What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Engine

Visibility55

Vibe92

Businesses/Travel Technology/Engine

AI Visibility & Sentiment

Engine

Engine is an all-in-one business travel management platform that helps companies book, manage, and save on hotels, flights, and rental cars. Trusted by over 20,000 businesses, the platform offers exclusive corporate rates, consolidated billing, and powerful reporting tools to streamline travel operations and maximize savings.

Active Monitoring

engine.com

Travel Technology C5

AI Visibility Score

55/100

Moderate

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Engine today.

Engine has established itself as the dominant authority for specialized logistics, capturing an 88% mention rate among construction operations personas and maintaining a flawless #1 position for brand identity queries. While the brand significantly outperforms legacy incumbents like SAP Concur in recommendation quality, it faces a visibility bottleneck in broader fintech-adjacent categories where competitors like Navan currently lead the conversation.

Working in your favor

Unrivaled performance in the construction sector, achieving an 88% visibility rate with an average position of 2.9 for operations-specific queries.

Dominant presence in AI Overviews with an average position of 2.2, frequently securing the #1 spot for group travel and invoicing logistics.

Absolute authority on brand identity, holding the #1 rank across ChatGPT, Claude, and Gemini for all brand 'vibe check' inquiries.

Gaps to close

Underperforming with Enterprise Logistics Procurement personas, where mention rates drop to 44% compared to niche operational roles.

Significant visibility vacuum in the 'corporate card' and 'spend management' vertical, where Engine is frequently omitted in favor of Ramp or Brex.

Inconsistent ranking for 'alternative to Navan' queries, occasionally falling as low as position #16 on ChatGPT.

Opportunities

Capitalize on the high AI Overviews mention rate (63%) to bridge the gap between travel logistics and financial spend management.

Leverage the strong performance in 'flexible cancellation' queries to position as the primary alternative to rigid enterprise incumbents.

Target the 'Professional Services Finance Lead' persona more aggressively to translate high visibility (86%) into better average positioning.

Highest-Impact Actions

Develop and index content specifically targeting the 'Enterprise Logistics Procurement' persona to raise the 44% mention rate.

This persona represents a major gap in the sales funnel where competitors are currently capturing enterprise-level interest that Engine is missing.

Optimize technical documentation and landing pages for 'corporate card integration' and 'unified travel spend' keywords.

Engine is currently losing visibility to fintech competitors in queries regarding spend management, despite having the capability to solve these problems.

Execute a competitive 'Head-to-Head' content strategy specifically focused on Navan and SAP Concur alternatives.

Current rankings for alternative-style queries are volatile; securing a top-3 spot consistently will siphon high-intent leads from larger competitors.

Value Proposition

A completely free platform that saves businesses up to 60% on travel costs with exclusive corporate rates, consolidated billing, 24/7 support, and powerful tools to manage travel spend—all without contracts, fees, or minimum spends.

Overview

Mission

Radically simplifying trip management to make travel effortless and give businesses, big and small, the opportunity to enjoy the journey again.

Products & Services

Business hotel booking platform with 750,000+ propertiesFlight and rental car bookingGroup travel coordination and bookingDirectBill consolidated invoicingEngine X corporate cardFlexPro flexible cancellation protection

Current State

Visibility Landscape

A high-level view of how Engine performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Engine? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	93	90	90	78
“how to find cheap long term stays for a crew of 10 workers in different cities, specific platforms to use please”	#1	#10	#1	#4
“need a business travel platform that has a good flexible cancellation protection because our project dates change constantly”	#2	#3	#4	#3
“best reviewed business travel management platforms for 2026”	#3	#1	#2	Yes
“alternatives to Navan and SAP Concur for a company that wants no contracts or hidden fees”	#3	#1	#3	No
“what should i look for in a corporate travel site to make sure we're actually getting exclusive rates and not just retail prices”	#3	#1	#6	#1
Growth Areas4q Adjacent, aspirational & visionary	91	93	94	96
“best way to manage hotel bookings for a construction crew that changes job sites every week”	#1	#1	#1	#1
“how to get one single invoice for all my company's hotel and flight bookings so i don't have to track 50 receipts”	#2	#1	#2	#1
“what's the best corporate card for managing travel spend for a mid-sized company that doesn't have a high monthly fee”	#8	#7	#4	#3
“help me coordinate travel and hotels for a 30 person company retreat, which tools make group booking easy”	#1	#1	#1	#1

“What do you know about Engine? What do they do and what's their reputation?”

“how to find cheap long term stays for a crew of 10 workers in different cities, specific platforms to use please”

#10

“need a business travel platform that has a good flexible cancellation protection because our project dates change constantly”

“best reviewed business travel management platforms for 2026”

Yes

“alternatives to Navan and SAP Concur for a company that wants no contracts or hidden fees”

“what should i look for in a corporate travel site to make sure we're actually getting exclusive rates and not just retail prices”

“best way to manage hotel bookings for a construction crew that changes job sites every week”

“how to get one single invoice for all my company's hotel and flight bookings so i don't have to track 50 receipts”

“what's the best corporate card for managing travel spend for a mid-sized company that doesn't have a high monthly fee”

“help me coordinate travel and hotels for a 30 person company retreat, which tools make group booking easy”

Competitive Landscape

Navan

106 mentions

TravelPerk

83 mentions

Engine

78 mentions

TripActions

67 mentions

Ramp

59 mentions

Brex

52 mentions

SAP Concur

49 mentions

FlexiPerk

41 mentions

BCD

26 mentions

Egencia

25 mentions

SAP

24 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Engine's AI visibility.

Key Findings

Strength

Unrivaled performance in the construction sector, achieving an 88% visibility rate with an average position of 2.9 for operations-specific queries.

Strength

Dominant presence in AI Overviews with an average position of 2.2, frequently securing the #1 spot for group travel and invoicing logistics.

Strength

Absolute authority on brand identity, holding the #1 rank across ChatGPT, Claude, and Gemini for all brand 'vibe check' inquiries.

Recommended Actions

Develop and index content specifically targeting the 'Enterprise Logistics Procurement' persona to raise the 44% mention rate.

This persona represents a major gap in the sales funnel where competitors are currently capturing enterprise-level interest that Engine is missing.

Optimize technical documentation and landing pages for 'corporate card integration' and 'unified travel spend' keywords.

Engine is currently losing visibility to fintech competitors in queries regarding spend management, despite having the capability to solve these problems.

Execute a competitive 'Head-to-Head' content strategy specifically focused on Navan and SAP Concur alternatives.

Current rankings for alternative-style queries are volatile; securing a top-3 spot consistently will siphon high-intent leads from larger competitors.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Managing Logistics For Field Crews(2 queries)

“best way to manage hotel bookings for a construction crew that changes job sites every week”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Expedia

2.Booking.com

3.Hotel Engine

4.Engine

5.CLC Lodging

+14 more

Claude

1.TravelPerk

2.Egencia

3.Amex GBT

4.Navan

5.TripActions

+7 more

Gemini

1.Expedia

2.CLC Lodging

3.CheckINN

4.Hotel Engine

5.TravelPerk

+13 more

AI Overviews

1.LodgeLink

2.Engine

3.Hotel Engine

4.FlexPro

5.Corpay Lodging

+3 more

“how to find cheap long term stays for a crew of 10 workers in different cities, specific platforms to use please”

1/4 platforms mentioned

Core

ChatGPT

1.Airbnb

2.Furnished Finder

3.Blueground

4.Zeus Living

5.Extended Stay America

+6 more

Claude

1.Furnished Finder

2.Corporate Housing by Owner

3.Blueground

4.Airbnb

5.VRBO

+6 more

Gemini

1.CLC Lodging

2.Travelers Haven

3.Hotel Engine

4.Furnished Finder

5.Airbnb

+9 more

AI Overviews

1.LodgeLink

2.Hard Hat Housing

3.Travelers Haven

4.Blueground

5.Key Housing

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

engine.com

Engine

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Travel Technology

Start gettingrecommended by AI.

Frequently asked questions

Engine

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Travel Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.