makeup routine guidance

Opportunities

Translate the brand's 'eyeshadow authority' into broader 'complexion product authority' to capture liquid blush and bronzer search traffic

Target high-intent routines for teens and students to secure a larger share of voice in 'affordable beauty essentials' queries

Capitalize on neutral but positive sentiment to aggressively position ColourPop against legacy drugstore staples

Highest-Impact Actions

Publish an 'Artistry at Any Price' guide specifically comparing ColourPop liquid blush and bronzer formulas against mainstream luxury benchmarks

This addresses the direct gap where AI agents fail to suggest ColourPop for complexion products despite recognizing the brand’s value, allowing the brand to claim search territory currently held by e.l.f. and NYX.

Develop a 'Budget Beauty Essentials: The Student Starter Kit' series

The data shows weaker performance with student personas; providing a curated content series around building a full, affordable kit will signal to AI agents that ColourPop is the primary answer for this demographic.

Create an authoritative 'Glossy Lip Balm Deep Dive' feature detailing ingredients and finish

AI agents are currently not prioritizing ColourPop for lip balm queries; creating a definitive, data-rich guide on your specific balm offerings will improve the brand's topical relevance in this missing category.

Value Proposition

Providing high-performance, trend-driven makeup with luxury-level pigment and formulas at a fraction of prestige prices, fueled by rapid production and frequent creative collaborations.

Overview

Mission

To redefine luxury beauty by creating high-quality products at prices that don't break the bank.

Products & Services

Super Shock ShadowGlossy Balms and Lip SinglesBrow Boss PencilsPressed Powder Shadow PalettesBlush Stix and Liquid Bronzer

Current State

Visibility Landscape

A high-level view of how ColourPop performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
Core7q Product/service category queries	65	60	83	68
Growth Areas2q Adjacent, aspirational & visionary	62	62	94	85

Competitive Landscape

ColourPop54 mentions

e.l.f. Cosmetics29 mentions

NYX Professional Makeup26 mentions

Wet n Wild21 mentions

Maybelline14 mentions

e.l.f.12 mentions

Essence10 mentions

NYX9 mentions

Morphe9 mentions

Makeup Revolution8 mentions

Urban Decay7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ColourPop's AI visibility.

Key Findings

Strength

Securing dominant #1 rankings across ChatGPT, Gemini, and AI Overviews for high-pigment eyeshadow discovery

Strength

Consistent recognition as a top-tier brand for 'fun' gifting and full collection building by AI agents

Strength

Strong brand alignment with the Los Angeles beauty content creator persona, where the brand maintains high visibility

Recommended Actions

Publish an 'Artistry at Any Price' guide specifically comparing ColourPop liquid blush and bronzer formulas against mainstream luxury benchmarks

Develop a 'Budget Beauty Essentials: The Student Starter Kit' series

Create an authoritative 'Glossy Lip Balm Deep Dive' feature detailing ingredients and finish

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

High Pigment & Trendy Makeup Discovery(3 queries)

“what are the best highly pigmented eyeshadow singles i can buy right now that won't cost a fortune”

3/4 platforms mentioned

Core

ChatGPT

1.ColourPop (Super Shock Shadow)

2.NYX (Jumbo Eye Pencil)

3.Luminess Cosmetics (Click-N-Play Single Eyeshadow)

4.Viseart

Claude

1.Wet'n Wild

2.Maybelline (Color Tattoo, Color Strike Cream to Powder Eyeshadow Pens)

3.L'Oréal (Color Riche)

4.Urban Decay

5.Honey Bee Gardens

Gemini

1.ColourPop (Super Shock Shadows)

2.e.l.f. Cosmetics (No Budge Shadow Sticks)

3.Revlon (ColorStay Crème Eye Shadow)

4.KIKO Milano (Long Lasting Stick Eyeshadow)

5.Wet n Wild (Color Icon Eyeshadow Singles)

AI Overviews

1.ColourPop

2.NYX

3.Revlon

“can you recommend some affordable liquid bronzers and blush stix that are easy to blend for beginners”

2/4 platforms mentioned

Core

ChatGPT

1.e.l.f. Cosmetics

2.NYX Professional Makeup

3.Milani

4.Wet n Wild

5.Maybelline

+1 more

Claude

1.e.l.f. Cosmetics (Camo Liquid Bronzer & Contour, e.l.f. Multi-Stick)

2.Physicians Formula

3.Pixi (On-The-Glow Bronze Tinted Moisture Stick)

4.Versed (Shade Swipe Blush Stick)

5.Wet n' Wild (MegaGlo Blush Sticks)

+1 more

Gemini

1.e.l.f. (Halo Glow Contour Beauty Wand, Camo Liquid Blush)

2.ColourPop (Bronze Stix)

3.NYX (Wonder Stick)

4.Wet n Wild (MegaGlo Makeup Stick Blush)

5.Pixi (On-The-Glow Blush)

AI Overviews

1.e.l.f.

2.Essence

3.Milani (Cheek Kiss Liquid Bronzer)

4.Wet n Wild

5.ColourPop (Blush Stix)

+1 more

“what brands make the best glossy lip balms that actually have a nice color payoff”

0/3 platforms mentioned

Core

ChatGPT

1.Fenty Beauty (Gloss Bomb)

2.Clinique

3.Dior

4.Kylie Cosmetics

5.Rare Beauty

+6 more

Claude

1.Hourglass (Phantom Volumizing Glossy Balm)

2.Westman Atelier (Hydrobalm Tinted Lipstick)

3.YSL Beauty (Loveshine Lip Oil Stick)

4.Dior (Addict Lip Glow)

5.Rom&nd (Glasting Melting Balm)

+5 more

Gemini

1.Hourglass (Phantom Volumizing Glossy Lip Balm)

2.Dior (Addict Lip Glow)

3.YSL Beauty (Loveshine Plumping Lip Oil Gloss)

4.Tarte (Maracuja Juicy Lip Balm)

5.Summer Fridays (Lip Butter Balm)

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Obvi Super Shock Shadow

colourpop.com

ColourPop

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Beauty & Cosmetics

Start gettingrecommended by AI.

Frequently asked questions

ColourPop

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Beauty & Cosmetics

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.