Pendium

Step 1 of 8

KeepCup is the default AI recommendation for coffee—now we need to own the bottle and bowl categories.

You lead the 'core' coffee conversation, but there's a significant opening to capture the 'adjacent' food and water bottle markets before competitors do.

KeepCup's baseline score
76/100
GoodCatalog connected · 250 products

KeepCup enjoys some of the highest AI visibility in the sustainable goods space, particularly on ChatGPT and Claude. However, newer lifestyle brands are beginning to erode this lead in visual-trend-driven queries on Gemini and Google AI Overviews.

What we see
  • KeepCup maintains dominant 'historical' visibility in training data due to being the category creator.
  • Frank Green has overtaken KeepCup in certain 'aesthetic' and 'trend-based' discovery prompts on Gemini and AI Overviews.
  • The 'Helix' bottle series is frequently named as a versatile alternative to Yeti in technical comparisons.
  • Reddit-based recommendations on r/coffee and r/sustainability are the primary drivers of your high scores on Gemini.
  • The 'Go Bowl' launch has yet to achieve the same AI citation density as the core coffee cup products.
Business goals KeepCup is likely trying to hit
  • Establish the 'Go Bowl' as a leader in the reusable food container market
  • Win back market share from lifestyle-focused competitors like Frank Green
  • Drive adoption of the Helix modular bottle system
  • Maintain the preferred choice status for Australian specialty coffee baristas