What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Cocokind

Visibility38

Vibe85

Businesses/Beauty & Personal Care/Cocokind

AI Visibility & Sentiment

Cocokind

Cocokind is a botanical-forward skincare brand that combines effective, gentle formulas with a message of self-acceptance. They offer affordable, clean beauty products focused on hydration and skin barrier support, with transparent pricing and sustainability practices including carbon footprint measurement on every label.

Active Monitoring

cocokind.com

Beauty & Personal Care

AI Visibility Score

38/100

Low

Sentiment Score

85/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Cocokind today.

Cocokind maintains a moderate AI visibility score of 50/100, characterized by strong performance on Google-centric platforms like Gemini and AI Overviews, specifically for brand trust and sustainability topics. However, the brand suffers from a total absence on Claude and inconsistent visibility for specific product categories like SPF and affordable routine building.

Working in your favor

Excellent performance on 'Brand Comparison & Trust' queries, often securing the #1 position across ChatGPT, Gemini, and AI Overviews.

High visibility for sustainability-focused queries, particularly those regarding carbon labeling and glass packaging in Gemini.

Strong resonance with the 'Sustainable Student Savvy' persona, achieving a 44% mention rate.

Gaps to close

Complete lack of visibility (0% mention rate) on the Claude platform.

Inconsistency in 'Skin Barrier Repair' queries where the brand is sometimes #1 but often not mentioned at all.

Weak performance in the 'Affordable Routine Building' category, frequently losing out to competitors like The Ordinary.

Opportunities

Leverage the brand's high sentiment in sustainability to capture 'reef-safe SPF' queries where visibility is currently low.

Target the 'Data-Driven Ingredient Researcher' persona by providing more structured data about ingredient efficacy to improve the 31% mention rate.

Optimize content to compete directly with Vanicream and The Ordinary on 'gentle cleanser' and 'sensitive skin' queries where they currently lead in mention volume.

Highest-Impact Actions

Investigate and resolve the Claude visibility gap by ensuring brand data is accessible via common LLM training sources like structured PR and high-authority skincare wikis.

A 0% mention rate on Claude represents a significant blind spot compared to the brand's success on Gemini and ChatGPT.

Strengthen SEO and structured data for SPF and Sunscreen product pages, specifically highlighting 'reef-safe' and 'eco-friendly' terminology.

Cocokind is missing from discovery queries for SPF despite having a core brand identity centered on sustainability.

Create 'Value-Focused' comparison content targeting price-sensitive keywords to combat The Ordinary's dominance in 'Affordable Routine' queries.

The data shows Cocokind is frequently excluded from routine building queries for under $50, which is a key growth area for the 'Sustainable Student' persona.

Value Proposition

Botanical-forward skincare that delivers hydration and skin barrier support at approachable prices, with transparent formulations and a commitment to self-acceptance over aspirational beauty.

Overview

Mission

To change the status quo of the beauty industry and break the cycle of aspirational beauty, ensuring everyone has a safe place in the beauty industry where they're celebrated and accepted exactly as they already are.

Products & Services

Facial cleansers and tonersSerums and treatmentsMoisturizers and SPFLip care productsBody care products

Current State

Visibility Landscape

A high-level view of how Cocokind performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	0	97	97
“What do you know about Cocokind? What do they do and what's their reputation?”	#1	No	#1	#1
Core10q Product/service category queries	47	0	84	48
“my skin is super dry and stinging help me fix my skin barrier”	No	No	#1	No
“is cocokind actually a clean brand or is it greenwashing”	#1	No	#1	#1
“best gentle facial cleansers for sensitive skin that won't break the bank”	No	No	#5	No
“what serums should I use if I have a damaged skin barrier”	No	No	#1	No
“recommend a daily spf that is reef safe and eco friendly”	No	No	#12	No
“help me build a simple morning skincare routine for under $50”	No	No	#5	No
“what's a good alternative to expensive botanical moisturizers”	No	No	#1	No
“cocokind vs the ordinary which is better for sensitive skin”	#2	No	#1	#1
“best cocokind products reddit reviews 2026”	#1	No	#1	#1
“best budget friendly serums and treatments for acne prone skin”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	0	0	97	0
“what are the most sustainable skincare brands with carbon labeling on the package”	No	No	#1	No
“find me skincare brands that use glass packaging and sustainable shipping”	No	No	#1	No

“What do you know about Cocokind? What do they do and what's their reputation?”

“my skin is super dry and stinging help me fix my skin barrier”

“is cocokind actually a clean brand or is it greenwashing”

“best gentle facial cleansers for sensitive skin that won't break the bank”

“what serums should I use if I have a damaged skin barrier”

“recommend a daily spf that is reef safe and eco friendly”

#12

“help me build a simple morning skincare routine for under $50”

“what's a good alternative to expensive botanical moisturizers”

“cocokind vs the ordinary which is better for sensitive skin”

“best cocokind products reddit reviews 2026”

“best budget friendly serums and treatments for acne prone skin”

“what are the most sustainable skincare brands with carbon labeling on the package”

“find me skincare brands that use glass packaging and sustainable shipping”

Competitive Landscape

Cocokind

36 mentions

The Ordinary

26 mentions

Target

20 mentions

Ulta

19 mentions

Vanicream Gentle Facial Cleanser

13 mentions

Amazon

13 mentions

Vanicream

12 mentions

CeraVe Moisturizing Cream

10 mentions

DECIEM

9 mentions

Paula’s Choice

8 mentions

CeraVe

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Cocokind's AI visibility.

Key Findings

Strength

Excellent performance on 'Brand Comparison & Trust' queries, often securing the #1 position across ChatGPT, Gemini, and AI Overviews.

Strength

High visibility for sustainability-focused queries, particularly those regarding carbon labeling and glass packaging in Gemini.

Strength

Strong resonance with the 'Sustainable Student Savvy' persona, achieving a 44% mention rate.

Recommended Actions

Investigate and resolve the Claude visibility gap by ensuring brand data is accessible via common LLM training sources like structured PR and high-authority skincare wikis.

A 0% mention rate on Claude represents a significant blind spot compared to the brand's success on Gemini and ChatGPT.

Strengthen SEO and structured data for SPF and Sunscreen product pages, specifically highlighting 'reef-safe' and 'eco-friendly' terminology.

Cocokind is missing from discovery queries for SPF despite having a core brand identity centered on sustainability.

Create 'Value-Focused' comparison content targeting price-sensitive keywords to combat The Ordinary's dominance in 'Affordable Routine' queries.

The data shows Cocokind is frequently excluded from routine building queries for under $50, which is a key growth area for the 'Sustainable Student' persona.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Skin Barrier Repair & Maintenance(3 queries)

“my skin is super dry and stinging help me fix my skin barrier”

1/4 platforms mentioned

Core

The Sustainable Student Savvy · University Student & Environmental Activist

ChatGPT

1.Aquaphor

2.Vaseline

3.Vanicream Gentle Facial Cleanser

4.CeraVe Moisturizing Cream

5.Aquaphor Healing Ointment

+9 more

Claude

No brands listed

Gemini

1.Cocokind’s Resurrection Polypeptide Cream

2.The Ordinary Natural Moisturizing Factors + PhytoCeramides

3.Byoma Moisturizing Rich Cream

4.Byoma

5.Pipette Baby Balm

+5 more

AI Overviews

1.Frieder Dermatology

2.Devoue de Nature

3.Nu Image Salon & Day Spa

4.India Today

5.NoticeMe

+2 more

“best gentle facial cleansers for sensitive skin that won't break the bank”

1/4 platforms mentioned

Core

The Sustainable Student Savvy · University Student & Environmental Activist

ChatGPT

1.Cetaphil Gentle Skin Cleanser

2.CeraVe Hydrating Facial Cleanser

3.The Ordinary Squalane Cleanser

4.Bioderma Sensibio H2O Micellar Water

5.Vanicream Gentle Facial Cleanser

+11 more

Claude

No brands listed

Gemini

1.Ethique Bliss Bar

2.Ethique

3.Vanicream Gentle Facial Cleanser

4.Byoma Creamy Jelly Cleanser

5.Byoma

6.Cocokind Oil to Milk Cleanser

+5 more

AI Overviews

1.La Roche-Posay

2.Toleriane Hydrating Gentle Cleanser

3.Skinfix

4.Barrier+

5.Byrdie

+13 more

“what serums should I use if I have a damaged skin barrier”

1/4 platforms mentioned

Core

The Sustainable Student Savvy · University Student & Environmental Activist

ChatGPT

1.The Ordinary Hyaluronic Acid 2% + B5

2.Hada Labo Gokujyun Hyaluronic Acid Lotion

3.COSRX Advanced Snail 96 Mucin Power Essence

4.CeraVe Hyaluronic Acid Serum

5.The Ordinary 100% Plant-Derived Squalane

+21 more

Claude

No brands listed

Gemini

1.Cocokind Ceramide Barrier Serum

2.The Ordinary Soothing & Barrier Support Serum

3.The Ordinary

4.Byoma Hydrating Serum

5.Byoma

+7 more

AI Overviews

1.Westlake Dermatology & Cosmetic Surgery

2.Iconic Skin Clinic

3.BotoxBarb

4.MDCS Dermatology

5.Garnier

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

littlewonderland.eu

Cocokind

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Cocokind

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.