What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Messari

Visibility68

Vibe100

Businesses/Financial Technology/Messari

AI Visibility & Sentiment

Messari

Messari is a cryptocurrency data and research platform providing professional-grade market intelligence, analytics, and research tools for the digital asset industry. The platform offers real-time pricing data, in-depth research reports, AI-powered analysis tools, and comprehensive coverage of crypto assets, fundraising, and governance.

Active Monitoring

messari.io

Financial Technology Startups

AI Visibility Score

68/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Messari today.

Messari has achieved near-total dominance as the authoritative source for institutional protocol research, capturing the #1 position on Claude and Gemini for nearly every deep-dive query. This professional-grade trust is particularly evident among Institutional Portfolio Managers, where the brand maintains a staggering 93% visibility rate, effectively setting the standard for AI-driven financial intelligence.

Working in your favor

Unrivaled performance in Deep Research and Protocol Analysis queries, frequently securing the #1 spot on Claude and Gemini.

Extreme resonance with the Protocol Ecosystem Researcher persona, achieving an average position of 1.5.

Strong brand authority in 'vibe check' and quarterly report queries, signaling that LLMs view Messari as the primary source of truth for DeFi data.

Gaps to close

Significant invisibility in Governance and Ecosystem Participation queries, where the brand was either omitted or ranked as low as #22 on ChatGPT.

Lower visibility within AIOverviews (64%) compared to LLMs, suggesting a gap in structured data optimization for search-generative engines.

Underperformance with the High-Net-Worth Alpha Hunter persona compared to institutional segments, showing a lack of visibility in retail-adjacent 'alpha' discovery.

Opportunities

Dominate the DAO governance intelligence niche to close the primary topical gap and block competitors like Nansen or Dune from owning that narrative.

Capitalize on the current lead in Claude and Gemini to become the foundational data source for emerging AI-agent investment workflows.

Improve technical SEO for AIOverviews to bring search-generative visibility in line with the brand's high LLM performance.

Highest-Impact Actions

Produce and index dedicated content hubs for cross-chain DAO governance and proposal tracking.

Messari's largest visibility gap is in governance queries; owning this space would complete their ecosystem dominance.

Optimize quarterly reports with schema markup and structured data specifically for Google's AIOverviews.

While LLMs already trust the brand, the 64% visibility in AIOverviews indicates a technical barrier to being cited in search-generative results.

Pivot marketing content to include 'alpha-focused' insights that bridge institutional data with actionable retail signals.

This targets the High-Net-Worth Alpha Hunter persona, which currently represents the brand's weakest persona performance at 70%.

Value Proposition

Messari provides the most comprehensive crypto intelligence platform combining real-time market data, professional research, AI-powered analysis tools, and institutional-grade insights to help users make informed decisions in the digital asset space.

Overview

Mission

To organize and contextualize all crypto information at a global scale.

Products & Services

Real-time cryptocurrency market data and pricingProfessional research reports and analysisAI Copilot for crypto research and deep analysisFundraising and venture capital intelligenceToken unlock tracking and governance monitoring

Current State

Visibility Landscape

A high-level view of how Messari performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Messari? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	78	82	82	84
“help me do a deep dive into the solana ecosystem and find upcoming catalysts, which research tools should i use”	—	#1	#1	—
“i need to monitor upcoming token unlocks for my portfolio so i don't get dumped on, what tools track this accurately”	#1	#2	#2	#8
“tell me how to keep up with dao governance proposals across multiple chains without checking every forum”	#22	No	No	#3
“what are the most reliable platforms for institutional-grade crypto data and research”	#5	#1	#1	#10
“where can i find professional-grade quarterly reports for different blockchain networks”	#1	#1	#1	#1
Growth Areas1q Adjacent, aspirational & visionary	88	97	97	85
“i need to analyze tokenomics for a new layer 2 project, what are the best ai tools to help with crypto research”	#4	#1	#1	#5

“What do you know about Messari? What do they do and what's their reputation?”

