Cloud9 Esports

Visibility65

Vibe99

Businesses/Esports & Gaming/Cloud9 Esports

AI Visibility & Sentiment

Cloud9 Esports

Cloud9 Esports is a premier professional esports organization founded in 2013, fielding competitive teams across multiple gaming titles including League of Legends, VALORANT, Call of Duty, and Rainbow 6. The organization has established itself as one of the most successful and recognized esports brands in North America, with numerous championship victories and a strong focus on player development and fan engagement.

Active Monitoring

cloud9.gg

Esports & Gaming Startups

AI Visibility Score

65/100

Good

Sentiment Score

99/100

AI Perception

Summary

Cloud9 dominates the authoritative 'North American legacy' narrative across ChatGPT and Claude, yet faces a critical visibility collapse in Google AI Overviews where they drop to a 25% mention rate. While the brand is the undisputed leader for performance-seeking aspirants, a 'mixed sentiment' profile among lifestyle collectors reveals a significant gap between their competitive prestige and their cultural brand appeal.

Value Proposition

The most successful and iconic esports organization in North America, delivering championship-caliber teams, engaging content, and premium fan experiences across multiple gaming titles while championing excellence in everything they do.

Overview

Mission

Championing excellence in everything we do, striving to captivate the esports community as the most beloved, successful, and iconic force driving esports to new heights.

Products & Services

Professional esports team management and competitionTeam merchandise and apparel (Pro Kits, jerseys)In-game items and team capsulesContent creation and streamingClub9 fan membership program

Agent Breakdown

AI Platforms

How often do different AI platforms reference Cloud9 Esports?

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Conversation Analysis

Topics

What conversations is Cloud9 Esports included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Cloud9 Esports to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Competitive Gaming Apparel & Gear(2 queries)

“recommend some high quality esports jerseys and pro kits that look good for daily wear”

2/4 platforms mentioned

ChatGPT

1.100 Thieves

2.FaZe Clan

3.Fanatics

4.G2 Esports

5.Fnatic

7.Cloud9

+9 more

Claude

1.FaZe Clan

2.100 Thieves

3.T1

4.SK Telecom T1

5.Corsair

+5 more

Gemini

1.100 Thieves

2.The Foundations Collection

3.Team Liquid

4.Heritage Collection

5.Marvel

13.Cloud9

+12 more

AI Overviews

1.Fnatic

2.Team Liquid

3.Team BDS

4.G2 Esports

5.ESL Shop

+1 more

“best gaming apparel brands for high performance hoodies and jerseys”

3/4 platforms mentioned

ChatGPT

1.Nike

2.Dri-FIT

3.adidas

4.AEROREADY

5.Under Armour

13.Cloud9

+16 more

Claude

1.Cloud9

2.Secretlab

3.Riot Collectibles

4.League

5.Lululemon ABC

+4 more

Gemini

1.Cloud9

2.Stratus

3.PUMA

4.dryCELL

5.CS2

+9 more

AI Overviews

1.ARMA

2.VII Apparel Co.

3.Prolevel

4.Nike

5.Adidas

+14 more

Fan Loyalty & Membership Value(1 query)

“which esports teams have the best fan membership programs with exclusive perks”

3/4 platforms mentioned

ChatGPT

1.FaZe Clan

2.100 Thieves

3.Team Liquid

4.Fnatic

5.G2 Esports

6.Cloud9

+15 more

Claude

1.T1

2.SK Telecom T1

3.FaZe Clan

4.FaZe Insider

5.100 Thieves

7.Cloud9

+2 more

Gemini

1.Team Liquid

2.Team Vitality

3.V.Hive

4.T1

5.T1 Membership

+11 more

AI Overviews

1.T1

2.LCK

3.T1 POP

4.T1 Café & Arena

5.T-SIDE

23.Cloud9 Esports

+19 more

Digital Identity & In Game Collectibles(1 query)

“which teams have the coolest in-game capsules and team skins in valorant and league right now”

1/4 platforms mentioned

ChatGPT

1.Valorant

2.League of Legends

3.Paper Rex

4.LOUD

5.Fnatic

13.Cloud9

+15 more

Claude

1.FaZe Clan

2.Sentinels

3.G2 Esports

4.100 Thieves

5.T1

+4 more

Gemini

1.Riot Games

2.Valorant

3.League of Legends

4.Paper Rex

5.Sentinels

+7 more

AI Overviews

1.VALORANT

2.League of Legends

3.NRG

4.Leviatán

5.Paper Rex

+3 more

Trust & Performance Evaluation(1 query)

“most iconic and successful north american esports organizations to follow in 2026”

4/4 platforms mentioned

ChatGPT

1.Team Liquid

2.Cloud9

3.TSM (Team SoloMid)

4.100 Thieves

5.FaZe Clan

+10 more

Claude

1.Team Liquid

2.FaZe Clan

3.100 Thieves

4.Cloud9

5.Guard

+3 more

Gemini

1.Team Liquid

2.Alienware Training Facility

3.Counter-Strike 2

4.Dota 2

5.League of Legends

6.Cloud9

+15 more

AI Overviews

1.Team Liquid

2.Sunderland AFC

3.FaZe Clan

4.Cloud9

5.C9

+15 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in North American legacy and performance queries, consistently ranking #1 or #2 across ChatGPT, Claude, and Gemini.

