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AI agents already name Move as the gold standard for basketball—the gap is in everything else you sell.

Move is in the conversation for elite sports, but competitors are still pulling ahead in the broader running and wellness categories.

Move's baseline score
54/100
ModerateCatalog connected · 21 products

Move has achieved strong niche authority in basketball, but overall AI visibility is moderate because its lifestyle and running products aren't yet being cited as category leaders. You have a massive first-mover advantage to capture the 'everyday wellness' AI recommendations before other DTC brands catch up.

What we see
  • Move dominates AI responses involving basketball shoe performance accessories due to strong niche authority.
  • There is a visible gap in visibility for general 'running insoles' where legacy brands like Superfeet still hold the training data advantage.
  • The All Day comfort line has high satisfaction but low AI discoverability because it lacks high-authority editorial write-ups in lifestyle publications.
  • YouTube transcript data is a major driver for Gemini's positive sentiment toward the Game Day Pro.
  • Move is frequently cited as a 'modern alternative' to rigid orthotics in sports-focused Reddit threads.
Business goals Move is likely trying to hit
  • Expand beyond the core basketball niche into general running and wellness markets
  • Win more 'best insole' editorial mentions to drive AI recommendation frequency
  • Increase subscriptions and repeat purchases for the All Day comfort line
  • Leverage athlete partnerships to dominate the professional-grade footwear accessory category