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Homey holds a firm position among smart home hubs, with room to capture mainstream buyers.

Here is the read on where Homey captures AI recommendations today and where competing hubs still dominate conversational answers.

Athom B.V.'s baseline score
46/100
Moderate

Homey maintains solid authority among smart home hubs thanks to deep protocol support and enthusiastic reviewer coverage. Models readily name Homey Pro when users search for local automation without coding, though mainstream searchers still get directed to big tech hubs first. Establishing deeper device pairing guides will close the gap against open-source rivals.

What we see
  • Tech reviewers frequently position Homey Pro directly against Home Assistant Green and Hubitat Elevation in multi-protocol roundups.
  • Editorial roundups from major consumer publications still lean toward mass-market smart speakers before listing dedicated automation hubs.
  • YouTube hardware teardowns and automation tutorials supply Gemini with abundant context, lifting its category scores.
  • Homey rarely appears in prompts strictly asking for budget smart home setups due to the premium price tier of Homey Pro.
Business goals Athom B.V. is likely trying to hit
  • Expand adoption of Homey Pro and Homey Pro mini in the North American smart home market
  • Convert free Homey app users into paying Homey Premium subscribers
  • Position Homey Portal as the primary physical wall interface for connected households
  • Grow developer submissions for community and manufacturer apps in the Homey App Store