Visibility
Sentiment
Rare Beauty
Rare Beauty is a cosmetics brand founded by Selena Gomez that creates makeup designed to celebrate individuality and self-acceptance
Visibility
Sentiment
Rare Beauty is a cosmetics brand founded by Selena Gomez that creates makeup designed to celebrate individuality and self-acceptance. The brand focuses on high-quality, easy-to-use products while championing mental health awareness through their Rare Impact Fund, which donates 1% of annual sales to expand mental health services in underserved communities.
AI Perception Summary
Rare Beauty maintains strong authority in brand-led searches and socially conscious queries, particularly on Gemini and ChatGPT. However, a total absence on Claude and inconsistent performance in routine-based discovery queries like '10 minute morning routine' and 'skin tint' lower its overall impact.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT76% mention rate
Claude0% mention rate
Gemini87% mention rate
AI Overviews46% mention rate
Brand Voice & Style
How AI perceives Rare Beauty's communication style and personality
Rare Beauty communicates with warmth, authenticity, and gentle encouragement. The brand voice feels like a supportive friend who celebrates your uniqueness while never being preachy or condescending. Language is inclusive, positive, and emotionally resonant, often using uplifting product names like 'Hope,' 'Joy,' and 'Gratitude.' The tone balances aspirational beauty messaging with grounded, relatable self-acceptance, making customers feel seen and valued exactly as they are.
Core Tone Traits
Warm & Encouraging
Uplifting language that makes customers feel supported and celebrated
Authentic & Vulnerable
Honest about imperfection, embracing realness over unattainable standards
Inclusive & Welcoming
Creates a safe space for all, emphasizing community and belonging
Purposeful & Meaningful
Connects beauty to deeper values of mental health and self-acceptance
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Rare Beauty
Instagram20 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Find makeup that enhances natural features rather than covering them; Support a brand that contributes to mental health resources
Overwhelmed by complex 10-step makeup routines; Frustrated by brands that lack inclusivity in shade ranges
Source a versatile liquid blush that works across diverse skin tones; Find accessible packaging for clients with limited mobility
Inconsistent pigmentation across different batches; Packaging that leaks in professional travel kits
Minimize time spent on a daily beauty routine; Find a reliable tinted moisturizer with SPF that doesn't pill
Products that require specialized tools or brushes to apply; Makeup that settles into fine lines by mid-afternoon
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility