What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Drunk Elephant

Visibility30

Vibe91

Businesses/Beauty & Personal Care/Drunk Elephant

AI Visibility & Sentiment

Drunk Elephant

Drunk Elephant is a clean skincare brand that creates biocompatible formulas free from the 'Suspicious 6' ingredients. The brand focuses on skin-first formulations with effective levels of active ingredients that work synergistically to deliver healthy, balanced skin.

Active Monitoring

drunkelephant.com

Beauty & Personal Care

AI Visibility Score

30/100

Low

Sentiment Score

91/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Drunk Elephant today.

Drunk Elephant maintains strong brand recognition on Gemini and ChatGPT for direct brand queries and niche terminology like 'biocompatible,' yet suffers from an overall low visibility score of 36/100. The brand is completely invisible on Claude and struggles to appear in broader categorical searches for clean beauty and holistic self-care, particularly in hair and body care segments.

Value Proposition

Biocompatible skincare formulas developed with effective levels of active ingredients that can be easily absorbed, combining performance and personality in every product while eliminating the 'Suspicious 6' ingredients that may compromise skin health.

Overview

Mission

Performance and personality can live in the same jar - creating skin-first formulas with effective levels of active ingredients that can be easily absorbed and put to use.

Products & Services

Skincare serums and treatments (Vitamin C, retinol, glycolic acid)Moisturizers and hydrating creamsCleansers and exfoliantsHaircare products (shampoos, conditioners, styling)Body care (lotions, deodorants, body cleansers)

Current State

Visibility Landscape

A high-level view of how Drunk Elephant performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	35	0	54	0
Core Topics Product/service category queries	10	0	51	29
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

CeraVe

21 mentions

Biossance

21 mentions

The Ordinary

17 mentions

Dermstore

13 mentions

Space NK

13 mentions

Sephora

12 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Drunk Elephant's AI visibility.

Key Findings

Strength

Excellent performance on 'brand vibe checks' and 'biocompatible' definition queries, ranking #1 on Gemini and ChatGPT.

Strength

High visibility in direct brand comparisons, specifically against competitors like The Ordinary.

Strength

Strongest persona resonance with 'The Aesthetic Content Curator' (35% mention rate), suggesting high visual brand authority in AI training data.

Recommended Actions

Investigate and resolve data indexing gaps for Claude's model.

A 0% mention rate on a major LLM like Claude represents a total loss of market share for a significant portion of AI-first consumers.

Optimize technical SEO and content for 'Clean Beauty' and 'Ingredient Transparency' keywords.

The brand ranks poorly (#12-#17) for its core value proposition of clean skincare, allowing competitors like Biossance and The Ordinary to dominate.

Develop comprehensive content around hair and body care routines.

Drunk Elephant was 'NOT MENTIONED' in multiple hair and body care queries, missing out on the holistic self-care trend that competitors are capturing.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Personalized Routine Building & Problem Solving(3 queries)

“help me build a morning skincare routine for glowing skin using vitamin c”

2/4 platforms mentioned

Core

The Biocompatibility Nerd · Senior Research Scientist

ChatGPT

1.SkinCeuticals C E Ferulic

2.CosDNA

3.Skincarisma

4.Timeless 20% Vitamin C + E Ferulic Serum

5.CeraVe Skin Renewing Vitamin C Serum

+12 more

Claude

No brands listed

Gemini

1.C-Firma

2.Geek & Gorgeous

3.C-Glow

4.Timeless

5.20% Vitamin C + E Ferulic Acid Serum

+15 more

AI Overviews

1.Frieder Dermatology

2.Devoue de Nature

3.Nu Image Salon & Day Spa

4.India Today

5.NoticeMe

+2 more

“my skin is super flaky and irritated what should I use to fix my barrier”

