Crux

Visibility52

Vibe93

AI Visibility & Sentiment

Crux

Crux is a capital platform for the clean economy that modernizes capital raises and deployment through data-informed decision-making, AI-optimized execution, and deep market intelligence. The platform facilitates transferable tax credit transactions, debt capital markets, and tax equity financing for clean energy projects.

Active Monitoring

cruxclimate.com

Financial Technology Startups

AI Visibility Score

52/100

Moderate

Sentiment Score

93/100

AI Perception

Summary

Crux has established itself as the primary authority in clean energy market intelligence, commanding a dominant 87% presence in AI Overviews and securing top-tier rankings for high-intent pricing queries. While the brand owns the conversation among renewable energy consultants and project developers, there is a critical visibility gap on conversational LLMs like ChatGPT and Gemini where mention rates remain significantly lower than search-integrated AI.

Value Proposition

Crux delivers superior outcomes in clean energy financing through AI-powered transaction optimization, comprehensive market intelligence, and a leading marketplace for transferable tax credits—enabling 38% faster deal closures and access to $40B+ in market data.

Overview

Mission

Financing the future of energy by serving as the capital platform for the clean economy.

Products & Services

Transferable tax credit marketplaceDebt capital markets solutionsTax and preferred equity financingMarket intelligence and data analyticsCapital transaction platform

Agent Breakdown

AI Platforms

How often do different AI platforms reference Crux?

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Conversation Analysis

Topics

What conversations is Crux included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Crux to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Monetizing Clean Energy Tax Credits(3 queries)

“how do I actually sell transferable tax credits for a new solar project”

1/4 platforms mentioned

ChatGPT

1.US Bank

2.Bank of America

3.Wells Fargo

4.Sol Systems

5.Marathon Capital

+11 more

Claude

1.Wisepower

2.CMS Energy Services

3.CohnReznick

4.BDO

5.Deloitte

Gemini

1.ClearPath Energy

2.SolRiver Capital

3.REsource Capital

4.Solar Energy Industries Association

AI Overviews

1.Basis Climate

2.VECKTA

3.Ever.green

4.Crux

5.Reunion Infrastructure

“give me a list of marketplaces for buying and selling IRA tax credits, specific brands please”

1/3 platforms mentioned

Claude

1.CMS Energy

2.Arcadia

3.ClimateRock

4.Ceres Infrastructure Partners

5.Voya Infrastructure Partners

+6 more

Gemini

1.Monarch

2.ClearTrace

3.Xpansiv

4.Climate Impact Capital

5.The Energy Impact Exchange

+7 more

AI Overviews

1.Crux

2.Reunion

3.Ever.green

4.Giraffe Financial

5.Yahoo Finance

+4 more

“best ways to monetize clean energy tax credits in 2026”

0/3 platforms mentioned

Claude

1.Pattern Energy

2.Brookfield Renewable

3.EQT Infrastructure

4.BlackRock

5.Monetize.io

+5 more

Gemini

1.CarbonStack

2.Generate Capital

3.ClearTrace

4.J.P. Morgan

5.Bank of America

+5 more

AI Overviews

1.Thomson Reuters

2.Novogradac

3.White & Case LLP

4.PwC

5.RSM US

Optimizing Capital Raises And Debt Financing(1 query)

“help me find a debt capital partner for a utility-scale battery project”

1/3 platforms mentioned

Claude

1.Macquarie Capital

2.BlackRock Infrastructure

3.Brookfield Infrastructure Partners

4.Goldman Sachs Infrastructure Partners

5.JP Morgan

+8 more

Gemini

1.MUFG Bank

2.BNP Paribas

3.Crédit Agricole CIB

4.ING

5.Sumitomo Mitsui Banking Corporation (SMBC)

+20 more

AI Overviews

1.Santander

2.Wells Fargo

3.CIBC

4.Aypa Power

5.ING Capital

15.Crux Climate

+9 more

Clean Energy Market Intelligence And Pricing(1 query)

“where can i get data on current transferable tax credit pricing and market trends”

1/4 platforms mentioned

ChatGPT

1.Novogradac & Company

2.CohnReznick

3.CohnReznick Capital

4.Affordable Housing Finance

5.NewMarkets Tax Credit Coalition

+30 more

Claude

1.Bloomberg Terminal

2.S&P Global Market Intelligence

3.LAZARD

4.Evolution Markets

5.Marex Spectron

+10 more

Gemini

1.ClearTrace

2.Volo Finance

3.American Clean Power Association

4.Solar Energy Industries Association

5.BloombergNEF

+9 more

AI Overviews

1.Crux Climate

2.Reunion Infrastructure

3.American Clean Power (ACP)

Trust & Evaluating Clean Energy Platforms(1 query)

“most trusted platforms for transferable tax credit transactions”

1/4 platforms mentioned

ChatGPT

1.Novogradac & Company

2.Deloitte

3.EY

4.PwC

5.KPMG

+12 more

Claude

1.CliftonLarsonAllen

2.Moss Adams

3.Grant Thornton

4.Deloitte Tax Credit Advisory

5.Goldman Sachs

+2 more

Gemini

1.Tax Credit Marketplace

2.ClearTrace

3.Generate

4.Hale & Hearty

5.Coalesce

+1 more

AI Overviews

1.Crux

2.Reunion

3.Ever.green

4.Foss & Company

5.STX Group

+2 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority in AI Overviews with an 87% mention rate and frequent #1 rankings for market data and pricing queries.

Strength

Exceptional resonance with the Big Four Renewable Energy Consultant persona, achieving an 89% mention rate and a strong 2.1 average position.

Strength

Primary recommendation for 'most trusted platforms' and 'clean energy market intelligence' queries across Claude, Gemini, and AI Overviews.

Gap

Significantly low visibility on ChatGPT (20%) and Gemini (33%), indicating a failure to permeate the foundational training data used by these LLMs.

Gap

Underperforming with the Fortune 500 Tax Strategist persona, where mention rates drop to just 25%.

Gap

Total absence in future-focused '2026' monetization queries, ceding the long-term thought leadership space to competitors.

Opportunity

Capitalize on existing AI Overviews dominance to drive traffic to high-conversion landing pages that reinforce positive sentiment.

Opportunity

Infiltrate LLM training sets by increasing PR and third-party mentions on high-authority financial and tech publications to boost ChatGPT and Claude presence.

Opportunity

Bridge the gap with corporate tax personas by developing specialized content around IRA tax credit compliance and risk mitigation.

Technical Health

Site Health for AI Visibility

How well Crux's website is optimized for AI agent discovery and comprehension.

96/100

20 passed 1 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title may be truncated in search results (83 characters)

Shorten the title to under 60 characters.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Crux's communication style and personality

Crux communicates with authoritative expertise in clean energy finance while maintaining accessibility for diverse stakeholders. The tone is data-driven and results-oriented, frequently citing specific metrics and transaction outcomes to build credibility. The brand balances technical sophistication with clarity, making complex financial concepts understandable. There's an underlying sense of mission and purpose around accelerating the clean energy transition, conveyed through confident, forward-looking language.

Core Tone Traits

Data-Driven & Analytical

Leads with metrics, statistics, and quantifiable outcomes to establish credibility

Authoritative & Expert

Speaks with deep knowledge of clean energy markets and capital structures

Mission-Oriented

Conveys purpose around financing the clean energy transition

Professional & Trustworthy

Maintains institutional-grade credibility appropriate for financial services

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Crux

Crux25 mentions

Basis Climate14 mentions

Reunion Infrastructure12 mentions

Ever.green10 mentions

ClearTrace9 mentions

Goldman Sachs9 mentions

Bank of America8 mentions

PwC7 mentions

Deloitte7 mentions

Wells Fargo6 mentions

Generate Capital6 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Basis Climate

http://www.buildwithbasis.com/

Referenced in 1 query

Review

Reunion Infrastructure

http://www.reunioninfra.com/

Referenced in 3 queries

Review

7 Steps to Sell Tax Credits for Clean Energy Projects

https://www.buildwithbasis.com/insights/7-steps-to-sell-clean-energy-tax-credits

Referenced in 2 queries

Review

Sell transferable clean energy tax credits with Ever.green

https://ever.green/sell-tax-credits

Referenced in 4 queries

Review

Transferable Tax Credits Comprehensive Guide 2025 - Reunion

https://www.reunioninfra.com/insights/transferable-tax-credit-comprehensive-guide

Referenced in 2 queries

Review

Selling Solar Tax Credits: Why Sell, When To Sell ... - VECKTA

https://veckta.com/2026/02/17/selling-solar-tax-credits-why-sell-when-to-sell-and-navigating-the-process/

Referenced in 1 query

Review

Selling Federal Energy Tax Credits: Who, What, When, and ...

https://www.thompsoncoburn.com/insights/selling-federal-energy-tax-credits-who-what-when-and-howand-other-important-points/

