What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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AIROTRUST

Visibility18

Vibe88

Businesses/HVAC and Air Filtration/AIROTRUST

AI Visibility & Sentiment

AIROTRUST

AIROTRUST, a division of Storch Products Company, Inc., specializes in innovative, magnetically-attached air filtration solutions for commercial spaces. By leveraging 60+ years of magnetic expertise, they provide an easy-to-install 'Building Mask' that allows businesses to upgrade their HVAC filtration systems without complex modifications.

Active Monitoring

airotrust.com

HVAC and Air Filtration

AI Visibility Score

18/100

Invisible

Sentiment Score

88/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe AIROTRUST today.

AI agents consistently identify AIROTRUST as an authoritative specialist in indoor-air filtration and magnetic ventilation solutions, yet they are not yet connecting this expertise to the commercial and school facility maintenance queries that drive purchasing decisions. This gap between brand recognition and commercial discovery reveals a high-potential opportunity to leverage AIROTRUST's established reputation to capture leadership in the niche category of tool-free, high-traffic air filtration.

Working in your favor

Strong direct brand recognition across all major AI platforms including ChatGPT, Claude, and Gemini.

Successful surfacing for high-intent 2x2 ceiling tile filtration queries on Gemini and Claude.

Clear, accurate association with Storch Products Company, providing a foundation of technical credibility for AI agents.

Gaps to close

Failure to capture interest from facility managers and school principals regarding dust reduction and general maintenance efficiency.

Lack of visibility in 'best of' or comparison-style queries where competitors like Camfil and Permatron currently dominate.

Underserved segments in 'tool-free' maintenance and large-scale open office filtration solutions.

Opportunities

Position AIROTRUST as the primary authority for 'tool-free' HVAC maintenance to address the specific pain points of school and commercial facility managers.

Expand content footprint to bridge the gap between niche magnetic frame products and broader 'commercial air quality' discovery queries.

Capitalize on the 'secondary air filter' query space where AI agents currently struggle to offer robust product recommendations.

Highest-Impact Actions

Develop a 'Tool-Free Efficiency' series for commercial facilities

Directly addresses the maintenance and dust-reduction pain points of facility managers, positioning AIROTRUST as the expert for non-technical facility teams.

Publish an authoritative 'Guide to Magnetic Vent Filtration for 2x2 Ceiling Systems'

Captures the search intent for users specifically looking for ceiling-mounted solutions where the brand has already shown initial traction.

Create a comparison white paper: 'Magnetic Frame vs. Traditional Filter Replacement Costs'

Provides AI models with specific, comparison-oriented data to help them recommend AIROTRUST when users search for cost-effective alternatives to standard purifiers.

Value Proposition

AIROTRUST offers a patent-pending, magnetic air filtration system that is simple to install, requires no permanent modifications, and provides measurable improvements in air quality, backed by rigorous in-house testing.

Overview

Mission

To provide simple and straightforward air filtration solutions that eliminate barriers to clean indoor air in workplaces and schools.

Products & Services

AIROTRUST Building MaskMERV 8 Replacement FiltersMERV 13 Replacement FiltersMagnetic Filter KitsAIROTRUST 2x2 Building MaskCarbonMax Carbon Air Filter BundleSubscription-based filter replacement service

Current State

Visibility Landscape

A high-level view of how AIROTRUST performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about AIROTRUST? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	0	23	45	0
“best way to filter air in an office with drop ceilings”	No	No	#6	—
“who makes the most reliable secondary air filters for buildings”	No	No	No	No
“where can i buy magnetic air filter frames for ceiling vents”	No	No	No	—
“top rated air filtration products for standard 2x2 ceiling tiles”	No	#7	#3	—
“compare top rated magnetic vent filter brands for ease of installation”	No	No	No	No
Growth Areas4q Adjacent, aspirational & visionary	0	0	0	0
“how can i reduce dust in a large open office space”	No	No	No	—
“solutions for keeping ceiling vents clean in high traffic areas”	No	No	No	—
“what are the best tool-free hvac maintenance products for facility managers”	No	No	No	No
“best alternatives to expensive air purifiers for school classrooms”	No	No	No	—

“What do you know about AIROTRUST? What do they do and what's their reputation?”

