Content Strategy Tools
Tools for content planning — goals, ideas, brand voice, factsheets, and content briefs.
Content strategy tools give your agent access to everything it needs to write effective content for a brand: strategic goals derived from visibility data, brand voice guidelines, factsheets with key company information, and structured content briefs.
Tools
| Tool | Description |
|---|---|
get_goals_and_ideas | Strategic content goals and actionable content ideas |
get_brand_voice | Voice guidelines, tone traits, and company profile |
get_factsheet | Company overview, products, positioning, and key facts |
list_content_briefs | Planned and in-progress content briefs |
Content creation workflow
- Get the factsheet — foundational context about the company, products, and positioning.
- Get the brand voice — tone, style guide, and writing examples so content matches the brand.
- Get goals and ideas — strategic themes and specific content pitches. Prioritize ideas with
usedCount: 0. - Search the knowledge base with
query_knowledgefor specific facts, claims, or product details. - Check existing briefs with
list_content_briefsto avoid duplicating planned work. - Write the content grounded in real data rather than generic filler.