What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Kanarys

Visibility51

Vibe97

Businesses/Human Resources Technology/Kanarys

AI Visibility & Sentiment

Kanarys

Kanarys is a workplace diversity, equity, and inclusion (DEI) technology company that helps organizations measure, analyze, and improve their workplace culture. They provide data-driven solutions to address multigenerational dynamics and foster inclusive environments.

Active Monitoring

kanarys.com

Human Resources Technology

AI Visibility Score

51/100

Moderate

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Kanarys today.

Kanarys has established itself as a premier recommendation for strategic DEI reporting across major LLMs, yet remains critically invisible within Google’s AI Overviews. While the brand dominates the 'Strategic CDO' persona with high-ranking mentions in Claude and ChatGPT, it fails to capture the technical 'Data-Driven People Analytics' segment, leaving a significant gap in its enterprise influence.

Working in your favor

Exceptional performance on Claude with a 69% mention rate and a strong 4.5 average position.

Authority leader for 'DEI Data & Strategic Reporting' queries, frequently securing the #1 spot on both ChatGPT and Claude.

High resonance with 'Strategic Chief Diversity Officer' and 'Enterprise HR Tech Specialist' personas, indicating strong alignment with executive-level DEI goals.

Gaps to close

Total absence (0%) from Google AI Overviews, creating a massive visibility vacuum in Google's primary AI search interface.

Significant underperformance with the 'Data-Driven People Analytics Lead' persona, garnering only a 25% mention rate.

Inconsistent visibility for large-scale enterprise queries, specifically failing to appear in several '1000 person workplace assessment' scenarios.

Opportunities

Capitalize on the 'Multigenerational Workforce' niche where competitors are less entrenched, leveraging existing high rankings in Claude to bridge to other platforms.

Bridge the gap to Google AI Overviews by optimizing technical documentation and structured data related to proprietary DEI metrics.

Leverage the perfect brand 'Vibe Check' scores to pivot from a niche DEI tool to a broader 'Workplace Culture Tech' authority.

Highest-Impact Actions

Execute an AI Overview (AIO) Optimization sprint targeting structured data and technical SEO.

A 0% mention rate in Google AI Overviews is a critical failure that prevents Kanarys from capturing high-intent search traffic at the top of the funnel.

Develop and publish deep-dive technical case studies focused on 'People Analytics' and API integrations.

The low 25% visibility with Data-Driven People Analytics Leads suggests AI models lack sufficient technical proof points to recommend Kanarys for data-heavy enterprise roles.

Create a content cluster specifically addressing 'Enterprise Culture Assessments for 1,000+ Employees'.

Kanarys is currently being out-maneuvered by Workday and Culture Amp in the enterprise-scale narrative, missing key mentions for large-scale deployment queries.

Value Proposition

Data-driven DEI solutions that help organizations understand and improve workplace culture through measurable insights and actionable strategies.

Overview

Mission

Empowering organizations to build more equitable and inclusive workplaces through data-driven insights and strategic guidance.

Products & Services

DEI Analytics PlatformWorkplace Culture AssessmentMultigenerational Workforce SolutionsDiversity Metrics & ReportingOrganizational Consulting

Current State

Visibility Landscape

A high-level view of how Kanarys performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Kanarys? What do they do and what's their reputation?”	#1	#1	#1	#1
Core7q Product/service category queries	91	94	90	0
“what are the best tools for tracking DEI metrics and diversity reporting”	#1	#1	#4	No
“most trusted workplace culture tech companies right now”	#6	#6	#3	No
“how do I run a workplace culture assessment for a 1000 person company”	#3	#1	#2	No
“make me a plan to improve company culture that actually uses data instead of just vibes”	#1	#3	#4	No
“give me some DEI analytics platform recommendations that handle enterprise-level data”	#1	#1	#4	No
“what should I look for when choosing a DEI analytics provider”	#6	#2	#4	No
“top-rated DEI technology platforms that aren't just general HR software like Workday”	#2	#1	#2	No
Growth Areas5q Adjacent, aspirational & visionary	53	86	88	0
“help me figure out why our employee engagement is low and what tools can help me fix it”	#2	#2	#3	—
“how can I make my office more inclusive for a multigenerational workforce”	#16	#4	#3	No
“help me build a diversity report for our board of directors, what data points do I need to include”	No	#1	#2	No
“solutions for fixing culture clashes between Gen Z and Boomers in the workplace”	#1	#11	#7	No
“give me some ideas for programs that help different generations work better together”	No	#6	#5	No

“What do you know about Kanarys? What do they do and what's their reputation?”

