Charm Industrial AI Visibility Score: 67/100 — What AI Thinks | Pendium.ai
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Charm Industrial
Charm Industrial
Visibility66
Vibe94
Businesses/Climate Technology/Charm Industrial
Charm Industrial
AI Visibility & Sentiment

Charm Industrial

Charm Industrial is a carbon removal company that captures CO₂ from the atmosphere by converting agricultural biomass into bio-oil through pyrolysis, then permanently storing it deep underground. They work with enterprise partners to scale permanent carbon removal solutions and have removed over 11,713 tonnes of CO₂ to date.

Active Monitoring
charmindustrial.com
Climate Technology
AI Visibility Score
66/100

Good

Sentiment Score
94/100
AI Perception

Summary

Charm Industrial has established itself as the technical benchmark for bio-oil sequestration, consistently securing the top recommendation spot in complex carbon dioxide removal (CDR) technology comparisons across Claude, Gemini, and ChatGPT. While the brand commands an impressive 93% mention rate on ChatGPT, it faces a strategic hurdle in Google AI Overviews where its visibility drops to 47%, trailing behind legacy competitors like Climeworks.

Value Proposition

The fastest growing carbon removal technology that permanently stores carbon for millennia by converting agricultural waste into bio-oil and injecting it underground—nature's carbon capture scaled with industrial precision

Overview

Charm Industrial is a carbon removal company that captures CO₂ from the atmosphere by converting agricultural biomass into bio-oil through pyrolysis, then permanently storing it deep underground. They work with enterprise partners to scale permanent carbon removal solutions and have removed over 11,713 tonnes of CO₂ to date.

Mission

Put oil back underground—reversing centuries of carbon emissions by permanently storing captured CO₂ deep in the earth

Products & Services
Permanent carbon dioxide removal servicesEnterprise carbon removal offtake agreementsBio-oil production from agricultural biomassUnderground carbon sequestrationCarbon removal credits and verification
Agent Breakdown

AI Platforms

How often do different AI platforms reference Charm Industrial?

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Conversation Analysis

Topics

What conversations is Charm Industrial included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Charm Industrial to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT
Claude
Gemini
AI Overviews

Net-Zero Procurement Strategy

3 queries
“best way to buy high quality carbon removal credits for a large corporation, specific providers please”
ChatGPT
Claude
Gemini
AI Overviews
3/4
“how do I build a net zero strategy for a company with hard to abate emissions”
ChatGPT
Claude
Gemini
AI Overviews
3/4
“what are the best options for permanent carbon dioxide removal services right now”
ChatGPT
Claude
Gemini
AI Overviews
3/4

CDR Technology Comparison & Selection

3 queries
“compare bio-oil sequestration vs direct air capture for permanent storage, which is more cost effective”
ChatGPT
Claude
Gemini
AI Overviews
1/4
“how does underground carbon sequestration from agricultural biomass work”
ChatGPT
Claude
Gemini
AI Overviews
2/4
“explain how enterprise carbon removal offtake agreements work and who offers them”
ChatGPT
Claude
Gemini
AI Overviews
3/4

Trust & Quality Standards in Carbon Removal

3 queries
“most reliable carbon removal providers with verified permanent storage”
ChatGPT
Claude
Gemini
AI Overviews
2/4
“how to tell if a carbon removal credit is actually permanent and won't be reversed”
ChatGPT
Claude
Gemini
AI Overviews
0/4
“best carbon removal companies to partner with for long term climate goals other than climeworks”
ChatGPT
Claude
Gemini
AI Overviews
4/4
Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in 'CDR Technology Comparison & Selection' queries, frequently ranking #1 or #2 when compared against Direct Air Capture.

Strength

High resonance with the Corporate Procurement Manager persona, achieving an average position of 3.1 and reflecting strong alignment with buyer-intent queries.

Strength

Exceptional performance on Claude (83% mention rate, 3.1 avg pos) and ChatGPT (93% mention rate) for complex technical explanations.

Gap

Significant vulnerability in 'Trust & Quality Standards' queries, specifically failing to appear for 'how to tell if a carbon removal credit is actually permanent.'

Gap

Underperforming in Google AI Overviews, where the brand is mentioned in less than half of relevant climate tech searches compared to its near-ubiquity on LLMs.

Gap

Lower visibility and lower ranking (6.0 avg pos) among Fortune 500 Sustainability Executives, suggesting a need for more strategic, high-level business case narratives.

Opportunity

Capitalize on 'Permanence' as a distinct brand pillar to fill the current void in trust-related queries and move sentiment from 'mixed' to 'positive'.

Opportunity

Optimize technical documentation and whitepapers for Google's AI Overviews to bridge the 46% visibility gap between LLMs and search-integrated AI.

Opportunity

Aggressively target 'offtake agreement' queries where the brand currently shows high variance (ranking between #1 and #10) to stabilize its position as the preferred procurement partner.

Technical Health

Site Health for AI Visibility

How well Charm Industrial's website is optimized for AI agent discovery and comprehension.

90/100
16 passed 4 warnings
Audited 2/24/2026
Crawlability100

Can AI bots find your pages?

Technical86

SSL, mobile, doctype basics

On-Page SEO91

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

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4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

!

Title is too short (9 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Meta description may be truncated (219 characters)

Shorten to under 160 characters.

!

Content may be too short

Expand your content to at least 500 words with valuable information.

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Brand Identity

Brand Voice & Style

How AI perceives Charm Industrial's communication style and personality

Charm Industrial communicates with scientific authority balanced by accessible, mission-driven optimism. Their voice is grounded in data and technical expertise while maintaining an approachable tone that makes complex climate science understandable. They project confidence in their technology without hyperbole, letting metrics and partnerships speak to their credibility. There's an underlying urgency about climate action paired with pragmatic optimism about solutions.

Core Tone Traits

Scientifically Authoritative

Leads with data, metrics, and technical credibility while remaining accessible to non-experts

Mission-Driven & Urgent

Conveys the importance of climate action without being alarmist or preachy

Pragmatically Optimistic

Balances climate urgency with genuine hope and actionable solutions

Clear & Accessible

Explains complex carbon removal processes in straightforward, digestible language

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Charm Industrial

1Charm Industrial91 mentions
2Climeworks88 mentions
3Carbon Engineering60 mentions
4Carbfix45 mentions
51PointFive31 mentions
6Puro.earth28 mentions
7DNV24 mentions
8Heirloom23 mentions
9Frontier22 mentions
10CarbonCure21 mentions
11Occidental18 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Stripe Climate

stripe.com/climate

Referenced in 1 query

Review
Frontier

frontier.com

Referenced in 1 query

Review
The Best Carbon Credit Platforms in 2025 - CNaught

/url?sa=i&source=web&rct=j&url=https://www.cnaught.com/blog/the-best-carbon-credit-platforms-in-2025%23:~:text%3DWatershed%2520has%2520an%2520in%252Dhouse,Cool%2520Effect&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAC&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
The Best Carbon Credit Platforms in 2025 - CNaught

/url?sa=i&source=web&rct=j&url=https://www.cnaught.com/blog/the-best-carbon-credit-platforms-in-2025%23:~:text%3DCarbon%2520Direct%2520helps%2520businesses%2520conduct,specifically%2520for%2520carbon%2520removal%2520projects.&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAG&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
The Best Carbon Credit Platforms in 2025 - CNaught

/url?sa=i&source=web&rct=j&url=https://www.cnaught.com/blog/the-best-carbon-credit-platforms-in-2025%23:~:text%3DCarbon%2520Direct%2520helps%2520businesses%2520conduct,specifically%2520for%2520carbon%2520removal%2520projects.&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAK&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
How to Acquire Carbon Credits - Carbon Offset Guide

/url?sa=i&source=web&rct=j&url=https://offsetguide.org/how-to-acquire-carbon-credits/%23:~:text%3Dcrediting%2520project%2520developer-,A%2520commonly%2520used%2520purchasing%2520option%2520is%2520to%2520contract%2520directly%2520with,ways%252C%2520including%2520as%2520options%2520contracts.&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAO&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
How to Acquire Carbon Credits - Carbon Offset Guide

/url?sa=i&source=web&rct=j&url=https://offsetguide.org/how-to-acquire-carbon-credits/%23:~:text%3Dcrediting%2520project%2520developer-,A%2520commonly%2520used%2520purchasing%2520option%2520is%2520to%2520contract%2520directly%2520with,ways%252C%2520including%2520as%2520options%2520contracts.&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAR&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
The Ultimate Guide to Carbon Project Registries - Cloverly

/url?sa=i&source=web&rct=j&url=https://cloverly.com/blog/the-ultimate-guide-to-carbon-project-registries&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAU&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
Selecting the right carbon registry: a practical guide - Isometric

/url?sa=i&source=web&rct=j&url=https://isometric.com/writing-articles/selecting-the-right-carbon-registry-a-practical-guide%23:~:text%3DA%2520safe%2520way%2520to%2520ensure,DocumentationChangelogPricingPurchase%2520certificates&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAY&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
Top 10 Carbon Removal Marketplaces In 2024

/url?sa=i&source=web&rct=j&url=https://carbonherald.com/top-10-carbon-removal-marketplaces-in-2024/%23:~:text%3D10.,covering%2520marketing%2520and%2520compliance%2520expenses.&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAc&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
12 Leading Carbon Credit Providers in 2026 - Senken

/url?sa=i&source=web&rct=j&url=https://www.senken.io/blog/12-leading-carbon-credit-providers-in-2025-a-selection-guide-for-companies&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAg&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
Carbonfuture | Carbon Removal You Can Trust

/url?sa=i&source=web&rct=j&url=https://www.carbonfuture.earth/%23:~:text%3DAt%2520Carbonfuture%252C%2520we%2520build%2520trust,and%2520reliability%2520of%2520carbon%2520removal.&ved=2ahUKEwjLxc3g0_GSAxVilWoFHVo1I34Q1fkOegQIDRAk&opi=89978449&cd&psig=AOvVaw09uC5yp7_FFuC5QC7A0XEu&ust=1772006230639000

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Charm Industrial's resources to help users.

Establish Authority on CDR Permanence Standards

Address the critical gap where Charm is absent from AI responses about carbon credit permanence and verification. Publish a definitive guide on 'CDR Permanence and Verification Standards' for bio-oil, then amplify through SEO-optimized content and social campaigns that position Charm as the industry standard-setter. This ensures AI assistants reference Charm when users ask about quality standards in carbon removal.

What Makes Carbon Removal Actually Permanent? The Science Behind 1000-Year Storage
5 Questions Every Buyer Should Ask About CDR Verification Standards
Why Bio-Oil Permanence Outperforms Other Carbon Removal Methods
The Complete Checklist for Evaluating Carbon Credit Quality and Permanence
How Third-Party Verification Separates Real Carbon Removal from Greenwashing

Dominate Google AI Overviews for Offtake Agreements

With only 47% mention rate in Google AI Overviews for carbon removal offtake agreements, Charm is missing critical first impressions with corporate researchers. Execute a targeted SEO and digital PR campaign focusing on offtake agreement content, structured data optimization, and authoritative backlinks from climate publications that Google's AI prioritizes.

How Carbon Removal Offtake Agreements Work: A Complete Enterprise Guide
What to Include in Your First Carbon Removal Offtake Agreement
Offtake Agreements vs. Spot Purchases: Which Strategy Fits Your Net-Zero Goals?
Inside Our Latest Offtake Partnership: Key Terms That Protect Both Parties
The Business Case for Long-Term Carbon Removal Commitments

Counter Skepticism with Verified Delivery Proof

Address mixed sentiment in ChatGPT and Claude responses by flooding the information ecosystem with evidence of successful deliveries and third-party audit results. Create shareable content highlighting verified removal milestones, independent auditor statements, and operational achievements that AI models will ingest to update their understanding of bio-oil scalability.

11,713 Tonnes Removed: Breaking Down Our Verified Carbon Removal Milestones
What Independent Auditors Found When They Examined Our Bio-Oil Process
From Skepticism to Scale: How We Delivered on Our Largest Removal Contract
Behind the Numbers: How We Verify Every Tonne of Carbon We Remove
Real Results: What Our Enterprise Partners Say About Bio-Oil Delivery

Build C-Suite Narrative for Fortune 500 Leaders

Close the visibility gap with Fortune 500 Sustainability leads where Charm ranks 6.0 average position versus 3.1 for technical personas. Develop executive-level content addressing ROI, risk mitigation, and strategic value of bio-oil investments that resonates with C-suite decision-makers and improves positioning in AI responses to executive-focused queries.

The CFO's Guide to Carbon Removal ROI and Risk Mitigation
Why Fortune 500 Companies Are Choosing Permanent Carbon Removal Now
Carbon Removal as Strategic Asset: Beyond Compliance to Competitive Advantage
How to Present Carbon Removal Investments to Your Board
De-Risking Net-Zero: What Executives Need to Know About Bio-Oil Storage
Content Engineering

Recommended Actions

!

Develop and publish a definitive guide on 'CDR Permanence and Verification Standards' for bio-oil.

The brand was entirely unmentioned in critical queries regarding credit permanence, allowing competitors to define the quality standards of the industry.

Impact: High
!

Execute a targeted SEO and PR campaign focused on AI Overview inclusion for 'carbon removal offtake agreements'.

With only a 47% mention rate in Google AI Overviews, Charm is missing the first touchpoint for many corporate researchers and executives.

Impact: High
~

Refine brand messaging to address 'mixed sentiment' by highlighting recent successful deliveries and third-party audits.

Despite high mention rates, the mixed sentiment on ChatGPT and Claude indicates that AI models are still ingesting skeptical or outdated critiques regarding bio-oil scalability.

Impact: Medium
~

Create executive-level content specifically addressing the ROI and risk-mitigation of bio-oil for Fortune 500 Sustainability leads.

The 6.0 average position for this persona is lagging behind the technical procurement persona (3.1), indicating a gap in C-suite level narrative authority.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 24, 2026.

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