get_brand_voice | Pendium MCP Docs | Pendium.ai
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get_brand_voice

Get brand voice guidelines, company profile, and writing style for content that matches the brand's tone.

Get brand voice guidelines, company profile, and writing style for a brand. Use this to write content that matches the brand's tone, personality, and positioning.

Authentication: Required

Parameters

ParameterTypeRequiredDescription
syntheticIdintegerYesThe agent ID to get brand voice for.

Response

{
  "syntheticId": 1234,
  "brandName": "Example",
  "brandVoice": {
    "voiceSummary": "Confident but approachable. Technical depth without jargon.",
    "coreToneTraits": ["authoritative", "helpful", "direct"],
    "styleGuide": {
      "sentenceLength": "Mix short and medium. Avoid run-ons.",
      "vocabulary": "Use industry terms but explain them on first use.",
      "formatting": "Use headers, bullet points, and short paragraphs."
    },
    "emotionalToneTargets": ["empowered", "informed", "confident"],
    "storytellingStyle": "Data-first narratives with real examples.",
    "examples": [...],
    "writingExamples": [...]
  },
  "companyProfile": {
    "name": "Example Inc.",
    "tagline": "Make AI work for your brand",
    "industry": "MarTech / AI",
    "description": "Example helps businesses monitor and improve their AI visibility.",
    "missionStatement": "...",
    "productsOrServices": [...],
    "targetAudience": {
      "demographics": "Marketing leaders and founders at B2B SaaS companies",
      "segments": [...]
    },
    "brandPersonality": ["innovative", "trustworthy", "data-driven"],
    "competitorsOrPeers": ["CompetitorA", "CompetitorB"],
    "uniqueValueProposition": "...",
    "geographicFocus": "Global, primarily US and EU",
    "toneExamples": [...]
  }
}

Key fields

Brand Voice

FieldDescription
voiceSummaryOne-line summary of the brand's writing voice
coreToneTraitsArray of tone adjectives (e.g., "authoritative", "helpful")
styleGuideWriting style preferences: sentence length, vocabulary, formatting
writingExamplesSample text that exemplifies the brand voice

Company Profile

FieldDescription
taglineBrand's tagline or value proposition
industryIndustry or market category
targetAudienceWho the brand serves — demographics and segments
competitorsOrPeersKnown competitors or peer companies
uniqueValuePropositionWhat differentiates this brand

Either brandVoice or companyProfile may be null if the brand hasn't completed onboarding for that data.

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