What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Arch

Visibility20

Vibe75

Businesses/Marketing Technology (MarTech)/Arch

AI Visibility & Sentiment

Arch

Arch is an AI-powered marketing automation platform built specifically for home service contractors including HVAC, plumbing, electrical, and drain businesses. The software helps contractors reduce customer churn, discover new leads, and automate outreach campaigns through intelligent data analysis and ServiceTitan integration.

Active Monitoring

getarch.com

Marketing Technology (MarTech)Startups

AI Visibility Score

20/100

Low

Sentiment Score

75/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Arch today.

Arch is currently a high-performance ghost in the AI landscape, securing the #1 'most trusted' spot in Claude while remaining entirely invisible to ChatGPT users. While competitors like ServiceTitan dominate the volume, Arch’s localized success with data-driven personas proves it has the technical authority to win if it can bridge its massive distribution gap.

Working in your favor

Top-tier performance in Claude, securing the #1 rank for 'most trusted marketing technology companies' and #3 for high-value lead discovery.

Strong resonance with the 'Data-Driven Operations Manager' persona, achieving a 38% mention rate.

High-ranking visibility in AI Overviews for niche plumber-specific automation queries, outperforming its general average.

Gaps to close

Total absence in ChatGPT (0% mention rate), the most widely used AI platform for business discovery.

Zero visibility for 'The Frustrated Multi-Location Owner,' a critical high-revenue persona currently being captured by legacy incumbents.

Inconsistent performance on 'Automated Customer Retention' queries, which are foundational to the MarTech category.

Opportunities

Leverage the high-trust sentiment established in Claude to fuel structured data and PR that ChatGPT's training sets can ingest.

Scale 'Scaling Solo Contractor' success into the multi-location market by emphasizing enterprise-grade stability in case studies.

Bridge the 11.0 average position in Gemini by optimizing technical schema for local trade contractor intent.

Highest-Impact Actions

Execute an aggressive PR and third-party citation campaign to break the 0% mention rate in ChatGPT.

ChatGPT is the primary entry point for AI-driven vendor searches; being invisible here cedes the entire market to ServiceTitan and HubSpot.

Create dedicated service-line content (HVAC, Plumbing, Electrical) focused specifically on 'Automated Customer Retention'.

This specific query intent is a high-volume driver for the industry where Arch is currently underperforming relative to its technical capabilities.

Develop and index long-form comparison guides that pit Arch against 'ServiceTitan' and 'Jobber'.

Competitors are winning on sheer volume; direct comparison content helps AI models associate Arch with the top-tier leaders in the MarTech space.

Value Proposition

Stop losing customers and start finding new ones through AI-powered marketing automation that integrates with ServiceTitan, automatically identifies at-risk customers before they leave, and runs targeted retention and lead generation campaigns without requiring agencies or extra headcount.

Overview

Mission

Revenue intelligence for home services - helping contractors recover lost revenue and grow their customer base through AI-powered marketing automation.

Products & Services

AI Lead Discovery - Machine learning identification of high-value prospectsCustomer Retention Automation - Early churn detection and re-engagementMulti-Channel Campaign Execution - Direct mail, email, and digital outreachServiceTitan Integration - Native data sync and customer profile buildingPerformance Analytics - Full attribution tracking and A/B testing

Current State

Visibility Landscape

A high-level view of how Arch performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	70
“What do you know about Arch? What do they do and what's their reputation?”	Yes	Yes	Yes	Yes
Core3q Product/service category queries	0	69	47	41
“how can I find high-value prospects for my drain cleaning business using machine learning”	No	#3	No	No
“show me tools that do customer retention automation for plumbers and sync with servicetitan”	—	No	#7	#4
“is there a way to use AI to predict which electrical customers are about to go to a competitor”	No	#2	#24	No
Growth Areas2q Adjacent, aspirational & visionary	0	62	81	0
“how to keep my hvac customers coming back without having to call them all manually”	No	No	#7	No
“most trusted marketing technology companies for trade contractors right now”	No	#1	#6	No

“What do you know about Arch? What do they do and what's their reputation?”

