Kanarys

Visibility43

Vibe97

Businesses/Human Resources Technology/Kanarys

AI Visibility & Sentiment

Kanarys

Kanarys is a workplace diversity, equity, and inclusion (DEI) technology company that helps organizations measure, analyze, and improve their workplace culture. They provide data-driven solutions to address multigenerational dynamics and foster inclusive environments.

Active Monitoring

kanarys.com

Human Resources Technology

AI Visibility Score

43/100

Moderate

Sentiment Score

97/100

AI Perception

Summary

Kanarys has established itself as a premier recommendation for strategic DEI reporting across major LLMs, yet remains critically invisible within Google’s AI Overviews. While the brand dominates the 'Strategic CDO' persona with high-ranking mentions in Claude and ChatGPT, it fails to capture the technical 'Data-Driven People Analytics' segment, leaving a significant gap in its enterprise influence.

Value Proposition

Data-driven DEI solutions that help organizations understand and improve workplace culture through measurable insights and actionable strategies.

Overview

Mission

Empowering organizations to build more equitable and inclusive workplaces through data-driven insights and strategic guidance.

Products & Services

DEI Analytics PlatformWorkplace Culture AssessmentMultigenerational Workforce SolutionsDiversity Metrics & ReportingOrganizational Consulting

Agent Breakdown

AI Platforms

How often do different AI platforms reference Kanarys?

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Conversation Analysis

Topics

What conversations is Kanarys included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Kanarys to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Workplace Culture Strategy & Assessment(3 queries)

“help me figure out why our employee engagement is low and what tools can help me fix it”

0/3 platforms mentioned

ChatGPT

1.WorkBoard

2.15Five

3.Lattice

4.Culture Amp

5.BetterUp

+15 more

Claude

1.Lattice

2.Culture Amp

3.Leapsome

4.15Five

5.Qualtrics EmployeeXM

+16 more

Gemini

1.Culture Amp

2.Lattice

3.TinyPulse

4.Bonusly

5.Guusto

+10 more

“how do I run a workplace culture assessment for a 1000 person company”

3/4 platforms mentioned

ChatGPT

1.Qualtrics XM

2.Perceptyx

3.Kanarys

4.Diversio

5.Glint

+1 more

Claude

1.Kanarys

2.Diversio

3.Paradigm

4.Workday Peakon

5.Medallia

+5 more

Gemini

1.Culture Amp

2.Kanarys

3.Diversio

4.Pulsely

5.Qualtrics

+1 more

AI Overviews

1.BDO USA

2.OCAI (Organizational Culture Assessment Instrument)

3.Denison Organizational Culture Survey

4.Business Needs Score (BNS)

5.AIHR

+4 more

“make me a plan to improve company culture that actually uses data instead of just vibes”

3/4 platforms mentioned

ChatGPT

1.Kanarys

2.Diversio

3.Visier People Analytics

4.Snowflake

5.Tableau

+7 more

Claude

1.Inclusion Score

2.Kanjoya

3.Microsoft Viva Insights

4.Cognitive Talent Solutions

5.TrustSphere

8.Kanarys

+13 more

Gemini

1.Slack

2.Teams

3.TrustSphere

4.Humanyze

5.Perceptyx

9.Kanarys

+4 more

AI Overviews

1.Ibex Tactics

2.Viva - Executive Assistants

3.SurveyMonkey

4.Culture Amp

5.Bonusly

+3 more

DEI Data & Strategic Reporting(3 queries)

“what are the best tools for tracking DEI metrics and diversity reporting”

1/4 platforms mentioned

ChatGPT

1.Workday People Analytics

2.Workday

3.SAP SuccessFactors

4.Visier People

5.ADP

+15 more

Claude

1.Workday VIBE

2.Diversio

3.Paradigm

4.Syndio

5.Lattice

+17 more

Gemini

1.Dandi

2.Visier People

3.Visier

4.Kanarys

5.Syndio

+14 more

AI Overviews

1.Diversio

2.Dandi

3.Visier People

4.Included.ai

5.Culture Amp

+9 more

“help me build a diversity report for our board of directors, what data points do I need to include”

