What AI Thinks About Bo+Tee | Pendium.ai
Bo+Tee
28Low

Visibility

80Excellent

Sentiment

Bo+Tee

Bo+Tee is a women's athleisure and activewear brand offering high-performance gym wear, matching sets, leggings, sports bras, and ski apparel

Bo+Tee is a women's athleisure and activewear brand offering high-performance gym wear, matching sets, leggings, sports bras, and ski apparel. The brand combines fashion-forward designs with flattering fits and superior fabrications, positioning itself as the ultimate destination for stylish workout clothing.

AI Perception Summary

Bo+Tee maintains a moderate AI visibility score of 47/100, excelling primarily in brand-direct queries and head-to-head comparisons where it often secures top rankings. However, the brand suffers from a complete absence on Claude and significant gaps in non-branded discovery queries for performance gear and seasonal apparel.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPTChatGPT
55/100

54% mention rate

ClaudeClaude
0/100

0% mention rate

GeminiGemini
65/100

69% mention rate

AI OverviewsAI Overviews
49/100

31% mention rate

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Brand Voice & Style

How AI perceives Bo+Tee's communication style and personality

Bo+Tee communicates with a confident, feminine, and aspirational tone that speaks directly to young women who want to feel empowered and stylish. The brand voice is warm and inclusive, using casual language that feels like advice from a fashionable best friend. There's an emphasis on self-love, confidence, and looking good while staying active. The messaging balances playful, trendy expressions with genuine care for quality and sustainability.

Core Tone Traits

Confident & Empowering

Encourages women to feel their best and embrace their style with self-assured messaging

Trendy & Fashion-Forward

Uses current language and references that resonate with Gen Z and Millennials

Warm & Inclusive

Creates a welcoming community feel with friendly, approachable communication

Quality-Conscious

Emphasizes superior fabrications and flattering fits with genuine product pride

Key Insights

What AI visibility analysis reveals about this brand

StrengthHigh dominance in 'Brand Comparison & Reliability' queries, frequently ranking #1 or #2 against competitors like Gymshark and Lululemon.
StrengthPerfect average position (1.0) in Google AI Overviews, indicating high authority when the brand is successfully triggered.
StrengthStrong performance on Gemini (69% mention rate) particularly for styling and brand identity queries.
StrengthExcellent 'vibe check' results, with AI models accurately capturing the brand's aesthetic and purpose.
GapTotal invisibility on Claude (0% mention rate), suggesting a lack of presence in the specific datasets or high-authority publications prioritized by Anthropic.
GapSignificant weakness in 'Performance Gear Selection' queries, missing mentions for squat-proof leggings and high-impact sports bras.
GapPoor visibility for the 'Busy Studio-to-Street Professional' persona (29% mention rate), missing out on high-intent lifestyle transitions.
GapNegligible presence in seasonal category searches like 'Trendy Ski & Winter Sports Apparel Planning'.
OpportunityCapture the 'High-Performance Fitness Influencer' market by emphasizing technical specs (squat-proof, moisture-wicking) in web copy to trigger more AI mentions.
OpportunityLeverage existing high rank in AI Overviews to expand into broader category keywords like 'best matching gym sets'.

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Bo+Tee

1Bo+Tee81 mentions
2Lululemon52 mentions
3Gymshark30 mentions
4Alo Yoga23 mentions
5YouTube19 mentions
6Instagram16 mentions
7Athleta16 mentions
8Girlfriend Collective13 mentions
9Sweaty Betty12 mentions
10Align11 mentions
11Vital Seamless11 mentions

Persona Analysis

How and when AI agents present this business to different types of people

The High-Performance Fitness Influencer
The High-Performance Fitness InfluencerContent Creator & Personal Trainer
53
Goals

Find high-compression sets that look premium on camera; Validate the durability of Bo+Tee fabrics under heavy lifting conditions

Pain Points

Sheer fabrics during deep squats; Rolling waistbands during HIIT sessions

The Busy 'Studio-to-Street' Professional
The Busy 'Studio-to-Street' ProfessionalSenior Associate Attorney
46
Goals

Build a workout wardrobe that functions as casual workwear; Minimize time spent browsing through thousands of SKUs

Pain Points

Athleisure that looks too 'sporty' for a casual coffee meeting; Inconsistent sizing across different collections

The Eco-Conscious Trendsetter
The Eco-Conscious TrendsetterEnvironmental Consultant
41
Goals

Ensure her gym wear aligns with her professional ethics; Find stylish pieces that don't look 'earthy' or 'boho'

Pain Points

Lack of granular detail on fabric sourcing; Brands that claim sustainability without data

Cited Sources

Sources that AI agents learn from when researching this brand's products and services and competitors

AI Recommendations

How this brand could improve its AI visibility

1.Enhance technical product descriptions with specific performance terminology like 'squat-proof', 'compression', and 'high-impact'.
2.Develop and publish 'Studio-to-Street' styling guides and blog content.
3.Target placement in high-authority third-party review sites and fashion aggregators.
4.Expand product metadata and PR outreach for seasonal categories like 'Ski' and 'Winter Sports'.
Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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