What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Charm Industrial

Visibility70

Vibe94

Businesses/Climate Technology/Charm Industrial

AI Visibility & Sentiment

Charm Industrial

Charm Industrial is a carbon removal company that captures CO₂ from the atmosphere by converting agricultural biomass into bio-oil through pyrolysis, then permanently storing it deep underground. They work with enterprise partners to scale permanent carbon removal solutions and have removed over 11,713 tonnes of CO₂ to date.

Active Monitoring

charmindustrial.com

Climate Technology

AI Visibility Score

70/100

Good

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Charm Industrial today.

Charm Industrial has established itself as the technical benchmark for bio-oil sequestration, consistently securing the top recommendation spot in complex carbon dioxide removal (CDR) technology comparisons across Claude, Gemini, and ChatGPT. While the brand commands an impressive 93% mention rate on ChatGPT, it faces a strategic hurdle in Google AI Overviews where its visibility drops to 47%, trailing behind legacy competitors like Climeworks.

Working in your favor

Absolute dominance in 'CDR Technology Comparison & Selection' queries, frequently ranking #1 or #2 when compared against Direct Air Capture.

High resonance with the Corporate Procurement Manager persona, achieving an average position of 3.1 and reflecting strong alignment with buyer-intent queries.

Exceptional performance on Claude (83% mention rate, 3.1 avg pos) and ChatGPT (93% mention rate) for complex technical explanations.

Gaps to close

Significant vulnerability in 'Trust & Quality Standards' queries, specifically failing to appear for 'how to tell if a carbon removal credit is actually permanent.'

Underperforming in Google AI Overviews, where the brand is mentioned in less than half of relevant climate tech searches compared to its near-ubiquity on LLMs.

Lower visibility and lower ranking (6.0 avg pos) among Fortune 500 Sustainability Executives, suggesting a need for more strategic, high-level business case narratives.

Opportunities

Capitalize on 'Permanence' as a distinct brand pillar to fill the current void in trust-related queries and move sentiment from 'mixed' to 'positive'.

Optimize technical documentation and whitepapers for Google's AI Overviews to bridge the 46% visibility gap between LLMs and search-integrated AI.

Aggressively target 'offtake agreement' queries where the brand currently shows high variance (ranking between #1 and #10) to stabilize its position as the preferred procurement partner.

Highest-Impact Actions

Develop and publish a definitive guide on 'CDR Permanence and Verification Standards' for bio-oil.

The brand was entirely unmentioned in critical queries regarding credit permanence, allowing competitors to define the quality standards of the industry.

Execute a targeted SEO and PR campaign focused on AI Overview inclusion for 'carbon removal offtake agreements'.

With only a 47% mention rate in Google AI Overviews, Charm is missing the first touchpoint for many corporate researchers and executives.

Refine brand messaging to address 'mixed sentiment' by highlighting recent successful deliveries and third-party audits.

Despite high mention rates, the mixed sentiment on ChatGPT and Claude indicates that AI models are still ingesting skeptical or outdated critiques regarding bio-oil scalability.

Value Proposition

The fastest growing carbon removal technology that permanently stores carbon for millennia by converting agricultural waste into bio-oil and injecting it underground—nature's carbon capture scaled with industrial precision

Overview

Mission

Put oil back underground—reversing centuries of carbon emissions by permanently storing captured CO₂ deep in the earth

Products & Services

Permanent carbon dioxide removal servicesEnterprise carbon removal offtake agreementsBio-oil production from agricultural biomassUnderground carbon sequestrationCarbon removal credits and verification

Current State

Visibility Landscape

A high-level view of how Charm Industrial performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Charm Industrial? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	95	97	93	72
“best way to buy high quality carbon removal credits for a large corporation, specific providers please”	#1	#1	#3	No
“compare bio-oil sequestration vs direct air capture for permanent storage, which is more cost effective”	#1	#1	#1	#1
“most reliable carbon removal providers with verified permanent storage”	#3	#1	#4	#7
“what are the best options for permanent carbon dioxide removal services right now”	#1	#1	#3	#8
“how does underground carbon sequestration from agricultural biomass work”	#2	#1	#1	#2
“best carbon removal companies to partner with for long term climate goals other than climeworks”	#2	#2	#2	#10
Growth Areas3q Adjacent, aspirational & visionary	92	97	94	23
“how do I build a net zero strategy for a company with hard to abate emissions”	#1	#1	#1	No
“explain how enterprise carbon removal offtake agreements work and who offers them”	#6	#1	#1	#10
“how to tell if a carbon removal credit is actually permanent and won't be reversed”	#1	#1	#4	No

“What do you know about Charm Industrial? What do they do and what's their reputation?”

