Pendium
Wove
Wove
Visibility25
Vibe86
Businesses/Trade & Customs Technology/Wove
Wove
AI Visibility & Sentiment

Wove

Wove is a tariff intelligence platform that helps businesses instantly calculate import duties, tariffs, and special trade programs. The platform uses AI to automate HS code classification, simulate tariff impacts on shipments and margins, and identify refund opportunities following regulatory changes like the 2026 IEEPA Supreme Court ruling.

Active Monitoring
tariffs.wove.com
Trade & Customs TechnologyStartups
AI Visibility Score
25/100

Low

Sentiment Score
86/100
AI Perception

Summary

Wove currently functions as a specialized 'insider' tool for strategic logistics consultants while remaining nearly invisible to the enterprise architects and e-commerce founders who drive high-volume market adoption. While Google Gemini uniquely champions the brand with a dominant average position of 2.0, the brand's near-total absence from AI Overviews and ChatGPT comparison queries allows incumbents like Avalara and Zonos to maintain an unchallenged monopoly on buyer intent.

Value Proposition

Instantly calculate duties and tariffs with above 99% accuracy, anticipate trade policy risks, and automate customs workflows—outperforming general AI tools like ChatGPT which benchmark at only 72% accuracy.

Overview

Wove is a tariff intelligence platform that helps businesses instantly calculate import duties, tariffs, and special trade programs. The platform uses AI to automate HS code classification, simulate tariff impacts on shipments and margins, and identify refund opportunities following regulatory changes like the 2026 IEEPA Supreme Court ruling.

Mission

Understand tariffs. Anticipate risk. Automate what comes next.

Products & Services
Tariff Calculator & SimulatorAI-powered HS Code ClassificationIEEPA Tariff Refund CalculatorTariff Intelligence API for DevelopersAutomated Tariff Logic for Quotes & Invoices
Agent Breakdown

AI Platforms

How often do different AI platforms reference Wove?

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Conversation Analysis

Topics

What conversations is Wove included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Wove to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Tariff Recovery And Regulatory Response(2 queries)

“how do i calculate duty refunds from the 2026 IEEPA ruling and what software can help me find them”

2/4 platforms mentioned

ChatGPTChatGPT
1.Descartes CustomsInfo
2.Thomson Reuters ONESOURCE Global Trade
3.Amber Road
4.E2open Global Trade
5.Livingston International

+12 more

ClaudeClaude
1.Penn Wharton Budget Model
2.Flexport
3.Avalara
4.Customs City
5.Kustom

+4 more

GeminiGemini
1.Flexport
2.Wove
3.Gateway Lines
4.i-Sight AI
5.TariffCenter.AI

+1 more

AI OverviewsAI Overviews
1.Baker Tilly
2.Flexport Tariff Refund Calculator
3.Gateway Lines i-Sight AI
4.Wove Calculator
5.UPS

+1 more

“help me find a tool to automate tariff refund claims for my import business, specific brands please”

1/4 platforms mentioned

ChatGPTChatGPT
1.DrawbackHub
2.Flexport
3.MIC-CUST®
4.MIC Customs Solutions
5.DutyCalc

+8 more

ClaudeClaude
1.Pax AI
2.Flexport Duty Drawback
3.Gaia Dynamics
4.Comstock
5.Descartes

+4 more

GeminiGemini
1.Pax AI
2.NetSuite
3.SAP
4.Caspian
5.Nauta

+14 more

AI OverviewsAI Overviews
1.Pax AI
2.Flexport
3.Tariff Refund Calculator
4.AI Auditor
5.Gaia Dynamics
7.Wove

+12 more

Supply Chain Margin & Duty Optimization(3 queries)

“simulate how much import duties will hit my margins if I move manufacturing from China to Mexico”

0/4 platforms mentioned

ChatGPTChatGPT
1.richmondfed.org
2.careerchronicles.org
ClaudeClaude
1.Penn Wharton
GeminiGemini
1.Zonos
2.Import.io
3.Descartes Global Trade Content
4.Tetakawi
5.Nuvocargo

