What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Exa

Visibility63

Vibe98

Businesses/Software & Technology/Exa

AI Visibility & Sentiment

Exa

Exa is an AI-powered search API company that provides fast, high-quality web search capabilities for developers and enterprises building AI applications. Their API enables real-time search, crawling, and research functionality with sub-200ms response times, trusted by leading tech companies like Notion, Vercel, and AWS.

Active Monitoring

exa.ai

Software & Technology

AI Visibility Score

63/100

Good

Sentiment Score

98/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Exa today.

Exa has successfully captured the LLM-Ops market with a dominant 86% mention rate, yet it is currently surrendering the 'Enterprise Web Scraping' and 'Deep Research' categories to rivals like Tavily and Firecrawl. While the brand enjoys elite placement in Google AI Overviews with an average position of 2.8, mixed sentiment across ChatGPT and Claude indicates a critical need to refine technical documentation and third-party validation.

Working in your favor

Absolute dominance among the LLM-Ops Lead persona, achieving an 86% mention rate and an average position of 2.5.

Top-tier performance in Google AI Overviews (64% mention rate) where it consistently ranks in the top 3 results for Search API category evaluations.

High brand authority in direct 'vibe check' queries, showing that LLMs have a clear and accurate understanding of Exa's core value proposition.

Gaps to close

Significant visibility vacuum in 'Enterprise Web Scraping and Data Ingestion' queries, where Exa was frequently not mentioned at all.

Trailing the lead competitor, Tavily, by a margin of 27 mentions across the total query set.

Mixed sentiment across ChatGPT, Claude, and Gemini suggests that while the brand is known, its specific advantages over legacy search APIs aren't always being framed positively.

Opportunities

Capture the 'Automating Deep Research' segment where visibility is currently fragmented; specifically target queries related to multi-step research workflows.

Leverage the positive sentiment found among Solo Agentic-AI Developers to seed more community-driven content that ChatGPT and Claude prioritize.

Displace Brave Search API and SerpAPI in 'reliability' and 'speed' specific queries by highlighting performance benchmarks.

Highest-Impact Actions

Deploy a targeted content campaign focused on 'Enterprise Web Scraping' and 'Structured Web Data Extraction'.

Exa is currently invisible in these high-value enterprise queries, allowing Firecrawl and traditional scrapers to dominate the narrative for data ingestion.

Optimize technical documentation for LLM ingestion to pivot 'mixed' sentiment to 'positive' in Claude and ChatGPT.

With mention rates near 60% on these platforms but mixed sentiment, the LLMs likely lack specific, high-intent proof points regarding Exa's reliability vs. competitors.

Create 'Exa vs. Tavily' and 'Exa vs. Brave Search' comparison guides focused on 'Agentic Web Access'.

Tavily currently leads in total mentions (88); neutralizing their lead requires direct comparison content that emphasizes Exa's superior positioning for AI agents.

Value Proposition

The best search API for AI - providing fast, high-quality web search with sub-200ms latency, comprehensive data coverage across industries, and enterprise-grade security with zero data retention.

Overview

Mission

Build a world with perfect search

Products & Services

Search APICrawl APIAnswer APIResearch APIWebsets

Current State

Visibility Landscape

A high-level view of how Exa performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Exa? What do they do and what's their reputation?”	#1	#1	#1	#1
Core9q Product/service category queries	85	88	86	80
“how can i give my ai agent access to the live web so it doesn't hallucinate”	#1	#1	#2	#2
“what's the best way to implement rag with real-time internet search for a langchain project”	#2	#2	#2	No
“i need an api that lets my gpt-4 app search the web and get clean markdown back fast”	#2	#1	#2	#2
“help me find a tool to crawl thousands of news sites and extract clean text without getting blocked”	No	No	No	No
“best ways to get structured web data for training a custom llm, specific apis?”	#1	#1	#2	#2
“most reliable search apis for developers building ai tools right now”	#3	#1	#2	#1
“what should i look for in a search api if i care about speed and high quality results for an ai assistant”	#1	#1	#1	#1
“google custom search vs bing search api vs newer ai search alternatives, which is best for low latency”	#6	#3	#4	#1
“best apis for answering complex questions by searching the web in real-time”	#3	#1	#1	#2
Growth Areas2q Adjacent, aspirational & visionary	84	56	85	0
“i need to build a monitoring tool that tracks updates across specific industry websites, what software should i use”	#4	No	#8	No
“build me a workflow for an automated research tool that summarizes the latest papers and blog posts”	#7	#3	#2	No

“What do you know about Exa? What do they do and what's their reputation?”

“how can i give my ai agent access to the live web so it doesn't hallucinate”

“what's the best way to implement rag with real-time internet search for a langchain project”

“i need an api that lets my gpt-4 app search the web and get clean markdown back fast”

“help me find a tool to crawl thousands of news sites and extract clean text without getting blocked”

“best ways to get structured web data for training a custom llm, specific apis?”

“most reliable search apis for developers building ai tools right now”

“what should i look for in a search api if i care about speed and high quality results for an ai assistant”

“google custom search vs bing search api vs newer ai search alternatives, which is best for low latency”

“best apis for answering complex questions by searching the web in real-time”

“i need to build a monitoring tool that tracks updates across specific industry websites, what software should i use”

“build me a workflow for an automated research tool that summarizes the latest papers and blog posts”

Competitive Landscape

Exa

99 mentions

Tavily

88 mentions

Brave Search API

72 mentions

LangChain

71 mentions

Firecrawl

62 mentions

SerpAPI

44 mentions

Pinecone

41 mentions

Playwright

36 mentions

Bing

34 mentions

Serper.dev

32 mentions

Bright Data

31 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Exa's AI visibility.

Key Findings

Strength

Absolute dominance among the LLM-Ops Lead persona, achieving an 86% mention rate and an average position of 2.5.

Strength

Top-tier performance in Google AI Overviews (64% mention rate) where it consistently ranks in the top 3 results for Search API category evaluations.

Strength

High brand authority in direct 'vibe check' queries, showing that LLMs have a clear and accurate understanding of Exa's core value proposition.

Recommended Actions

Deploy a targeted content campaign focused on 'Enterprise Web Scraping' and 'Structured Web Data Extraction'.

Exa is currently invisible in these high-value enterprise queries, allowing Firecrawl and traditional scrapers to dominate the narrative for data ingestion.

Optimize technical documentation for LLM ingestion to pivot 'mixed' sentiment to 'positive' in Claude and ChatGPT.

With mention rates near 60% on these platforms but mixed sentiment, the LLMs likely lack specific, high-intent proof points regarding Exa's reliability vs. competitors.

Create 'Exa vs. Tavily' and 'Exa vs. Brave Search' comparison guides focused on 'Agentic Web Access'.

Tavily currently leads in total mentions (88); neutralizing their lead requires direct comparison content that emphasizes Exa's superior positioning for AI agents.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Building AI Agents With Real Time Web Access(3 queries)

“how can i give my ai agent access to the live web so it doesn't hallucinate”

2/4 platforms mentioned

Core

ChatGPT

1.SerpAPI

2.Bing Web Search API

3.Microsoft Azure

4.Google Custom Search JSON API

5.Brave Search API

+13 more

Claude

1.Tavily

2.Brave Search API

3.Serper

4.Bing Search API

5.SerpAPI

+10 more

Gemini

1.Tavily

2.Exa

3.Metaphor

4.Serper.dev

5.Bing Search API

+10 more

AI Overviews

1.Tavily

2.Exa

3.Brave Search API

4.SerpApi

5.LangChain

+7 more

“what's the best way to implement rag with real-time internet search for a langchain project”

2/4 platforms mentioned

Core

ChatGPT

1.LangChain

2.GPT-4o

3.GPT-4.1

4.Claude 3.5 Sonnet

5.Mistral Large

16.Exa.ai

+18 more

Claude

1.LangChain

2.Tavily

3.GPT-4o

4.SerpAPI

5.Google Search

+5 more

Gemini

1.LangChain

2.LangGraph

3.Tavily AI

4.Exa

5.Metaphor

+4 more

AI Overviews

1.LangChain

2.Tavily Search

3.SerpApi

4.DuckDuckGo Search

5.LangSmith

“i need an api that lets my gpt-4 app search the web and get clean markdown back fast”

4/4 platforms mentioned

Core

ChatGPT

1.Tavily API

2.Exa API

3.Firecrawl

4.Serper API

5.Brave Search API

+1 more

Claude

1.Exa

2.Tavily

3.Serper

4.Firecrawl

5.Brave Search

Gemini

1.Tavily AI

2.Firecrawl

3.Mendable

4.Exa

5.Metaphor

+5 more

AI Overviews

1.Firecrawl

2.Tavily

3.LangChain

4.LlamaIndex

5.Jina AI

6.Exa

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Jina Reader

r.jina.ai

Web1 ref

LangChain vs LangGraph: Which LLM Framework Should You Use?

dev.to

Web1 ref

Web search | OpenAI API

developers.openai.com

Web1 ref

How I Connected My LLM Agents to the Live Web ... - Reddit

reddit.com

Forum1 ref

The Best AI Search Engines We've Tested for 2026 | PCMag

pcmag.com

Web1 ref

Reducing hallucinations in large language models with ... - AWS

aws.amazon.com

Web1 ref

Preventing AI Hallucinations with Effective User Prompts | SUSE AI 1.0

documentation.suse.com

Web1 ref

How to avoid hallucinations when calling live data : r/AI_Agents

reddit.com

Forum1 ref

How to stop your AI agents from hallucinating just because ...

reddit.com

Forum1 ref

Why your AI agent keeps hallucinating (even when you tell it not to)

linkedin.com

Social1 ref

how to prevent hallucinations in AI customer service - Ada

ada.cx

Web1 ref

The Definitive Guide to Live Data Access for LLM Applications

cdata.com

Web1 ref

Top 7 LLM Frameworks 2026 - Redwerk

redwerk.com

Web1 ref

Prompt engineering techniques to avoid hallucination in AI ...

medium.com

Blog1 ref

A Tour of Popular Open Source Frameworks for LLM-Powered Agents

medium.com

Blog1 ref

Brand Identity

Brand Voice & Style

How AI perceives Exa's communication style and personality

Exa communicates with confident technical authority while remaining accessible to developers of all levels. The brand voice is clean, precise, and data-driven, emphasizing performance metrics and benchmarks to substantiate claims. There's an understated confidence that lets the product speak for itself, avoiding hype in favor of clear, factual statements. The tone balances professionalism with developer-friendly approachability, using straightforward language that respects the technical sophistication of their audience.

Core Tone Traits

Technically Precise

Uses specific metrics, benchmarks, and technical terminology accurately without unnecessary jargon

Confidently Understated

Makes bold claims backed by data rather than marketing hyperbole

Developer-Friendly

Speaks directly to technical audiences with clear, actionable information

Performance-Focused

Consistently emphasizes speed, quality, and reliability metrics

Visual Identity

Primary

#1F40ED

Secondary

#FFFFFF

Accent

#000000

Background

#FFFFFF

Foreground

#111111

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 20, 2026.

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Frequently asked questions

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Businesses/Software & Technology/Exa

AI Visibility & Sentiment

Exa

Active Monitoring

exa.ai

Software & Technology

AI Visibility Score

63/100

Good

Sentiment Score

98/100

Score by Priority

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Exa today.

Working in your favor

Absolute dominance among the LLM-Ops Lead persona, achieving an 86% mention rate and an average position of 2.5.

Top-tier performance in Google AI Overviews (64% mention rate) where it consistently ranks in the top 3 results for Search API category evaluations.

High brand authority in direct 'vibe check' queries, showing that LLMs have a clear and accurate understanding of Exa's core value proposition.

Gaps to close

Significant visibility vacuum in 'Enterprise Web Scraping and Data Ingestion' queries, where Exa was frequently not mentioned at all.

Trailing the lead competitor, Tavily, by a margin of 27 mentions across the total query set.

Mixed sentiment across ChatGPT, Claude, and Gemini suggests that while the brand is known, its specific advantages over legacy search APIs aren't always being framed positively.

Opportunities

Capture the 'Automating Deep Research' segment where visibility is currently fragmented; specifically target queries related to multi-step research workflows.

Leverage the positive sentiment found among Solo Agentic-AI Developers to seed more community-driven content that ChatGPT and Claude prioritize.

Displace Brave Search API and SerpAPI in 'reliability' and 'speed' specific queries by highlighting performance benchmarks.

Highest-Impact Actions

Deploy a targeted content campaign focused on 'Enterprise Web Scraping' and 'Structured Web Data Extraction'.

Exa is currently invisible in these high-value enterprise queries, allowing Firecrawl and traditional scrapers to dominate the narrative for data ingestion.

Optimize technical documentation for LLM ingestion to pivot 'mixed' sentiment to 'positive' in Claude and ChatGPT.

With mention rates near 60% on these platforms but mixed sentiment, the LLMs likely lack specific, high-intent proof points regarding Exa's reliability vs. competitors.

Create 'Exa vs. Tavily' and 'Exa vs. Brave Search' comparison guides focused on 'Agentic Web Access'.

Tavily currently leads in total mentions (88); neutralizing their lead requires direct comparison content that emphasizes Exa's superior positioning for AI agents.

Value Proposition

The best search API for AI - providing fast, high-quality web search with sub-200ms latency, comprehensive data coverage across industries, and enterprise-grade security with zero data retention.

Overview

Mission

Build a world with perfect search

Products & Services

Search APICrawl APIAnswer APIResearch APIWebsets

Current State

Visibility Landscape

A high-level view of how Exa performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Exa? What do they do and what's their reputation?”	#1	#1	#1	#1
Core9q Product/service category queries	85	88	86	80
“how can i give my ai agent access to the live web so it doesn't hallucinate”	#1	#1	#2	#2
“what's the best way to implement rag with real-time internet search for a langchain project”	#2	#2	#2	No
“i need an api that lets my gpt-4 app search the web and get clean markdown back fast”	#2	#1	#2	#2
“help me find a tool to crawl thousands of news sites and extract clean text without getting blocked”	No	No	No	No
“best ways to get structured web data for training a custom llm, specific apis?”	#1	#1	#2	#2
“most reliable search apis for developers building ai tools right now”	#3	#1	#2	#1
“what should i look for in a search api if i care about speed and high quality results for an ai assistant”	#1	#1	#1	#1
“google custom search vs bing search api vs newer ai search alternatives, which is best for low latency”	#6	#3	#4	#1
“best apis for answering complex questions by searching the web in real-time”	#3	#1	#1	#2
Growth Areas2q Adjacent, aspirational & visionary	84	56	85	0
“i need to build a monitoring tool that tracks updates across specific industry websites, what software should i use”	#4	No	#8	No
“build me a workflow for an automated research tool that summarizes the latest papers and blog posts”	#7	#3	#2	No