0/4 platforms mentioned

Core

The Biocompatibility Nerd · Senior Research Scientist

ChatGPT

1.Vanicream Gentle Facial Cleanser

2.Cetaphil Gentle Skin Cleanser

3.La Roche‑Posay Toleriane Hydrating

4.Vaseline Original Petroleum Jelly

5.Vanicream Moisturizing Cream / Ointment

+6 more

Claude

No brands listed

Gemini

1.Malezia

2.5% Urea Moisturizer

3.Simpleskincarescience

4.Avene

5.Cicalfate+ Restorative Protective Cream

+5 more

AI Overviews

1.Vaseline

2.Vogue

3.YouTube

4.U.S. Dermatology Partners

5.Westlake Dermatology & Cosmetic Surgery

+5 more

“can I mix retinol with glycolic acid or will it ruin my skin”

0/4 platforms mentioned

Core

The Biocompatibility Nerd · Senior Research Scientist

ChatGPT

1.The Ordinary

2.The Inkey List

3.Neostrata

4.Differin

5.La Roche-Posay

+6 more

Claude

No brands listed

Gemini

1.The Ordinary Glycolic Acid 7% Toning Solution

2.Geek & Gorgeous A-Game 5 or 10

3.Alpha-H Liquid Gold

4.Stratia Night Shift

AI Overviews

1.Medik8

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Suspicious 6: Our Unique Philosophy | The Drunk Mag

drunkelephant.com

Web1 ref

Philosophy: Our Commitment to Clean Beauty | Drunk Elephant

drunkelephant.com

Web1 ref

Drunk Elephant Founder on the 6 Skincare Ingredients to Avoid

lofficielbaltic.com

Web1 ref

Tiffany Masterson's Suspicious 6™: The Skincare Reset Approach of ...

folioyvr.com

Web1 ref

A Crash Course in How to Sound Drunk | The Drunk Mag

drunkelephant.com

Web1 ref

littlewonderland.eu

Web1 ref

nayaglow.com

Web1 ref

What is the 4-2-4 Rule for Skin Care | Dermatologist in Boca Raton | Frieder Dermatology

friederdermatology.com

Web1 ref

What is the 4 2 4 Rule in Skincare? – Devoue de Nature

devouedenature.com

Web1 ref

What is the 4-2-4 rule in skin care?

nuimagesalonspa.com

Web1 ref

What is the 4-2-4 rule in skin care? - Nu Image Salon & Day Spa

nuimagesalonspa.com

Web1 ref

The internet loves the 4-2-4 skincare rule. But is it right for your skin?

indiatoday.in

Web1 ref

4-2-4 Method in Skincare: Step-by-Step & Tips - NoticeMe

noticemestore.com

Web1 ref

What Is the 4-2-4 Method? Korean Cleansing Routine Explained

littlewonderland.eu

Web1 ref

The 4-2-4 Method - Magic Touch for your skin

nayaglow.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Drunk Elephant.

Drunk Elephant25 mentions

CeraVe21 mentions

Biossance21 mentions

The Ordinary17 mentions

Dermstore13 mentions

Space NK13 mentions

Sephora12 mentions

SkinCeuticals12 mentions

Paula’s Choice11 mentions

Vanicream11 mentions

TikTok9 mentions

Brand Identity

Brand Voice & Style

How AI perceives Drunk Elephant's communication style and personality

Drunk Elephant communicates with a playful, irreverent personality that doesn't take itself too seriously while maintaining credibility through science-backed formulations. The brand uses clever wordplay, puns, and whimsical product names (like 'Protini,' 'Lala Retro,' 'Sweet Pitti') to make skincare feel approachable and fun. Their tone is confident yet friendly, educational without being preachy, and consistently emphasizes the 'skin-first' philosophy with a touch of humor.

Core Tone Traits

Playful & Witty

Uses clever puns, whimsical product names, and lighthearted language like 'Please moisturize responsibly' and 'mixing is the new layering'

Confidently Educational

Shares ingredient knowledge and skincare philosophy without being condescending or overly scientific

Approachable & Inclusive

Makes premium skincare feel accessible with relatable messaging and the 'smoothie' routine concept

Unapologetically Bold

Stands firmly behind clean beauty principles with distinctive branding and memorable personality

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.