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Roots · roots.homes · Scanned Mar 9, 2026
AI knows Roots. It rarely recommends it.
We asked ChatGPT, Claude, Gemini, and AI Overviews 5 questions a buyer would ask, with no context and as up to 3 buyer personas. Roots was named in 0 of 59 answers. Asked about the brand directly, 4 of 4 answers described it.
AI recommends instead: Roam, Realtor.com, Zillow
AI visibility score
0/ 100
Invisible
- Known
- 4 of 4
- answers about the brand by name
- Recommended
- 0 of 59
- answers to buying questions
Roots competitors AI recommends instead
Roam was named in 21 answers. Roots in none.
Answers that named each brand
- 1
Roam21
- 2
Realtor.com18
- 3
Zillow17
- 4
Redfin15
- 5
Roots0
Questions to win
5of 5 questions
No AI answer to these questions named Roots yet. No other brand shows up in most of the answers either, so they are open.
Named most in these answers
Share of the 59 answers to these questions.
Start with
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Questions where AI recommends someone else
Named in 0 of 5 questions.
A sample of the questions buyers ask, and whether ChatGPT, Claude, Gemini, and AI Overviews named Roots in each answer.
Each dot is one answer, in this order:1No context2The Financial Optimizer Homebuyer3The Strategic Real Estate Investor4The First-Time Family Homebuyernamed Roots
Share of buying answers
0% on ChatGPT0% on Claude0% on Gemini0% on AI Overviews0/59Perplexity was not part of this scan.
Where AI gets its information
The sites AI cited when it answered questions about Roots's market.
Counts are pages cited from each site.
Other sites
bankrate.com8
finance.yahoo.com8
homelight.com8
hud.gov7
assumable.io6
experian.com6
Forums
reddit.com13
Wikis
en.wikipedia.org5
Full report
Why AI answers this way, and what would change it.
Total absence in queries regarding assumable mortgages, which are currently being captured by competitors like Roam and Assumable.io.
- 1 more finding
- 3 recommended pages to write
- Every answer, word for word
- 320 cited sources, with links
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About Roots
Roots is a real estate platform that helps homebuyers secure homes with assumable mortgages, allowing them to benefit from lower interest rates previously locked in by sellers. They simplify the complex loan assumption process through expert guidance, fast closing timelines, and a user-friendly digital experience.
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