“best way to buy high quality carbon removal credits for a large corporation, specific providers please”

“compare bio-oil sequestration vs direct air capture for permanent storage, which is more cost effective”

“most reliable carbon removal providers with verified permanent storage”

“what are the best options for permanent carbon dioxide removal services right now”

“how does underground carbon sequestration from agricultural biomass work”

“best carbon removal companies to partner with for long term climate goals other than climeworks”

#10

“how do I build a net zero strategy for a company with hard to abate emissions”

“explain how enterprise carbon removal offtake agreements work and who offers them”

#10

“how to tell if a carbon removal credit is actually permanent and won't be reversed”

Competitive Landscape

Climeworks

88 mentions

Charm Industrial

87 mentions

Carbon Engineering

60 mentions

Carbfix

45 mentions

1PointFive

31 mentions

Puro.earth

28 mentions

DNV

24 mentions

Heirloom

23 mentions

Frontier

22 mentions

CarbonCure

21 mentions

Occidental

18 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Charm Industrial's AI visibility.

Key Findings

Strength

Absolute dominance in 'CDR Technology Comparison & Selection' queries, frequently ranking #1 or #2 when compared against Direct Air Capture.

Strength

High resonance with the Corporate Procurement Manager persona, achieving an average position of 3.1 and reflecting strong alignment with buyer-intent queries.

Strength

Exceptional performance on Claude (83% mention rate, 3.1 avg pos) and ChatGPT (93% mention rate) for complex technical explanations.

Recommended Actions

Develop and publish a definitive guide on 'CDR Permanence and Verification Standards' for bio-oil.

The brand was entirely unmentioned in critical queries regarding credit permanence, allowing competitors to define the quality standards of the industry.

Execute a targeted SEO and PR campaign focused on AI Overview inclusion for 'carbon removal offtake agreements'.

With only a 47% mention rate in Google AI Overviews, Charm is missing the first touchpoint for many corporate researchers and executives.

Refine brand messaging to address 'mixed sentiment' by highlighting recent successful deliveries and third-party audits.

Despite high mention rates, the mixed sentiment on ChatGPT and Claude indicates that AI models are still ingesting skeptical or outdated critiques regarding bio-oil scalability.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Net Zero Procurement Strategy(3 queries)

“best way to buy high quality carbon removal credits for a large corporation, specific providers please”

3/4 platforms mentioned

Core

ChatGPT

1.Climeworks

2.Carbfix

3.Orca

4.Mammoth

5.Frontier

11.Charm Industrial

+16 more

Claude

1.Stripe Climate

2.Frontier

3.Carbon Engineering

4.Climeworks

5.Carbon Direct

10.Charm Industrial

+4 more

Gemini

1.Carbonfuture

2.Heirloom Carbon

3.Charm Industrial

4.Climeworks

5.Patch

+1 more

AI Overviews

1.Supercritical

2.Senken

3.Carbon Direct

4.Puro.earth

5.Frontier

+2 more

“how do I build a net zero strategy for a company with hard to abate emissions”

3/4 platforms mentioned

Adjacent

The Fortune 500 Sustainability Executive · Chief Sustainability Officer (CSO)

ChatGPT

1.Munich Re

2.Swiss Re

3.DNV

4.SGS

5.Bureau Veritas

9.Charm Industrial

+5 more

Claude

1.Climeworks

2.Carbon Engineering

3.Carbify

4.Charm Industrial

5.Frontier

+5 more

Gemini

1.Persefoni

2.Watershed

3.Microsoft Cloud for Sustainability

4.Climeworks

5.Carbon Engineering

6.Charm Industrial

+1 more

AI Overviews

1.Climeworks

2.Deloitte

3.Resonance Global

“what are the best options for permanent carbon dioxide removal services right now”

3/4 platforms mentioned

Core

The Fortune 500 Sustainability Executive · Chief Sustainability Officer (CSO)

ChatGPT

1.Climeworks

2.Carbfix

3.Carbon Engineering

4.1PointFive

5.Occidental

7.Charm Industrial

+15 more

Claude

1.Climeworks

2.Carbon Engineering

3.Charm Industrial

4.Frontier Carbon Removal

5.Stripe

+1 more

Gemini

1.Climeworks

2.Carbon Engineering

3.Charm Industrial

4.CarbonCapture Inc.

5.Heirloom Carbon Technologies

AI Overviews

1.Carbonfuture

2.Puro.earth

3.Patch

4.Cloverly

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Stripe Climate

stripe.com

Charm Industrial

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Charm Industrial

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.