First Residential

Visibility0

Vibe50

Businesses/Financial Services/First Residential

AI Visibility & Sentiment

First Residential

First Residential is a nationwide mortgage lender offering home purchase and refinance loans, including conventional, FHA, and down payment assistance programs. They emphasize accessibility, ease of approval, and a customer-first approach with digital tools and a mobile app to streamline the homebuying process.

Active Monitoring

firstres.com

Financial Services Startups

AI Visibility Score

0/100

Invisible

Sentiment Score

50/100

AI Perception

Summary

First Residential faces a critical 'authority gap' where AI models recognize the brand's existence in direct lookups but fail to recommend it for a single high-intent mortgage query. While competitors like Rocket Mortgage and Navy Federal dominate the conversational landscape, First Residential is currently sidelined during the most crucial stages of the digital home-buying journey.

Value Proposition

Making homeownership accessible and affordable through flexible loan options, down payment assistance programs, easy digital tools, and a trusted nationwide network with 98% customer recommendation rate.

Overview

Mission

Get home with the first name in financing - helping families achieve homeownership through accessible, trusted mortgage solutions.

Products & Services

Conventional Home LoansFHA LoansRefinancing ServicesDown Payment Assistance ProgramsMortgage Calculators and Tools

Agent Breakdown

AI Platforms

How often do different AI platforms reference First Residential?

Loading explorer...

Conversation Analysis

Topics

What conversations is First Residential included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend First Residential to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

First Time Homebuyer Guidance(2 queries)

“how much money do i actually need to save for a down payment on a first house? give me some specific loan programs or companies that help with this”

0/4 platforms mentioned

ChatGPT

1.Fannie Mae HomeReady

2.Freddie Mac Home Possible

3.NACA

4.Good Neighbor Next Door

5.Rocket Mortgage

+10 more

Claude

1.Fannie Mae HomeReady

2.Freddie Mac Home Possible

3.Habitat for Humanity

4.Rocket Mortgage

5.Better.com

+3 more

Gemini

1.FHA Loans

2.Conventional 97

3.HomeReady

4.Fannie Mae

5.Home Possible

+10 more

AI Overviews

1.Investopedia

2.Fannie Mae

3.HomeReady

4.Freddie Mac

5.Home Possible

+4 more

“im a first time homebuyer with a 620 credit score, what are my options for getting a mortgage and who should i talk to?”

0/4 platforms mentioned

ChatGPT

1.Fannie Mae

2.Freddie Mac

3.HomeReady

4.Home Possible

5.AnnualCreditReport.com

+10 more

Claude

1.LoanDepot

2.Better.com

3.Austin Community Credit Union

4.Neighborhood Housing Services

Gemini

1.TSAHC

2.TDHCA

3.MaxLeads / Austin First Mortgage

4.Cityscape Property Group / Mortgage

5.University Federal Credit Union (UFCU)

+3 more

AI Overviews

1.The Mortgage Reports

2.HomeReady

3.FHA.com

4.Rocket Mortgage

5.New American Funding

+2 more

Refinancing And Equity Planning(1 query)

“help me figure out if refinancing my mortgage is worth it right now and tell me which lenders have the easiest online process”

0/4 platforms mentioned

ChatGPT

1.Rocket Mortgage

2.Rocket Companies

3.Better.com

4.SoFi

5.Ally Home

+13 more

Claude

1.Rocket Mortgage

2.Quicken Loans

3.Better.com

4.LendingTree

5.Blend Labs

+4 more

Gemini

1.Rocket Mortgage

2.Quicken Loans

3.Better.com

4.SoFi

5.Social Finance

+3 more

AI Overviews

1.Freddie Mac

2.Fortune

3.Quicken Loans

4.Rocket Mortgage

5.Better Mortgage

+4 more

Evaluating Mortgage Lenders And Trust(1 query)

“who are the most trusted mortgage lenders in the us right now for people who want personal service but good tech?”

0/4 platforms mentioned

ChatGPT

1.Rocket Mortgage

2.Rocket Companies

3.Guaranteed Rate

4.Chase Mortgage

5.Wells Fargo Home Lending

+11 more

Claude

1.Loan Depot

2.Better.com

3.Guaranteed Rate

4.Rocket Mortgage

5.Quicken Loans

+2 more

Gemini

1.Guaranteed Rate

2.Fairway Independent Mortgage Corporation

3.J.D. Power

4.FairwayNow

5.Rocket Mortgage

+7 more

AI Overviews

1.National Mortgage Professional

2.Citi

3.J.D. Power

4.Bank of America

5.Rocket Mortgage

+3 more

Accessing Specialized Loan Programs(1 query)

“i'm a veteran looking for a va loan, what are the best rated nationwide lenders that specialize in this?”

0/4 platforms mentioned

ChatGPT

1.Veterans United Home Loans

2.CrossCountry Mortgage

3.Caliber Home Loans

4.Fairway Independent Mortgage

5.Guild Mortgage

+6 more

Claude

1.Veterans United Home Loans

2.New American Funding

3.Guaranteed Rate

4.PennyMac

5.LendingTree

Gemini

1.Veterans United Home Loans

2.Lighthouse Program

3.Navy Federal Credit Union

4.USAA

5.JD Power

+6 more

AI Overviews

1.Veterans United Home Loans

2.J.D. Power

3.Navy Federal Credit Union

4.Military Choice

5.USAA

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Foundational brand recognition exists within ChatGPT and Claude, as evidenced by successful positioning in direct brand vibe checks.

Strength

The brand's core identity is correctly indexed, providing a baseline for future authority-building efforts.

Gap

Total absence from high-value 'VA Benefit Maximizer' and 'Rent-to-Own Transitioner' persona journeys.

Gap

Zero visibility for critical industry queries regarding down payment guidance and lender trust evaluations.

Gap

Lack of citation in specialized loan program queries where competitors like Veterans United maintain a dominant 3.1 average position.

Opportunity

Aggressive expansion into the VA loan advisory space to challenge Navy Federal and Veterans United's current AI dominance.

Opportunity

Optimization of first-time homebuyer educational content to capture the 'Down Payment' and 'Credit Score' query segments.

Opportunity

Leveraging the existing brand recognition in ChatGPT to bridge the gap between 'brand awareness' and 'service recommendation' through structured expertise data.

Technical Health

Site Health for AI Visibility

How well First Residential's website is optimized for AI agent discovery and comprehension.

89/100

17 passed 5 warnings

Audited 2/28/2026

Crawlability86

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

No robots.txt file found

Create a robots.txt file at your domain root. Optional but recommended.

5 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Content may be too short

Expand your content to at least 500 words with valuable information.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives First Residential's communication style and personality

First Residential communicates with a warm, supportive, and reassuring tone that makes the complex mortgage process feel approachable and manageable. Their voice is professional yet friendly, emphasizing trust, accessibility, and customer care. They use clear, jargon-free language to educate and empower homebuyers while maintaining credibility through statistics and testimonials. The brand positions itself as a helpful guide on the homeownership journey rather than a pushy salesperson.

Core Tone Traits

Supportive & Reassuring

Emphasizes being there for customers from first home to refinance, using phrases like 'we're here for you'

Accessible & Approachable

Uses simple language, avoids jargon, and makes complex financial topics easy to understand

Trustworthy & Credible

Backs claims with statistics like 98% recommendation rate and 7,000+ reviews

Empowering & Educational

Provides tools, calculators, and learning resources to help customers make informed decisions

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of First Residential

Rocket Mortgage39 mentions

Navy Federal Credit Union18 mentions

Better.com16 mentions

Guild Mortgage14 mentions

Veterans United Home Loans14 mentions

Guaranteed Rate13 mentions

USAA13 mentions

loanDepot11 mentions

Quicken Loans10 mentions

Bank of America10 mentions

First Residential0 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

potempateam.com

http://potempateam.com/

Referenced in 1 query

Review

myohiohome.org

http://myohiohome.org/

Referenced in 1 query

Review

A guide to first-time home buyer programs, loans and grants

https://www.rocketmortgage.com/learn/first-time-home-buyer

Referenced in 1 query

Review

First-Time Home Buyer Down Payment: How Much Is Needed?

https://themortgagereports.com/19010/first-time-home-buyer-making-downpayment-gina-pogol

Referenced in 1 query

Review

Low Down Payment Loan Options to Help You Buy a Home in 2025

https://potempateam.com/low-down-payment-loan-options/

Referenced in 1 query

Review

2025 Texas First Time Home Buyer Programs | Loan Pronto

https://loanpronto.com/blog/2025-texas-first-time-home-buyer-programs/

Referenced in 1 query

Review

Down Payment Requirements for Buying a House: 7 Things You ...

https://www.amerisave.com/learn/down-payment-requirements-for-buying-a-house-things-you-need-to-know-in

