What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Aerie

Visibility37

Vibe94

Businesses/Retail & Fashion/Aerie

AI Visibility & Sentiment

Aerie

Aerie is a women's intimates and apparel brand owned by American Eagle Outfitters, known for its body-positive #AerieREAL campaign that celebrates authenticity with no retouching or filters. They offer comfortable bras, underwear, loungewear, activewear, and swimwear designed to make women feel confident in their own skin.

Active Monitoring

aerie.com

Retail & Fashion

AI Visibility Score

37/100

Low

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Aerie today.

Aerie demonstrates moderate AI visibility, excelling on Gemini and ChatGPT with high rankings for brand reputation and comparison queries against competitors like Victoria's Secret. However, the brand is completely invisible on Claude and underperforms in Google AI Overviews, indicating a significant gap in search-integrated AI results.

Working in your favor

Dominant performance in reputation and comparison queries, frequently ranking #1 for 'Victoria's Secret vs Aerie' on both Gemini and ChatGPT.

High resonance with the 'Authenticity-Seeking Gen Z Student' persona, achieving a 56% mention rate and an average position of 2.1.

Strong performance on Gemini with an 89% mention rate and a top-tier average position of 2.7.

Gaps to close

Total absence on Claude (0% mention rate), suggesting a lack of brand presence in the training data or specific benchmarks used by Anthropic's model.

Low visibility in AI Overviews (22%), which is critical for capturing users at the point of search.

Inconsistent rankings for specific product categories, such as 'comfortable bralettes' where rankings drop as low as #20 on ChatGPT.

Opportunities

Improve lifestyle planning visibility by optimizing content for 'tropical beach vacation' packing lists, where performance is currently inconsistent.

Capture more 'affordable alternative' traffic by explicitly positioning against Lululemon in technical SEO and content meta-data to boost AI Overview presence.

Expand into the 'Wellness-Focused Young Professional' segment by highlighting technical fabric benefits for sensitive skin.

Highest-Impact Actions

Audit and seed brand mentions on third-party authority sites used for LLM training to address the 0% visibility on Claude.

Claude is a major platform for conversational search, and a total lack of presence represents a significant loss of market share in AI-driven discovery.

Implement advanced Comparison and FAQ schema on product and category pages.

Aerie performs well in comparison queries within LLMs but fails to translate that to AI Overviews (22%); schema will help Google's AI better parse these relationships.

Optimize 'bralette' and 'underwear' product descriptions with specific keywords related to 'sensitive skin' and 'no-show' features.

Current rankings for high-intent product queries like 'best underwear for sensitive skin' are moderate; more granular product data will help AI models rank Aerie higher for specific needs.

Value Proposition

Celebrating the REAL you with comfortable, inclusive intimates and apparel - no retouching, no filters, just unapologetically you. Aerie combines cloud-soft comfort with body-positive messaging that empowers women to feel confident.

Overview

Mission

We believe the REAL you is the best you. We're a movement, a community, a promise to keep it real – no retouching, no filters – just keeping it unapologetically you.

Products & Services

Bras & BralettesUnderwear & UndiesLoungewear & SleepwearActivewear (OFFLINE by Aerie)Swimwear

Current State

Visibility Landscape

A high-level view of how Aerie performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	0	0	0	0
“What do you know about Aerie? What do they do and what's their reputation?”	No	No	No	No
Core7q Product/service category queries	52	0	77	29
“Victoria's Secret vs Aerie which brand is better for body positivity and realistic sizing”	#1	No	#1	No
“recommend some really comfortable bralettes that actually have support for everyday wear”	#20	No	#1	No
“what's the best underwear for sensitive skin that won't show through leggings”	No	No	#1	No
“what are some affordable alternatives to lululemon for high waisted leggings that don't roll down”	#2	No	#1	#9
“is Aerie actually good quality for their bras or should I just buy from Skims”	#1	No	#1	#5
“Aerie reviews for curvy girls reddit”	No	No	No	No
“best loungewear sets for working from home that are still cute enough for errands”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	97	0	97	0
“help me pack for a tropical beach vacation including cute but functional swimwear”	#1	No	#1	No
“give me some ideas for a cozy girls night in gift basket”	#1	No	#1	No

“What do you know about Aerie? What do they do and what's their reputation?”