+1 more

AI OverviewsAI Overviews
1.Global Trade Alert
2.Baker Donelson
3.Trade Compliance Resource Hub
4.Alvarez & Marsal
5.NerdWallet U.S. Tariff Calculator

+1 more

“best way to get instant duty and tax estimates for my international sales quotes”

0/4 platforms mentioned

ChatGPTChatGPT
1.Avalara AvaTax Cross-Border
2.Avalara
3.Zonos Landed Cost
4.Zonos
5.Zonos Classify

+11 more

ClaudeClaude
1.Zonos
2.Easyship
3.DHL MyGTS
4.DHL
5.FedEx International Shipping Assist

+6 more

GeminiGemini
1.SimplyDuty
2.DHL MyGTS
3.DHL
4.Veem Import Duty Calculator
5.Zonos

+10 more

AI OverviewsAI Overviews
1.Zonos Landed Cost
2.Zonos
3.Easyship
4.UPS TradeAbility
5.DHL MyGTS

+6 more

“find me an AI-powered HS code classification tool that is actually accurate”

0/4 platforms mentioned

ChatGPTChatGPT
1.Harmonize.ai
2.Flexify ATLAS
3.SimplAI
4.iCustoms
5.Avalara

+1 more

ClaudeClaude
1.Zonos Classify
2.Avalara Tariff Code Classification
3.Avalara
4.Quickcode.ai
5.Quickcode

+2 more

GeminiGemini
1.Tarifflo
2.Avalara
3.Descartes CustomsInfo
4.Sony
5.Quickcode

+7 more

AI OverviewsAI Overviews
1.Avalara
2.Tarifflo
3.Quickcode
4.Managed Tariff Code Classification Premium
5.Zonos Classify

+4 more

Logistics Tech Stack Integration(2 queries)

“recommend a tariff intelligence API that i can integrate with my company's custom invoicing software”

0/4 platforms mentioned

ChatGPTChatGPT
1.Tariffs API
2.TradeFacts.io
3.Descartes Customs
4.CUSTOMSInfo API
5.Avalara

+5 more

ClaudeClaude
1.TradeFacts.io
2.USITC
3.TariffsAPI
4.Descartes CustomsInfo Reference
5.Descartes Datamyne API

+7 more

GeminiGemini
1.Zonos Landed Cost API
2.Zonos
3.Avalara AvaTax Cross-Border
4.Avalara
5.Descartes CustomsInfo API

+5 more

AI OverviewsAI Overviews
1.Avalara
2.Descartes CustomsInfo
3.Descartes Systems Group
4.Zonos
5.Trademo

+1 more

“how to automate customs classification in our warehouse management system, what products should we buy”

0/4 platforms mentioned

ChatGPTChatGPT
1.Thomson Reuters
2.ONESOURCE Global Classification AI
3.ONESOURCE Global Trade
4.IDC MarketScape
5.Descartes CustomsInfo

+8 more

ClaudeClaude
1.SAP
2.Oracle
3.Microsoft Dynamics
4.Zonos Classify
5.Avalara Tariff Code Classification

+6 more

GeminiGemini
1.CargoWise
2.WiseTech Global
3.Descartes CustomsInfo
4.E2open
5.iCustoms

+6 more

AI OverviewsAI Overviews
1.Descartes CustomsInfo
2.Avalara Managed Tariff Classification
3.SAP Global Trade Services
4.Zonos Classify
5.Moaah

+3 more

Trade Technology Trust & Comparison(3 queries)

“most trusted trade and customs technology platforms for high-volume importers in 2026”

0/4 platforms mentioned

ChatGPTChatGPT
1.SAP
2.Oracle
3.Descartes Systems Group
4.Descartes
5.Visual Compliance

+12 more

ClaudeClaude
1.CargoWise
2.WiseTech Global
3.SAP Global Trade Services
4.SAP
5.S/4HANA

