Messari

Visibility65

Vibe100

AI Visibility & Sentiment

Messari

Messari is a cryptocurrency data and research platform providing professional-grade market intelligence, analytics, and research tools for the digital asset industry. The platform offers real-time pricing data, in-depth research reports, AI-powered analysis tools, and comprehensive coverage of crypto assets, fundraising, and governance.

Active Monitoring

messari.io

Financial Technology Startups

AI Visibility Score

65/100

Good

Sentiment Score

100/100

AI Perception

Summary

Messari has achieved near-total dominance as the authoritative source for institutional protocol research, capturing the #1 position on Claude and Gemini for nearly every deep-dive query. This professional-grade trust is particularly evident among Institutional Portfolio Managers, where the brand maintains a staggering 93% visibility rate, effectively setting the standard for AI-driven financial intelligence.

Value Proposition

Messari provides the most comprehensive crypto intelligence platform combining real-time market data, professional research, AI-powered analysis tools, and institutional-grade insights to help users make informed decisions in the digital asset space.

Overview

Mission

To organize and contextualize all crypto information at a global scale.

Products & Services

Real-time cryptocurrency market data and pricingProfessional research reports and analysisAI Copilot for crypto research and deep analysisFundraising and venture capital intelligenceToken unlock tracking and governance monitoring

Agent Breakdown

AI Platforms

How often do different AI platforms reference Messari?

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Conversation Analysis

Topics

What conversations is Messari included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Messari to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Deep Research & Protocol Analysis(3 queries)

“help me do a deep dive into the solana ecosystem and find upcoming catalysts, which research tools should i use”

1/2 platforms mentioned

Claude

1.Solana

2.Solscan

3.Magic Eden

4.Marinade Finance

5.Flipside Crypto

27.Messari

+21 more

Gemini

1.Solana Labs

2.Firedancer

3.Ethereum

4.BNB Chain

5.Dune Analytics

+15 more

“i need to analyze tokenomics for a new layer 2 project, what are the best ai tools to help with crypto research”

4/4 platforms mentioned

ChatGPT

1.Bloomerg

2.Coin Metrics

3.Kaiko

4.Messari Enterprise

5.Glassnode

+44 more

Claude

1.Messari Pro/Enterprise

2.Nansen

3.Glassnode

4.Dune Analytics

5.Messari Enterprise

Gemini

1.Glassnode

2.Token Terminal

3.Dune Analytics

4.Messari Enterprise

5.Coindesk

+3 more

AI Overviews

1.Token Metrics

2.ASCN.AI

3.Nansen

4.Powerdrill Bloom

5.Token Terminal

7.Messari

+3 more

“where can i find professional-grade quarterly reports for different blockchain networks”

4/4 platforms mentioned

ChatGPT

1.Bloomberg

2.Snowflake

3.Coin Metrics

4.Glassnode

5.Messari Enterprise

+22 more

Claude

1.Messari Enterprise

2.Bloomberg

3.Glassnode Enterprise

4.The Block Research

5.Flipside Crypto

+3 more

Gemini

1.Messari Enterprise

2.Messari

3.CoinMetrics Network Data Pro

4.CoinMetrics

5.Glassnode

+3 more

AI Overviews

1.The Block

2.Messari

3.Messari Research Portal

4.The Block Research

5.Delphi Digital

+6 more

Portfolio Risk & Venture Tracking(1 query)

“i need to monitor upcoming token unlocks for my portfolio so i don't get dumped on, what tools track this accurately”

4/4 platforms mentioned

ChatGPT

1.Messari

2.Nansen

3.Dune

4.Etherscan

5.Tenderly

+14 more

Claude

1.Token Unlock

2.Messari

3.IntoTheBlock

4.Etherscan

5.Glassnode

Gemini

1.Token Unlocks

2.CoinMarketCap

3.CoinGecko

4.DeBank

5.Zapper

8.Messari

+2 more

AI Overviews

1.Tokenomist AI

2.TokenUnlocks

3.CryptoRank

4.DropsTab

5.DefiLlama

8.Messari

+4 more

Governance & Ecosystem Participation(1 query)

“tell me how to keep up with dao governance proposals across multiple chains without checking every forum”

0/4 platforms mentioned

ChatGPT

1.Tally

2.Boardroom

3.DeepDAO

4.Snapshot

5.The Graph

+11 more

Claude

1.Snapshot

2.Tally

3.Boardroom

4.DeepDAO

5.Collab.Land

+1 more

Gemini

1.Snapshot

2.Tally

3.Boardroom

4.DeFi Llama Governance

5.LayerZero

+11 more

AI Overviews

1.Tally

2.Boardroom

3.DeepDAO

4.Dispatch

5.Mailchain

+2 more

Professional Grade Intelligence & Trust(1 query)

“what are the most reliable platforms for institutional-grade crypto data and research”

4/4 platforms mentioned

ChatGPT

1.Kaiko

2.Coin Metrics

3.CryptoCompare

4.CC Data

5.CoinAPI

14.Messari

+23 more

Claude

1.Bloomberg Terminal

2.Refinitiv

3.CoinMetrics

4.Glassnode

5.Messari

+9 more

Gemini

1.Coin Metrics

2.Messari

3.Glassnode

4.Kaiko

5.The Block Research

+2 more

AI Overviews

1.CoinMarketCap

2.Glassnode

3.Chainalysis

4.Nansen

5.Kaiko

10.Messari

+5 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled performance in Deep Research and Protocol Analysis queries, frequently securing the #1 spot on Claude and Gemini.

