What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Column Five

Visibility30

Vibe100

Businesses/Marketing & Advertising/Column Five

AI Visibility & Sentiment

Column Five

Column Five is a B2B content marketing agency specializing in helping SaaS and AI brands develop their unique point of view and build scalable content engines. They focus on creating brand stories that perform well in both traditional search and AI-powered search environments, serving enterprise clients like Dropbox, GitHub, Instacart, and J.P. Morgan.

Active Monitoring

columnfive.com

Marketing & Advertising

AI Visibility Score

30/100

Low

Sentiment Score

100/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Column Five today.

Column Five exhibits a bifurcated visibility profile, maintaining perfect rank performance for direct brand queries and specific senior personas while being entirely absent from broad category searches. While the brand is highly recognized for its reputation and identity, it lacks the 'discoverability' required to capture new prospects searching for content strategy and creative B2B solutions.

Value Proposition

Helping B2B brands tell stories that win in AI search by combining strategic brand positioning with scalable content production that reaches both human audiences and LLMs.

Overview

Mission

We build brands through content by helping clients consistently bring their unique perspective to the world, educate, engage, and inspire like-minded people around it.

Products & Services

Brand Strategy & PositioningContent Marketing StrategyCampaign Asset CreationABM (Account-Based Marketing) CampaignsVisual Content & Design

Current State

Visibility Landscape

A high-level view of how Column Five performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	30	30	30	30
Core Topics Product/service category queries	0	0	0	0
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

14 mentions

Animalz

7 mentions

GitHub

6 mentions

Salesforce

6 mentions

Microsoft

6 mentions

Substack

5 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Column Five's AI visibility.

Key Findings

Strength

Perfect rank performance (position 1.0) across all AI platforms (ChatGPT, Claude, Gemini, SGE) for branded queries and 'vibe checks'.

Strength

Strong resonance with the 'Scale-Obsessed SaaS CMO' and 'LLM-Focused Content Strategist' personas, achieving a 100% mention rate.

Strength

Consistently positive sentiment across all mentions, indicating a strong brand reputation that AI models successfully interpret.

Recommended Actions

Develop and publish long-form content specifically addressing 'B2B Brand Differentiation' and 'AI Startup Strategy'.

The brand is currently invisible in these generic query sets where competitors are actively capturing market share.

Optimize case studies and web copy to target the 'AI-First Product Marketer' persona keywords.

Column Five scored 0% with this persona, indicating a disconnect between their services and the specific terminology or challenges relevant to this segment.

Update existing thought leadership content to include specific frameworks for 'creative b2b marketing campaigns'.

Since the brand is already trusted for 'vibe checks', attaching their name to high-impact execution queries will improve association in AI training sets and RAG outputs.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

B2B Brand Differentiation & Thought Leadership(3 queries)

“need a content marketing strategy for an ai startup that isn't just generic blog posts”

0/4 platforms mentioned

Core

ChatGPT

1.LinkedIn

2.Slack

3.X

4.Dev.to

5.Hashnode

+15 more

Claude

1.Hugging Face Spaces

2.Streamlit

3.GitHub

4.Google Colab

5.YouTube

+32 more

Gemini

1.Streamlit

2.Outgrow

3.LinkedIn

4.Loom

5.GitHub

+13 more

AI Overviews

No brands listed

“help me build a thought leadership plan for our cmo”

0/4 platforms mentioned

Core

ChatGPT

1.Gartner

2.Forrester

3.LinkedIn

4.Shield Analytics

5.Taplio

+26 more

Claude

1.LinkedIn

2.Medium

3.Harvard Business Review

4.Forbes

5.AdWeek

+51 more

Gemini

1.LinkedIn

2.Substack

3.Feedly

4.SparkToro

5.Jasper

+14 more

AI Overviews

No brands listed

“how to make my saas brand stand out from the noise”

0/4 platforms mentioned

Adjacent

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

PodcastGuests.com

podcastguests.com

Web1 ref

10 AI Marketing Strategies For Startups: Triple Your Efforts

salesforce.com

Web1 ref

AI content marketing strategies that scale production [2025]

canva.com

Web1 ref

For AI start-ups(toC), what's the best marketing strategy that ...

reddit.com

Forum1 ref

How to use AI for content creation without it feeling generic

linkedin.com

Social1 ref

The AI-Driven Content Strategy: 6 Powerful Prompts for ...

orbitmedia.com

Web1 ref

A 3-Step Blueprint to Build Your First Thought Leadership ...

rightsideup.com

Web1 ref

The no-BS guide to executive thought leadership, the latest ...

linkedin.com

Social1 ref

Thought leadership strategy: A step-by-step guide

longitude.ft.com

Web1 ref

The Ultimate Guide to Thought Leadership Marketing

sarahmoon.net

Web1 ref

10 steps to implement your very own thought leadership ...

cmoalliance.com

Web1 ref

How to Simplify Your Marketing with the 3-3-3 Rule - LinkedIn

linkedin.com

Social1 ref

What Is the 3-3-3 Rule in Marketing (And How to Use It for Growth)

blog.belaysolutions.com

Web1 ref

Marketing shouldn’t feel like trial and error. The 3- ... - Facebook

facebook.com

Web1 ref

What Is The 3 3 3 Rule In Marketing? - LYFE Marketing

lyfemarketing.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Column Five.

LinkedIn14 mentions

Animalz7 mentions

GitHub6 mentions

Salesforce6 mentions

Microsoft6 mentions

Substack5 mentions

Webflow4 mentions

YouTube4 mentions

Observable4 mentions

Column Five4 mentions

Slack3 mentions

Brand Identity

Brand Voice & Style

How AI perceives Column Five's communication style and personality

Column Five communicates with confident expertise balanced by approachability and creative energy. Their voice is strategic and results-oriented, emphasizing measurable outcomes while maintaining a collaborative, partnership-focused tone. They speak as trusted advisors who understand the complexities of B2B marketing, using clear language that demonstrates deep industry knowledge without being overly technical or jargon-heavy. There's an underlying boldness to their messaging—they're not afraid to make strong claims backed by client success stories.

Core Tone Traits

Confidently Expert

Speaks with authority on B2B content marketing, backed by enterprise client results

Results-Oriented

Focuses on measurable outcomes and business impact rather than vanity metrics

Collaborative Partner

Positions as an extension of client teams rather than an outside vendor

Strategically Creative

Balances creative thinking with strategic business acumen

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.