Kalshi

Visibility72

Vibe90

AI Visibility & Sentiment

Kalshi

Kalshi is a regulated prediction market exchange where users can trade on the outcomes of real-world events across politics, economics, sports, and entertainment. As the first CFTC-regulated event contract exchange in the US, Kalshi enables people to express their views on future events through financial markets.

Active Monitoring

kalshi.com

Financial Services

AI Visibility Score

72/100

Good

Sentiment Score

90/100

AI Perception

Summary

Kalshi has emerged as the definitive authority for regulated prediction markets, securing the #1 position across every major AI model for compliance-centric queries. While the brand perfectly captures the 'Ethical Retail Diversifier' persona with a 100% mention rate, it faces a strategic blind spot in high-intent financial hedging queries where ChatGPT currently fails to recognize its utility.

Value Proposition

The only legal, regulated prediction market in the United States where you can trade on real-world events with real money, offering transparent pricing and market-driven probabilities on politics, economics, sports, and culture.

Overview

Mission

To create markets that matter by enabling people to trade on the events that shape our world.

Products & Services

Event contract trading on political outcomesEconomic indicator prediction marketsSports outcome marketsEntertainment and cultural event marketsReal-time market data and probability tracking

Agent Breakdown

AI Platforms

How often do different AI platforms reference Kalshi?

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Conversation Analysis

Topics

What conversations is Kalshi included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Kalshi to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Forecasting & Trading Real World Outcomes(3 queries)

“what are the current market odds for the next election compared to what the polls are saying”

2/4 platforms mentioned

ChatGPT

1.Smarkets

2.Betfair Exchange

3.Polymarket

4.Kalshi

5.DraftKings

+15 more

Claude

1.PredictIt

2.Polymarket

3.FiveThirtyEight

4.The New York Times Needle

5.RealClearPolitics

+3 more

Gemini

1.Gallup

2.Pew Research Center

3.Quinnipiac University

4.Marist College

5.FiveThirtyEight

+2 more

AI Overviews

1.Ipsos

2.YouGov

3.Morning Consult

4.RealClearPolling

5.Polymarket

6.Kalshi

“where can i see real-time probability for things like the oscars winners or supreme court rulings”

3/3 platforms mentioned

Claude

1.Kalshi

2.PredictIt

3.SCOTUSblog

4.Bloomberg Terminal

5.FiveThirtyEight

+2 more

Gemini

1.Kalshi

2.PredictIt

AI Overviews

1.Kalshi

2.Polymarket

3.PredictIt

4.Robinhood

5.SAG

+1 more

“how can i trade on whether a big movie will break box office records this weekend”

3/3 platforms mentioned

Claude

1.Kalshi

2.PredictIt

3.Box Office Mojo

Gemini

1.Kalshi

2.PredictIt

AI Overviews

1.Polymarket

2.Kalshi

3.DraftKings Predictions

4.DraftKings

5.Disney

+6 more

Economic Indicator Hedging(1 query)

“how do i hedge against a surprise interest rate hike if i have a lot of exposure to tech stocks”

0/4 platforms mentioned

ChatGPT

1.Vanguard Value (VTV)

2.iShares Russell 1000 Value (IWD)

3.Vanguard Total Stock Market (VTI)

4.Invesco QQQ Trust

5.AAPL

+31 more

Claude

1.TLT

2.VGIT

3.QQQ

4.Nasdaq-100

5.SPY

Gemini

1.ProShares UltraShort Lehman Brothers 30-Year Treasury (TBT)

2.Invesco QQQ Trust (QQQ)

3.Apple (AAPL)

4.Microsoft (MSFT)

5.Amazon (AMZN)

+1 more

AI Overviews

1.FinancialContent

2.PFIX

3.FLTR

4.FLRT

5.SGOV

+7 more

Evaluating Regulated Prediction Platforms(1 query)

“are there any legal and regulated prediction markets for us residents to use real money”

4/4 platforms mentioned

ChatGPT

1.Kalshi Markets

2.Iowa Electronic Markets

3.University of Iowa

4.DraftKings

5.FanDuel

+4 more

Claude

1.Kalshi

2.PredictIt

3.Polymarket

Gemini

1.Kalshi

2.PredictIt

AI Overviews

1.Kalshi

2.PredictIt

3.Interactive Brokers

4.ForecastEx

5.Polymarket

+7 more

Alternative Investment Diversification(1 query)

“give me some ideas for alternative investments that don't follow the stock market, specific platforms please”

0/3 platforms mentioned

Claude

1.Fundrise

2.RealtyMogul

3.Arrived

4.Sprott

5.Goldmoney

+13 more

Gemini

1.Fundrise

2.RealtyMogul

3.CrowdStreet

4.LendingClub

5.Prosper

+15 more

AI Overviews

1.Walkner Condon Financial Advisors

2.Fundrise

3.Innovation Fund

4.Arrived

5.Airbnb

+14 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in regulated market queries, maintaining the #1 rank across ChatGPT, Claude, Gemini, and AI Overviews.

Strength

Perfect 1.0 average position for the 'Ethical Retail Diversifier' persona, signaling a strong brand association with trustworthy, legal trading.

Strength

Consistently high performance in 'Forecasting & Trading Real-World Outcomes' for pop culture and entertainment events on Claude and Gemini.

Gap

Total absence in ChatGPT responses for economic indicator hedging, specifically regarding interest rate protection.

Gap

Trailing competitors like PredictIt and Polymarket in total mention volume, indicating a narrower topical footprint in the broader prediction market discourse.

Gap

Significant ranking volatility on Gemini for macro-economic queries, where the brand occasionally drops to position #10.

Opportunity

Displace PredictIt and Polymarket in 'Alternative Investment' narratives by emphasizing Kalshi's unique CFTC-regulated status.

Opportunity

Capture the 'Macro-Economic Hedge Seeker' segment by developing deeper content silos around interest rate and inflation hedging.

Opportunity

Improve mention frequency in AI Overviews by targeting long-tail queries related to 'real-time probability' for non-political events.

Technical Health

Site Health for AI Visibility

How well Kalshi's website is optimized for AI agent discovery and comprehension.

72/100

6 passed 4 warnings 5 issues

Audited 2/27/2026

Crawlability73

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

Page returns a 429 error

Fix the underlying issue causing the error. 404s should be redirected or the link removed.

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

LCP data not available

Ensure the page loads with browser rendering enabled.

+ 1 more warnings

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Brand Identity

Brand Voice & Style

How AI perceives Kalshi's communication style and personality

Kalshi communicates with a confident, data-forward tone that balances financial sophistication with accessibility. The brand voice is informative without being condescending, presenting complex market concepts in digestible ways. There's an underlying excitement about democratizing access to prediction markets while maintaining the credibility expected of a regulated financial platform. The tone is modern, direct, and occasionally playful when discussing pop culture or entertainment markets.

Core Tone Traits

Data-Driven & Analytical

Leads with numbers, probabilities, and market data to inform users

Accessible & Educational

Makes complex financial concepts understandable for mainstream audiences

Confident & Authoritative

Speaks with the credibility of a regulated exchange

Timely & Relevant

Connects markets to breaking news and current events

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Kalshi

Kalshi40 mentions

PredictIt26 mentions

Polymarket21 mentions

DraftKings8 mentions

FiveThirtyEight8 mentions

FanDuel7 mentions

RealClearPolitics7 mentions

Interactive Brokers7 mentions

QQQ5 mentions

Fundrise5 mentions

Smarkets4 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Delawareonline.com

http://delawareonline.com/

Referenced in 1 query

Review

VANCE, NEWSOM LEAD FOR 2028'. - Instagram

https://www.instagram.com/p/DVQ_5O-FiVy/

Referenced in 1 query

Pitch Story

Here's who is leading the 2028 presidential race: New poll ...

https://www.facebook.com/politicsnj/posts/heres-who-is-leading-the-2028-presidential-race-new-poll-%EF%B8%8F-theres-more-at-the-li/1503468391787010/

Referenced in 1 query

Pitch Story

Will Trump be impeached before midterms? What the odds say

https://www.delawareonline.com/story/news/2026/02/26/is-trump-getting-impeached-again-impeachment-update-2026-midterm-election-predictions-odds-today/88879441007/

Referenced in 1 query

Review

Emerson poll finds Gov. Newsom leading in early 2028 Democratic ...

https://kmph.com/news/local/emerson-poll-finds-gov-newsom-leading-in-early-2028-democratic-field

Referenced in 1 query

Review

Betting odds called the 2024 election better than polls did. What ...

