Pendium

Step 1 of 9

Rome2rio is a dominant reference brand in AI travel search, leading the multi-modal conversation.

You are currently the default recommendation for complex global travel, though Google's native tools are a growing competitive threat in AI Overviews.

Rome2rio's baseline score
76/100
Excellent

Rome2rio has excellent AI visibility, acting as a trusted source for regional and multi-modal transport. While you own the 'how-to-get-there' conversation, there is a clear opportunity to capture more 'where-to-stay' mentions during the same AI research session.

What we see
  • Rome2rio has an exceptionally strong 'citation footprint' across Reddit travel communities and major editorial sites, which fuels its high visibility in ChatGPT and Claude.
  • In AI Overviews, the brand frequently occupies the featured snippet for specific route queries (e.g., 'how to get from Sorrento to Positano').
  • The brand is consistently named as a top alternative to Google Maps for regional transit, specifically in Europe and Southeast Asia.
  • There is a slight drop in Gemini visibility compared to ChatGPT, likely due to Gemini prioritizing Google's native transit and flight modules in the UI.
  • Visibility for 'adjacent' categories like hotels is significantly lower than for transport, where the brand is an undisputed leader.
Business goals Rome2rio is likely trying to hit
  • Increase affiliate booking revenue from train, bus, and ferry partners
  • Expand hotel and experience cross-selling conversions
  • Maintain dominance in long-tail 'A to B' travel search queries
  • Become the primary utility for cross-border regional travel planning