“Victoria's Secret vs Aerie which brand is better for body positivity and realistic sizing”

“recommend some really comfortable bralettes that actually have support for everyday wear”

#20

“what's the best underwear for sensitive skin that won't show through leggings”

“what are some affordable alternatives to lululemon for high waisted leggings that don't roll down”

“is Aerie actually good quality for their bras or should I just buy from Skims”

“Aerie reviews for curvy girls reddit”

“best loungewear sets for working from home that are still cute enough for errands”

“help me pack for a tropical beach vacation including cute but functional swimwear”

“give me some ideas for a cozy girls night in gift basket”

Competitive Landscape

Aerie

33 mentions

Lululemon

15 mentions

Amazon

14 mentions

Girlfriend Collective

13 mentions

Skims

10 mentions

Victoria's Secret

10 mentions

Nordstrom

10 mentions

Old Navy

10 mentions

Target

9 mentions

YouTube

8 mentions

Athleta

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Aerie's AI visibility.

Key Findings

Strength

Dominant performance in reputation and comparison queries, frequently ranking #1 for 'Victoria's Secret vs Aerie' on both Gemini and ChatGPT.

Strength

High resonance with the 'Authenticity-Seeking Gen Z Student' persona, achieving a 56% mention rate and an average position of 2.1.

Strength

Strong performance on Gemini with an 89% mention rate and a top-tier average position of 2.7.

Recommended Actions

Audit and seed brand mentions on third-party authority sites used for LLM training to address the 0% visibility on Claude.

Claude is a major platform for conversational search, and a total lack of presence represents a significant loss of market share in AI-driven discovery.

Implement advanced Comparison and FAQ schema on product and category pages.

Aerie performs well in comparison queries within LLMs but fails to translate that to AI Overviews (22%); schema will help Google's AI better parse these relationships.

Optimize 'bralette' and 'underwear' product descriptions with specific keywords related to 'sensitive skin' and 'no-show' features.

Current rankings for high-intent product queries like 'best underwear for sensitive skin' are moderate; more granular product data will help AI models rank Aerie higher for specific needs.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Active & Travel Lifestyle Planning(2 queries)

“help me pack for a tropical beach vacation including cute but functional swimwear”

2/4 platforms mentioned

Adjacent

Inclusive Fashion Micro-Influencer · Content Creator & Stylist

ChatGPT

1.Anker PowerCore

2.Joby

3.GorillaPod

4.X-Rite ColorChecker Passport

5.LifeProof

12.Aerie

+28 more

Claude

No brands listed

Gemini

1.Left On Friday

2.Lululemon

3.Align

4.TA3 Swim

5.Lacey

13.Aerie

+15 more

AI Overviews

1.The Manual

2.Ask Suzanne Bell

3.TikTok

4.Travel + Leisure

5.Yahoo

+4 more

“what are some affordable alternatives to lululemon for high waisted leggings that don't roll down”

3/4 platforms mentioned

Core

Authenticity-Seeking Gen Z Student · Full-time Undergraduate Student

ChatGPT

1.Lululemon

2.Aerie

3.OFFLINE

4.Target

5.All in Motion

+15 more

Claude

No brands listed

Gemini

1.Lululemon

2.Aerie

3.OFFLINE by Aerie Real Me High Waisted Legging

4.Colorfulkoala

5.Buttery Soft High Waisted Yoga Pants

+9 more

AI Overviews

1.Lululemon

2.Colorfulkoala

3.CRZ Yoga

4.HeyNuts

5.Amazon

9.Aerie

+17 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

I stopped overpacking and used the 333 method — the results surprised me

themanual.com

Aerie

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Aerie

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.