+16 more

GeminiGemini
1.SAP Global Trade Services
2.SAP GTS
3.Oracle Global Trade Management
4.Oracle GTM
5.Oracle Supply Chain Management

+18 more

AI OverviewsAI Overviews
1.CargoWise
2.SAP Global Trade Services
3.SAP ERP
4.e2open Global Trade
5.Descartes Customs & Compliance Suite

+9 more

“what are the best reviewed alternatives to Descartes or Avalara for managing global tariffs”

0/4 platforms mentioned

ChatGPTChatGPT
1.Descartes
2.Avalara
3.Gartner
4.G2
5.CargoWise

+14 more

ClaudeClaude
1.Descartes
2.Avalara
3.Vertex
4.G2
5.Thomson Reuters

+22 more

GeminiGemini
1.Descartes
2.Avalara
3.G2
4.Gartner Peer Insights
5.Capterra

+13 more

AI OverviewsAI Overviews
1.Descartes
2.Avalara
3.Vertex
4.Thomson Reuters ONESOURCE
5.Sphere

+12 more

“what should I look for when choosing an AI customs classification provider to ensure accuracy over 95%”

0/4 platforms mentioned

ChatGPTChatGPT
1.SAP
2.Oracle
3.NetSuite
4.Descartes
5.E2open

+6 more

ClaudeClaude
1.Zonos Classify
2.Digicust
3.Descartes Systems
4.Thomson Reuters ONESOURCE
5.Tariff Tel

+1 more

GeminiGemini
1.Digicust
2.Thomson Reuters
3.MIC-cust
4.Passport Global
5.iCustoms

+3 more

AI OverviewsAI Overviews
1.Avalara
2.Digicust
3.Gaia Dynamics
4.iCustoms
5.MIC

+1 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance on Google Gemini where the brand frequently secures the #1 or #2 spot for tariff recovery and regulatory response queries.

Strength

High resonance with the Strategic Logistics Consultant persona, achieving a 63% mention rate and demonstrating strong authority in technical advisory circles.

Strength

Flawless sentiment and positioning during direct 'vibe checks' across all platforms, indicating a strong foundational brand identity when specifically identified.

Gap

Total lack of visibility for the Scaling E-commerce Founder persona, failing to appear in any queries regarding duty margins or international shipping estimates.

Gap

Weak competitive positioning in comparison-based searches; Wove is rarely cited as a top alternative to Descartes or Avalara despite its technical capabilities.

Gap

Critically low mention rate in AI Overviews (10%), which are the primary driver of organic discovery in modern search journeys.

Opportunity

Capitalize on the upcoming 2026 IEEPA ruling by creating definitive regulatory guides to own this high-intent niche across ChatGPT and Claude.

Opportunity

Leverage the brand's technical superiority in API integration to displace SAP and Oracle in 'Logistics Tech Stack' queries.

Opportunity

Bridge the gap in AI Overviews by optimizing technical documentation for the specific HS code classification and duty calculation queries where Gemini already shows high confidence.

Technical Health

Site Health for AI Visibility

How well Wove's website is optimized for AI agent discovery and comprehension.

88/100
17 passed 1 warnings 2 issues
Audited 3/3/2026
Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

!

Page has no H1 heading

Add a single H1 tag as the main page heading.

!

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

!

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

Few headings on page

Add more H2 and H3 headings to organize content into sections.

!

Few internal links on this page

Add more internal links to related pages on your site.

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Brand Identity

Brand Voice & Style

How AI perceives Wove's communication style and personality

Wove communicates with confident expertise in the complex world of international trade, making technical tariff concepts accessible without dumbing them down. The tone is professional and data-driven, frequently citing specific metrics and accuracy benchmarks to build credibility. There's an underlying urgency around regulatory changes and cost recovery opportunities, balanced with a helpful, tool-forward approach that empowers users to take action immediately. The brand avoids jargon overload while maintaining authority in customs and trade compliance.

