What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Drunk Elephant

Visibility30

Vibe91

Businesses/Beauty & Personal Care/Drunk Elephant

AI Visibility & Sentiment

Drunk Elephant

Drunk Elephant is a clean skincare brand that creates biocompatible formulas free from the 'Suspicious 6' ingredients. The brand focuses on skin-first formulations with effective levels of active ingredients that work synergistically to deliver healthy, balanced skin.

Active Monitoring

drunkelephant.com

Beauty & Personal Care

AI Visibility Score

30/100

Low

Sentiment Score

91/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Drunk Elephant today.

Drunk Elephant maintains strong brand recognition on Gemini and ChatGPT for direct brand queries and niche terminology like 'biocompatible,' yet suffers from an overall low visibility score of 36/100. The brand is completely invisible on Claude and struggles to appear in broader categorical searches for clean beauty and holistic self-care, particularly in hair and body care segments.

Working in your favor

Excellent performance on 'brand vibe checks' and 'biocompatible' definition queries, ranking #1 on Gemini and ChatGPT.

High visibility in direct brand comparisons, specifically against competitors like The Ordinary.

Strongest persona resonance with 'The Aesthetic Content Curator' (35% mention rate), suggesting high visual brand authority in AI training data.

Gaps to close

Complete invisibility on Claude (0% mention rate), indicating a significant data gap for users on that platform.

Weak performance in the 'Holistic Self-Care' category, failing to rank for sulfate-free shampoo and body lotion queries.

Underperforming in general 'Clean Beauty' categorical searches, with rankings falling as low as #17 on Gemini.

Opportunities

Improve mention rates for the 'Biocompatibility Nerd' persona by detailing ingredient interactions (e.g., retinol and glycolic acid) across more platforms.

Capture the 'Premium Sustainable Professional' segment by better indexing hair and body care product lines.

Leverage existing AI Overview success (#1 rank for vibe checks) to expand into solution-oriented snippets for skin irritation.

Highest-Impact Actions

Investigate and resolve data indexing gaps for Claude's model.

A 0% mention rate on a major LLM like Claude represents a total loss of market share for a significant portion of AI-first consumers.

Optimize technical SEO and content for 'Clean Beauty' and 'Ingredient Transparency' keywords.

The brand ranks poorly (#12-#17) for its core value proposition of clean skincare, allowing competitors like Biossance and The Ordinary to dominate.

Develop comprehensive content around hair and body care routines.

Drunk Elephant was 'NOT MENTIONED' in multiple hair and body care queries, missing out on the holistic self-care trend that competitors are capturing.

Value Proposition

Biocompatible skincare formulas developed with effective levels of active ingredients that can be easily absorbed, combining performance and personality in every product while eliminating the 'Suspicious 6' ingredients that may compromise skin health.

Overview

Mission

Performance and personality can live in the same jar - creating skin-first formulas with effective levels of active ingredients that can be easily absorbed and put to use.

Products & Services

Skincare serums and treatments (Vitamin C, retinol, glycolic acid)Moisturizers and hydrating creamsCleansers and exfoliantsHaircare products (shampoos, conditioners, styling)Body care (lotions, deodorants, body cleansers)

Current State

Visibility Landscape

A high-level view of how Drunk Elephant performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	0	97	97
“What do you know about Drunk Elephant? What do they do and what's their reputation?”	#1	No	#1	#1
Core7q Product/service category queries	52	0	88	0
“help me build a morning skincare routine for glowing skin using vitamin c”	#5	No	#1	No
“recommend a good sulfate free shampoo and conditioner for a sensitive scalp”	No	No	#12	No
“drunk elephant vs the ordinary which is better for clear skin”	#1	No	#1	No
“my skin is super flaky and irritated what should I use to fix my barrier”	No	No	#6	No
“can I mix retinol with glycolic acid or will it ruin my skin”	#2	No	#1	No
“find me a moisturizer without silicones or essential oils”	No	No	#4	No
“best body lotions for bumpy skin that don't feel greasy”	No	No	#3	No
Growth Areas2q Adjacent, aspirational & visionary	35	0	78	44
“what are the best clean skincare brands that actually work for anti aging”	#12	No	#14	No
“what does it mean if a skincare brand is biocompatible”	No	No	#1	#7

“What do you know about Drunk Elephant? What do they do and what's their reputation?”