2/4 platforms mentioned

ChatGPT

1.McKinsey

2.Catalyst

3.Credit Suisse

4.MSCI

5.BlackRock

+6 more

Claude

1.Kanarys

2.Diversio

3.Bloomberg

4.Refinitiv

5.DiversityInc

+2 more

Gemini

1.Culture Amp

2.Bloomberg GEI

3.HRC CEI

4.Diversio

5.Kanarys

+2 more

AI Overviews

1.Oleeo

2.Tablecloth.io

3.The Conference Board

4.Spencer Stuart

5.AIHR | Academy to Innovate HR

+3 more

“give me some DEI analytics platform recommendations that handle enterprise-level data”

2/4 platforms mentioned

ChatGPT

1.Kanarys

2.Workday

3.SAP SuccessFactors

4.Oracle HCM

5.Diversio

+8 more

Claude

1.Kanarys

2.Diversio

3.Visier

4.Workday

5.SAP SuccessFactors

+17 more

Gemini

1.Visier

2.Visier People® DEI

3.Workday

4.SAP SuccessFactors

5.Forbes HR Council

+9 more

AI Overviews

1.Diversio

2.Included.ai

3.Dandi

4.Syndio

5.Visier People

+6 more

Multigenerational Workforce Management(3 queries)

“how can I make my office more inclusive for a multigenerational workforce”

0/4 platforms mentioned

ChatGPT

1.Slack

2.Microsoft Teams

3.Asana

4.Trello

5.Monday.com

+16 more

Claude

1.Slack

2.LinkedIn Learning

3.Coursera

4.Udemy

5.Textio

Gemini

1.Slack

2.Microsoft Outlook

3.Loom

4.Guider

5.Together Platform

+11 more

AI Overviews

1.MiEN Company

2.Slack

3.Gensler

4.DILAN Consulting

5.SHRM

“solutions for fixing culture clashes between Gen Z and Boomers in the workplace”

1/4 platforms mentioned

ChatGPT

1.Kanarys

2.Diversio

3.PwC

4.IBM

5.Salesforce

+3 more

Claude

1.IBM

2.General Electric

3.Slack

4.Notion

5.Confluence

+8 more

Gemini

1.Slack

2.Teams

3.Loom

4.Eskalera

5.Culture Amp

+6 more

AI Overviews

1.SHRM

2.Slack

3.Moxie Institute

4.Mentorloop

5.CPS HR Consulting

+1 more

“give me some ideas for programs that help different generations work better together”

1/4 platforms mentioned

ChatGPT

1.General Electric

2.PwC

3.FranklinCovey

4.Korn Ferry

5.Gloat

+5 more

Claude

1.PwC

2.Paradigm

3.Humentum

4.Humanyze

5.Microsoft Viva Insights

6.Kanarys

Gemini

1.Guider

2.Forbes HR Council

3.Slack

4.Humu

5.Diversio

+4 more

AI Overviews

1.Estée Lauder

Evaluating DEI & HR Tech Trust(3 queries)

“most trusted workplace culture tech companies right now”

0/4 platforms mentioned

ChatGPT

1.Culture Amp

2.Microsoft Viva

3.Viva Glint

4.Microsoft 365

5.Teams

+13 more

Claude

1.Qualtrics

2.Culture Amp

3.Glint

4.Leapsome

5.Workhuman

+12 more

Gemini

1.Culture Amp

2.Workday Peakon Employee Voice

3.Glint

4.Lattice

5.15Five

+10 more

AI Overviews

1.Great Place To Work

2.Glassdoor

3.Fortune

4.NVIDIA

5.Cisco

+9 more

“what should I look for when choosing a DEI analytics provider”

3/4 platforms mentioned

ChatGPT

1.Workday

2.SAP SuccessFactors

3.Oracle HCM

4.Greenhouse

5.iCIMS

8.Kanarys

+6 more

Claude

1.Culture Amp

2.Kanarys

3.Diversio

4.Syndio

5.Visier

+8 more

Gemini

1.Culture Amp

2.Diversio

3.Pulsely

4.Kanarys

5.Pipeline Equity

+7 more

AI Overviews

1.Berkshire Associates

2.Dataversity

3.Oleeo

4.Innovu

“top-rated DEI technology platforms that aren't just general HR software like Workday”

3/4 platforms mentioned

ChatGPT

1.Workday

2.Kanarys

3.Neiman Marcus

4.Diversio

5.Syndio

+9 more

Claude

1.Kanarys

2.Diversio

3.Syndio

4.Salesforce

5.Nordstrom

+18 more

Gemini

1.Diversio

2.ViacomCBS

3.Danone

4.Syndio

5.PayEQ

9.Kanarys

+8 more

AI Overviews

1.Workday

2.Diversio

3.Dandi

4.Pulsely

5.Mitratech Circa

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance on Claude with a 69% mention rate and a strong 4.5 average position.

