What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Built for Devs

Visibility8

Vibe92

Businesses/B2B Software / Analytics/Built for Devs

AI Visibility & Sentiment

Built for Devs

Built for Devs is a developer adoption intelligence platform that helps developer-facing companies optimize user experience and reduce onboarding friction. By combining continuous journey tracking with unscripted, screen-recorded evaluations from real developers, the company provides actionable insights to improve Time-to-Value for APIs, SDKs, and developer tools.

Active Monitoring

builtfor.dev

B2B Software / Analytics

AI Visibility Score

8/100

Invisible

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Built for Devs today.

Built for Devs currently maintains a 'brand-aware' status but lacks the market-share authority required to capture high-intent buyers in the developer experience landscape. While you secure the top spot when developers search specifically for your brand, you are almost entirely absent from the competitive evaluation queries where category leaders like PostHog and Amplitude currently dominate the conversation.

Working in your favor

Secures the #1 position on ChatGPT and Claude when users search specifically for brand information.

Achieves top-tier visibility in specific developer feedback and SDK adoption queries on Claude.

Successfully identified as an authoritative entity for direct intent searches across all major AI engines.

Gaps to close

Total absence in broader product-led growth and engineering workflow optimization conversations.

Failure to intercept key evaluative queries where potential customers compare alternatives to existing DX providers.

Lack of footprint in Google AI Overviews and Gemini, which are critical for discovery-stage research.

Opportunities

Develop high-authority technical content that targets 'alternatives to' queries to capture traffic currently flowing to legacy competitors.

Optimize long-form documentation for LLM ingestion to improve mention rates for 'time-to-value' and 'onboarding flow' queries.

Deploy a Developer Relations strategy focused on securing mentions in benchmarking and comparison datasets used by AI models.

Highest-Impact Actions

Execute a 'Competitor Alternative' content campaign.

Your current visibility is limited to branded queries, meaning you are losing potential customers who are already in the evaluation phase looking for alternatives to GetDX or LogRocket.

Implement an AI-first SEO strategy centered on DX and SDK lifecycle metrics.

By producing data-backed, high-signal content for engineering managers, you force AI models to include your brand as a primary solution in 'developer onboarding' and 'adoption' query result sets.

Optimize technical documentation for LLM discoverability.

AI models prioritize precise, technical answers; structured, machine-readable documentation detailing your specific solutions will improve your 'core' reach significantly.

Value Proposition

The platform bridges the gap between quantitative drop-off data and qualitative user intent by providing real-world developer video evaluations and an AI-driven engine that recommends specific, high-impact fixes to shorten Time-to-Value.

Overview

Mission

Better dev tools. Happier developers.

Products & Services

Developer Adoption ScoreContinuous Journey TrackingReal Developer EvaluationsTime-to-Value (TTV) Metrics DashboardAI Recommendations Engine

Current State

Visibility Landscape

A high-level view of how Built for Devs performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	100	100	100
“What do you know about Built for Devs? What do they do and what's their reputation?”	Neutral	Positive	Positive	Positive
Core4q Product/service category queries	0	33	0	0
“what tools can i use to track time-to-value for our new developer api”	No	No	No	No
“what are the best alternatives to getdx and logrocket for deep-dive developer experience analytics”	No	No	No	No
“best platforms for getting real developer feedback on sdk usability”	No	#1	No	No
“how do i speed up our dev onboarding flow, what platforms offer journey tracking for apis”	No	No	No	No
Growth Areas5q Adjacent, aspirational & visionary	32	0	0	0
“top productivity tools for engineering teams trying to improve developer experience”	No	No	No	No
“who are the top vendors for developer adoption scores and onboarding analytics”	#1	No	No	No
“what should i look for when choosing a developer journey tracking tool for my api product”	No	No	No	No
“what tools do high-growth developer tool companies use to optimize their product-led growth motion”	No	No	No	No
“how do i build a more developer-friendly culture and improve our documentation and tooling ecosystem”	No	No	No	No

“What do you know about Built for Devs? What do they do and what's their reputation?”

Neutral

Positive

“what tools can i use to track time-to-value for our new developer api”

“what are the best alternatives to getdx and logrocket for deep-dive developer experience analytics”

“best platforms for getting real developer feedback on sdk usability”

“how do i speed up our dev onboarding flow, what platforms offer journey tracking for apis”

“top productivity tools for engineering teams trying to improve developer experience”

“who are the top vendors for developer adoption scores and onboarding analytics”

“what should i look for when choosing a developer journey tracking tool for my api product”

“what tools do high-growth developer tool companies use to optimize their product-led growth motion”

“how do i build a more developer-friendly culture and improve our documentation and tooling ecosystem”

Competitive Landscape

Amplitude

35 mentions

PostHog

34 mentions

Mixpanel

30 mentions

Datadog

27 mentions

Moesif

26 mentions

Sentry

20 mentions

Pendo

20 mentions

Segment

18 mentions

ReadMe

17 mentions

Docusaurus

16 mentions

Built for Devs

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Built for Devs's AI visibility.

Key Findings

Strength

Secures the #1 position on ChatGPT and Claude when users search specifically for brand information.

Strength

Achieves top-tier visibility in specific developer feedback and SDK adoption queries on Claude.

Strength

Successfully identified as an authoritative entity for direct intent searches across all major AI engines.

Recommended Actions

Execute a 'Competitor Alternative' content campaign.

Your current visibility is limited to branded queries, meaning you are losing potential customers who are already in the evaluation phase looking for alternatives to GetDX or LogRocket.

Implement an AI-first SEO strategy centered on DX and SDK lifecycle metrics.

By producing data-backed, high-signal content for engineering managers, you force AI models to include your brand as a primary solution in 'developer onboarding' and 'adoption' query result sets.

Optimize technical documentation for LLM discoverability.

AI models prioritize precise, technical answers; structured, machine-readable documentation detailing your specific solutions will improve your 'core' reach significantly.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Optimizing Developer Onboarding And Adoption(3 queries)

“what tools can i use to track time-to-value for our new developer api”

0/4 platforms mentioned

Core

ChatGPT

1.Segment

2.PostHog

3.Amplitude

4.Google Analytics 4

5.Snowplow

+22 more

Claude

1.Amplitude

2.Mixpanel

3.Segment

4.Postman

5.Kong Konnect

+5 more

Gemini

1.Moesif

2.Treblle

3.SigNoz

4.Amplitude

5.Mixpanel

+4 more

AI Overviews

1.Moesif

2.Treblle

“best platforms for getting real developer feedback on sdk usability”

1/4 platforms mentioned

Core

The Technical Product Founder · Founder and Head of Product

ChatGPT

1.GitHub

2.Stack Overflow

3.Postman

4.Stoplight (Prism)

5.Auth0

+9 more

Claude

1.Built for Devs

2.Sentry

3.Zigpoll

4.OpenTelemetry

5.Jaeger

+3 more

Gemini

1.Moesif

2.PostHog

3.Sentry

4.Mintlify

5.UserTesting

AI Overviews

1.Zigpoll

2.Instabug

3.UserTesting

4.UserZoom

5.Maze

+5 more

“how do i speed up our dev onboarding flow, what platforms offer journey tracking for apis”

0/4 platforms mentioned

Core

The Technical Product Founder · Founder and Head of Product

ChatGPT

1.Amplitude

2.Mixpanel

3.Segment

4.Datadog

5.New Relic

+4 more

Claude

1.Moesif

2.Pendo

3.Treblle (Alfred)

4.Kong

5.Mixpanel

+4 more

Gemini

1.Auth0

2.Okta

3.Speakeasy

4.Fern

5.Stoplight (Prism)

+7 more

AI Overviews

1.Postman

2.Treblle

3.Swagger

4.Moesif

5.Pendo

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

waydev.co

Built for Devs

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Built for Devs

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.