“help me build a morning skincare routine for glowing skin using vitamin c”

“recommend a good sulfate free shampoo and conditioner for a sensitive scalp”

#12

“drunk elephant vs the ordinary which is better for clear skin”

“my skin is super flaky and irritated what should I use to fix my barrier”

“can I mix retinol with glycolic acid or will it ruin my skin”

“find me a moisturizer without silicones or essential oils”

“best body lotions for bumpy skin that don't feel greasy”

“what are the best clean skincare brands that actually work for anti aging”

#12

#14

“what does it mean if a skincare brand is biocompatible”

Competitive Landscape

Drunk Elephant

25 mentions

CeraVe

21 mentions

Biossance

21 mentions

The Ordinary

17 mentions

Dermstore

13 mentions

Space NK

13 mentions

Sephora

12 mentions

SkinCeuticals

12 mentions

Paula’s Choice

11 mentions

Vanicream

11 mentions

TikTok

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Drunk Elephant's AI visibility.

Key Findings

Strength

Excellent performance on 'brand vibe checks' and 'biocompatible' definition queries, ranking #1 on Gemini and ChatGPT.

Strength

High visibility in direct brand comparisons, specifically against competitors like The Ordinary.

Strength

Strongest persona resonance with 'The Aesthetic Content Curator' (35% mention rate), suggesting high visual brand authority in AI training data.

Recommended Actions

Investigate and resolve data indexing gaps for Claude's model.

A 0% mention rate on a major LLM like Claude represents a total loss of market share for a significant portion of AI-first consumers.

Optimize technical SEO and content for 'Clean Beauty' and 'Ingredient Transparency' keywords.

The brand ranks poorly (#12-#17) for its core value proposition of clean skincare, allowing competitors like Biossance and The Ordinary to dominate.

Develop comprehensive content around hair and body care routines.

Drunk Elephant was 'NOT MENTIONED' in multiple hair and body care queries, missing out on the holistic self-care trend that competitors are capturing.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Personalized Routine Building & Problem Solving(3 queries)

“help me build a morning skincare routine for glowing skin using vitamin c”

2/4 platforms mentioned

Core

The Biocompatibility Nerd · Senior Research Scientist

ChatGPT

1.SkinCeuticals C E Ferulic

2.CosDNA

3.Skincarisma

4.Timeless 20% Vitamin C + E Ferulic Serum

5.CeraVe Skin Renewing Vitamin C Serum

+12 more

Claude

No brands listed

Gemini

1.C-Firma

2.Geek & Gorgeous

3.C-Glow

4.Timeless

5.20% Vitamin C + E Ferulic Acid Serum

+15 more

AI Overviews

1.Frieder Dermatology

2.Devoue de Nature

3.Nu Image Salon & Day Spa

4.India Today

5.NoticeMe

+2 more

“my skin is super flaky and irritated what should I use to fix my barrier”

0/4 platforms mentioned

Core

The Biocompatibility Nerd · Senior Research Scientist

ChatGPT

1.Vanicream Gentle Facial Cleanser

2.Cetaphil Gentle Skin Cleanser

3.La Roche‑Posay Toleriane Hydrating

4.Vaseline Original Petroleum Jelly

5.Vanicream Moisturizing Cream / Ointment

+6 more

Claude

No brands listed

Gemini

1.Malezia

2.5% Urea Moisturizer

3.Simpleskincarescience

4.Avene

5.Cicalfate+ Restorative Protective Cream

+5 more

AI Overviews

1.Vaseline

2.Vogue

3.YouTube

4.U.S. Dermatology Partners

5.Westlake Dermatology & Cosmetic Surgery

+5 more

“can I mix retinol with glycolic acid or will it ruin my skin”

0/4 platforms mentioned

Core

The Biocompatibility Nerd · Senior Research Scientist

ChatGPT

1.The Ordinary

2.The Inkey List

3.Neostrata

4.Differin

5.La Roche-Posay

+6 more

Claude

No brands listed

Gemini

1.The Ordinary Glycolic Acid 7% Toning Solution

2.Geek & Gorgeous A-Game 5 or 10

3.Alpha-H Liquid Gold

4.Stratia Night Shift

AI Overviews

1.Medik8

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Suspicious 6: Our Unique Philosophy | The Drunk Mag

drunkelephant.com

Drunk Elephant

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Drunk Elephant

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.