“what are the best tools for tracking DEI metrics and diversity reporting”

“most trusted workplace culture tech companies right now”

“how do I run a workplace culture assessment for a 1000 person company”

“make me a plan to improve company culture that actually uses data instead of just vibes”

“give me some DEI analytics platform recommendations that handle enterprise-level data”

“what should I look for when choosing a DEI analytics provider”

“top-rated DEI technology platforms that aren't just general HR software like Workday”

“help me figure out why our employee engagement is low and what tools can help me fix it”

—

“how can I make my office more inclusive for a multigenerational workforce”

#16

“help me build a diversity report for our board of directors, what data points do I need to include”

“solutions for fixing culture clashes between Gen Z and Boomers in the workplace”

#11

“give me some ideas for programs that help different generations work better together”

Competitive Landscape

Workday

81 mentions

Culture Amp

72 mentions

Kanarys

72 mentions

Diversio

51 mentions

Glint

48 mentions

Tableau

42 mentions

Syndio

39 mentions

Slack

37 mentions

Peakon

32 mentions

Visier

32 mentions

Qualtrics EmployeeXM

27 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Kanarys's AI visibility.

Key Findings

Strength

Exceptional performance on Claude with a 69% mention rate and a strong 4.5 average position.

Strength

Authority leader for 'DEI Data & Strategic Reporting' queries, frequently securing the #1 spot on both ChatGPT and Claude.

Strength

High resonance with 'Strategic Chief Diversity Officer' and 'Enterprise HR Tech Specialist' personas, indicating strong alignment with executive-level DEI goals.

Recommended Actions

Execute an AI Overview (AIO) Optimization sprint targeting structured data and technical SEO.

A 0% mention rate in Google AI Overviews is a critical failure that prevents Kanarys from capturing high-intent search traffic at the top of the funnel.

Develop and publish deep-dive technical case studies focused on 'People Analytics' and API integrations.

The low 25% visibility with Data-Driven People Analytics Leads suggests AI models lack sufficient technical proof points to recommend Kanarys for data-heavy enterprise roles.

Create a content cluster specifically addressing 'Enterprise Culture Assessments for 1,000+ Employees'.

Kanarys is currently being out-maneuvered by Workday and Culture Amp in the enterprise-scale narrative, missing key mentions for large-scale deployment queries.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Workplace Culture Strategy & Assessment(3 queries)

“help me figure out why our employee engagement is low and what tools can help me fix it”

0/3 platforms mentioned

Adjacent

ChatGPT

1.WorkBoard

2.15Five

3.Lattice

4.Culture Amp

5.BetterUp

+15 more

Claude

1.Lattice

2.Culture Amp

3.Leapsome

4.15Five

5.Qualtrics EmployeeXM

+16 more

Gemini

1.Culture Amp

2.Lattice

3.TinyPulse

4.Bonusly

5.Guusto

+10 more

“how do I run a workplace culture assessment for a 1000 person company”

3/4 platforms mentioned

Core

The Strategic Chief Diversity Officer · Chief Diversity Officer (CDO)

ChatGPT

1.Qualtrics XM

2.Perceptyx

3.Kanarys

4.Diversio

5.Glint

+1 more

Claude

1.Kanarys

2.Diversio

3.Paradigm

4.Workday Peakon

5.Medallia

+5 more

Gemini

1.Culture Amp

2.Kanarys

3.Diversio

4.Pulsely

5.Qualtrics

+1 more

AI Overviews

1.BDO USA

2.OCAI (Organizational Culture Assessment Instrument)

3.Denison Organizational Culture Survey

4.Business Needs Score (BNS)

5.AIHR

+4 more

“make me a plan to improve company culture that actually uses data instead of just vibes”

3/4 platforms mentioned

Core

The Strategic Chief Diversity Officer · Chief Diversity Officer (CDO)

ChatGPT

1.Kanarys

2.Diversio

3.Visier People Analytics

4.Snowflake

5.Tableau

+7 more

Claude

1.Inclusion Score

2.Kanjoya

3.Microsoft Viva Insights

4.Cognitive Talent Solutions

5.TrustSphere

8.Kanarys

+13 more

Gemini

1.Slack

2.Teams

3.TrustSphere

4.Humanyze

5.Perceptyx

9.Kanarys

+4 more

AI Overviews

1.Ibex Tactics

2.Viva - Executive Assistants

3.SurveyMonkey

4.Culture Amp

5.Bonusly

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

disco.co

Kanarys

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Human Resources Technology

Start gettingrecommended by AI.

Frequently asked questions

Kanarys

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Human Resources Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.