Athleta is a premium women's athletic and athleisure apparel brand owned by Gap Inc. They design performance-driven clothing for active women, combining style with functionality for workouts, yoga, running, and everyday wear.
Performance-driven athletic wear designed specifically for women that combines technical functionality with stylish silhouettes, empowering women to feel confident and capable in every aspect of their active lives.
AI Visibility Score
Athleta has an AI visibility score of 51/100, rated as moderate. This score reflects how often and how prominently Athleta appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Athleta maintains a moderate AI visibility score of 51, anchored by strong dominance on Gemini (82% mention rate) and high authority in B Corp and sustainability queries. However, a total absence on Claude and low reach within Google AI Overviews (24%) significantly limit its overall performance across the AI landscape.
Strengths
- Excellent performance on Gemini with an 82% mention rate and an average position of 2.7.
- High authority in value-based queries, specifically for 'B Corp certified' and 'sustainability' where it often holds the #1 position.
- Strong direct-brand comparison visibility, consistently ranking #1 or #2 when compared to Lululemon for quality and sports bras.
Visibility Gaps
- Zero visibility on Claude (0% mention rate), suggesting a disconnect with the datasets or sources prioritized by that model.
- Low penetration in AI Overviews (24%), missing critical 'Technical Performance' and 'Versatile Wardrobe' queries.
- Lower performance with the 'Gift-Buying Supportive Partner' persona, where average position drops to 4.7 compared to more professional personas.
Competitors in AI Recommendations
- Lululemon: 135 mentions
- Patagonia: 77 mentions
- Girlfriend Collective: 37 mentions
- Nulu: 36 mentions
- Nike: 35 mentions
- Vuori: 20 mentions
- Gap Inc.: 17 mentions
- prAna: 16 mentions
- Amazon: 16 mentions
- Cotopaxi: 15 mentions
- Nordstrom: 14 mentions
- Peloton: 13 mentions
- Pact: 13 mentions
- Lycra: 13 mentions
- Align: 13 mentions
Categories: Retail & Apparel