Visibility
Sentiment
Athleta
Athleta is a premium women's athletic and athleisure apparel brand owned by Gap Inc
Visibility
Sentiment
Athleta is a premium women's athletic and athleisure apparel brand owned by Gap Inc. They design performance-driven clothing for active women, combining style with functionality for workouts, yoga, running, and everyday wear.
AI Perception Summary
Athleta maintains a moderate AI visibility score of 51, anchored by strong dominance on Gemini (82% mention rate) and high authority in B Corp and sustainability queries. However, a total absence on Claude and low reach within Google AI Overviews (24%) significantly limit its overall performance across the AI landscape.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT64% mention rate
Claude0% mention rate
Gemini82% mention rate
AI Overviews24% mention rate
Brand Voice & Style
How AI perceives Athleta's communication style and personality
Athleta communicates with an empowering, confident, and inclusive tone that celebrates women's strength and potential. The brand voice is aspirational yet approachable, blending athletic motivation with lifestyle sophistication. They use active, movement-oriented language that inspires action while maintaining warmth and relatability. The messaging emphasizes both performance and style, speaking to women as capable athletes and confident individuals.
Core Tone Traits
Empowering & Confident
Language that celebrates women's strength, capability, and limitless potential
Active & Energetic
Dynamic, movement-focused messaging that inspires action and vitality
Inclusive & Supportive
Welcoming tone that embraces all women regardless of fitness level or body type
Sophisticated & Stylish
Elevated aesthetic language that positions activewear as fashion-forward
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Athleta
Amazon16 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Find high-quality work-to-gym transitional pieces; Minimize time spent on garment care and ironing
Lack of professional-looking options in standard athletic brands; Sizing inconsistency across different fabric types
Source gear that aligns with her environmental values; Find leggings that provide maximum range of motion without slipping
Microplastic shedding from synthetic workout gear; Sheer fabric during squat or yoga movements (sheer-gate)
Buy a gift that is both functional and trendy; Ensure the size is correct to avoid the hassle of returns
Confused by technical jargon like 'compression' or 'interlock'; Overwhelmed by the number of different legging styles
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility