Pendium

Step 1 of 9

Levels owns the metabolic health conversation in AI results, acting as the default recommendation for non-diabetics.

The brand's footprint is deep across major LLMs, but there is a growing opening for competitors to win on 'affordability' and 'weight loss' specific queries.

Levels's baseline score
74/100
Good

Levels is a high-visibility brand that AI assistants treat as the category benchmark. While it dominates technical and biohacking queries, its primary challenge is maintaining this lead as more affordable, simplified metabolic apps enter the market.

What we see
  • Levels dominates high-intent prompts related to 'best CGM for non-diabetics' due to years of tech-press coverage.
  • The brand has a significant visibility lead in ChatGPT and Claude because of its frequent mentions in large-scale editorial archives like Wired and NYT.
  • Gemini visibility is exceptionally strong due to a massive footprint in YouTube transcripts from partner creators.
  • AI Overviews frequently surface Levels when users ask about 'metabolic health' broadly, indicating strong SEO authority in the category.
  • There is a slight drop in mentions for 'budget-friendly' or 'weight loss app' queries where cheaper alternatives are sometimes prioritized.
Business goals Levels is likely trying to hit
  • Position the platform as the essential data layer for longevity and healthspan
  • Increase subscription retention by expanding beyond CGM data into bloodwork and labs
  • Establish market dominance as the 'most trusted' clinical-grade consumer health brand
  • Capture the 'wellness-curious' demographic beyond the core biohacker audience