Referenced in 1 query

Review

Deep Dive on Selling Solar Tax Credits - by Gareth Evans

https://poweringprofits.substack.com/p/deep-dive-on-selling-solar-tax-credits

Referenced in 1 query

Review

Section 6418 Transfer of Certain Credits - Federal Register

https://www.federalregister.gov/documents/2023/06/21/2023-12799/section-6418-transfer-of-certain-credits

Referenced in 1 query

Review

Elective pay and transferability frequently asked questions - IRS

https://www.irs.gov/credits-deductions/elective-pay-and-transferability-frequently-asked-questions-transferability

Referenced in 1 query

Review

IRC Section 6418 FAQ: Transferring Energy Tax Credits

https://www.cbh.com/insights/articles/irc-section-6418-faq-transferring-energy-tax-credits/

Referenced in 1 query

Review

How to Monetize Renewable Energy Tax Credits - Ever.green

https://ever.green/seller-readiness

Referenced in 2 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Crux's resources to help users.

Standardize Brand Messaging Across Partner Channels

Address the sentiment volatility in AI Overviews by implementing consistent structured data markup and unified messaging across all partner sites and earned media placements. This ensures AI systems cite Crux accurately and positively, converting our strong 87% mention rate into consistently favorable brand representation through coordinated social amplification of standardized talking points.

The hidden cost of inconsistent brand messaging in AI-powered search results

How structured data markup transforms your visibility in AI Overviews

5 messaging inconsistencies that confuse AI systems about your brand

Case study: Achieving sentiment consistency across 50+ partner citations

The brand messaging checklist every clean energy company needs for AI visibility

Launch Technical Content Campaign for ChatGPT

Execute an LLM seeding strategy targeting ChatGPT's 20% mention rate through authoritative technical white papers, earned media placements, and expert commentary in publications that conversational AI platforms reference. Social channels will amplify key insights and drive traffic to substantive content that LLMs index as high-signal sources.

The complete guide to transferable tax credit transactions in 2026

How AI is transforming clean energy capital deployment decisions

Technical deep-dive: Optimizing tax equity structures for maximum ROI

What every CFO needs to know about IRA tax credit transfers

Market analysis: $40B in clean energy tax credits and where they're flowing

Dominate Forward-Looking Clean Energy Queries

Capture visibility for future-dated AI queries by developing comprehensive 2026 Clean Energy Outlook content that positions Crux as the authoritative voice on emerging monetization trends and market forecasts. This addresses our current invisibility in forward-looking searches while establishing thought leadership that AI systems will reference for predictive queries.

2026 clean energy monetization: 7 trends reshaping the market

What the latest IRS guidance means for tax credit buyers in 2026

Forecasting the next wave of transferable tax credit demand

How clean energy financing will evolve in the post-IRA landscape

The 2026 playbook for clean energy developers seeking capital

Create Fortune 500 Tax Strategist Case Studies

Improve our 25% mention rate among Fortune 500 tax strategists by developing targeted case studies showcasing successful large-scale credit transactions with enterprise clients. Social distribution will focus on LinkedIn and industry forums where corporate tax leaders research solutions, ensuring AI systems associate Crux with enterprise-grade tax optimization.

How a Fortune 100 manufacturer saved $50M through strategic tax credit acquisition

The corporate tax leader's guide to evaluating transferable tax credits

Inside a $100M tax credit transaction: Timeline, process, and outcomes

Why Fortune 500 tax teams are prioritizing clean energy credit strategies

5 questions every corporate tax strategist should ask before buying credits

Content Engineering

Recommended Actions

Remediate sentiment volatility in AI Overviews through consistent, structured data markup and standardized brand messaging across partner sites.

With an 87% mention rate but 'mixed' sentiment, Crux is highly visible but potentially being misrepresented by conflicting source citations.

Impact: High

Execute a targeted 'LLM Seeding' campaign focusing on technical white papers and earned media to increase the 20% mention rate on ChatGPT.

Conversational AI platforms are the first touchpoint for market research; being absent here allows competitors like Basis Climate to capture early-funnel interest.

Impact: High

Develop and distribute a '2026 Clean Energy Outlook' series to capture visibility for future-dated queries where the brand is currently invisible.

The failure to appear in queries regarding 2026 monetization suggests a lack of forward-looking content being indexed by AI models.

Impact: Medium

Tailor case studies specifically for 'Fortune 500 Tax Strategists' to improve the current 25% persona mention rate.

Securing the buy-in of corporate tax leaders is essential for large-scale credit transactions, and the data shows Crux is under-indexed for this specific user group.

Impact: Medium

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