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DIG owns the healthy-lunch conversation in New York, but there is a massive opening to dominate catering searches.

Here is the read on how AI currently recommends your locations and where you have the chance to pull ahead of Cava and Sweetgreen.

DIG's baseline score
72/100
Good

DIG has a robust AI visibility profile in its core Northeast markets, often appearing as a top-three recommendation for healthy lunch discovery. The primary opportunity lies in elevating the visibility of its catering services and seasonal farm narratives to match its retail reputation.

What we see
  • DIG has a very high mention rate for location-specific queries in New York and Boston due to strong Google Maps presence and local press.
  • AI agents often group DIG with Sweetgreen and Cava but distinguish it by noting its 'warmer' and 'chef-prepared' kitchen style.
  • The brand's catering services are less frequently mentioned than individual lunch options, representing a significant visibility gap.
  • There is a notable absence of deep AI-ready content regarding specific farm partnerships beyond the Chester, NY farm.
Business goals DIG is likely trying to hit
  • Secure more large-scale corporate catering contracts in New York and Boston
  • Increase dinner-time foot traffic and delivery volume
  • Solidify brand transition from Dig Inn to DIG across all AI search platforms
  • Promote seasonal menu launches to drive repeat customer visits