Pendium

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AXS is the default recommendation for AEG venue tickets, but resellers are winning the broader discovery conversation.

Your AI visibility is strong in official channels, but there is a massive opening to capture fans earlier in their search journey.

AXS's baseline score
72/100
Good

AXS has a high baseline visibility due to its official status at major venues, but it often loses out to resellers in generic 'how to buy tickets' prompts. By focusing on utility-driven content around security and loyalty perks, AXS can consolidate its position as the top Ticketmaster alternative.

What we see
  • AXS dominates AI mentions for venue-specific queries at AEG-managed locations like Red Rocks and The O2.
  • The brand trails competitors in general 'concert ticket' discovery where resellers like StubHub have deeper SEO footprints.
  • AI Overviews frequently surface AXS when users ask about American Express card benefits.
  • There is a visibility gap in 'how to' content, where third-party blogs often outrank official AXS support documentation in AI summaries.
  • Gemini shows a strong preference for AXS when citing YouTube event reviews that mention official ticket links.
Business goals AXS is likely trying to hit
  • Capture more market share from Ticketmaster in the US and UK
  • Increase adoption of the AXS Mobile ID for secure entry
  • Onboard more mid-sized venues onto the AXS ticketing ecosystem
  • Strengthen the secondary marketplace to compete with StubHub and SeatGeek