Pendium

Step 1 of 9

AI agents name TBS as a default for baseball and sitcoms, but they are losing the 'original comedy' race.

Your lead in sports is significant, but streaming competitors are beginning to crowd the conversation for scripted entertainment.

TBS's baseline score
72/100
Good

TBS enjoys high visibility as a trusted name in sports and classic comedy. However, as discovery moves toward AI-driven recommendations, the brand needs to fight harder to be seen as a creator of new hits, not just a warehouse for old ones.

What we see
  • TBS dominates AI recommendations for 'where to watch' queries regarding MLB postseason games due to clear broadcasting contracts.
  • There is a visibility gap in original scripted content, where AI often favors streaming-exclusive brands like Netflix or Apple TV+.
  • Syndicated sitcoms like 'The Big Bang Theory' provide a steady stream of mentions, but they anchor the brand to the past.
  • Gemini and AI Overviews are highly effective at surfacing TBS for real-time sports queries, while ChatGPT relies more on historical reputation.
Business goals TBS is likely trying to hit
  • Drive more authenticated streaming sessions via the TBS app
  • Retain live viewership for major sporting events like MLB and NHL
  • Deepen association with original scripted comedy hits
  • Capture younger audiences moving away from linear cable