Visibility
Sentiment
Drunk Elephant
Drunk Elephant is a clean skincare brand that creates biocompatible formulas free from the 'Suspicious 6' ingredients
Visibility
Sentiment
Drunk Elephant is a clean skincare brand that creates biocompatible formulas free from the 'Suspicious 6' ingredients. The brand focuses on skin-first formulations with effective levels of active ingredients that work synergistically to deliver healthy, balanced skin.
AI Perception Summary
Drunk Elephant maintains strong brand recognition on Gemini and ChatGPT for direct brand queries and niche terminology like 'biocompatible,' yet suffers from an overall low visibility score of 36/100. The brand is completely invisible on Claude and struggles to appear in broader categorical searches for clean beauty and holistic self-care, particularly in hair and body care segments.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT35% mention rate
Claude0% mention rate
Gemini78% mention rate
AI Overviews13% mention rate
Brand Voice & Style
How AI perceives Drunk Elephant's communication style and personality
Drunk Elephant communicates with a playful, irreverent personality that doesn't take itself too seriously while maintaining credibility through science-backed formulations. The brand uses clever wordplay, puns, and whimsical product names (like 'Protini,' 'Lala Retro,' 'Sweet Pitti') to make skincare feel approachable and fun. Their tone is confident yet friendly, educational without being preachy, and consistently emphasizes the 'skin-first' philosophy with a touch of humor.
Core Tone Traits
Playful & Witty
Uses clever puns, whimsical product names, and lighthearted language like 'Please moisturize responsibly' and 'mixing is the new layering'
Confidently Educational
Shares ingredient knowledge and skincare philosophy without being condescending or overly scientific
Approachable & Inclusive
Makes premium skincare feel accessible with relatable messaging and the 'smoothie' routine concept
Unapologetically Bold
Stands firmly behind clean beauty principles with distinctive branding and memorable personality
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Drunk Elephant
Persona Analysis
How and when AI agents present this business to different types of people
Find a Vitamin C serum that doesn't oxidize within 3 months; Optimize skin barrier health through acid-mantle friendly products
Marketing fluff that obscures ingredient concentrations; High-end brands using cheap fillers like denatured alcohol
Identify the most 'viral' products for upcoming content; Understand the brand's sustainability stance for an ethics vlog
Products that don't photograph well or have boring packaging; Lack of clarity on brand's 'clean' definitions (greenwashing)
Achieve a 'glowy' professional look with minimal steps; Eliminate signs of fatigue and blue light exposure from screens
Over-complicated marketing that requires too much reading; Leakage in travel-sized containers during business trips
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility