What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Breathable

Visibility8

Vibe80

Businesses/HVAC Services/Breathable

AI Visibility & Sentiment

Breathable

Breathable is a specialized HVAC service provider focused on improving indoor air quality and home comfort. They offer comprehensive solutions including system cleaning, air duct inspection, heat pump installation, and whole-house air purification.

Active Monitoring

breathable.com

HVAC Services

AI Visibility Score

8/100

Invisible

Sentiment Score

80/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Breathable today.

Breathable currently exists in an AI visibility vacuum, failing to appear in almost all consumer decision-making journeys despite strong brand recognition in direct inquiries. While the brand maintains a clear identity for those who know to ask for it, it is currently losing the battle for market share to incumbents like Carrier and Trane who dominate the search intent for home air quality and HVAC efficiency.

Working in your favor

High brand recall in direct identity searches on ChatGPT, Claude, and Gemini

Early signs of traction with the Energy-Efficiency Advocate persona within Gemini results

Gaps to close

Total absence from critical 'Core' industry queries regarding HVAC system upgrades and heat pump adoption

Failure to provide consultative value for the Health-Conscious Homeowner, a key demographic for air quality services

Negligible presence in AI Overviews, indicating a disconnect between current web content and generative search optimization

Opportunities

Targeting 'Core' intent queries related to indoor air quality solutions in the Bay Area

Leveraging high-authority content to bridge the gap between 'stuffy/dusty' home problems and professional HVAC solutions

Expanding content strategy to address specific heat pump adoption concerns where competitors currently hold exclusive mindshare

Highest-Impact Actions

Develop a dedicated 'Knowledge Hub' on the brand website focused on answering specific consumer pain points like 'stuffy homes' and 'allergen filtration'.

AI models prioritize high-quality, long-form content that directly resolves consumer 'how-to' queries; currently, the brand is missing these critical touchpoints.

Optimize landing pages for 'Energy-Efficiency Advocate' and 'Home Air Quality' search intents with structured, data-driven comparisons of heat pump technologies.

Competitors like Carrier and Trane are dominating these conversations, and Breathable must inject its own voice into the pre-purchase education phase.

Implement an AI-focused schema markup strategy to improve indexing for Local Service Provider queries.

Increased technical visibility will help move the brand from invisible to a suggested service provider in AI-generated local search results.

Value Proposition

Providing a one-stop-shop for a healthier heating and air conditioning experience through cleaner, air-tight, and better-designed HVAC systems.

Overview

Mission

To provide a cleaner, air-tight, properly filtered, and better-designed HVAC system for a healthier indoor environment.

Products & Services

System CleaningAir Duct System InspectionHeat Pump InstallationWhole House Air PurificationAir Duct System Replacement & Redesign

Current State

Visibility Landscape

A high-level view of how Breathable performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about Breathable? What do they do and what's their reputation?”	#1	#1	#1	—
Core3q Product/service category queries	0	0	47	0
“how can i improve my homes indoor air quality in the bay area, what are some specific air purification systems that actually work”	—	No	No	—
“should i switch to a heat pump system, are there pros and cons for san francisco homes, what brands are reliable”	No	No	No	No
“my house feels stuffy and dusty all the time, what should i do to clean the air ducts or fix the ventilation”	No	No	#2	—
Growth Areas2q Adjacent, aspirational & visionary	0	0	35	—
“what should i look for when hiring a professional HVAC company in the bay area to avoid getting ripped off”	No	No	No	—
“what are the best ways to filter allergens out of my home, do whole house systems really make a difference”	No	No	#14	—

“What do you know about Breathable? What do they do and what's their reputation?”

—

“how can i improve my homes indoor air quality in the bay area, what are some specific air purification systems that actually work”

—

“should i switch to a heat pump system, are there pros and cons for san francisco homes, what brands are reliable”

“my house feels stuffy and dusty all the time, what should i do to clean the air ducts or fix the ventilation”

—

“what should i look for when hiring a professional HVAC company in the bay area to avoid getting ripped off”

—

“what are the best ways to filter allergens out of my home, do whole house systems really make a difference”

#14

—

Competitive Landscape

Carrier

14 mentions

Trane

12 mentions

Lennox

11 mentions

Daikin

8 mentions

Blueair

8 mentions

Coway

8 mentions

Aprilaire

7 mentions

Mitsubishi Electric

6 mentions

IQAir HealthPro Plus

5 mentions

PG&E

5 mentions

Breathable

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Breathable's AI visibility.

Key Findings

Strength

High brand recall in direct identity searches on ChatGPT, Claude, and Gemini

Strength

Early signs of traction with the Energy-Efficiency Advocate persona within Gemini results

Gap

Total absence from critical 'Core' industry queries regarding HVAC system upgrades and heat pump adoption

Recommended Actions

Develop a dedicated 'Knowledge Hub' on the brand website focused on answering specific consumer pain points like 'stuffy homes' and 'allergen filtration'.

AI models prioritize high-quality, long-form content that directly resolves consumer 'how-to' queries; currently, the brand is missing these critical touchpoints.

Optimize landing pages for 'Energy-Efficiency Advocate' and 'Home Air Quality' search intents with structured, data-driven comparisons of heat pump technologies.

Competitors like Carrier and Trane are dominating these conversations, and Breathable must inject its own voice into the pre-purchase education phase.

Implement an AI-focused schema markup strategy to improve indexing for Local Service Provider queries.

Increased technical visibility will help move the brand from invisible to a suggested service provider in AI-generated local search results.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Home Air Quality & Health Improvement(3 queries)

“how can i improve my homes indoor air quality in the bay area, what are some specific air purification systems that actually work”

0/2 platforms mentioned

Core

Claude

1.Coway Airmega ProX

2.IQAir HealthPro Plus

3.Levoit Core 600S

4.Coway Airmega Pro X Large Space

5.Rabbit Air MinusA2

Gemini

1.AirNow

2.PurpleAir

3.Lennox PureAir™ Purification System

4.Lennox Healthy Climate®

5.Carbon Clean 16®

+11 more

“my house feels stuffy and dusty all the time, what should i do to clean the air ducts or fix the ventilation”

0/3 platforms mentioned

Core

The Health-Conscious Homeowner · Residential Homeowner

ChatGPT

No brands listed

Claude

1.EPA

2.NADCA

Gemini

1.DuctMedic

2.Clean Air Cool Air

3.Service Champions

4.Home Depot

5.3M

+5 more

“what are the best ways to filter allergens out of my home, do whole house systems really make a difference”

0/3 platforms mentioned

Adjacent

The Health-Conscious Homeowner · Residential Homeowner

ChatGPT

1.Aprilaire

2.Lennox

3.Carrier

4.Coway

5.Blueair

+3 more

Claude

1.Environmental Protection Agency

2.AHAM

Gemini

1.Coway

2.Blueair

3.Levoit

4.FPR

5.MPR

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

8 Best Air Purifiers of 2026, Tested by Our Experts via @ConsumerReports

consumerreports.org

Breathable

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore HVAC Services

Start gettingrecommended by AI.

Frequently asked questions

Breathable

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore HVAC Services

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.