Yes

“how can I find high-value prospects for my drain cleaning business using machine learning”

“show me tools that do customer retention automation for plumbers and sync with servicetitan”

—

“is there a way to use AI to predict which electrical customers are about to go to a competitor”

#24

“how to keep my hvac customers coming back without having to call them all manually”

“most trusted marketing technology companies for trade contractors right now”

Competitive Landscape

ServiceTitan

46 mentions

HubSpot

24 mentions

Zapier

23 mentions

Jobber

17 mentions

Housecall Pro

16 mentions

Mailchimp

15 mentions

Twilio

10 mentions

Podium

10 mentions

Salesforce

8 mentions

scikit-learn

8 mentions

Arch

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Arch's AI visibility.

Key Findings

Strength

Top-tier performance in Claude, securing the #1 rank for 'most trusted marketing technology companies' and #3 for high-value lead discovery.

Strength

Strong resonance with the 'Data-Driven Operations Manager' persona, achieving a 38% mention rate.

Strength

High-ranking visibility in AI Overviews for niche plumber-specific automation queries, outperforming its general average.

Recommended Actions

Execute an aggressive PR and third-party citation campaign to break the 0% mention rate in ChatGPT.

ChatGPT is the primary entry point for AI-driven vendor searches; being invisible here cedes the entire market to ServiceTitan and HubSpot.

Create dedicated service-line content (HVAC, Plumbing, Electrical) focused specifically on 'Automated Customer Retention'.

This specific query intent is a high-volume driver for the industry where Arch is currently underperforming relative to its technical capabilities.

Develop and index long-form comparison guides that pit Arch against 'ServiceTitan' and 'Jobber'.

Competitors are winning on sheer volume; direct comparison content helps AI models associate Arch with the top-tier leaders in the MarTech space.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated Customer Retention(3 queries)

“how to keep my hvac customers coming back without having to call them all manually”

0/4 platforms mentioned

Adjacent

ChatGPT

1.ServiceTitan

2.Jobber

3.Housecall Pro

4.FieldEdge

5.Twilio

+17 more

Claude

1.HubSpot

2.Jobber

3.ServiceTitan

4.FieldEdge

5.Constant Contact

+1 more

Gemini

1.ServiceTitan

2.Housecall Pro

3.Jobber

4.Zoho CRM

AI Overviews

1.ServiceTitan

2.Halo Programs

3.Housecall Pro

4.Jobber

5.BuildOps

+1 more

“show me tools that do customer retention automation for plumbers and sync with servicetitan”

0/3 platforms mentioned

Core

The Frustrated Multi-Location Owner · Owner/CEO

Claude

1.ServiceTitan

2.Blast

3.Blast Home Services

4.Housecall Pro

5.Zapier

+3 more

Gemini

1.ServiceTitan Marketing Pro

2.ServiceTitan

3.Thryv

4.Demand Scientific

5.Housecall Pro

+2 more

AI Overviews

1.ServiceTitan

2.ServiceTitan Marketing Pro

3.CHIIRP

4.Customer Lobby

5.Schedule Engine

+5 more

“is there a way to use AI to predict which electrical customers are about to go to a competitor”

0/4 platforms mentioned

Core

The Frustrated Multi-Location Owner · Owner/CEO

ChatGPT

1.ServiceTitan

2.XGBoost

3.LightGBM

4.DataRobot

5.H2O Driverless

+27 more

Claude

1.ServiceTitan

2.ServiceTitan AI Assistant

3.Jobber Insights

4.Housecall Pro Analytics

5.Uptake

+5 more

Gemini

1.ServiceTitan

AI Overviews

1.Prose Media

2.Salesforce

3.CARTO

4.C3 AI

5.Pecan AI

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

11 HVAC Digital Marketing Tips to Get Repeat Customers - Weave

getweave.com

Arch

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Marketing Technology (MarTech)

Start gettingrecommended by AI.

Frequently asked questions

Arch

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Marketing Technology (MarTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.