Strength

Exceptionally high resonance with 'The Performance-Obsessed Aspirant' persona, maintaining an average position of 1.4.

Strength

Strong technical authority in competitive gaming apparel and pro kit recommendations, frequently leading the list on Gemini and Claude.

Gap

Critical underperformance in AI Overviews (SGE), with a dismal 25% mention rate and an average position of 10.3.

Gap

Mixed sentiment among lifestyle-driven collectors, suggesting that AI models associate the brand more with utility than 'hype'.

Gap

Inconsistent visibility in digital collectibles and in-game skins on ChatGPT, where the brand has fallen as low as rank #13.

Opportunity

Aggressively claim the 'Fan Membership' category where rankings are currently volatile across platforms.

Opportunity

Leverage the brand's high technical authority to bridge the gap into the lifestyle segment by highlighting high-profile collaborations.

Opportunity

Optimize structured data to convert high LLM visibility into AI Overviews presence.

Technical Health

Site Health for AI Visibility

How well Cloud9 Esports's website is optimized for AI agent discovery and comprehension.

92/100

18 passed 2 warnings 1 issues

Audited 2/28/2026

Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Warnings

Title may be truncated in search results (114 characters)

Shorten the title to under 60 characters.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Cloud9 Esports's communication style and personality

Cloud9 communicates with confident, championship-winning energy that balances competitive intensity with approachable fan engagement. The brand voice is bold and unapologetic, using gaming vernacular and hype-driven language that resonates with the esports community. They embrace their legacy of success while maintaining an inclusive, community-first tone that makes fans feel like part of the team. The signature 'Forever Blue' rallying cry and hashtags like #C9WIN and #LETSGOC9 create a sense of belonging and shared identity.

Core Tone Traits

Confident & Championship-Minded

Speaks with the authority of a proven winner, celebrating victories and legacy without arrogance

Hype & Energetic

Uses exciting, action-oriented language that builds enthusiasm around matches, releases, and team moments

Community-Driven & Inclusive

Makes fans feel like valued members of the Cloud9 family with rallying cries and shared identity

Gaming-Native & Authentic

Speaks the language of gamers naturally, using relevant terminology and cultural references

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Cloud9 Esports

100 Thieves34 mentions

Cloud9 Esports34 mentions

Team Liquid29 mentions

FaZe Clan27 mentions

Sentinels22 mentions

G2 Esports20 mentions

Fnatic19 mentions

T118 mentions

Puma11 mentions

Adidas9 mentions

Nike9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Fanwear.com

http://fanwear.com/

Referenced in 1 query

Review

2025 EWC JERSEY - Team BDS

https://shop.teambds.gg/en/accueil/277-2025-ewc-jersey.html

Referenced in 1 query

Review

2024 Pro Jersey - Fnatic

https://fnatic.com/products/2024-fnatic-pro-jersey-retail

Referenced in 1 query

Review

Jerseys - ESL Shop

https://shop.esl.com/collections/jerseys

Referenced in 1 query

Review

Google's Shopping Data

https://blog.google/products/shopping/shopping-graph-explained/

Referenced in 2 queries

Review

fazeclan.com

http://fazeclan.com/

Referenced in 1 query

Review

100thieves.com

http://100thieves.com/

Referenced in 3 queries

Review

teamliquid.com

http://teamliquid.com/

Referenced in 1 query

Review

fnatic.com

http://fnatic.com/

Referenced in 1 query

Review

g2esports.com

http://g2esports.com/

Referenced in 1 query

Review

cloud9.gg

http://cloud9.gg/

Referenced in 1 query

Review

tsm.gg

http://tsm.gg/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute an SGE-specific optimization strategy focused on 'Legacy' and 'North American' keywords.

Cloud9 is winning on LLMs but losing the Google AI battlefield; bridging this 25% visibility gap is essential for capturing organic search traffic.

Impact: High

Refresh lifestyle and apparel brand narratives to emphasize cultural relevance and 'hype' over pure performance.

Mixed sentiment among lifestyle collectors indicates that AI models are picking up on a lack of cultural 'cool' compared to competitors like 100 Thieves.

Impact: High

Increase PR and technical documentation regarding digital assets and in-game skin performance.

A #13 ranking on ChatGPT for in-game capsules is a major missed revenue opportunity in the high-margin digital goods sector.

Impact: Medium

Deploy specialized content around fan loyalty programs to stabilize the #1 spot across all models.

Data shows high volatility in the fan membership query space; securing this now will block competitors from gaining a foothold.

Impact: Medium

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Backing

Investors

Craft Ventures

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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