What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Ario

Visibility0

Vibe63

Businesses/Data & Analytics/Ario

AI Visibility & Sentiment

Ario

Ario is a customer intelligence platform that provides brands with SKU-level purchase data from across retailers. By enabling customer-consented data sharing, Ario helps businesses understand their customers' complete buying patterns beyond their own brand, enabling better personalization, competitive insights, and customer acquisition strategies.

Active Monitoring

heyario.com

Data & Analytics Startups

AI Visibility Score

0/100

Invisible

Sentiment Score

63/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ario today.

Ario is currently a ghost in the AI recommendation landscape, surrendering 100% of category-defining conversations to legacy incumbents like IRI and Nielsen. While AI models can identify the brand in direct 'vibe checks,' they completely fail to associate Ario with critical solution-based queries regarding SKU-level tracking or privacy-compliant data intelligence.

Working in your favor

Foundational brand recognition exists within ChatGPT, Claude, and AIOverviews for direct brand-specific queries

The AI models possess enough training data to define Ario's core identity when prompted specifically about the company

Gaps to close

Complete absence in high-intent solution queries such as 'SKU-level market analysis' and 'personalized marketing insights'

Zero resonance with key buyer personas, specifically the Growth-Focused CMO and Technical Data Science Lead who are currently being directed to Segment and Acxiom

Failure to appear in any competitive evaluation queries, leaving the field open for IRI and Circana to dominate the 'trusted provider' narrative

Opportunities

Disrupt the high-performing visibility of Circana (avg pos 4.6) by targeting specific SKU-level intelligence keywords

Bridge the gap between brand identity and utility by associating Ario with 'privacy-compliant data platforms' to capture the Data Science Lead persona

Leverage existing LLM awareness to move from 'known entity' to 'recommended solution' in the purchase data intelligence category

Highest-Impact Actions

Publish authoritative content focused on SKU-level market share tracking and competitive SKU intelligence.

Competitors like Circana and Numerator are currently owning the AI-generated recommendations in this space; Ario must claim topical authority to break their monopoly.

Target the Technical Data Science Lead persona with technical whitepapers on privacy-compliant data infrastructure.

The data shows 0% visibility for this persona, which is a critical gatekeeper for enterprise data platform selection.

Execute a digital PR strategy focused on 'best of' lists and data provider comparisons alongside Snowflake and Segment.

AI models rely heavily on comparative associations; appearing in the same context as high-visibility brands will trigger 'collaborative filtering' in AI responses.

Value Proposition

Access customer-consented, SKU-level purchase data from any retailer to understand true buying patterns beyond your brand—eliminating blind spots that cause lost customers and generic experiences.

Overview

Mission

To give brands complete visibility into customer buying behavior through ethical, customer-consented data sharing.

Products & Services

Cross-retailer purchase data intelligenceCustomer insights hubPrivacy-compliant consumer data platformPersonalization data foundationCompetitive market intelligence

Current State

Visibility Landscape

A high-level view of how Ario performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	70	97
“What do you know about Ario? What do they do and what's their reputation?”	#1	#1	Yes	#1
Core3q Product/service category queries	0	0	0	0
“how can i track competitor market share at the SKU level across different retailers”	No	No	No	No
“most trusted purchase data intelligence providers for enterprise retail right now”	No	No	No	No
“ways to see where my customers are shopping when they aren't on my store, specific tools please”	No	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	0
“how can i get better customer data for personalized marketing beyond just what's on my own site”	No	No	No	No
“best privacy-compliant consumer data platforms for enterprise retail brands”	No	No	No	No
“how do big brands do personalization when they don't have the full picture of where else their customers shop”	No	No	No	No

“What do you know about Ario? What do they do and what's their reputation?”

