What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Aerie

Visibility37

Vibe94

Businesses/Retail & Fashion/Aerie

AI Visibility & Sentiment

Aerie

Aerie is a women's intimates and apparel brand owned by American Eagle Outfitters, known for its body-positive #AerieREAL campaign that celebrates authenticity with no retouching or filters. They offer comfortable bras, underwear, loungewear, activewear, and swimwear designed to make women feel confident in their own skin.

Active Monitoring

aerie.com

Retail & Fashion

AI Visibility Score

37/100

Low

Sentiment Score

94/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Aerie today.

Aerie demonstrates moderate AI visibility, excelling on Gemini and ChatGPT with high rankings for brand reputation and comparison queries against competitors like Victoria's Secret. However, the brand is completely invisible on Claude and underperforms in Google AI Overviews, indicating a significant gap in search-integrated AI results.

Value Proposition

Celebrating the REAL you with comfortable, inclusive intimates and apparel - no retouching, no filters, just unapologetically you. Aerie combines cloud-soft comfort with body-positive messaging that empowers women to feel confident.

Overview

Mission

We believe the REAL you is the best you. We're a movement, a community, a promise to keep it real – no retouching, no filters – just keeping it unapologetically you.

Products & Services

Bras & BralettesUnderwear & UndiesLoungewear & SleepwearActivewear (OFFLINE by Aerie)Swimwear

Current State

Visibility Landscape

A high-level view of how Aerie performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Gemini	AI Overviews
Reputation Brand recognition & direct queries	42	63	19
Core Topics Product/service category queries	61	44	0
Growth Areas Adjacent, aspirational & visionary	45	62	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Lululemon

15 mentions

Amazon

14 mentions

Girlfriend Collective

13 mentions

Skims

10 mentions

Victoria's Secret

10 mentions

Nordstrom

10 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Aerie's AI visibility.

Key Findings

Strength

Dominant performance in reputation and comparison queries, frequently ranking #1 for 'Victoria's Secret vs Aerie' on both Gemini and ChatGPT.

Strength

High resonance with the 'Authenticity-Seeking Gen Z Student' persona, achieving a 56% mention rate and an average position of 2.1.

Strength

Strong performance on Gemini with an 89% mention rate and a top-tier average position of 2.7.

Recommended Actions

Audit and seed brand mentions on third-party authority sites used for LLM training to address the 0% visibility on Claude.

Claude is a major platform for conversational search, and a total lack of presence represents a significant loss of market share in AI-driven discovery.

Implement advanced Comparison and FAQ schema on product and category pages.

Aerie performs well in comparison queries within LLMs but fails to translate that to AI Overviews (22%); schema will help Google's AI better parse these relationships.

Optimize 'bralette' and 'underwear' product descriptions with specific keywords related to 'sensitive skin' and 'no-show' features.

Current rankings for high-intent product queries like 'best underwear for sensitive skin' are moderate; more granular product data will help AI models rank Aerie higher for specific needs.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Active & Travel Lifestyle Planning(2 queries)

“help me pack for a tropical beach vacation including cute but functional swimwear”

2/4 platforms mentioned

Adjacent

Inclusive Fashion Micro-Influencer · Content Creator & Stylist

ChatGPT

1.Anker PowerCore

2.Joby

3.GorillaPod

4.X-Rite ColorChecker Passport

5.LifeProof

12.Aerie

+28 more

Claude

No brands listed

Gemini

1.Left On Friday

2.Lululemon

3.Align

4.TA3 Swim

5.Lacey

13.Aerie

+15 more

AI Overviews

1.The Manual

2.Ask Suzanne Bell

3.TikTok

4.Travel + Leisure

5.Yahoo

+4 more

“what are some affordable alternatives to lululemon for high waisted leggings that don't roll down”

3/4 platforms mentioned

Core

Authenticity-Seeking Gen Z Student · Full-time Undergraduate Student

ChatGPT

1.Lululemon

2.Aerie

3.OFFLINE

4.Target

5.All in Motion

+15 more

Claude

No brands listed

Gemini

1.Lululemon

2.Aerie

3.OFFLINE by Aerie Real Me High Waisted Legging

4.Colorfulkoala

5.Buttery Soft High Waisted Yoga Pants

+9 more

AI Overviews

1.Lululemon

2.Colorfulkoala

3.CRZ Yoga

4.HeyNuts

5.Amazon

9.Aerie

+17 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

I stopped overpacking and used the 333 method — the results surprised me

themanual.com

Web1 ref

What's on My Rail Episode 3 (Video) + 333 Packing Method

asksuzannebell.com

Web1 ref

333 Method for Efficient Travel Packing

tiktok.com

Web1 ref

The 333 Method Fits 6 Outfits In a Carry-on - Travel + Leisure

travelandleisure.com

Web1 ref

I Tried the “333 Method” to Pack My Carry-on Bag, and I Was ...

yahoo.com

Web1 ref

The 333 Method: The Ultimate Packing Hack for Traveling Light

journiest.com

Web1 ref

TikTok’s 333 Packing Method, Explained - PureWow

purewow.com

Web1 ref

Travel Light, Dress Right: Your Guide to the 333 Packing Method

serenastanton.substack.com

Blog1 ref

The viral '333 rule' promises to take the stress out of packing for good

upworthy.com

Web1 ref

Do Victoria's Secret bras fit true to size? : r/ABraThatFits - Reddit

reddit.com

Forum1 ref

Size & Fit: Panties - Victoria's Secret: Customer Care

customercare.victoriassecret.com

Web1 ref

Knowledge: Size & Fit: Bras & Bralettes

customercare.victoriassecret.com

Web1 ref

Do you actually know your real size at Victoria's Secret? #brasize ...

facebook.com

Web1 ref

Victoria’s Secret is Out: Their Fit Techniques Do Not Work

sophisticatednotion.com

Web1 ref

Size & Fit: PINK vs. Victoria's Secret

customercare.victoriassecret.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Aerie.

Aerie33 mentions

Lululemon15 mentions

Amazon14 mentions

Girlfriend Collective13 mentions

Skims10 mentions

Victoria's Secret10 mentions

Nordstrom10 mentions

Old Navy10 mentions

Target9 mentions

YouTube8 mentions

Athleta8 mentions

Brand Identity

Brand Voice & Style

How AI perceives Aerie's communication style and personality

Aerie communicates with an uplifting, empowering voice that feels like a supportive best friend. The brand uses playful, casual language peppered with warmth and encouragement, always centering body positivity and self-acceptance. Their tone is inclusive and celebratory, avoiding perfectionism in favor of authenticity. They speak directly to their audience with phrases like 'your cutie bootie' and 'dreamy-soft,' creating an intimate, relatable connection that makes customers feel seen and celebrated exactly as they are.

Core Tone Traits

Empowering & Body-Positive

Consistently uplifts and celebrates all body types with affirming, confidence-boosting language

Playful & Casual

Uses fun, lighthearted language with cute phrases and relatable expressions

Warm & Inclusive

Creates a welcoming community feel that embraces everyone without judgment

Authentic & Real

Rejects perfectionism and filters in favor of genuine, unretouched messaging

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.