Core Tone Traits

Data-Driven & Precise

Leads with specific metrics, accuracy rates, and quantified results to establish credibility

Urgently Helpful

Creates appropriate urgency around time-sensitive opportunities while providing immediate solutions

Technically Accessible

Explains complex tariff concepts clearly without oversimplifying for professional audiences

Confidently Authoritative

Positions as the expert source on tariff intelligence, backed by industry recognition

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Wove

1Avalara74 mentions
2Zonos69 mentions
3Descartes51 mentions
4SAP37 mentions
5Shopify36 mentions
6SAP S/4HANA33 mentions
7E2open31 mentions
8Oracle30 mentions
9Wove29 mentions
10Descartes CustomsInfo26 mentions
11ONESOURCE26 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

CBP ACE Portal

http://ace.cbp.dhs.gov/

Referenced in 1 query

Review
Federal appeals court rejects Trump administration's push to delay start of tariff refund process after Supreme Court ruling - CBS News

https://www.cbsnews.com/news/federal-appeals-court-rejects-trump-tariff-refund-delay-supreme-court/

Referenced in 1 query

Review
Tariff Refund Delays Could Cost Taxpayers $700 Million a ...

https://www.cato.org/blog/tariff-sour-grapes-will-cost-taxpayers-20-million-day

Referenced in 1 query

Review
Supreme Court rules against IEEPA tariffs — how to request tariff refunds

https://www.avalara.com/blog/en/north-america/2026/02/how-to-request-tariff-refunds.html

Referenced in 2 queries

Review
Supreme Court Tariff Ruling: IEEPA Revenue and Potential Refunds | PWBM

https://budgetmodel.wharton.upenn.edu/issues/2026/2/20/supreme-court-tariff-ruling-ieepa-revenue-and-potential-refunds

Referenced in 1 query

Review
Who Gets the Tariff Refund? How Retailers and Downstream Buyers Can Recover Their Share of IEEPA Tariff Refunds | Jones Walker LLP

https://www.joneswalker.com/en/insights/blogs/perspectives/who-gets-the-tariff-refund-how-retailers-and-downstream-buyers-can-recover-their.html?id=102mkc5

Referenced in 1 query

Review
The $133 Billion Question - How Do You Get an IEEPA Tariff Refund?

https://www.pcbusa.com/post/the-133-billion-question---how-do-you-get-an-ieepa-tariff-refund

Referenced in 1 query

Review
International Emergency Economic Powers Act (IEEPA) Frequently Asked Questions | U.S. Customs and Border Protection

https://www.cbp.gov/trade/programs-administration/trade-remedies/IEEPA-FAQ

Referenced in 1 query

Review
Reclaiming IEEPA Tariffs: A Practical Guide for U.S. Ecommerce Importers of Record - Passport

https://passportglobal.com/blog/ieepa-tariff-refund/

Referenced in 1 query

Review
How to File a Tariff Refund Claim: Step-by-Step Guide (2026)

https://www.consumershield.com/business-law/tariff/how-to-file

Referenced in 1 query

Review
Potential Refunds of Tariffs Imposed Under the International Emergency Economic Powers Act (IEEPA) | Congress.gov | Library of Congress

https://www.congress.gov/crs-product/IF13150

Referenced in 1 query

Review
IEEPA tariff decision prompts flood of correction tools for refunds, customs entries | Journal of Commerce

https://www.joc.com/article/ieepa-tariff-decision-prompts-flood-of-correction-tools-for-refunds-customs-entries-6175304

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Wove's resources to help users.

Launch Competitive Displacement Content Against Avalara

Address the 3x visibility gap with competitors by creating direct comparison content targeting 'Avalara alternatives' and 'Descartes vs Wove' search queries. This strategy ensures Wove is indexed by AI assistants as a legitimate peer to incumbents, entering the consideration set when users ask for tariff intelligence recommendations. Social media will amplify comparison content and customer testimonials that highlight Wove's 99%+ accuracy advantage.

Why Import Teams Are Switching from Avalara to AI-Native Tariff Platforms in 2026
Head-to-Head: Comparing HS Code Classification Accuracy Across Leading Platforms
The Hidden Costs of Legacy Customs Software That Nobody Talks About
What Supply Chain Managers Should Ask Before Renewing Their Tariff Software Contract
5 Features That Separate Modern Tariff Intelligence from Traditional Compliance Tools

Create Founder's Toolkit for Duty Optimization

Capture the currently untapped e-commerce founder segment with entry-level educational content that addresses margin protection through duty optimization. This toolkit positions Wove as the first discovery point for scaling founders searching for tariff help, building AI visibility in this lucrative persona segment from the ground up. Social campaigns will target founder communities with actionable duty-saving frameworks.

The E-Commerce Founder's Guide to Understanding Import Duties Before They Eat Your Margins
How One DTC Brand Recovered $47K in Overpaid Duties Using Trade Program Analysis
3 Duty Optimization Mistakes Scaling Founders Make When Expanding Internationally
Calculate Your True Landed Cost: A Framework for E-Commerce Operators
Special Trade Programs Most Founders Don't Know Exist—And How to Qualify

Structure IEEPA Regulatory Content for AI Crawlers

Leverage Wove's existing strength in regulatory queries by synthesizing 2026 IEEPA Supreme Court ruling data into clear, structured schemas optimized for AI crawlers. This bridges current Gemini visibility into ChatGPT and AI Overviews by providing authoritative, well-organized regulatory response content. Social media will distribute key ruling implications and refund opportunity alerts to drive traffic to structured landing pages.

What the 2026 IEEPA Supreme Court Ruling Means for Your Import Duty Refund Eligibility
Timeline: Key Dates Importers Need to Know Following the IEEPA Decision
How to Calculate Your Potential Refund Under the New IEEPA Regulatory Framework
IEEPA Ruling FAQ: Answers to the 10 Most Common Questions from Importers
Industries Most Impacted by the IEEPA Decision and What They Should Do Now

Publish Integration Documentation for AI Citation

Increase public-facing proof points about WMS and ERP integrations to win 'Logistics Tech Stack' queries in AI assistant responses. By documenting Wove's AI-powered customs classification integrations in detail, LLMs gain citable evidence of integration capabilities. Social content will highlight specific integration success stories and technical capabilities that establish Wove as the customs layer of modern logistics stacks.

How Wove Connects to Your Existing WMS for Automated HS Code Classification
Building a Modern Logistics Tech Stack: Where Tariff Intelligence Fits In
ERP Integration Checklist: What to Look for in a Customs Automation Partner
Real-Time Duty Calculation: How API-First Tariff Tools Transform Fulfillment Workflows
Case Study: Reducing Manual Classification Time by 80% Through WMS Integration
Content Engineering

Recommended Actions

!

Execute a competitive displacement content strategy targeting 'Avalara alternatives' and 'Descartes vs Wove' comparisons.

Competitors like Avalara have 3x the visibility; Wove must be indexed as a direct peer to these incumbents to enter the consideration set.

Impact: High
!

Develop a 'Founder’s Toolkit for Duty Optimization' to address the 0% visibility in the e-commerce persona segment.

Scaling founders are searching for margin protection; Wove is currently missing the entry-level discovery phase for this lucrative audience.

Impact: High
~

Synthesize regulatory response data into clear, structured schemas for AI crawlers, focusing on the 2026 IEEPA ruling.

Wove already shows strength in regulatory queries on Gemini; structuring this data will help bridge the gap into AI Overviews and ChatGPT.

Impact: Medium
~

Increase the volume of public-facing documentation regarding WMS and ERP integrations for AI-powered customs classification.

Winning the 'Logistics Tech Stack' query requires more external proof points that LLMs can cite to validate Wove's integration capabilities.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

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