Rare Beauty is a cosmetics brand founded by Selena Gomez that creates makeup designed to celebrate individuality and self-acceptance. The brand focuses on high-quality, easy-to-use products while championing mental health awareness through their Rare Impact Fund, which donates 1% of annual sales to expand mental health services in underserved communities.
Makeup made to feel good in without hiding what makes you unique—breaking down unrealistic standards of perfection while supporting mental health through meaningful social impact initiatives.
AI Visibility Score
Rare Beauty has an AI visibility score of 59/100, rated as moderate. This score reflects how often and how prominently Rare Beauty appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Rare Beauty maintains strong authority in brand-led searches and socially conscious queries, particularly on Gemini and ChatGPT. However, a total absence on Claude and inconsistent performance in routine-based discovery queries like '10 minute morning routine' and 'skin tint' lower its overall impact.
Strengths
- Dominant positioning in liquid blush and mental health advocacy queries across ChatGPT, Gemini, and AI Overviews.
- High performance in competitive head-to-head comparisons, specifically 'Rare Beauty vs Fenty Beauty' where it consistently ranks #1.
- Excellent visibility for 'The Time-Poor Millennial Executive' persona with a high average position of 1.9.
Visibility Gaps
- Total invisibility on the Claude platform (0% mention rate) suggests a significant data gap in Anthropic's model training sources.
- Underperforming in the 'Natural Everyday Clean Girl' aesthetic queries, often falling to low positions (e.g., #12, #17) or missing entirely.
- Significant missed opportunities in specific product categories like 'lip oil' and 'luminizer' where competitors are more frequently cited.
Competitors in AI Recommendations
- Sephora: 100 mentions
- Fenty: 46 mentions
- Glossier: 35 mentions
- TikTok: 34 mentions
- Fenty Beauty: 29 mentions
- Instagram: 20 mentions
- Tower 28: 20 mentions
- Ulta: 20 mentions
- Maybelline: 20 mentions
- Kosas: 18 mentions
- Charlotte Tilbury: 18 mentions
- Westman Atelier: 17 mentions
- YouTube: 16 mentions
- Reddit: 15 mentions
- Saie: 14 mentions
Categories: Beauty & Cosmetics