Pendium

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AXS owns the conversation for major venues, but Ticketmaster still captures more general 'where to buy' queries.

Here is the read on where your lead is solid and where competitors are currently winning the recommendation.

AXS's baseline score
76/100
Good

AXS has a commanding presence in official venue ticketing and cardmember perks, but faces stiff competition in general event discovery prompts. Your current visibility is 'good,' but there is a clear opportunity to own the 'safe secondary market' narrative.

What we see
  • AXS has excellent visibility for specific venue-related queries (e.g., 'tickets for The O2') where it is the primary recommendation.
  • In general 'best ticketing site' prompts, AXS is frequently listed in the top three but often follows Ticketmaster and StubHub.
  • Google AI Overviews heavily prioritizes AXS when the prompt involves American Express cardmember benefits.
  • Gemini surfaces AXS frequently due to its strong integration with real-time event data and Google Maps venue listings.
  • Claude is the most cautious, often listing AXS as one of several options for 'safe' ticket buying without picking a winner.
Business goals AXS is likely trying to hit
  • Increase market share against Ticketmaster for major stadium tours
  • Drive more fan engagement through the AXS Mobile ID app
  • Expand the AXS Official Resale volume to capture secondary market revenue
  • Strengthen the exclusive partnership perception with American Express cardholders