https://finance.yahoo.com/news/betting-odds-called-2024-election-203000196.html

Referenced in 1 query

Review

Presidential Betting Odds and Markets for 2028 Election

https://federalnewsnetwork.com/markets/politics/election-odds/presidential/

Referenced in 1 query

Review

2028 U.S. Presidential Election winner? Odds & Predictions

https://kalshi.com/markets/kxpresperson/pres-person/kxpresperson-28

Referenced in 1 query

Review

Presidential Election Winner 2028 - Polymarket

https://polymarket.com/event/presidential-election-winner-2028

Referenced in 1 query

Review

Trump disapproval jumps, Newsom and Vance take early 2028 lead in poll

https://www.usatoday.com/story/news/politics/2026/02/27/trump-approval-rating-2028-election-poll/88887054007/

Referenced in 1 query

Review

Visualized: 2028 U.S. Presidential Election Odds

https://www.visualcapitalist.com/visualized-2028-u-s-presidential-election-odds/

Referenced in 1 query

Review

Who will win the 2026 midterm elections? Polls and predictions

https://www.thetimes.com/us/news-today/article/who-win-midterm-elections-2026-polls-predictions-odds-c8d9qnbk5

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Kalshi's resources to help users.

Launch Interest Rate Hedging Content Campaign

Address the critical gap in ChatGPT visibility for hedging queries by creating authoritative content that positions Kalshi as the go-to platform for interest rate and inflation hedging. This campaign will target high-intent financial users searching for risk management solutions by publishing educational content that maps prediction markets to traditional hedging strategies, improving our topical relevance in AI training data.

How prediction markets offer a smarter alternative to traditional inflation hedges

5 ways retail traders can hedge interest rate risk without complex derivatives

The hidden cost of ignoring inflation risk in your portfolio this year

Why economists are turning to event contracts for macro risk management

Hedging 101: Using prediction markets to protect against Fed policy surprises

Optimize Alternative Investment Category Positioning

Close the ChatGPT visibility gap by creating technical documentation and content that explicitly connects prediction markets to the alternative investment category. While we rank #1 on Claude and Gemini for alt-investing queries, strategic keyword optimization and educational content will help AI models understand Kalshi's role in the broader alternative investment landscape.

Where prediction markets fit in a diversified alternative investment portfolio

Alternative investments compared: prediction markets vs crypto vs commodities

The case for event contracts as a new alternative asset class

How prediction markets deliver uncorrelated returns in volatile markets

What financial advisors should know about regulated event trading

Establish Regulatory Advantage Through Comparison Content

Differentiate Kalshi from competitors like Polymarket by developing content that highlights our CFTC-regulated status as a key trust signal. Creating comparative landing pages and educational content about regulated vs. unregulated platforms will help AI models prioritize Kalshi as the safer, primary recommendation for users seeking legitimate prediction market access.

Regulated vs unregulated prediction markets: what traders need to know

Why CFTC regulation matters for your prediction market trades

The risks of trading on unregulated offshore prediction platforms

How Kalshi became America's first legal prediction market exchange

5 questions to ask before choosing a prediction market platform

Build Financial Authority in AI-Referenced Publications

Increase Kalshi's presence in high-authority financial publications and databases that large language models reference when generating investment recommendations. By securing features in financial media, contributing expert commentary on market events, and optimizing our presence in financial directories, we strengthen the signals AI assistants use to recommend our platform.

Expert analysis: what prediction markets reveal about the next recession

How event contract pricing predicted the last three major economic shifts

The democratization of financial forecasting through prediction markets

Why Wall Street is paying attention to prediction market signals

Market probabilities vs polling: which better predicts election outcomes

Content Engineering

Recommended Actions

Execute a targeted content campaign for interest rate and inflation hedging.

The current 'not mentioned' status on ChatGPT for hedging queries represents a massive loss of high-intent financial users who are turning to AI for risk management advice.

Impact: High

Optimize technical documentation for 'Alternative Investment' keywords.

While Claude and Gemini rank Kalshi #1 for alternative investments, ChatGPT’s failure to mention the brand suggests a lack of clear topical mapping between prediction markets and the broader alt-investing category.

Impact: High

Develop comparative 'Regulated vs. Unregulated' landing pages.

Competitors like Polymarket have more mentions but lower average positions; highlighting the regulatory advantage will help AI models prioritize Kalshi as the safer, 'primary' recommendation.

Impact: Medium

Expand pop-culture forecasting content beyond movie box offices.

The brand shows strong visibility in entertainment queries; diversifying into more 'real-time probability' topics will cement its position as the go-to source for non-financial outcome data.

Impact: Low

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