Visibility
Sentiment
DECIEM
DECIEM is a beauty company known as 'The Abnormal Beauty Company' that serves as the parent company for skincare brands including The Ordinary and NIOD
Visibility
Sentiment
DECIEM is a beauty company known as 'The Abnormal Beauty Company' that serves as the parent company for skincare brands including The Ordinary and NIOD. Founded on principles of transparency, innovation, and honesty, they aim to inspire a better world of beauty through community kindness and innovative technologies.
AI Perception Summary
DECIEM maintains a strong presence on Gemini and ChatGPT, particularly as a leader in ingredient education and routine planning for budget-conscious users. However, the brand faces a total lack of visibility on Claude and struggles to maintain a top-tier position for high-tech aging solutions despite its dominance in basic skincare ingredients.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT85% mention rate
Claude0% mention rate
Gemini100% mention rate
AI Overviews54% mention rate
Brand Voice & Style
How AI perceives DECIEM's communication style and personality
DECIEM communicates with a distinctively unconventional and self-aware tone that embraces their 'abnormal' identity. Their voice is refreshingly honest and transparent, often breaking the fourth wall with playful self-deprecation ('We are really not kidding'). They balance scientific credibility with accessible, human warmth, speaking to customers as fellow humans rather than consumers. The brand maintains a strong ethical stance on social and environmental issues while keeping communication approachable and occasionally quirky.
Core Tone Traits
Radically Transparent
Openly admits limitations and uncertainties, such as acknowledging they don't have all sustainability answers yet
Playfully Unconventional
Embraces their 'abnormal' identity with self-aware humor and quirky messaging that defies beauty industry norms
Warmly Human
Addresses audience as 'fellow humans' and emphasizes family, community, and kindness in all communications
Purpose-Driven
Consistently weaves social responsibility, sustainability, and ethical commitments into brand messaging
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of DECIEM
Amazon8 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Identify the most bioavailable form of Retinoid for anti-aging; Construct a routine that maximizes synergistic ingredient effects
Marketing jargon that obscures actual ingredient lists; High price markups on simple, low-cost chemical compounds
Discover brands with radical transparency in their sourcing; Find high-quality skincare that aligns with ethical values
Brands that claim sustainability but use non-recyclable pumps; Lack of transparency regarding raw material labor conditions
Clear up active breakouts without spending over $50; Find a reliable daily moisturizer that doesn't feel greasy
Confusing product names that don't explain what they do; High shipping costs on low-value orders
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility