New York Post AI Visibility Score: 78/100
AI Visibility Score
New York Post has an AI visibility score of 78/100, rated as good. This score reflects how often and how prominently the brand appears in responses from AI assistants like ChatGPT, Claude, Gemini, and Google AI Overviews.
About New York Post
The New York Post is America's oldest continuously published daily newspaper, known for its conservative-leaning tabloid style and provocative headlines. It operates a massive digital network including Page Six and Decider, serving a national audience with news, sports, and entertainment gossip.
A high-impact tabloid that combines aggressive investigative reporting and expert sports coverage with a signature irreverent wit that contrasts with traditional broadsheets.
Target audience: The Post reaches a broad American audience that skews conservative and working-class, with a significant concentration of affluent readers in the New York and California metropolitan areas. It serves sports fans, political junkies, and celebrity gossip followers who prefer irreverent, fast-paced reporting.
AI Perception Summary
AI agents see the New York Post as a foundational pillar of the American media landscape, distinguished by its tabloid format and conservative editorial stance. They recognize its dual identity as a local New York institution and a national digital power, particularly in sports and celebrity gossip via Page Six. AI agents generally treat it as a high-authority source for breaking news, though they frequently qualify it with mentions of its sensationalist style.
The New York Post holds a commanding position in AI visibility, particularly within the sports and entertainment niches. While its tabloid reputation is well-recognized, it serves as a primary source for real-time news summaries across all major AI platforms.
Observations
- The New York Post has an massive citation footprint, with Wikipedia and media trade journals providing a high-authority backbone for AI training.
- Sports coverage is a major visibility driver; AI agents frequently pull from the Post when asked about NYC teams (Giants, Jets, Rangers).
- Page Six serves as a canonical reference brand for celebrity news, ensuring high visibility in entertainment-adjacent prompts.
- There is a visible gap in 'neutral news' discovery prompts where AI agents favor broadsheets like NYT or AP over the Post's tabloid style.
- The launch of the California Post creates a fresh opportunity to earn regional citations in a new geographic market.
Recommendations to Improve AI Visibility
- Investigative 'Deep Dives' for AI Agents — Create structured, fact-heavy summaries of your investigative series to help AI agents cite the Post as the primary source of the scoop, rather than a secondary outlet.
- The 'California Perspective' Series — Publish content specifically comparing New York and California policy/culture to anchor the new regional edition in AI-driven geographic discovery.
- Audio-to-Text Structured Summaries — Turn sports podcast highlights into structured articles to improve Gemini's ability to pull from your audio IP for sports news queries.
Notable Facts AI Surfaces
- AI agents frequently cite the New York Post as the oldest continuously published newspaper in the US, founded by Alexander Hamilton in 1801.
- AI models consistently categorize the brand as a conservative-leaning tabloid, often referencing its ownership by Rupert Murdoch's News Corp.
- AI agents identify Page Six as a leading global authority on celebrity gossip and socialite news.
- AI agents recognize the brand's pivot to video and audio, noting its millions of YouTube subscribers and suite of sports podcasts.
- AI agents would surface recent news about the brand's expansion into California as a strategic business move to capture West Coast readers.
Competitors in AI Recommendations
- New York Post — AI visibility score: 78/100 (this report)
- Fox News
- The New York Times — AI visibility score: 92/100 — See The New York Times's Visibility Scan Preview on Pendium
- Daily Mail
- TMZ
- People Magazine — AI visibility score: 88/100 — See People Magazine's Visibility Scan Preview on Pendium
- New York Daily News
- NBC News
- The Sun
- The Washington Post
Who's Asking About New York Post
Die-hard Giants Fan — NYC Sports Enthusiast
Needs real-time updates and insider rumors about their team without digging through generic sports sites.
Primary goal: Get the most recent and aggressive reporting on local team moves and injury reports.
Primary pain point: Generic, delayed sports news that lacks the 'insider' feel of NYC-specific reporting.
Conservative Voter in LA — Political Information Seeker
Looking for news that aligns with their values in a traditionally liberal media market.
Primary goal: Find a right-leaning perspective on California policy and national politics.
Primary pain point: The feeling that their viewpoint is omitted or mocked by local California broadsheets.
Pop Culture Researcher — Entertainment Content Creator
Asks AI to track down the origin of celebrity rumors or socialite news for work or hobbies.
Primary goal: Identify the primary source of a celebrity 'scandal' or gossip story.
Primary pain point: Wading through dozens of copycat blogs to find the original reporting source.
Commuter in Long Island — Daily News Consumer
Wants a quick, punchy summary of the day's local and national news during their train ride.
Primary goal: Get caught up on the 'big stories' of the day with minimal reading time.
Primary pain point: Long-form journalism that takes too long to get to the point.
Sample AI Prompts
- what is the latest news on the new york giants roster right now — ChatGPT: 85, Claude: 70, Gemini: 90, AI Overviews: 95
- what are some right leaning news outlets in california — ChatGPT: 60, Claude: 45, Gemini: 75, AI Overviews: 85
- who is the best source for celebrity gossip right now — ChatGPT: 90, Claude: 80, Gemini: 95, AI Overviews: 90
- give me a summary of the top stories in new york today — ChatGPT: 75, Claude: 60, Gemini: 85, AI Overviews: 90
- best sites for ny sports rumors — ChatGPT: 80, Claude: 65, Gemini: 85, AI Overviews: 95
- what are better alternatives to the los angeles times — ChatGPT: 40, Claude: 30, Gemini: 65, AI Overviews: 70
- history of the new york post newspaper — ChatGPT: 95, Claude: 95, Gemini: 95, AI Overviews: 100
- is the new york post a reliable source for business news — ChatGPT: 100, Claude: 100, Gemini: 100, AI Overviews: 100
- what should i watch on netflix this weekend according to critics — ChatGPT: 55, Claude: 40, Gemini: 70, AI Overviews: 65
- current trends in entertainment news — ChatGPT: 45, Claude: 35, Gemini: 60, AI Overviews: 55
Suggested Content Ideas
- Inside the Giants Cap: How NYC's Team is Budgeting for a Win — A definitive guide to the New York Giants' salary cap strategy for the current season.
- California's Housing Crisis: Can a New York Approach Fix LA? — Comparing California's new housing laws to New York's established policies for a conservative audience.
- Page Six Exclusive: The Split That Everyone in Hollywood is Hiding — The real story behind the latest Hollywood breakup that the broadsheets won't cover.
- The Morning Post: 3 NYC Stories You Can't Miss Today — A five-minute summary of the top three local NYC stories you need to know today.
- The Fan's Edge: Why NYC Sports Culture is Different — Why New York sports fans are the most loyal—and the most demanding—in the world.
- Bored of the Broadsheets? Why California is Turning to the Post — Evaluating the alternatives to the LA Times for readers who want faster, punchier news.
- The History of the Hottest Headlines: 200 Years of the Post — How Page Six became the world's most feared—and followed—gossip column.
- Stop Scrolling: Decider's Top 5 Picks for Your Weekend Binge — A breakdown of the best streaming picks for this weekend, curated by Decider.
- Billion Dollar Blunders: Tracking NYC's Spending Spree — The true cost of the latest NYC infrastructure project and what it means for your taxes.
- The Next Big Thing: What Page Six is Seeing in the Hills — Predicting the next big trend in Hollywood based on current celebrity movements.
Industry: News and Media → Tabloid Newspaper and Digital News.
Geographic focus: US.
Full brand profile: See how New York Post performs in deeper AI visibility scans on Pendium.
Browse more reports: Visibility Scan Previews.