What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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e.l.f. Cosmetics

Visibility69

Vibe97

Businesses/Beauty & Cosmetics/e.l.f. Cosmetics

AI Visibility & Sentiment

e.l.f. Cosmetics

e.l.f. Cosmetics (Eyes. Lips. Face.) is an affordable, cruelty-free beauty brand offering high-quality makeup and skincare products. Known for their accessible price points with 75% of products under $10, they combine clean, vegan formulas with trendy, effective beauty solutions for everyday consumers.

Active Monitoring

elfcosmetics.com

Beauty & Cosmetics

AI Visibility Score

69/100

Good

Sentiment Score

97/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe e.l.f. Cosmetics today.

e.l.f. Cosmetics was analyzed across 32 queries and 4 AI platforms. Overall visibility score: 68/100.

Value Proposition

Premium-quality, vegan, cruelty-free makeup and skincare at drugstore prices, with 75% of products priced at $10 or under, making beauty accessible to everyone without compromise

Overview

Mission

Where everyone can own their beauty, without compromise - making clean, vegan, cruelty-free beauty accessible at affordable prices

Products & Services

Lip products (lip oils, lipsticks, lip glosses)Eye makeup (mascara, eyeshadow, eyeliner, brow products)Face makeup (foundation, concealer, blush, bronzer)Skincare (moisturizers, cleansers, serums, SPF)Makeup brushes and tools

Current State

Visibility Landscape

A high-level view of how e.l.f. Cosmetics performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	88	93	0	70
Core Topics Product/service category queries	87	53	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Leaping Bunny

16 mentions

The Ordinary

15 mentions

TikTok

14 mentions

ColourPop

14 mentions

EWG

12 mentions

Ulta

11 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve e.l.f. Cosmetics's AI visibility.

Key Findings

Strength

Good presence on ChatGPT (94% mention rate)

Strength

Good presence on Claude (91% mention rate)

Strength

Good presence on AIOverviews (63% mention rate)

Recommended Actions

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Affordable Luxury Alternatives(2 queries)

“recommend some affordable lip oils that feel like the dior one”

3/4 platforms mentioned

Core

ChatGPT

1.Dior Lip Glow Oil

2.NYX Fat Oil Lip Drip

3.e.l.f. Glow Reviver Lip Oil

4.Milani Fruit Fetish Lip Oil

5.Maybelline Lifter Gloss

+2 more

Claude

1.Dior Addict Lip Glow Oil

2.e.l.f. Glow Reviver Lip Oil

3.NYX Fat Oil Lip Drip

4.Maybelline Lip Lifter Gloss

5.CeraVe Healing Lip Oil

+3 more

Gemini

No brands listed

AI Overviews

1.Summer Fridays Dream Lip Oil

2.e.l.f. Glow Reviver Lip Oil

3.Dior Lip Glow Oil

4.Kosas Wet Lip Oil Gloss

5.Gisou Honey Infused Lip Oil

+7 more

“help me find a cheap primer that works just as well as high end ones”

3/4 platforms mentioned

Core

ChatGPT

1.Benefit POREfessional

2.Smashbox Photo Finish

3.e.l.f. Poreless Putty Primer

4.Tatcha Silk Canvas

5.NYX Pore Filler

+17 more

Claude

1.e.l.f. Poreless Putty Primer

2.Tatcha Silk Canvas

3.NYX Professional Makeup Pore Filler

4.Wet n Wild Photo Focus Dewy Primer

5.Milani Prime Shield Mattifying + Pore-Minimizing Primer

+5 more

Gemini

No brands listed

AI Overviews

1.Bobbi Brown Vitamin Enriched Face Base

2.Tatcha The Liquid Silk Canvas

3.Armani Luminous Silk Hydrating Primer

4.Elizabeth Mott Thank Me Later

5.e.l.f. Power Grip

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The 13 Best Lip Oils, Tested and Reviewed - Byrdie

byrdie.com

Web1 ref

The Best Lip Oils For Winter, Reviewed By A Beauty Writer

elitedaily.com

Web1 ref

9 Best Lip Oils That Offer All of the Gloss and None of the Gloop

allure.com

Web1 ref

The Best Lip Oils To Try Now - Style Sprinter

stylesprinter.com

Web1 ref

17 Best Lip Oils for Serious Moisture and Shine, Tested by Editors

glamour.com

Web1 ref

BEST PRIMER for Mature Skin | All Skin Types | 2024

youtube.com

Video1 ref

The Best Primers for Mature Skin Won't Settle or Crease | Allure

allure.com

Web1 ref

This Is The Best Primer For Mature Skin, Without Question - The Candidly

thecandidly.com

Web1 ref

The best primers for mature skin in 2026, tried and tested - CNN

cnn.com

Web1 ref

6 Best Face Primers for a Smooth Canvas Every Time - Allure

allure.com

Web1 ref

Thank Me Later Mature Hydrating Face Primer - Elizabeth Mott

elizabethmott.com

Web1 ref

Best Makeup Primers for Mature Skin That Smooth & Hydrate (2026)

vanityhero.com

Web1 ref

6 Best Blurring Primers to Give Skin a Soft-Focus Finish - Allure

allure.com

Web1 ref

littlewonderland.eu

Web1 ref

What is the 4-2-4 Rule for Skin Care | Dermatologist in Boca Raton | Frieder Dermatology

friederdermatology.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of e.l.f. Cosmetics.

e.l.f. Cosmetics67 mentions

Leaping Bunny16 mentions

The Ordinary15 mentions

TikTok14 mentions

ColourPop14 mentions

EWG12 mentions

Ulta11 mentions

YouTube10 mentions

Dior Lip Glow Oil9 mentions

Target9 mentions

Milk Hydro Grip9 mentions

Brand Identity

Brand Voice & Style

How AI perceives e.l.f. Cosmetics's communication style and personality

e.l.f. Cosmetics communicates with playful, energetic enthusiasm that feels like chatting with your best friend about beauty finds. The brand uses clever wordplay (e.l.f.ing amazing, see for yourse.l.f.) and trendy internet language to connect with younger audiences. Their tone is inclusive, empowering, and unapologetically fun while maintaining credibility through their commitment to clean, vegan, cruelty-free values. They celebrate their community (e.l.f.ies) and make luxury beauty feel accessible and exciting rather than intimidating.

Core Tone Traits

Playful & Punny

Uses clever wordplay and brand-specific puns like 'e.l.f.ing amazing' and 'see for yourse.l.f.' to create memorable, shareable content

Inclusive & Empowering

Emphasizes that everyone deserves quality beauty without compromise, making customers feel welcomed regardless of budget

Trend-Savvy & Youthful

Speaks the language of Gen Z with internet-native phrases, viral references, and social media fluency

Value-Proud & Confident

Boldly celebrates affordability as a feature, not a compromise, with messaging like 'OMG value' and 'Pick 5 for $25'

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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