Strength

Extreme resonance with the Protocol Ecosystem Researcher persona, achieving an average position of 1.5.

Strength

Strong brand authority in 'vibe check' and quarterly report queries, signaling that LLMs view Messari as the primary source of truth for DeFi data.

Gap

Significant invisibility in Governance and Ecosystem Participation queries, where the brand was either omitted or ranked as low as #22 on ChatGPT.

Gap

Lower visibility within AIOverviews (64%) compared to LLMs, suggesting a gap in structured data optimization for search-generative engines.

Gap

Underperformance with the High-Net-Worth Alpha Hunter persona compared to institutional segments, showing a lack of visibility in retail-adjacent 'alpha' discovery.

Opportunity

Dominate the DAO governance intelligence niche to close the primary topical gap and block competitors like Nansen or Dune from owning that narrative.

Opportunity

Capitalize on the current lead in Claude and Gemini to become the foundational data source for emerging AI-agent investment workflows.

Opportunity

Improve technical SEO for AIOverviews to bring search-generative visibility in line with the brand's high LLM performance.

Technical Health

Site Health for AI Visibility

How well Messari's website is optimized for AI agent discovery and comprehension.

72/100

6 passed 4 warnings 5 issues

Audited 2/27/2026

Crawlability73

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

Page returns a 429 error

Fix the underlying issue causing the error. 404s should be redirected or the link removed.

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

LCP data not available

Ensure the page loads with browser rendering enabled.

+ 1 more warnings

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Brand Identity

Brand Voice & Style

How AI perceives Messari's communication style and personality

Messari communicates with an authoritative, data-driven voice that balances institutional professionalism with crypto-native expertise. The brand positions itself as the definitive source for serious crypto intelligence, using precise language and analytical frameworks while remaining accessible to engaged market participants. Content emphasizes depth, accuracy, and actionable insights over hype or speculation.

Core Tone Traits

Authoritative & Expert

Speaks with confidence backed by rigorous research and comprehensive data

Data-Driven & Analytical

Leads with metrics, charts, and quantitative insights rather than opinion

Professional yet Crypto-Native

Maintains institutional credibility while demonstrating deep blockchain expertise

Clear & Actionable

Distills complex information into understandable, decision-ready intelligence

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Messari

Messari42 mentions

Nansen26 mentions

Glassnode20 mentions

Dune Analytics19 mentions

DefiLlama12 mentions

CoinGecko12 mentions

Token Terminal12 mentions

CoinMarketCap11 mentions

Kaiko10 mentions

The Block Research9 mentions

Coin Metrics9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Solscan

http://solscan.io/

Referenced in 1 query

Review

Dune Analytics

http://dune.com/

Referenced in 2 queries

Review

DeFiLlama

http://defillama.com/

Referenced in 1 query

Review

SolanaFM

http://solanafm.com/

Referenced in 1 query

Review

CoinMarketCap

http://coinmarketcap.com/

Referenced in 1 query

Review

CoinGecko

http://coingecko.com/

Referenced in 1 query

Review

Solana Docs

http://docs.solana.com/

Referenced in 1 query

Review

Token Unlock

http://tokenunlock.com/

Referenced in 1 query

Review

Messari

http://messari.io/

Referenced in 1 query

Review

IntoTheBlock

http://intotheblock.com/

Referenced in 1 query

Review

Glassnode

http://glassnode.com/

Referenced in 2 queries

Review

Crypto Unlocks: 5 Essential Tools and Platforms to Track Them

https://marketcapof.com/blog/crypto-unlocks/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Produce and index dedicated content hubs for cross-chain DAO governance and proposal tracking.

Messari's largest visibility gap is in governance queries; owning this space would complete their ecosystem dominance.

Impact: High

Optimize quarterly reports with schema markup and structured data specifically for Google's AIOverviews.

While LLMs already trust the brand, the 64% visibility in AIOverviews indicates a technical barrier to being cited in search-generative results.

Impact: High

Pivot marketing content to include 'alpha-focused' insights that bridge institutional data with actionable retail signals.

This targets the High-Net-Worth Alpha Hunter persona, which currently represents the brand's weakest persona performance at 70%.

Impact: Medium

Monitor and counter Nansen's presence in portfolio risk queries where they are the most frequent competitor.

Maintaining the lead in risk and venture tracking is critical to defending the Institutional Portfolio Manager segment.

Impact: Low

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Backing

Investors

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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