Businesses Athletic Footwear & ApparelBrooks Running

55Moderate

Visibility

100Excellent

Sentiment

Brooks Running

Name: Brooks Running
Brand: Brooks Running
Rating: 69 (1 reviews)

Brooks Running is a premium athletic footwear and apparel company dedicated exclusively to runners

brooksrunning.comAthletic Footwear & ApparelAthletic Footwear & Apparel

55Moderate

Visibility

100Excellent

Sentiment

Brooks Running is a premium athletic footwear and apparel company dedicated exclusively to runners. Founded over a century ago, they specialize in high-performance running shoes engineered with innovative cushioning technology, serving runners of all levels from beginners to elite athletes.

AI Perception Summary

Brooks Running demonstrates strong AI visibility on Gemini, ChatGPT, and AI Overviews, particularly for technical footwear mechanics and brand durability comparisons. However, a total lack of presence on Claude and significant ranking drops for broad industry authority queries on ChatGPT represent critical areas for improvement.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPT

84/100

98% mention rate

Claude

0/100

0% mention rate

Gemini

90/100

95% mention rate

AI Overviews

81/100

80% mention rate

Loading explorer...

Brand Voice & Style

How AI perceives Brooks Running's communication style and personality

Brooks Running communicates with an energetic, encouraging tone that celebrates the joy and freedom of running. Their voice is knowledgeable yet accessible, blending scientific credibility with genuine enthusiasm for the running lifestyle. They speak directly to runners as fellow enthusiasts, using motivational language that inspires action while maintaining warmth and authenticity. The brand balances technical expertise with an approachable, community-focused personality.

Core Tone Traits

Energetic & Inspiring

Uses dynamic, action-oriented language that motivates runners to embrace movement and freedom

Knowledgeable & Innovative

Demonstrates deep expertise in running technology and biomechanics while remaining accessible

Warm & Community-Focused

Speaks to runners as part of a shared community, celebrating every runner's journey

Playful & Confident

Employs clever wordplay and bold statements like 'Feel the Flex. Feel the Freedom.'

Key Insights

What AI visibility analysis reveals about this brand

StrengthExceptional performance in Foot Mechanics and Injury Prevention queries, consistently ranking #1 for concerns like flat feet and knee pain across multiple platforms.

StrengthHigh brand authority in direct comparisons, particularly against Nike, where it frequently captures the #1 spot for durability and value.

StrengthDominant positioning in Google AI Overviews with an average position of 1.9, suggesting strong SEO alignment with AI-driven search features.

StrengthConsistent performance across specialized personas including the Biomechanics Specialist and Marathon Aspirant.

GapComplete invisibility on the Claude platform with a 0% mention rate, suggesting a failure to index in datasets or reviews favored by Anthropic's model.

GapSignificant loss of authority on ChatGPT for high-level category searches, ranking as low as #32 for 'most reputable running shoe brands for serious runners'.

GapInconsistent rankings for 'Trail Exploration' queries on Gemini, with positions fluctuating between #1 and #14.

OpportunityLeverage the high mention rate in 'brand vibe checks' to transition from a technical shoe provider to a general 'serious runner' authority.

OpportunityOptimize content for trail-specific technicality to solidify the Cascadia's position against competitors like the Hoka Speedgoat.

OpportunityImprove visibility for lifestyle/utility queries such as 'packing lists' where rankings are currently mid-tier.