Visibility
Sentiment
Aerie
Aerie is a women's intimates and apparel brand owned by American Eagle Outfitters, known for its body-positive #AerieREAL campaign that celebrates authenticity with no retouching or filters
Visibility
Sentiment
Aerie is a women's intimates and apparel brand owned by American Eagle Outfitters, known for its body-positive #AerieREAL campaign that celebrates authenticity with no retouching or filters. They offer comfortable bras, underwear, loungewear, activewear, and swimwear designed to make women feel confident in their own skin.
AI Perception Summary
Aerie demonstrates moderate AI visibility, excelling on Gemini and ChatGPT with high rankings for brand reputation and comparison queries against competitors like Victoria's Secret. However, the brand is completely invisible on Claude and underperforms in Google AI Overviews, indicating a significant gap in search-integrated AI results.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT72% mention rate
Claude0% mention rate
Gemini89% mention rate
AI Overviews22% mention rate
Brand Voice & Style
How AI perceives Aerie's communication style and personality
Aerie communicates with an uplifting, empowering voice that feels like a supportive best friend. The brand uses playful, casual language peppered with warmth and encouragement, always centering body positivity and self-acceptance. Their tone is inclusive and celebratory, avoiding perfectionism in favor of authenticity. They speak directly to their audience with phrases like 'your cutie bootie' and 'dreamy-soft,' creating an intimate, relatable connection that makes customers feel seen and celebrated exactly as they are.
Core Tone Traits
Empowering & Body-Positive
Consistently uplifts and celebrates all body types with affirming, confidence-boosting language
Playful & Casual
Uses fun, lighthearted language with cute phrases and relatable expressions
Warm & Inclusive
Creates a welcoming community feel that embraces everyone without judgment
Authentic & Real
Rejects perfectionism and filters in favor of genuine, unretouched messaging
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Aerie
Amazon14 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Provide honest, detailed reviews to her audience about garment durability; Find inclusive sizing that looks 'premium' without the luxury price tag
Limited availability of 'Extended Sizes' in physical store locations; Inconsistency in fit between different Aerie sub-brands (OFFLINE vs. Real Soft)
Build a 'capsule' loungewear wardrobe that lasts more than one season; Find moisture-wicking fabrics that don't feel like 'plastic'
Lack of time to browse through large catalogs; Finding leggings that are squat-proof and not sheer
Find loungewear that feels comfortable for 8-hour study sessions; Support brands that align with her self-love and body-neutrality values
Distrust of highly edited marketing images in the fashion industry; Difficulty finding reliable sizing in traditional 'mall brands'
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility