Businesses RetailESQUELETO

24Low

Visibility

83Excellent

Sentiment

ESQUELETO

Name: ESQUELETO
Brand: ESQUELETO
Rating: 48 (1 reviews)

ESQUELETO is a contemporary jewelry and art boutique located in Oakland, California, specializing in unique, artisan-crafted jewelry and curated home goods

shopesqueleto.com/pages/oaklandRetailRetail

24Low

Visibility

83Excellent

Sentiment

ESQUELETO is a contemporary jewelry and art boutique located in Oakland, California, specializing in unique, artisan-crafted jewelry and curated home goods. They feature work from notable independent designers and offer personalized shopping experiences including appointments and trunk shows.

AI Perception Summary

ESQUELETO maintains a moderate AI visibility score of 48/100, characterized by strong brand reputation and local Oakland boutique presence but significant gaps in product-specific discovery. While the brand is a primary recommendation for reputable engagement rings and Oakland shopping itineraries, it is currently invisible in the home styling and rug categories.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPT

62/100

56% mention rate

Claude

50/100

33% mention rate

Gemini

39/100

56% mention rate

AI Overviews

43/100

22% mention rate

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Brand Voice & Style

How AI perceives ESQUELETO's communication style and personality

ESQUELETO communicates with refined elegance and understated sophistication, reflecting the artisanal nature of their curated collections. The brand voice is warm yet polished, inviting customers into an intimate world of contemporary design while maintaining an air of exclusivity. They speak to their audience as fellow appreciators of craft and beauty, balancing accessibility with aspirational appeal.

Core Tone Traits

Refined & Sophisticated

Elevated language that reflects the quality and artistry of their curated collections

Warm & Inviting

Approachable communication that makes customers feel welcomed into a special community

Artistically Minded

Appreciation for craft, design, and the stories behind each piece

Quietly Confident

Understated elegance without being pretentious or overly salesy

Key Insights

What AI visibility analysis reveals about this brand

StrengthExcellent brand reputation management, achieving #1 rankings across all platforms (ChatGPT, Claude, Gemini, AIOverviews) for 'reputable place to buy' queries.

StrengthHigh local visibility for 'Oakland boutique shopping' queries on ChatGPT, securing top positions (#1 and #3).

StrengthStrong performance with 'Enterprise' personas, indicating a high-end, authoritative brand image in AI training data.

GapZero visibility for 'Curated Home Styling & Gifting' queries, particularly regarding handmade rugs where competitor Revival Rugs is performing well.

GapLow visibility (17%) and poor average positioning (9.5) for 'General Consumer' personas during broad discovery phases.

GapInconsistent Gemini performance, with discovery rankings dropping as low as #22 for artisan jewelry queries.

OpportunityCapture market share in the 'alternative bridal' space by targeting keywords used by frequently mentioned competitors like Fiat Lux and Catbird.

OpportunityImprove cross-category visibility by better linking jewelry expertise with home goods in digital content to appear in 'curated lifestyle' searches.

OpportunityOptimize for Gemini and AI Overviews, which currently show much lower mention rates (22-56%) compared to ChatGPT's narrative-driven responses.