What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Brooks Running

Visibility67

Vibe100

Businesses/Athletic Footwear & Apparel/Brooks Running

AI Visibility & Sentiment

Brooks Running

Brooks Running is a premium athletic footwear and apparel company dedicated exclusively to runners. Founded over a century ago, they specialize in high-performance running shoes engineered with innovative cushioning technology, serving runners of all levels from beginners to elite athletes.

Active Monitoring

brooksrunning.com

Athletic Footwear & Apparel

AI Visibility Score

67/100

Good

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Brooks Running today.

Brooks Running demonstrates strong AI visibility on Gemini, ChatGPT, and AI Overviews, particularly for technical footwear mechanics and brand durability comparisons. However, a total lack of presence on Claude and significant ranking drops for broad industry authority queries on ChatGPT represent critical areas for improvement.

Value Proposition

Brooks delivers scientifically-engineered running shoes with proprietary cushioning technology like DNA LOFT and Glycerin Flex, designed to help every runner feel the freedom and joy of their best run.

Overview

Mission

To inspire everyone to run and be active by creating innovative gear designed to keep runners running.

Products & Services

Road running shoes (Ghost, Glycerin, Adrenaline series)Trail running shoes (Cascadia series)Running apparel for men and womenRunning accessories and gearShoe Finder personalization tool

Current State

Visibility Landscape

A high-level view of how Brooks Running performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	79	0	85	80
Core Topics Product/service category queries	53	0	60	43
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Nike

55 mentions

New Balance

40 mentions

Saucony

40 mentions

Hoka

40 mentions

ASICS

36 mentions

HOKA

27 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Brooks Running's AI visibility.

Key Findings

Strength

Exceptional performance in Foot Mechanics and Injury Prevention queries, consistently ranking #1 for concerns like flat feet and knee pain across multiple platforms.

Strength

High brand authority in direct comparisons, particularly against Nike, where it frequently captures the #1 spot for durability and value.

Strength

Dominant positioning in Google AI Overviews with an average position of 1.9, suggesting strong SEO alignment with AI-driven search features.

Recommended Actions

Investigate and remediate the Claude visibility gap.

Brooks is currently non-existent on a major AI platform (Claude), which may stem from a lack of presence in the specific technical documentation or high-authority long-form reviews Claude prioritizes.

Enhance 'serious runner' brand authority content to improve ChatGPT rankings.

Ranking #32 for 'reputable brands' indicates that while the AI knows Brooks makes good shoes for flat feet, it does not prioritize the brand as a top-tier industry leader in broader category contexts.

Strengthen technical trail and mountain running content.

While Brooks performs well in road running, competitors like Hoka are challenging its visibility in trail-specific queries on platforms like Gemini.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance Training & Gear Selection(3 queries)

“help me pick gear for my first marathon training cycle”

2/4 platforms mentioned

Adjacent

The Eco-Conscious Urban Jogger · Sustainability Consultant

ChatGPT

1.Garmin

2.REI

3.Running Warehouse

4.Backcountry

5.Brooks Ghost 15

+93 more

Claude

No brands listed

Gemini

1.Brooks Ghost 15

2.Garmin

3.Saucony Triumph RFG

4.Hylo Impact

5.Patagonia Strider Pro Shorts

+15 more

AI Overviews

1.Body glide

2.ciele

3.goodr

4.Band-aids

5.Garmin

+6 more

“what's the difference between the Brooks Ghost and the Brooks Glycerin for daily runs”

3/4 platforms mentioned

Core

ChatGPT

1.Brooks Ghost

2.Brooks Glycerin

3.Brooks

4.Ghost

5.Glycerin

+24 more

Claude

No brands listed

Gemini

1.Brooks Ghost

2.Brooks Glycerin

3.DNA Loft v2

4.DNA Loft v3

5.StealthFit

+10 more

AI Overviews

1.Brooks Ghost

2.Glycerin

3.DNA LOFT v3

4.DNA Tuned

5.Brooks Running

+6 more

“make me a packing list for a half marathon in cold weather”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Under Armour

2.Nike Dri-FIT

3.Smartwool

4.Icebreaker

5.Patagonia Nano Puff

9.Brooks Run

+45 more

Claude

No brands listed

Gemini

1.Smartwool

2.Under Armour

3.Lululemon

4.2XU

5.Brooks

+19 more

AI Overviews

1.The Running Channel

2.Canadian Running Magazine

3.BibBoards

4.Alibaba.com

5.RunVerity

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Patagonia.com

patagonia.com

Web1 ref

Allbirds.com

allbirds.com

Web1 ref

First Time Marathoner - What gear? : r/firstmarathon

reddit.com

Forum1 ref

Running Essentials For Your Next Marathon Training Cycle

fleetfeet.com

Web1 ref

9 Marathon Training Must-Haves

run.outsideonline.com

Web1 ref

Essential Running Gear Checklist

rei.com

Web1 ref

Marathon Running Gear Checklist: Essential Items for ...

shokz.com

Web1 ref

Brooks Ghost 15 vs Glycerin 20

reddit.com

Forum1 ref

Ghost vs. Glycerin: Best Cushioning Shoe - Brooks Running

brooksrunning.com

Web1 ref

Brooks Ghost vs Brooks Glycerin | Running Shoes Guru

runningshoesguru.com

Web1 ref

Brooks Ghost vs. Brooks Glycerin Compared - Marathon Sports

marathonsports.com

Web1 ref

Brooks Glycerin 22 vs Ghost 17 | Premium Neutral Shoes Compared

youtube.com

Video1 ref

Brooks Ghost vs Brooks Glycerin (And Adrenaline) - RunToTheFinish

runtothefinish.com

Web1 ref

Brooks Ghost 17 vs Glycerin 22: Two daily trainers, but which is best?

alastairrunning.com

Web1 ref

Facebook

facebook

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Brooks Running.

Brooks Running100 mentions

Hoka67 mentions

Nike55 mentions

New Balance40 mentions

Saucony40 mentions

ASICS36 mentions

YouTube26 mentions

Fleet Feet25 mentions

ZoomX25 mentions

Adidas24 mentions

Garmin20 mentions

Brand Identity

Brand Voice & Style

How AI perceives Brooks Running's communication style and personality

Brooks Running communicates with an energetic, encouraging tone that celebrates the joy and freedom of running. Their voice is knowledgeable yet accessible, blending scientific credibility with genuine enthusiasm for the running lifestyle. They speak directly to runners as fellow enthusiasts, using motivational language that inspires action while maintaining warmth and authenticity. The brand balances technical expertise with an approachable, community-focused personality.

Core Tone Traits

Energetic & Inspiring

Uses dynamic, action-oriented language that motivates runners to embrace movement and freedom

Knowledgeable & Innovative

Demonstrates deep expertise in running technology and biomechanics while remaining accessible

Warm & Community-Focused

Speaks to runners as part of a shared community, celebrating every runner's journey

Playful & Confident

Employs clever wordplay and bold statements like 'Feel the Flex. Feel the Freedom.'

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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