“help me do a deep dive into the solana ecosystem and find upcoming catalysts, which research tools should i use”

—

“i need to monitor upcoming token unlocks for my portfolio so i don't get dumped on, what tools track this accurately”

“tell me how to keep up with dao governance proposals across multiple chains without checking every forum”

#22

“what are the most reliable platforms for institutional-grade crypto data and research”

#10

“where can i find professional-grade quarterly reports for different blockchain networks”

“i need to analyze tokenomics for a new layer 2 project, what are the best ai tools to help with crypto research”

Competitive Landscape

Messari

42 mentions

Nansen

26 mentions

Glassnode

20 mentions

Dune Analytics

19 mentions

DefiLlama

12 mentions

CoinGecko

12 mentions

Token Terminal

12 mentions

CoinMarketCap

11 mentions

Kaiko

10 mentions

The Block Research

9 mentions

Coin Metrics

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Messari's AI visibility.

Key Findings

Strength

Unrivaled performance in Deep Research and Protocol Analysis queries, frequently securing the #1 spot on Claude and Gemini.

Strength

Extreme resonance with the Protocol Ecosystem Researcher persona, achieving an average position of 1.5.

Strength

Strong brand authority in 'vibe check' and quarterly report queries, signaling that LLMs view Messari as the primary source of truth for DeFi data.

Recommended Actions

Produce and index dedicated content hubs for cross-chain DAO governance and proposal tracking.

Messari's largest visibility gap is in governance queries; owning this space would complete their ecosystem dominance.

Optimize quarterly reports with schema markup and structured data specifically for Google's AIOverviews.

While LLMs already trust the brand, the 64% visibility in AIOverviews indicates a technical barrier to being cited in search-generative results.

Pivot marketing content to include 'alpha-focused' insights that bridge institutional data with actionable retail signals.

This targets the High-Net-Worth Alpha Hunter persona, which currently represents the brand's weakest persona performance at 70%.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Deep Research & Protocol Analysis(3 queries)

“help me do a deep dive into the solana ecosystem and find upcoming catalysts, which research tools should i use”

1/2 platforms mentioned

Core

Claude

1.Solana

2.Solscan

3.Magic Eden

4.Marinade Finance

5.Flipside Crypto

27.Messari

+21 more

Gemini

1.Solana Labs

2.Firedancer

3.Ethereum

4.BNB Chain

5.Dune Analytics

+15 more

“i need to analyze tokenomics for a new layer 2 project, what are the best ai tools to help with crypto research”

4/4 platforms mentioned

Adjacent

The Institutional Portfolio Manager · Head of Digital Asset Strategy

ChatGPT

1.Bloomerg

2.Coin Metrics

3.Kaiko

4.Messari Enterprise

5.Glassnode

+44 more

Claude

1.Messari Pro/Enterprise

2.Nansen

3.Glassnode

4.Dune Analytics

5.Messari Enterprise

Gemini

1.Glassnode

2.Token Terminal

3.Dune Analytics

4.Messari Enterprise

5.Coindesk

+3 more

AI Overviews

1.Token Metrics

2.ASCN.AI

3.Nansen

4.Powerdrill Bloom

5.Token Terminal

7.Messari

+3 more

“where can i find professional-grade quarterly reports for different blockchain networks”

4/4 platforms mentioned

Core

The Institutional Portfolio Manager · Head of Digital Asset Strategy

ChatGPT

1.Bloomberg

2.Snowflake

3.Coin Metrics

4.Glassnode

5.Messari Enterprise

+22 more

Claude

1.Messari Enterprise

2.Bloomberg

3.Glassnode Enterprise

4.The Block Research

5.Flipside Crypto

+3 more

Gemini

1.Messari Enterprise

2.Messari

3.CoinMetrics Network Data Pro

4.CoinMetrics

5.Glassnode

+3 more

AI Overviews

1.The Block

2.Messari

3.Messari Research Portal

4.The Block Research

5.Delphi Digital

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Solscan

solscan.io

Messari

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Messari

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.