e.l.f. Cosmetics (Eyes. Lips. Face.) is an affordable, cruelty-free beauty brand offering high-quality makeup and skincare products. Known for their accessible price points with 75% of products under $10, they combine clean, vegan formulas with trendy, effective beauty solutions for everyday consumers.
Premium-quality, vegan, cruelty-free makeup and skincare at drugstore prices, with 75% of products priced at $10 or under, making beauty accessible to everyone without compromise
AI Visibility Score
e.l.f. Cosmetics has an AI visibility score of 68/100, rated as good. This score reflects how often and how prominently e.l.f. Cosmetics appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
e.l.f. Cosmetics was analyzed across 32 queries and 4 AI platforms. Overall visibility score: 68/100.
Strengths
- Good presence on ChatGPT (94% mention rate)
- Good presence on Claude (91% mention rate)
- Good presence on AIOverviews (63% mention rate)
Visibility Gaps
- Low visibility on Gemini (0% mention rate)
Competitors in AI Recommendations
- Leaping Bunny: 16 mentions
- The Ordinary: 15 mentions
- TikTok: 14 mentions
- ColourPop: 14 mentions
- EWG: 12 mentions
- Ulta: 11 mentions
- YouTube: 10 mentions
- Dior Lip Glow Oil: 9 mentions
- Target: 9 mentions
- Milk Hydro Grip: 9 mentions
- NYX Fat Oil Lip Drip: 8 mentions
- PETA: 8 mentions
- Reddit: 8 mentions
- Amazon.com: 8 mentions
- Vogue: 8 mentions
Categories: Beauty & Cosmetics
Tags: Makeup, Skincare, budget beauty, clean beauty, foundation, mascara, organic beauty, sensitive eyes, tinted moisturizer
Quick AI snapshot: See e.l.f. Cosmetics's estimated AI visibility (88/100).