Yes

“how can i track competitor market share at the SKU level across different retailers”

“most trusted purchase data intelligence providers for enterprise retail right now”

“ways to see where my customers are shopping when they aren't on my store, specific tools please”

“how can i get better customer data for personalized marketing beyond just what's on my own site”

“best privacy-compliant consumer data platforms for enterprise retail brands”

“how do big brands do personalization when they don't have the full picture of where else their customers shop”

Competitive Landscape

IRI

25 mentions

Segment

21 mentions

Acxiom

19 mentions

Circana

18 mentions

Snowflake

17 mentions

Experian

15 mentions

Numerator

15 mentions

Nielsen

14 mentions

mParticle

13 mentions

NielsenIQ

13 mentions

Ario

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ario's AI visibility.

Key Findings

Strength

Foundational brand recognition exists within ChatGPT, Claude, and AIOverviews for direct brand-specific queries

Strength

The AI models possess enough training data to define Ario's core identity when prompted specifically about the company

Gap

Complete absence in high-intent solution queries such as 'SKU-level market analysis' and 'personalized marketing insights'

Recommended Actions

Publish authoritative content focused on SKU-level market share tracking and competitive SKU intelligence.

Competitors like Circana and Numerator are currently owning the AI-generated recommendations in this space; Ario must claim topical authority to break their monopoly.

Target the Technical Data Science Lead persona with technical whitepapers on privacy-compliant data infrastructure.

The data shows 0% visibility for this persona, which is a critical gatekeeper for enterprise data platform selection.

Execute a digital PR strategy focused on 'best of' lists and data provider comparisons alongside Snowflake and Segment.

AI models rely heavily on comparative associations; appearing in the same context as high-visibility brands will trigger 'collaborative filtering' in AI responses.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Enhancing Personalization With External Insights(3 queries)

“how can i get better customer data for personalized marketing beyond just what's on my own site”

0/4 platforms mentioned

Adjacent

ChatGPT

1.LiveRamp Data Marketplace

2.Snowflake Data Marketplace

3.AWS Data Exchange

4.Square

5.Toast

+43 more

Claude

1.Typeform

2.Qualtrics

3.Hotjar

4.Microsoft Clarity

5.Experian

+13 more

Gemini

1.Acxiom

2.Experian

3.Epsilon

4.LiveRamp

5.ZoomInfo

+6 more

AI Overviews

1.Whereoware

2.Contentful

3.transcend.io

4.Hootsuite

5.Sprout Social

+10 more

“how do big brands do personalization when they don't have the full picture of where else their customers shop”

0/4 platforms mentioned

Adjacent

The Growth-Focused CMO · Chief Marketing Officer

ChatGPT

1.LiveRamp

2.Amperity

3.Experian

4.Acxiom

5.Epsilon

+26 more

Claude

1.Zeotap

2.Treasure Data

3.Glossier

4.Semrush

5.Similarweb

+3 more

Gemini

1.Acxiom

2.Experian

3.Oracle Data Cloud

4.The Trade Desk

5.Similarweb

+12 more

AI Overviews

1.Sephora

2.Boston Consulting Group

3.Vusion

4.The Home Depot

5.Deloitte

+2 more

“ways to see where my customers are shopping when they aren't on my store, specific tools please”

0/4 platforms mentioned

Core

The Growth-Focused CMO · Chief Marketing Officer

ChatGPT

1.LiveRamp

2.InfoSum

3.Cardlytics

4.Numerator

5.Ibotta

+30 more

Claude

1.Typeform

2.Qualtrics

3.Attentive

4.Klaviyo

5.Stackline

+7 more

Gemini

1.Numerator

2.NielsenIQ

3.IRI

4.Circana

5.Segment

+8 more

AI Overviews

1.Cardlytics

2.Affinity Solutions

3.Consumer Purchase Insights

4.edo Interactive

5.Placer.ai

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

What is first-, second-, third- and zero-party data? - Epsilon

epsilon.com

Ario

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Data & Analytics

Start gettingrecommended by AI.

Frequently asked questions

Ario

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Data & Analytics

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.