Strength

Authority leader for 'DEI Data & Strategic Reporting' queries, frequently securing the #1 spot on both ChatGPT and Claude.

Strength

High resonance with 'Strategic Chief Diversity Officer' and 'Enterprise HR Tech Specialist' personas, indicating strong alignment with executive-level DEI goals.

Gap

Total absence (0%) from Google AI Overviews, creating a massive visibility vacuum in Google's primary AI search interface.

Gap

Significant underperformance with the 'Data-Driven People Analytics Lead' persona, garnering only a 25% mention rate.

Gap

Inconsistent visibility for large-scale enterprise queries, specifically failing to appear in several '1000 person workplace assessment' scenarios.

Opportunity

Capitalize on the 'Multigenerational Workforce' niche where competitors are less entrenched, leveraging existing high rankings in Claude to bridge to other platforms.

Opportunity

Bridge the gap to Google AI Overviews by optimizing technical documentation and structured data related to proprietary DEI metrics.

Opportunity

Leverage the perfect brand 'Vibe Check' scores to pivot from a niche DEI tool to a broader 'Workplace Culture Tech' authority.

Technical Health

Site Health for AI Visibility

How well Kanarys's website is optimized for AI agent discovery and comprehension.

87/100

17 passed 3 warnings 2 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO80

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

5 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

H3 used without H2 — heading levels are skipped

Use headings in order (H1 → H2 → H3). Don't skip levels.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Kanarys's communication style and personality

Kanarys communicates with a thoughtful, professional tone that balances data-driven expertise with genuine care for workplace equity. Their voice is educational and solution-oriented, addressing complex workplace dynamics with clarity and actionable insights. They position themselves as trusted advisors who understand the nuances of organizational culture and generational differences.

Core Tone Traits

Thoughtful & Insightful

Approaches complex workplace topics with depth and consideration

Data-Driven & Analytical

Grounds recommendations in measurable outcomes and research

Inclusive & Empathetic

Demonstrates genuine understanding of diverse perspectives

Professional & Authoritative

Speaks with expertise while remaining accessible

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Kanarys

Workday81 mentions

Culture Amp72 mentions

Kanarys72 mentions

Diversio51 mentions

Glint48 mentions

Tableau42 mentions

Syndio39 mentions

Slack37 mentions

Peakon32 mentions

Visier32 mentions

Qualtrics EmployeeXM27 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

disco.co

http://www.disco.co/

Referenced in 1 query

Review

The Best Diversity Hiring Analytics Platform of 2026 - MokaHR

https://www.mokahr.io/articles/en/the-best-diversity-hiring-analytics-platform

Referenced in 3 queries

Review

Diversity Equity and Inclusion (DEI) Tech Tools - Gartner

https://www.gartner.com/reviews/market/diversity-equity-and-inclusion-dei-tech-tools

Referenced in 3 queries

Review

Best Nonprofit Diversity, Equity, and Inclusion (DEI) Analytics ...

https://sourceforge.net/software/diversity-equity-and-inclusion-dei-analytics/for-nonprofit/

Referenced in 2 queries

Review

7 Best AI Tools for DEI Programs to Enhance Diversity and Inclusion ...

https://www.disco.co/blog/best-ai-tools-for-dei-programs

Referenced in 1 query

Review

18 Diversity Equity and Inclusion (DEI) tech tools for the workplace

https://www.techtarget.com/searchhrsoftware/feature/20-diversity-and-inclusion-tools-to-power-your-DEI-program

Referenced in 3 queries

Partner

DEI Benchmarking to Achieve Diversity Goals - Lightcast

https://lightcast.io/how-we-help/enterprise/dei-benchmarking

Referenced in 1 query

Review

15 DEI Metrics To Track DEI Program Success - SurveyMonkey

https://www.surveymonkey.com/learn/employee-feedback/mp-measuring-dei/

Referenced in 2 queries

Review

Diversity and inclusion software for 2025: 6 best options

https://powertofly.com/up/diversity-and-inclusion-software

Referenced in 3 queries

Review

Which Technology Tools Are Most Effective for Streamlining DEI ...

https://www.womentech.net/how-to/which-technology-tools-are-most-effective-streamlining-dei-data-collection-and-analysis

Referenced in 3 queries

Review

Top Diversity, Equity, and Inclusion (DEI) Analytics Software in 2026

https://slashdot.org/software/diversity-equity-and-inclusion-dei-analytics/

Referenced in 2 queries

Review

Top 7 Tips for Managing a Multigenerational Workforce

https://blog.workday.com/en-us/top-7-tips-managing-multigenerational-workforces.html

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Kanarys's resources to help users.

Dominate Google AI Overviews Through Technical SEO

Address the critical 0% mention rate in Google AI Overviews by executing a comprehensive structured data and technical SEO sprint. This goal focuses on implementing schema markup, optimizing content architecture, and ensuring Kanarys appears in AI-generated search summaries for DEI and workplace culture queries. Social media will amplify optimized content to drive engagement signals that reinforce search authority.

The Complete Guide to Measuring Workplace Inclusion: Metrics That Actually Matter

Why Your DEI Data Strategy Fails Without These 5 Analytics Foundations

How HR Leaders Can Transform Culture Surveys Into Actionable Insights

The Hidden Cost of Ignoring Workplace Equity Data in 2026

Publish Technical Case Studies for Enterprise Analytics

Combat low 25% visibility with data-driven HR leaders by developing deep-dive technical case studies showcasing People Analytics implementations and API integrations. This content provides the technical proof points AI models need to recommend Kanarys for enterprise data roles. Social posts will highlight key metrics and integration success stories to build credibility with technical decision-makers.

Case Study: How a Fortune 500 Company Integrated DEI Analytics Into Their HRIS

5 API Integration Patterns That Transformed Our Clients' People Analytics

From Raw Data to Culture Change: A Technical Deep-Dive Into DEI Measurement

The Architecture Behind Scalable Workplace Culture Analytics

Real Results: How One Enterprise Achieved 40% Improvement in Inclusion Scores

Establish Enterprise-Scale Culture Assessment Authority

Counter Workday and Culture Amp's dominance in enterprise narratives by creating a comprehensive content cluster targeting organizations with 1,000+ employees. This positions Kanarys as the go-to solution for large-scale culture assessments, ensuring AI models surface our brand for enterprise deployment queries. Social campaigns will showcase enterprise success stories and scalability advantages.

Why Culture Assessments Break Down at Scale—And How to Fix Them

The Enterprise HR Leader's Checklist for Organization-Wide DEI Measurement

Scaling Workplace Culture Initiatives: Lessons From 10,000-Employee Organizations

What Fortune 1000 Companies Get Wrong About Culture Assessment Technology

Own the Multigenerational Workforce Conversation

Leverage existing ChatGPT ranking strength for Gen Z/Boomer culture content to establish category leadership in multigenerational workforce topics. This emerging area offers significant AI visibility upside with targeted white papers and blog content addressing generational dynamics. Social media will drive engagement around generational workplace insights to reinforce topical authority.

5 Generational Blind Spots That Sabotage Your Workplace Culture

How to Bridge the Gen Z and Boomer Divide in Your Organization

The Data Behind Multigenerational Team Performance: What HR Leaders Must Know

Why Traditional Management Fails Multigenerational Teams—And What Works Instead

Creating Psychological Safety Across Four Generations in One Workplace

Content Engineering

Recommended Actions

Execute an AI Overview (AIO) Optimization sprint targeting structured data and technical SEO.

A 0% mention rate in Google AI Overviews is a critical failure that prevents Kanarys from capturing high-intent search traffic at the top of the funnel.

Impact: High

Develop and publish deep-dive technical case studies focused on 'People Analytics' and API integrations.

The low 25% visibility with Data-Driven People Analytics Leads suggests AI models lack sufficient technical proof points to recommend Kanarys for data-heavy enterprise roles.

Impact: High

Create a content cluster specifically addressing 'Enterprise Culture Assessments for 1,000+ Employees'.

Kanarys is currently being out-maneuvered by Workday and Culture Amp in the enterprise-scale narrative, missing key mentions for large-scale deployment queries.

Impact: Medium

Aggressively target 'Multigenerational Workforce' keywords in white papers and blog content.

This is a burgeoning topic where Kanarys already shows flashes of strength (e.g., #1 on ChatGPT for Gen Z/Boomer culture clashes), offering a path to category leadership.

Impact: Medium

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