Referenced in 1 query

Review

First-Time Homebuyer Loans And Programs - Bankrate

https://www.bankrate.com/mortgages/first-time-homebuyer-loans-and-programs/

Referenced in 2 queries

Review

Ohio Housing Finance Agency | myohiohome.org

https://myohiohome.org/

Referenced in 1 query

Review

Home Buyer Programs

https://www.tsahc.org/home-buyer-programs

Referenced in 1 query

Review

The Average Down Payment Buyers Are Making Right Now ...

https://www.investopedia.com/the-average-down-payment-buyers-are-making-right-now-and-how-yours-compares-11878173

Referenced in 1 query

Review

Single Family Housing Guaranteed Loan Program

https://www.rd.usda.gov/programs-services/single-family-housing-programs/single-family-housing-guaranteed-loan-program

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use First Residential's resources to help users.

Establish VA Loan Authority Content Hub

Address the critical gap where competitors like Veterans United dominate AI responses for VA Loan queries. Create comprehensive, expert-verified content covering every aspect of VA Loans and Veteran benefits that AI models can cite as authoritative. Share key insights and veteran success stories across social platforms to build topical authority signals.

The Complete Guide to VA Loan Eligibility Requirements for 2026

5 VA Loan Benefits Most Veterans Don't Know They Qualify For

How Down Payment Assistance Works with VA Loans: A Step-by-Step Breakdown

Common VA Loan Myths Exposed: What First-Time Military Homebuyers Need to Know

Real Story: How One Veteran Family Saved $47,000 Using Their VA Benefits

Implement Technical E-E-A-T Optimization Strategy

AI models require clear expertise signals to recommend financial services brands. Deploy Schema.org structured data, expert author credentials, and verification tags across all mortgage guidance content to strengthen trust signals that AI systems use for recommendations. Promote expert-authored content through social channels to reinforce authority.

Meet Our Licensed Mortgage Experts: 87 Combined Years Helping Families Buy Homes

How First Residential Verifies Every Piece of Mortgage Advice We Publish

Understanding Mortgage Terms: Expert-Verified Definitions You Can Trust

Why Credentials Matter When Choosing Mortgage Guidance Online

Our Commitment to Accuracy: How We Keep Our Homebuyer Resources Current

Launch Digital PR for Third-Party Validation

AI assistants heavily weight third-party mentions when making recommendations, and First Residential currently lacks these external trust signals. Execute a targeted campaign to earn placements in 'Best Mortgage Lender' roundups, industry publications, and financial comparison sites that LLMs reference. Amplify earned media wins through social proof campaigns.

What Independent Reviews Say About First Residential's 98% Recommendation Rate

How We Earned Recognition as a Top Lender for First-Time Buyers

Industry Expert Shares Why Accessible Lending Options Matter in 2026

First Residential Named to Best Mortgage Lenders List: What This Means for You

Customer Spotlight: Why Real Families Recommend First Residential to Friends

Build Interactive Tools for Credit-Conscious Buyers

AI Overview queries about credit scores and down payments show zero visibility for First Residential, representing a major missed opportunity. Develop interactive calculators and assessment tools specifically for buyers with 620 credit scores to capture this underserved search intent. Promote tool launches and share helpful calculator results through social content.

Can You Buy a Home with a 620 Credit Score? Use Our Free Calculator to Find Out

How Much Down Payment Do You Really Need? The Answer May Surprise You

3 Steps to Estimate Your Mortgage Approval Odds Before You Apply

Understanding Your Homebuying Power: A Simple Guide for Credit Scores Under 680

What Lenders Actually Look for Beyond Your Credit Score Number

Content Engineering

Recommended Actions

Develop a comprehensive 'AI Authority' content cluster focused on VA Loans and Veteran benefits.

Competitors like Veterans United are winning specifically on specialized expertise; First Residential must produce high-signal content to be cited as a credible alternative.

Impact: High

Implement Schema.org structured data and expert-verified tags across all mortgage guidance pages.

AI models require clear signals of E-E-A-T (Experience, Expertise, Authoritativeness, Trust) to move a brand from being 'known' to being 'recommended' in financial services.

Impact: High

Launch a targeted digital PR campaign to earn mentions in third-party 'Best Mortgage Lender' lists and industry publications.

AI models like Claude and Gemini rely heavily on third-party validation to rank trust; current data shows a total lack of these external trust signals.

Impact: Medium

Create interactive tools and calculators for first-time buyers with credit scores in the 620 range.

Specific queries about credit scores and down payments are currently yielding no visibility, representing a massive untapped funnel for lead generation via AI Overviews.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Backing