What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Financial Technology/Palla

AI Visibility & Sentiment

Palla

Palla is a B2B fintech infrastructure company that partners with financial institutions and fintechs to enable instant P2P cross-border payments. They provide APIs and white-label solutions for secure, 24/7/365 money transfers to 180+ countries.

Active Monitoring

palla.com

Financial Technology Startups

AI Visibility Score

56/100

Moderate

Sentiment Score

96/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Palla today.

Palla has established a formidable presence within high-intent technical circles, outranking major incumbents like Wise and Stripe on Claude and Gemini for instant transfer and API-related queries. However, the brand's total absence in Google's AI Overviews for category-defining searches signals a critical gap in its visibility strategy that allows competitors like Nium and Thunes to dominate the top-of-funnel conversation.

Value Proposition

Enable instant P2P cross-border payments in seconds with secure, compliant APIs that can be embedded into any fintech application, operating 24/7/365 across 180+ countries

Overview

Mission

Enabling everyday people to send money around the world instantly and securely through fintech partnerships

Products & Services

P2P Payment APIsWhite-label payment solutionsCross-border money transfer infrastructurePayment method creation and storageSecure authentication services

Current State

Visibility Landscape

A high-level view of how Palla performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	48	80	76	0
Core Topics Product/service category queries	51	65	55	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Wise

36 mentions

Stripe

35 mentions

CurrencyCloud

34 mentions

Nium

30 mentions

Thunes

29 mentions

Wise Platform

24 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Palla's AI visibility.

Key Findings

Strength

Exceptional resonance with technical personas, particularly Startup Product Managers and Fintech Heads, where Palla maintains top-tier rankings for API and 24/7 transfer queries.

Strength

High mention rates on Claude (81%) and Gemini (75%), demonstrating that Palla is a preferred recommendation for users seeking specific cross-border P2P solutions.

Strength

Dominant performance in queries focused on '24/7 instant global transfers,' frequently securing the #1 or #2 position on both Claude and ChatGPT.

Recommended Actions

Implement a technical SEO strategy focused on 'Enterprise Infrastructure' to recapture the CTO persona.

With an average position of 8.1 among CTOs, Palla is currently buried behind legacy providers; improving this is vital for moving upmarket.

Prioritize structured data and citation-dense content for Google AI Overviews optimization.

Palla's 0% mention rate in AI Overviews for generic queries is its greatest growth inhibitor compared to Wise and Stripe's dominance.

Launch a targeted content campaign around 'White-Label Global Payment Rails.'

Early queries for white-label solutions returned zero Palla mentions; capturing this niche is critical for the 'Embedded Fintech' persona.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Global Payment Infrastructure(3 queries)

“how can my fintech startup offer instant international money transfers to users in 100+ countries”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Rapyd

2.Thunes

3.Wise Platform

4.Payoneer

5.MFS Africa

+28 more

Claude

1.SWIFT

2.FedNow

3.TARGET Instant Payment Settlement

4.NEFT

5.RTGS

+22 more

Gemini

1.Nium

2.Wise Platform

3.Wise

4.Airwallex

5.Currencycloud

+17 more

AI Overviews

1.Airwallex

2.Stripe Payouts

3.Mastercard Move

4.Wise Platform

5.Synctera

+5 more

“best apis for building a cross-border p2p payment feature into a banking app”

3/4 platforms mentioned

Core

Head of Payments at a Growth-Stage Fintech · Head of Payments / VP of Payments

ChatGPT

1.Currencycloud

2.Visa

3.Rapyd

4.Nium

5.Thunes

6.Palla

+4 more

Claude

1.Stripe

2.Wise API

3.Currencycloud

4.Palla

5.Remitly API

+3 more

Gemini

1.Stripe

2.Palla

3.Wise Platform

4.Nium

5.Airwallex

+3 more

AI Overviews

1.Wise Platform

2.Monzo

3.N26

4.Wise

5.Lightspark

+2 more

“how to enable 24/7 instant global transfers for my customers”

3/4 platforms mentioned

Core

Head of Payments at a Growth-Stage Fintech · Head of Payments / VP of Payments

ChatGPT

1.Visa

2.Mastercard

3.Palla

4.Currencycloud

5.Wise Platform

+15 more

Claude

1.Stripe

2.Palla

3.Currencycloud

4.Wise for Business

5.Stripe Connect

+14 more

Gemini

1.Visa Direct

2.Mastercard Send

3.Palla

4.Currencycloud

5.Wise Platform

+3 more

AI Overviews

1.FedNow

2.PIX

3.UPI

4.Dots

5.Venmo

+18 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Borderless Payments: How Global Money Actually Moves

stripe.com

Palla

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Financial Technology

Start getting recommended by AI

Frequently asked questions