Ario

Visibility0

Vibe63

AI Visibility & Sentiment

Ario

Ario is a customer intelligence platform that provides brands with SKU-level purchase data from across retailers. By enabling customer-consented data sharing, Ario helps businesses understand their customers' complete buying patterns beyond their own brand, enabling better personalization, competitive insights, and customer acquisition strategies.

Active Monitoring

heyario.com

Data & Analytics Startups

AI Visibility Score

0/100

Invisible

Sentiment Score

63/100

AI Perception

Summary

Ario is currently a ghost in the AI recommendation landscape, surrendering 100% of category-defining conversations to legacy incumbents like IRI and Nielsen. While AI models can identify the brand in direct 'vibe checks,' they completely fail to associate Ario with critical solution-based queries regarding SKU-level tracking or privacy-compliant data intelligence.

Value Proposition

Access customer-consented, SKU-level purchase data from any retailer to understand true buying patterns beyond your brand—eliminating blind spots that cause lost customers and generic experiences.

Overview

Mission

To give brands complete visibility into customer buying behavior through ethical, customer-consented data sharing.

Products & Services

Cross-retailer purchase data intelligenceCustomer insights hubPrivacy-compliant consumer data platformPersonalization data foundationCompetitive market intelligence

Agent Breakdown

AI Platforms

How often do different AI platforms reference Ario?

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Conversation Analysis

Topics

What conversations is Ario included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Ario to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Enhancing Personalization With External Insights(3 queries)

“how can i get better customer data for personalized marketing beyond just what's on my own site”

0/4 platforms mentioned

ChatGPT

1.LiveRamp Data Marketplace

2.Snowflake Data Marketplace

3.AWS Data Exchange

4.Square

5.Toast

+43 more

Claude

1.Typeform

2.Qualtrics

3.Hotjar

4.Microsoft Clarity

5.Experian

+13 more

Gemini

1.Acxiom

2.Experian

3.Epsilon

4.LiveRamp

5.ZoomInfo

+6 more

AI Overviews

1.Whereoware

2.Contentful

3.transcend.io

4.Hootsuite

5.Sprout Social

+10 more

“how do big brands do personalization when they don't have the full picture of where else their customers shop”

0/4 platforms mentioned

ChatGPT

1.LiveRamp

2.Amperity

3.Experian

4.Acxiom

5.Epsilon

+26 more

Claude

1.Zeotap

2.Treasure Data

3.Glossier

4.Semrush

5.Similarweb

+3 more

Gemini

1.Acxiom

2.Experian

3.Oracle Data Cloud

4.The Trade Desk

5.Similarweb

+12 more

AI Overviews

1.Sephora

2.Boston Consulting Group

3.Vusion

4.The Home Depot

5.Deloitte

+2 more

“ways to see where my customers are shopping when they aren't on my store, specific tools please”

0/4 platforms mentioned

ChatGPT

1.LiveRamp

2.InfoSum

3.Cardlytics

4.Numerator

5.Ibotta

+30 more

Claude

1.Typeform

2.Qualtrics

3.Attentive

4.Klaviyo

5.Stackline

+7 more

Gemini

1.Numerator

2.NielsenIQ

3.IRI

4.Circana

5.Segment

+8 more

AI Overviews

1.Cardlytics

2.Affinity Solutions

3.Consumer Purchase Insights

4.edo Interactive

5.Placer.ai

+9 more

Competitive Intelligence & SKU Level Market Analysis(1 query)

“how can i track competitor market share at the SKU level across different retailers”

0/4 platforms mentioned

ChatGPT

1.NielsenIQ

2.Circana

3.IRI

4.Profitero

5.Stackline

+26 more

Claude

1.Numerator

2.IRI

3.Nielsen

4.Datasembly

5.Keepa

+3 more

Gemini

1.NielsenIQ

2.Circana

3.IRI

4.ScrapingBee

5.Euromonitor International

+13 more

AI Overviews

1.Circana

2.Datasembly

3.OpenBrand

4.MetricsCart

5.Nimble

+8 more

Modernizing Data Infrastructure & Privacy(1 query)

“best privacy-compliant consumer data platforms for enterprise retail brands”

0/4 platforms mentioned

ChatGPT

1.Amperity

2.mParticle

3.Tealium

4.AudienceStream

5.iQ Tag Management

+15 more

Claude

1.Segment

2.Tealium

3.Treasure Data

4.mParticle

5.OneTrust

+4 more

Gemini

1.Segment

2.Tealium AudienceStream CDP

3.ActionIQ

4.Adobe Experience Platform

5.Adobe

+5 more

AI Overviews

1.Ketch

2.Insider One

3.Tealium AudienceStream

4.Amperity

5.Treasure Data

+1 more

Data & Analytics Provider Evaluation(1 query)

“most trusted purchase data intelligence providers for enterprise retail right now”

0/4 platforms mentioned

ChatGPT

1.NielsenIQ

2.IRI

3.NPD Group

4.Kantar

5.GfK

+26 more

Claude

1.Numerator

2.IRI

3.Circana

4.Connexity

5.Nielsen

+4 more

Gemini

1.NielsenIQ

2.Circana

3.IRI

4.NPD

5.Kantar Worldpanel

+4 more

AI Overviews

1.Circana

2.IRI

3.NPD

4.NielsenIQ

5.NIQ

+14 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Foundational brand recognition exists within ChatGPT, Claude, and AIOverviews for direct brand-specific queries

Strength

The AI models possess enough training data to define Ario's core identity when prompted specifically about the company

Gap

Complete absence in high-intent solution queries such as 'SKU-level market analysis' and 'personalized marketing insights'

Gap

Zero resonance with key buyer personas, specifically the Growth-Focused CMO and Technical Data Science Lead who are currently being directed to Segment and Acxiom

Gap

Failure to appear in any competitive evaluation queries, leaving the field open for IRI and Circana to dominate the 'trusted provider' narrative

Opportunity

Disrupt the high-performing visibility of Circana (avg pos 4.6) by targeting specific SKU-level intelligence keywords

Opportunity

Bridge the gap between brand identity and utility by associating Ario with 'privacy-compliant data platforms' to capture the Data Science Lead persona

Opportunity

Leverage existing LLM awareness to move from 'known entity' to 'recommended solution' in the purchase data intelligence category

Technical Health

Site Health for AI Visibility

How well Ario's website is optimized for AI agent discovery and comprehension.

82/100

13 passed 3 warnings 3 issues

Audited 2/27/2026

Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO64

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title is too short (4 characters)

Expand the title to 50-60 characters with descriptive keywords.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Ario's communication style and personality

Ario communicates with confident clarity, positioning itself as the solution to a universal business problem. The voice is direct and insight-driven, using data-focused language that resonates with analytical decision-makers. While professional and authoritative, the tone remains accessible—avoiding jargon while emphasizing tangible business outcomes. There's an underlying sense of empowerment, suggesting that brands can finally see what they've been missing.

Core Tone Traits

Direct & Confident

Makes bold claims about solving critical business blind spots without hedging

Data-Driven & Analytical

Speaks the language of insights, SKU-level data, and measurable outcomes

Solution-Oriented

Focuses on what brands gain rather than dwelling on problems

Trustworthy & Transparent

Emphasizes customer consent and privacy-first approach to build credibility

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Ario

IRI25 mentions

Segment21 mentions

Acxiom19 mentions

Circana18 mentions

Snowflake17 mentions

Experian15 mentions

Numerator15 mentions

Nielsen14 mentions

mParticle13 mentions

NielsenIQ13 mentions

Ario0 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

What is first-, second-, third- and zero-party data? - Epsilon

https://www.epsilon.com/us/insights/blog/what-is-first-second-third-and-zero-party-data

Referenced in 1 query

Review

A Small Business Guide to Third-Party Data - Chamber of Commerce

https://www.uschamber.com/co/grow/marketing/third-party-data-defined

Referenced in 1 query

Review

Zero-Party Data vs First-Party Data: What's the Difference? | Transcend

https://transcend.io/blog/zero-party-data-vs-first-party-data

Referenced in 1 query

Review

The rise of first- and zero-party data - Contentful

https://www.contentful.com/blog/raise-first-party-data-zero-party-data-personalization/

Referenced in 1 query

Review

How to Leverage Internal and External Data for Content ...

https://www.frac.tl/how-to-leverage-data-for-content-marketing/

Referenced in 1 query

Review

Complete Guide for Data Collection for Marketing & CX - Damco Solutions

https://www.damcogroup.com/blogs/guide-to-smarter-data-collection

Referenced in 1 query

Review

How to Create Personalized Content for Your Social Media Marketing

https://www.socialmediaexaminer.com/how-to-create-personalized-content-social-media-marketing/

Referenced in 1 query

Review

Top Third Party Audience Data Providers - Techsalerator

https://www.techsalerator.com/post/top-third-party-audience-data-providers

Referenced in 1 query

Review

First-Party vs. Third-Party Data: What's the Difference? - Mailchimp

https://mailchimp.com/resources/third-party-data/

Referenced in 1 query

Review

Marketing at a Crossroads, Part II: Personalization vs. Privacy ...

https://kenaninstitute.unc.edu/commentary/marketing-at-a-crossroads-part-ii-personalization-vs-privacy-and-the-rise-of-first-party-data/

Referenced in 2 queries

Review

What Is Third Party Data? A Comprehensive Guide - HT Media

https://www.htmedia.in/blog/third-party-data

Referenced in 1 query

Review

A Marketers Guide To Understanding Third Party Data - Cometly

https://www.cometly.com/post/third-party-data

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Publish authoritative content focused on SKU-level market share tracking and competitive SKU intelligence.

Competitors like Circana and Numerator are currently owning the AI-generated recommendations in this space; Ario must claim topical authority to break their monopoly.

Impact: High

Target the Technical Data Science Lead persona with technical whitepapers on privacy-compliant data infrastructure.

The data shows 0% visibility for this persona, which is a critical gatekeeper for enterprise data platform selection.

Impact: High

Execute a digital PR strategy focused on 'best of' lists and data provider comparisons alongside Snowflake and Segment.

AI models rely heavily on comparative associations; appearing in the same context as high-visibility brands will trigger 'collaborative filtering' in AI responses.

Impact: Medium

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Backing

Investors

Floodgate

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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