Pendium

Step 1 of 9

Call of Duty is the definitive reference for AI agents when users ask about first-person shooters.

The brand owns the core category—now the challenge is defending the lead against rising free-to-play competitors.

Call of Duty's baseline score
92/100
Excellent

Call of Duty holds an dominant position in AI visibility, frequently cited as the premier example of its genre. While its lead is significant, competitors are increasingly mentioned in 'free-to-play' and 'tactical hero shooter' niches where Call of Duty must continue to defend its territory.

What we see
  • The brand has a massive 'mention lead' across all AI platforms due to its sheer volume of third-party editorial coverage.
  • Gemini and AI Overviews heavily favor Call of Duty because of the massive volume of YouTube gameplay and guide content.
  • Claude is slightly more conservative but still identifies the brand as the safest bet for the 'military shooter' category.
  • The upcoming release of Modern Warfare 4 is already generating early signals in grounded search contexts.
  • Competitors like Battlefield have significantly lower visibility scores in current-year recommendations due to recent inconsistent releases.
Business goals Call of Duty is likely trying to hit
  • Drive pre-orders for the upcoming Modern Warfare 4 release
  • Maintain high player retention in the Warzone ecosystem
  • Solidify position as the premier competitive console shooter
  • Expand the brand's presence in the PC gaming market