“best way to filter air in an office with drop ceilings”

—

“who makes the most reliable secondary air filters for buildings”

“where can i buy magnetic air filter frames for ceiling vents”

—

“top rated air filtration products for standard 2x2 ceiling tiles”

—

“compare top rated magnetic vent filter brands for ease of installation”

“how can i reduce dust in a large open office space”

—

“solutions for keeping ceiling vents clean in high traffic areas”

—

“what are the best tool-free hvac maintenance products for facility managers”

“best alternatives to expensive air purifiers for school classrooms”

—

Competitive Landscape

Camfil

14 mentions

Honeywell

6 mentions

Permatron

6 mentions

Vent Covers Unlimited

6 mentions

1800Ceiling

6 mentions

Mann+Hummel

5 mentions

HealthyAir

4 mentions

Koch Filter

4 mentions

IQAir

4 mentions

AIROTRUST

4 mentions

TRACS

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve AIROTRUST's AI visibility.

Key Findings

Strength

Strong direct brand recognition across all major AI platforms including ChatGPT, Claude, and Gemini.

Strength

Successful surfacing for high-intent 2x2 ceiling tile filtration queries on Gemini and Claude.

Strength

Clear, accurate association with Storch Products Company, providing a foundation of technical credibility for AI agents.

Recommended Actions

Develop a 'Tool-Free Efficiency' series for commercial facilities

Directly addresses the maintenance and dust-reduction pain points of facility managers, positioning AIROTRUST as the expert for non-technical facility teams.

Publish an authoritative 'Guide to Magnetic Vent Filtration for 2x2 Ceiling Systems'

Captures the search intent for users specifically looking for ceiling-mounted solutions where the brand has already shown initial traction.

Create a comparison white paper: 'Magnetic Frame vs. Traditional Filter Replacement Costs'

Provides AI models with specific, comparison-oriented data to help them recommend AIROTRUST when users search for cost-effective alternatives to standard purifiers.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Commercial Air Quality Upgrades(3 queries)

“best way to filter air in an office with drop ceilings”

1/3 platforms mentioned

Core

ChatGPT

1.Levoit

2.Coway

3.Blueair

4.Honeywell

Claude

1.1800Ceiling Filtered Air System

2.ASPRA Ceiling

3.HealthyAir Ceiling-Mount

4.Santa Fe Ceiling HEPA

5.HEPA-CARE HC500CD

Gemini

1.TRACS

2.HEPA-CARE (VAPOR-LOCK)

3.Santa Fe

4.HealthyAir

5.ASPRA

7.AIROTRUST

+3 more

“where can i buy magnetic air filter frames for ceiling vents”

0/3 platforms mentioned

Core

Facility Manager in Detroit · Head of Operations

ChatGPT

1.Grainger

2.Fastenal

3.Ferguson

4.SupplyHouse.com

Claude

1.HVAC Solutions Direct

2.Permatron

3.Duct and Dampers

4.Vent Covers Unlimited

5.YEHANLY

+2 more

Gemini

1.Vent Covers Unlimited

2.Stellar Air Decorative Vent Covers

3.Permatron

4.Delta Industries

5.DEMCiflex

+1 more

“top rated air filtration products for standard 2x2 ceiling tiles”

1/3 platforms mentioned

Core

Facility Manager in Detroit · Head of Operations

ChatGPT

1.AAF

2.Camfil

3.Titus

4.Loren Cook

5.Krueger

+1 more

Claude

1.TRACS TM500

2.Armstrong STRATACLEAN IQ

3.HealthyAir Ceiling-Mount Commercial Purifier

4.ASPRA Ceiling

5.VFA Solutions

7.Airotrust Magnetic Filter System

+1 more

Gemini

1.HealthyAir (HealthyAir Ceiling-Mount Air Purifier)

2.Santa Fe

3.NCI Clean

4.Clean Rooms International (CRI GS 22 HEPA Filter Terminal Ceiling Diffuser)

5.Glasfloss (Glasfloss Z-Line Series MR-13)

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

HealthyAir Ceiling-Mount Commercial Air Purifer | eHEPA Filtration – Healthy Air Inc

healthyair.com

AIROTRUST

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

AIROTRUST

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.